HRIM-381 Module 12 Ron Cole. Defining Service STYLES OF SERVICE: Today s Topic: Service Methods

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HRIM-381 Module 12 Ron Cole Today s Topic: Service Methods Defining Service How we present the meal to the guests... Type of service is usually determined by several factors such as: Menu, Skill & Training Levels, Ambience, & MARKET STYLES OF SERVICE: American French Service Gueridon/Voiture Butler Buffet Counter/Bar Cafeteria ***Note: American, French, Russian and English are main styles 1

American Style or Plate Service Most common style of service Production employees portion food onto service plates Server taking the order usually is responsible for pickup Runner systems or team systems are the exceptions What the advantages/disadvantages of teambased systems? Basic Feature of American Style Service Tables pre-set with B&B plates H20 and wine glasses, napery, flatware, some high-end operations will have a cover plate. Products are placed on a tray or arms and carried into dining room, set on tray jack. Plate covers are often used. Service Rules: Solids served from left, liquids from right side. Soiled dishes are cleared from right, along with used flatware. Advantages of American Style Service Presentation quality rests with the chef Presentation is more consistent Fastest style of service Allows operators to utilize service staff with a lower level of skills and training Lower capital costs.why is this? 2

Disadvantages of American Style Service Dining loses some of the flair and elegance offered by more formal styles More difficult to modify portion sizes to meet specific guests needs Differentiation must be achieved through service quality v. method Customer s perception of value may change in higher-priced operations French Style or Cart Service Meals are prepared tableside by servers using service carts. In France this is known as Russian service! Becoming scarce due to high labor costs and lack of skilled staff Service style is higher cost due to several factors: Requires more dining room space due to cart size Higher capital costs due to serving and prep equipment requirements Operating costs higher: need more staff, more training, higher wage rates Russian Style/Platter Service Used more frequently in banquets In France known as French or silver service! Food prepared/pre-cut in kitchen and arranged on silver platters Utilizes a team approach, one server carries entrée, another the starch. Food is presented, then plated and served tableside. Platters held in left hand as food is transferred to plate by frenching with a fork and spoon in right hand 3

Russian Style/Platter Service : Considerations Faster and less costly than cart service Need to ensure each guest receives an adequate portion Requires skilled staff, teamwork and coordination play a big role increases the overall meal time due to number of steps involved Food cost can be higher than meals served with American Style service Butler Style Service Service style same as Russian, except guest serves him/herself from the platter held by the server This is an offshoot of private club service and the historical use of servants( butlers) during the first half of the century What are the advantages of this? What problems can this style service cause? English or Family Style Service Food is brought to table on platters or in bowls, host/guest passes food and may even carve meat items What kinds of events or types of restaurants would this be appropriate for? What are the advantages of this? What problems can this style of service cause? 4

Other Styles Of Service Buffets Cafeterias Counter/Bar Service Hybrid Styles Flow Of Service A. Reservations Made B. Guests Arrive C. Menu Presented D. Preliminaries Before Food Ordering E. Food Order Taken and Placed F. Wine List Introduced G. Food Presentation By Courses I. Entremets J. Check Presentation Traditional Order of Meal Service 1. Greet and Seat 2. Cocktail/Aperitif/Beverage 3. Menu Presentation/Order Taking 4. Wine Presentation/Ordering 5. Appetizer Course 6. Soup 7. Salad 8. Entrée and Accompaniments 5

Traditional Order of Meal Service (continued) 9. Fruit and Cheese 10. Dessert Course 11. Tobacco 12. Check Presentation Study question: Where did this originate from and how/why has it changed over time? 6