Actu Régie Tuesday 2 nd June 2017 Nathalie BISTER
THE LAUNCH OF A NEW BRAND UNIQUE IN FRANCE DEDICATED TO THE EVENT of JUNE 2017
MORE THAN A COOKING CHANNEL. MY CUISINE IS BASED ON A UNIFIED MIX OF The new 100% COOKING brand
TV
4 strong and unifying themes LEARN with modern and personable cooking lessons lead by renowned chefs BE OPEN TO alternative tastes and cultures driven by personalities that unearth the best of the culinary world THE BEST INGREDIENTS FOR THE BEST CHANNEL ;) HAVE FUN, share and buzz about great culinary challenges for some happy family moments FEEL, rather than reflect. With some fascinating reality shows (chefs on the verge of collaspe, extreme chefs...) Addictive!
Une GRILLE DAYTIME A personable and ambitious incarnée et ambitieuse DAYTIME SCHEDULE Simple cooking with Luana Belmondo Quick and easy cooking with Jamie
PROGRAMME GUIDE PROGRAMME GUIDE MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY COOKING SHOWS regular meetings for cooking lovers From 7H30 to 9H00 repeats From 9H00 TO 13H15 new episodes and original productions Luana Cuisine, Pioneer Woman, Simply Nigella, Jamie s 15 minute meals,luana Cuisine Jean-Michel, BBQ Champions, etc. COOKING SHOWS regular meetings for cooking lovers From 7H30 to 9H00 repeats From 9H00 TO 13H15 new episodes and original productions Luana Cuisine, Pioneer Woman, Simply Nigella, Jamie s 15 minute meals,luana Cuisine Jean-Michel, BBQ Champions, etc. «Dans la peau d un chef» repeats «Dans la peau d un chef» repeats ENTERTAINMENT regular meetings From 14H00 to 19H00 replays Cake Champion, Hairy Bikers, Sugary delighs, Who can fbeat Bobby Flay, Crazy Fods, BBQ Champions, etc. ENTERTAINMENT regular meetings From 14H00 to 19H00 replays Cake Champion, Hairy Bikers, Sugary delighs, Who can fbeat Bobby Flay, Crazy Fods, BBQ Champions, etc. «Dans la peau d un chef» new episodes «Dans la peau d un chef» new episodes Jamie & Jimmy s Food Fight Club repeats Jamie & Jimmy s Food Fight Club repeats Every evening, time for entertainment, reality TV and documentaries ENTERTAINMENT
With My Cuisine, the Altice group develops itself on an international scale and offers a multimedia model to please cooking lovers wherever they are with a concept that includes: TV+MAG+WEB+MOBILE APP TV THE MAG To complement the TV experience and shake up the culinary press world, the magazine ZESTE has transformed and become My Cuisine! Inspiration, recipe books, Food & Trip, a maximum amount of informative and accessible content that is as ingenious as it is creative. MOBILE APP WEB 108 pages +80 recipes 3,90 5 issues per year Circulation 100 000ex. Accessible everywhere, the My Cuisine app offers even more uses Rediscover all of our programmes including recipes seen on TV, video tutorials, TV guides and a video portal to pick up plenty of tips & tricks
THE COMMUNITY A 25/49, URBAN & ACTIVE target audience recipes) for the IN BEGINNER OR EXPERT MODE for the IN SINGLE PLAYER OR FAMILY MODE FEMALE FOOD EMPOWERMENT Cooking for EVERYONE 5.6M Instagram subscribers for Jamie Oliver 86% of French people consider cooking as first and foremost a pleasure(1) 80% of French people search for recipes online to reproduce them (2) 3rd season of Chef s Table on netflix +8 pts amongst millenials (2) 13% of French people have learnt to cook through TV programs(1) FOOD ENTERTAINMENT Chefs, the new ROCKSTARS Sources : (1) Kantar média-csa guide TV 2015 (2) Etude Connected Life Kantar TNS
OUR OFFERS An appetizer during 3 WEEKS 16 SPOTS/ DAY + THAN 330 SPOTS IN TOTAL 100% TV / 6000 NET Or the gourmet menu during 3 MONTHS 16 SPOTS/ DAY + THAN 1350 SPOTS IN TOTAL + 2 FP 4C IN THE MAGAZINE +250 000 PRE-ROLL VIDEO + 500 000 IMPRESSIONS (300x250 or 300x600) in ROS TV + PRINT + DIGITAL / 33 000 NET
Themes OUR OFFERS FOOD DISCOVERY «FOODECOUVERTE» UP TO 7 SPOTS* / DAY DURING 3 MONTHS +1 FP 4C IN THE MAGAZINE IN AN «ESCAPE» CONTEXT / 8 000 NET COOKING CLASS UP TO 8 SPOTS* / DAY DURING 3 MONTHS +1 FP 4C IN THE MAGAZINE IN A «COOKING» CONTEXT / 10 000 NET CRAZY FOOD «FOODINGUE» UP TO 7 SPOTS* / DAY DURING 3 MONTHS = 250 000 PRE ROLL VIDEO IN AN «ENTERTAINMENT» CONTEXT / 14 500 NET *base of 30