Retail 2016 1
It s all about the taste Coffee Planet was born in Arabia and our goal is to help people experience the finest global Arabica coffee. Producing quality coffee is our number one priority, which is why we have established and maintained excellent reladonships with the best coffee producers around the world. We roast green beans in our UAE roastery, creadng our own bean, ground and capsule coffee. We have been supplying customers in foodservice, retail, and business across the Middle East and beyond since 2005. We can provide everything to create great coffee including a range of market-leading coffee machines and equipment, all coffee related consumables and training for staff as well as machine servicing and maintenance. Above all, we deliver a seamless and 360 degree approach to coffee soludons to ensure customers always receive the highest quality coffee they come to know and expect. 2
Sourcing and roas4ng We make sure we know where our beans come from by travelling the world to meet farmers and producers. We now have reladonships with farmers in over 20 countries in Africa, Indonesia, India and Central and South America. We buy direct from the source to guarantee quality, a fair price and to condnually learn more about the coffee bean. We only buy specialty grade beans (they are the ones that grow over 1,700m above sea level) and they are always Arabica beans. We roast to order and pack immediately to lock in flavour and guarantee freshness and work to get our coffee to the consumer in as short a Dme as possible. 3
Why us? We have been distributing coffee to the Middle East region since 2005 and pride ourselves on our ability to deliver: The freshest roasted coffee from our own HACCP* cerdfied roastery in Dubai The first UTZ and Halal cerdfied roastery in the Middle East Region DistribuDon to 200+ hypermarkets, supermarkets and convenience stores An excidng range of coffee blends and single origin / estate coffees to suit every coffee drinkers taste To over 10 countries across Middle East and Asia Regular in-store promodon and markedng communicadons Private label opdons for large volume clients catering to specific market taste profiles *HACCP: Hazard Analysis CriDcal Control Point the global standard of systemadc preventadve approaches to food safety during producdon and delivery to the end user. Coffee Planet is the only cerdfied coffee roastery for HACCP. 4
Our facili4es 14,000 sq. _. dedicated coffee roasdng and packing plant designed and built by Coffee Planet Located in Jebel Ali Freezone, Dubai Designed to and cerdfied to HACCP standards Managed by the Coffee Planet Roastmaster Market leading roasdng equipment RoasDng capacity of 70-100 tonnes per month 8,000 sq _ centrally located in Al Quoz 4, Dubai Dedicated areas for technical services, logisdcs, dry stores, warehousing and offices OperaDng as a central distribudon hub for all Coffee Planet locadons in the UAE and internadonally 5
Business segments Retail DistribuDon of Coffee Planet branded bags and capsules of coffee in a range of blends and styles Foodservice Beans, machines, service and training. Supplying the foodservice (HORECA) market the right soludons for all coffee related requirements Online store Consumers can order online and have their fresh roasted Coffee Planet delivered direct to their door Office coffee solu4ons Supplying the office market with coffee soludons On-the-go Own and operate a nadonwide estate of over 200 on-the-go coffee machines, managing all logisdcs, service and maintenance Franchise Design, development and project management (when required) of muld-format outlets for our franchise partners 6
