Global Drinks Database Provided by Zenith International
Introduction Zenith s Global Drinks database covers data for soft drinks, hot drinks, milk and alcohol (for a total of 24 sectors) in 72 countries from across the world.
Country coverage 72 countries covered globally North America (2 countries) Canada, USA Central and South America (9 countries) Argentina, Brazil, Chile, Colombia, Mexico, Paraguay, Peru, Uruguay, Venezuela West Europe (16 countries) Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK East Europe (12 countries) Bulgaria, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Slovakia, Slovenia, Ukraine Africa (10 countries) Algeria, Angola, Egypt, Ethiopia, Kenya, Morocco, Mozambique, Nigeria, South Africa, Tunisia Middle East (10 countries) Bahrain, Iran, Iraq, Israel, Kuwait, Oman, Qatar, Saudi Arabia, Turkey, UAE Asia Pacific (13 countries) Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Thailand, Vietnam
24 beverage sectors covered SOFT DRINKS - 15 SECTORS 1. Bottled waters (up to 10L) Includes: Plain water that is still, sparkling and lightly carbonated Natural mineral water, spring water and bottled drinking water Packaged water in sizes of 10 litres and below The bottled water category excludes: Unsweetened flavoured waters, i.e. with fruit essence (included in the flavoured water category). 2. Bottled waters (over 10L) Water in bottles of sizes over 10 litres, such as water for coolers and home/office delivery 3. Flavoured waters Includes: Sweetened with sugar, sweetener or unsweetened with added fruit essence Sparkling and still Natural mineral, spring or bottled drinking water with added flavourings Flavoured unsweetened bottled waters Flavoured bottled waters with added sugar and/or sweetener Flavoured oxygen enriched or clustered waters Flavoured waters that contain added vitamins, minerals, herbs or any other nutritional ingredients 4. Flavoured functional waters Includes: bottled water that contain added botanicals, vitamins, minerals, oxygen or other functional ingredients. The functional ingredients (e.g. herbs such as mallow) may also serve as flavouring. Either clear or opaque. flavoured bottled water marketed with functional positioning 5. Fruit juices 100% fruit content equivalent. Sometimes referred to as pure juice or 100% juice. Smoothies (packaged not sold through smoothie bars) are also included here. 6. Nectars Fruit-based still drinks with 25 to 99% juice content.
Beverage sectors covered SOFT DRINKS - 15 SECTORS 7. Fruit drinks Fruit based drinks with content up to 24%. Generally these will be still drinks that have a fruit positioning but are not iced teas or another specific category. 8. Iced Tea Tea-based or tea-flavoured beverage in a ready to drink format. It can come in different flavour variants, such as black, green, red, oolong, jasmine, fruity, etc. It can also be still or sparkling. They almost all have a fruit flavour, peach and lemon the most popular. 9. Sports drinks Sports drinks are defined as beverages using scientific analysis to make claims about the improvement of physical performance during sport or about speeding recovery. Sports drinks are divided into isotonic, hypotonic and hypertonic drinks, based on their osmolality relative to that of blood. The osmolality of a fluid is a measure of the number of particles in a solution. In a drink these particles will comprise of carbohydrate and electrolytes. Isotonic drinks are in balance with the body's fluid. They quickly replace fluids and minerals lost by sweating and supply a boost of carbohydrate. Hypotonic fluids have fewer particles than blood and replenish fluids lost through sweat faster than isotonic drinks and without a carbohydrate boost. Hypertonic drinks have more particles than blood. They are used to supplement daily carbohydrate intake normally after exercise to top up muscle glycogen stores. 10. Other functional drinks Also known as nutraceuticals, these products derive their functionality, in most cases, from a combination of different ingredients. They provide a specific health benefit (such as improved digestion) or are designed for a specific purpose (such as increased libido). Nutraceuticals are divided into two broad segments; mind drinks and body drinks, each of which has a myriad of particularly oriented sub-segments. NB: sports waters such as Aquarius - are classed under the functional waters category rather than sports drinks.
