bottled water market trends and 2017 global congress Richard Hall Chairman, Zenith Matt Wilton Commercial Director, Zenith Webinar 6 September 2017 1
2017 Global Bottled Water Congress Richard Hall Chairman, Zenith Global Ltd 2
event outline 14th Global Bottled Water Congress 23-25 October 2017, Crowne Plaza Fira Center, Barcelona Sponsored by leading industry suppliers Bericap, PolyOne, Sidel and Tetra Pak. Additional support from AF Compressors, AGR, Demo, Go2Life, and Water IO 150-200 delegates each year from top global and regional producers 2017 Global Bottled Water Awards presented at Gala Dinner Full programme and online booking at www.zenithglobal.com/events 3
previous congresses 4
2017 programme Discussions on industry wide initiatives Global market overview Investing in growth and added value Packaging innovation Branding that connects Breakthrough new business with entrepreneur shoot-out 5
conference speakers International producers Regional leaders and innovators Industry suppliers and advisers 6
Bottled water market trends Matt Wilton Commercial Director, Zenith Global Ltd 7
global beverage sectors 2006-16 Soft drinks and hot drinks continue to dominate, alcohol & milk are comparable in size 000 million litres 1,000 800 600 579 500 629 537 686 569 755 598 823 635 884 659 Year on year 2016 +3.5% +2.1% 400 200 210 220 230 240 251 260 209 223 232 242 247 252 +1.7% +2.6% 8-2006 2008 2010 2012 2014 2016 Soft Hot Alcohol Milk
global beverage growth sectors 2011-16 92 countries, extra 000 million litres over 5 years 000 million litres Bottled water Tea Milk Coffee Carbonates 11 18 22 52 Tea, milk and coffee have all made an important contribution 114 Bottled water has consistently driven beverages over the last 5 years Iced tea 11 Still drinks 10 Beer Fruit drinks 6 7 Spirits 4 0 20 40 60 80 100 120 9
global beverages main segments 2006-16 Small pack water alone is now almost the size of the carbonates segment reflecting the health importance and relevance to consumers 000 million litres 240 180 Small pack and bulk water are in excellent growth 120 60-2006 2008 2010 2012 2014 2016 Carbonates Water - small pack Water - >10 litres Concentrates 100% fruit drinks & Nectars Iced tea 10
global beverages other segments 2006-16 With the exception of juice drinks, all other beverages have seen year on year increase 000 million litres 40 Year on year 2016-1.5% +3.5% 30 11 20 10-2006 2008 2010 2012 2014 2016 Juice drinks Other still Flav milk Sports Flav water Energy Iced coffee +2.5% +2.3% +4.9% +4.6% +3.5%
global beverage sectors 2011-16 Globally, bottled water has gained 3 share points 2011 2016 Others 16% Tea 22% Others 17% Tea 21% Coffee 10% Coffee 9% Beer 10% Bottled water 16% Beer 9% Bottled water 19% Carbonates 13% Milk 13% Carbonates 12% Milk 13% Volume % Volume % 12
global all water market 2006-16 An impressive CAGR has resulted in a near 400 billion litre market 000 million litres 500 400 6.8% CAGR 398 300 200 207 100-2006 2008 2010 2012 2014 2016 13
global all water market 2006-16 Although value growth has slightly lagged volume, this is not significant and gives a total global packaged water value of $177 billion $US 000 million 200 5.9% CAGR 177 150 100 99 50 14 -
global plain water market 2006-16 The steady growth story in plain water continues reaching 385 bn litres 000 million litres 500 6.9% CAGR 400 385 300 200 199 100 15-2006 2008 2010 2012 2014 2016
global bottled water regions 2011-16 Enormous growth in Asian market share, at the expense of more developed markets M East 9% N America 13% E Europe 6% 2011 Africa 4% Asia 34% M East 8% N America 12% E Europe 5% 2016 Africa 5% Asia 41% L America 17% L America W Europe 15% 17% W Europe 14% Volume % Volume % 16
global top 10 growth countries 2011-16 extra 000 million litres over 5 years China USA India Indonesia 11 12 12 35 Global growth has been coming in particular out of China with strong contributions from USA, India and Indonesia Brazil 6 Mexico 4 Vietnam 3 Saudi Arabia Turkey Nigeria 2 2 2 0 5 10 15 20 25 30 35 40 17
global water plus market 2006-16 Flavoured and functional beverages have both grown on the global stage in 2016 000 million litres 9.0 8.0 7.0 6.0 5.0 5.0 5.6 5.9 6.8 7.4 8.4 Flavoured is the larger sector, but functional is back in growth after a period of stagnation 4.0 3.0 2.0 2.5 3.4 3.5 3.5 3.5 3.9 1.0 0.0 2006 2008 2010 2012 2014 2016 Flavoured Functional 18
summary Bottled water has enjoyed another great year of growth Core messages of health and hydration enabling growth, with more to come Share gain at the expense of perceived less healthy sectors such as carbonates and juices Flavoured water on the up in particular more natural, lower calorie Further detailed figures to be unveiled at the Global Bottled Water congress in October 19
For more information about the Global Bottled Water Congress, please contact: Maxine Harle, Business Development Executive mharle@zenithglobal.com t +44 1225 327941 Or visit www.zenithglobal.com/events For more information on our consultancy services, please contact: Matt Wilton Commercial Director mwilton@zenithglobal.com t +44 1225 331 20