Timeline The year of innova4on Create geographical brand reach Partner with two major fuel companies in the country. The most widely distributed coffee brand in the UAE selling millions of coffees a year. Launch office coffee solu4ons Partnership with one of the country s largest banks for office coffee soludons. Extend our capacity and compe44ve advantage. Enter events market Open the new larger roastery, more direct sourcing. Partner with major event locadons. Bringing our coffee to more and more consumers in every part of their lives. More development on the distribu4on of the brand and the product Sign up more distributors partners spreading the brand presence to more people in more countries. Now available in Qatar, Oman and Bahrain. Launched the foodservice secdon, the CP mobile app and the online store. Developed range of capsules for both segments. Now open in Azerbaijan. Improved foodservice range of blends and machines. Promote consumer trial and reward loyalty. To grow the at-home segment with door to door delivery. Support expansion of the business through a foodservice division Provide complete coffee soludons to the hotel, retail and catering market focusing on quality of product, equipment and service support. Supply to: 5 star hotels, retailers, high-end restaurants, bank branches, airline lounges, event companies and government offices. Take more control over supply chain. New branding launch Open the Coffee Planet roastery. Now producing our own premium coffees! Funkier brand image to appeal to consumers. Truly interna4onalise the Coffee Planet brand Build partnerships to extend Coffee Planet and win a million more fans! Open first Coffee Planet presence in KL, Malaysia and Pakistan. This is the year of big steps Segregate our brands. Develop a single serve capsule soludon for in-room and small offices. Enter green bean trading market. A contract signed to trade in container loads of green beans. Taking larger steps to grow business Launch range of capsules, expand the size of roastery, drive internadonal footprint. Develop brand idenddes for retail and franchising. Achieved Superbrand status. Open office in Qatar. Bring capsules producdon in house. 7
Products Coffee Planet Signature The 250g Coffee Range 8
Products Coffee Planet Signature Ground Coffee Product Image Product name Coffee type Roast strength Taste profile Pack size Packs per carton Breakfast ground specialty coffee 100% Arabica ground coffee 4 / 5 A medium roast with a taste of almonds, caramel and dark chocolate. Italian ground specialty coffee 100% Arabica ground coffee 3 / 5 A dark roast with a dark chocolate and citrus taste plus a coffee-blossom aroma. French ground specialty coffee 100% Arabica ground coffee 4 / 5 A medium roast with a taste of milk-chocolate, citrus and red berries. Organic ground specialty coffee 100% Arabica ground coffee 3 / 5 A medium roast with a taste of hazelnuts and a lemongrass finish. Turkish ground specialty coffee Coffee sourced from the world s best farmers 5 / 5 A tradidonal Turkish blend with a dark chocolate finish. Turkish with cardamom ground specialty coffee Coffee sourced from the world s best farmers 5 / 5 A tradidonal Turkish blend, ground with fresh cardamom. Decaf ground specialty coffee 100% Arabica ground coffee 3 / 5 A medium roast with the taste of almonds, walnuts and dark chocolate. Arabic ground specialty coffee 100% Arabica ground coffee 2 / 5 A tradidonal Arabic coffee with a nuny finish. Arabic with cardamom ground specialty coffee 100% Arabica ground coffee 2 / 5 A tradidonal Arabic coffee, ground with fresh cardamom. 9
Products Coffee Planet Signature Coffee Beans Product Image Product name Coffee type Roast strength Taste profile Pack size Packs per carton Italian beans specialty coffee 100% Arabica ground coffee 3 / 5 A dark roast with a dark chocolate and citrus taste plus a coffee-blossom aroma. Organic beans specialty coffee 100% Arabica ground coffee 3 / 5 A medium roast with a taste of hazelnuts and a lemongrass finish. Decaf beans specialty coffee 100% Arabica ground coffee 3 / 5 A medium roast with the taste of almonds, walnuts and dark chocolate. 10
Products Coffee Planet Signature The Capsule Range 11
Products Coffee Planet Signature Capsules* Product Image Product Name Coffee type Roast Strength Taste Profile Pack Size Packs per carton Espresso Capsule 6 / 10 A vanilla sweetness with a taste of hazelnuts, orange and a cocoa finish. 50g 32 (UK) 40 (Rest of the world) Lungo Capsule 5 / 10 A maple syrup sweetness with a taste of dark chocolate, peach and a cinnamon finish. 50g 32 (UK) 40 (Rest of the world) RistreRo Capsule 10 / 10 A roasted walnuts sweetness with a taste of dark cocoa and cinnamon and a toast finish. 50g 32 (UK) 40 (Rest of the world) Decaf Capsule 5 / 10 A caramel sweetness with a taste of milk chocolate, honey, pink lady apples and a vanilla with clove finish. 50g 32 (UK) 40 (Rest of the world) Organic Espresso UTZ Cer4fied Capsule 6 / 10 A honey sweetness with a taste of buner, almond and lemon. 50g 32 (UK) 40 (Rest of the world) *DISCLAIMER: Our unique range of capsules are fully compadble with Nespresso machines that use the aluminium cartridge. Nespresso trademark is owned by Société des Produits Nestlé S.A. and is not affiliated with Coffee Planet. 12