Beverage sectors covered SOFT DRINKS - 15 SECTORS 11. Other still Other still drinks not elsewhere specified that have a non-fruit base, for example coconut, herbal, wild lilac, indigenous/regional flavours (e.g. Asian drinks) or artificial non-fruit flavours which are not carbonated. 12. Energy drinks Traditional glucose based energy drinks and functional or stimulation energy drinks which claim a particular energy boost from caffeine, guarana, taurine and ginseng or other herbs or some combination of these ingredients. The energy drinks category only includes the functional energy drinks, or body and mind stimulation drinks. It thus excludes glucose based refreshment energy drinks, such as Lucozade NRG. Broadly speaking, the products this category thus captures are those providing a quick boost, with a definite image reinforced by the promotion and packaging. 14. Carbonates / Carbonated soft drinks Frequently referred to as CSDs, these are soft drinks in readyto-drink format including draught dispense, home dispense. The carbonates category includes sparkling soft drinks with a flavour, often cola, lemon/lime or orange, but other variants too. Included is mixers such as tonic and bitter drinks. Other carbonated fruit flavours and shandy. 15. Dilutables Squashes, cordials, powders and other concentrates for dilution to taste by consumers, normally adding 4 parts water to 1 part product; high juice (minimum 40% fruit content as sold); regular including squashes and cordials (minimum 25%); low sugar including no added sugar and sugar free. Dilutables are expressed as ready to drink for ease of comparison where measuring overall soft drinks market figures/shares. 13. Iced Coffee / RTD coffee Coffee-based or coffee-flavoured beverage in a ready to drink format, often with added milk / or powdered milk. Served and consumed cold.
Beverage sectors covered HOT DRINKS - 3 SECTORS 1. Coffee Coffee (bean, powdered) 2. Tea Green, black, white, herbal 3. Other hot Cocoa/hot chocolate Malt or plant-based powders, granules, etc. mixed with either water or milk; Other hot non-alcoholic beverages, mainly powdered; Note: maté drinks are quantified under tea volumes
Beverage sectors covered MILK DRINKS - 2 SECTORS 1. Milk White dairy drinking milk: includes both long-life and fresh drinking milks. Does not include powder, condensed or evaporated milks Long life/preserved milk: UHT and sterilized Fresh milk: pasteurised untreated and ESL (extended shelf life) Other dairy milk including enriched and lactose reduced 2. Flavoured milk Traditional flavoured milks: white milk - either long life or fresh to which some type of flavour and often colour and stabilisers have been added. This sector also includes lactose-reduced flavoured milk Milkshakes - milk based (fresh or UHT) flavoured with syrup/other flavourings Other flavoured milk drinks including carbonated milk drinks
Beverage sectors covered ALCOHOL - 4 SECTORS 1. Beer Lager, bitter, stout 2. Wine Wine (including sparkling wine) Champagne 3. Spirits Spirits (vodka, rum, whisky, gin) 4. Other alcohol Cider Low alcohol spirits Alcopops Sherry Fortified wine
Data parameters Spans over the period 2002 to current year and 5 year rolling forecast Data parameters include: Total volume in million litres by sector, country, region and global. In other words, the total volume sold to end consumers across all distribution channels during the period of a calendar year Volume growth % by sector, market, country, region and globally Volume share % by sector, market, country, region and globally Per capita consumption (PCC) in litres sector, market, country, region and global. In other words, this measures the average consumption (in litres) per person through all channels over the period of a calendar year Forecast for next 5 years PCC growth % by sector, market, country, region and globally Population in million by country
CROSS-CHECK ZENITH S RESEARCH METHODOLOGY Primary research is key Extensive industry knowledge, experience and network Primary research Secondary research Zenith s findings Zenith s recommendations ANALYSIS Zenith has a core of staff based in Bath, UK and a large network of in-country market research analysts who bring local insights, contacts and specific specialist expertise to help us gain more visibility of the market developments in individual countries. Zenith also conducts country visits regularly in the course of the year building relationships with local industry players as well as in-depth knowledge on the beverage market. Zenith therefore undertakes extensive primary and secondary research in each country. Zenith cross-checks and validates source information to generate Zenith s understanding of the market configuration and developments Primary Research: Zenith undertakes comprehensive primary research to build a complete and up-do-date picture of the market environment, key trends, industry drivers and latest category developments, with a bottom-up approach. These activities include: in-depth interviews with industry participants (producers, distributors, importers, retailers) and representative bodies (associations, governmental organisations) active in the industry extensive store checks through all key types of retail, foodservice and other channels to track and understand pricing, SKUs, product availability, promotional activities, point of sale marketing, promotions, merchandising. Secondary Research: includes trade publications, Zenith s information library & news archive, retail audit (e.g. Nielsen), third party market & investment reports, statistical databases, company websites, financial reports and general media. The data derived from the primary interviews is cross-checked against multiple inputs such as brand, packaging, channel and trade data from official statistical and private information sources. Zenith reviews & analyses a wide range of secondary sources and compliment that with the findings of the primary research.
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