Products Coffee Planet Origin Coffee Beans* Product Image Product Name Coffee type Roast Strength Taste Profile Pack Size Packs per carton Ethiopia Sidamo 100% Arabica single origin coffee beans 3 / 5 Bright clean cup. Sweet raisin and nut chocolate with hints of spiced peach and a light medium body. Colombia Finca La Esperanza 100% Arabica single origin coffee beans 3 / 5 Coffee with a pleasingly silky body. Fruity acidity that is balanced by the coffee s sweetness. The first sip hints at dried cherries with sweet tobacco, finishing with caramel and dry cacao notes. A complex cup for the courageous coffee lover. 250g 12 Nicaragua El Bosque 100% Arabica single origin coffee beans 3 / 5 This coffee is like dessert in a cup! Milk chocolate and roasted almond aromas compliment a melted buner and Crème Caramel sweetness especially when added to good quality milk. Burundi Kirimiro 100% Arabica single origin coffee beans 3 / 5 A complex coffee with beaudful aromas of sweet almonds, strawberries and rhubarb. A juicy acidity like so_ red cherries and green apple This delicious coffee truly represents the fantasdc work from farmers of Burundi. *Also available as ground on special request. Subject to availability. Please check with the sales representadve for the updated informadon. 13
Logis4cs Coffee bags 250g Type of transport Bags per carton Cartons per pallet* Air freight 12 60 Sea freight 12 90 *AMER Pallet = 1.00m x 1.20m 14
Logis4cs Coffee capsules 50g UK Type of transport Capsules per pack Packs per shipper Shippers per carton Packs per cartons Cartons per pallet* Air Freight Sea Frieght 10 capsules 4 packs 8 32 36 10 capsules 4 packs 8 32 36 *AMER Pallet = 1.00m x 1.20m Rest of the world Type of transport Capsules per pack Packs per shipper Shippers per carton Packs per cartons Cartons per pallet* Air Freight Sea Frieght 10 capsules n/a n/a 40 36 10 capsules n/a n/a 40 54 *AMER Pallet = 1.00m x 1.20m 15
Packaging details Coffee Planet Signature 250g retail bag Tie pin included on all bags One way air valve to keep coffee fresh Suitable for high volume products High quality triple-walled packaging with thermo seal to lock in coffee freshness Flat bonom bag with four corner seal 16
Packaging details Coffee Planet Origin 250g zip lock bag Man finishing 1 way air valve to keep coffee fresh Flat bonom bag with zip lock seal High quality triple-walled packaging with thermo seal to lock in coffee freshness 17
Packaging details Coffee Planet Signature 5g capsules Click-cap capsule design, this new innovadon creates the perfect coffee extracdon Capsules can be stored without the need for individual plasdc wrapping 18
Own and private label We pride ourselves as the coffee experts in the region and can help you develop your own coffee blend with the right packaging that is suitable to your customer base. Our Accredita4ons Coffee Planet has full HACCP accreditadon, we are an A-GRADE cerdfied facility by Dubai Municipality, UTZ and a Halal cerdfied Roastery. Coffee Experts Q-Grading is the highest cerdficadon of coffee masters and we are the only Roastery in GCC with four expert Q-Graders on-board. 19
Own and private label Why choose us? We have been distribudng coffee to the Middle East region since 2005 and pride ourselves on the following: 1. We source the highest quality coffee beans without middle men 2. We are experts in roasting coffee for the MENA region palates 3. Our state-of-the-art roastery is one of the biggest in MENA 4. Our competitive pricing 5. Our consistency in coffee, we roast over 1,000,000KG per year 6. Our marketing support 20
Coffee Planet Head Office Office M08, Commercial Bank Of Dubai Building, Sheikh Zayed Road PO Box 73042 Dubai, UAE T: +971 4 3415537 F: +971 4 3415536 coffee@coffeeplanet.com coffeeplanet.com 21