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Events @ www.kelloggsnyc.com

Welcome to The Loft at KNYC We re so glad you re here From breakfast conferences, to birthday parties, and evening cocktail receptions, Kellogg s NYC transforms to The Loft, a 5,000 square foot event space overlooking New York City s historic Union Square Park. Scroll through to learn about our capacities, spaces, in-house packages, preferred vendors, and additional services and rentals to help bring your event to life.!2

Rooms & Capacities EVENT STYLE PING PONG ROOM THE NOOK KELLOGG S NYC BUYOUT RECEPTION standing only 20 35 250 RECEPTION standing & stations with limited seating - - 24 175 SEATED DINING 12 (Ping Pong Table) 16 (Communal Tables) 24 125 THEATER-STYLE - - - - 125 CLASSROOM-STYLE - - - - 70!3

Birthday Party Packages Our spaces create the perfect venue to host your next birthday party! We have the following options for groups big or small: PING PONG ROOM THE NOOK KELLOGG S NYC BUYOUT $500 for up to 10 kids $750 for up to 18 kids $1500 for up to 40 kids Includes: 90-minute party Access to Kellogg s NYC s private Ping Pong Room Unlimited cereal, toppings, and milk Juice boxes and water pitchers Paper goods and utensils Treat House Rice Krispies Treat Party Favor Kellogg s NYC Ping Pong Table with paddles and balls 65 TV with HDMI connection Dedicated staff +$50 - Add 30 minutes +$15 - Per each additional child (up to 16) We can accommodate up to 12 kids at the Ping Pong Table. Communal tables are used for groups of 13-16 kids. Includes: 90-minute party Access to Kellogg s NYC s semi-private Nook space Unlimited cereal, toppings, and milk Juice boxes and water pitchers Paper goods and utensils Treat House Rice Krispies Treat Party Favor Dedicated staff +$50 - Add 30 minutes +$50 - Add Kellogg s NYC Ping Pong Table +$15 - Per each additional child (up to 24) Prices subject to 8.875% New York State Sales Tax, Labor & Administrative Fees Includes: 90-minute party Access to the entire Kellogg s NYC Cafe including: Ping Pong Table, three 65 TVs, Board Games, Instagram Station, Swings, and more! Full Kellogg s NYC Cereal Wall experience including unlimited cereal, toppings, and milk Juice boxes, La Croix, and water pitchers Coffee and Tea Station for adults Paper goods and utensils Treat House Rice Krispies Treat Party Favor Dedicated staff +$500 - Add 30 minutes +$20 - Per each additional child (up to 100) Combine the Ping Pong Room and Nook for $1,000 (+$100 - Add 30 minutes). See our pages 8-10 for additional food and beverage options, or, inquire about offerings from ur preferred vendors.!4

The Ping Pong Room Step out of the office and into our Ping Pong Room, a modern conference room perfect for small meetings or a post-work Happy Hour. KNYC Business Hour Rates: $250 for up to two hours during Kellogg s NYC business hours: Monday - Friday: 9:00AM - 7:00PM Saturday: 9:00AM - 7:00PM Sunday: 9:00AM - 4:00PM $100 for each additional hour KNYC After Hours Rate: $1,000 for up to two hours between the hours of 7:00PM - 11:00PM $100 for each additional hour The Ping Pong Room is fully equipped with: Ping Pong Table (Seats 10-12) with Kellogg s branded branded Ping Pong balls and paddles or, Communal Table seating up to 16 guests. Counter-top for food and beverage service Conference speaker phone 65 Samsung Smart TV* Frosted glass door for privacy Hand Sink Ice Machine Mini Refrigerator Coffee & Tea Station included in all Ping Pong Room bookings. Add a cereal bar or additional beverages! See pages 8-10 for options from Kellogg s NYC or one of our preferred partners. * Guest is required to bring adaptors to connect computer to TV Prices subject to 8.875% New York State Sales Tax, Labor & Administrative Fees!5

The Nook THE NOOK The Nook is a semi-private space in The Loft, perfect for birthday celebrations, cocktail receptions, and team-building breakfasts. The Nook includes: Tables and seating for up to 24 guests with Froot Loops stools Bean Bag area Space for a dedicated cereal bar, food station, and beverage station $500 Room Rental (during Kellogg s NYC business hours) for 90 minutes $250 Food & Beverage Minimum Choose a cereal bar or beverage package to add to your booking! See pages 8-10 for options from Kellogg s NYC or one of our preferred partners. The Nook Prices subject to 8.875% New York State Sales Tax, Labor & Administrative Fees!6

Kellogg s NYC Buyout Kellogg s NYC can be exclusively reserved for private bookings. The space can be set as Kellogg s NYC, or, transformed with rentals of your choice (additional fees apply). In-house food and beverage packages may be contracted or, coordinate a menu with one of our preferred fast-casual or full-service caterers. Food and beverage minimums and buyout fees provided on request. Note: Room rentals may apply to bookings contracting food and beverage not from Kellogg s NYC. A cleaning fee and security charge may apply to buyout bookings. Prices subject to 8.875% New York State Sales Tax, Labor & Administrative Fees!7

Kellogg s NYC Food & Beverage Packages BUILD YOUR OWN (BYO) CEREAL BAR Customize a cereal bar from one of the packages below exclusively for you and your guests. THE SNAP $18 per person Choice of: 3 Cereals 2 Premium Toppings 2 Deluxe Toppings 1 Super Deluxe Topping 1 Ultra Deluxe Topping THE CRACKLE $22 per person Choice of: 4 Cereals 3 Premium Toppings 3 Deluxe Toppings 1 Super Deluxe Topping 1 Ultra Deluxe Topping THE POP $24 per person Choice of: 5 Cereals 3 Premium Toppings 3 Deluxe Toppings 2 Super Deluxe Topping 2 Ultra Deluxe Topping All build your own options are available for up to two hours, and include whole, skim, and a choice of one non-dairy milk (almond or soy). BYO ADD-ONS Price per person $3.50 Specialty Milk $1 Additional Premium Topping $1.50 Additional Deluxe Topping $2 Additional Super Deluxe Topping $2.50 Additional Ultra Deluxe Topping Interested in pre-assembled specialty bowls or customized milk bottles? Just ask! GO NUTS! Available for Ping Pong, Nook, and Café bookings during operating hours $15 per adult or kids 11 and up $10 per kid (ages 3-10) Experience the entire Kellogg's NYC Cereal Wall, milks, and unlimited toppings for 90 minutes. POP-TART PLATTERS $10 per platter Includes 10 Pop Tarts and toaster for warming Choice of: Assortment Blueberry Brown Sugar Cinnamon S Mores Strawberry Make it an Ice Cream Sandwich with Oddfellow s Sprinkle Ice Cream +$4 per person CHICKEN & WAFFLES $20 per person Corn Flakes-Crusted Chicken Thighs, Eggo Waffles, Maple Butter & Maple Syrup FRESH FRUIT & MORE Price per item $1 Banana $3 Chobani Yogurt Cup $2 Greenmarket Whole Fruit TREAT HOUSE RICE KRISPIES TREAT PLATTERS $36 per Dozen Assorted Treats (GF) Birthday Pack (GF) Chocolate Lovers (GF) Brand your treats - ask about customization! See favors menu for additional Treat House items for your guests to take home! THE KNYC WALL Available for Buyouts only $30 per person Experience the entire Kellogg's NYC Cereal Wall, milks, and unlimited toppings for up to two hours. COFFEE & TEA STATION $8 per person (up to three hours) Fonté Regular Hot Coffee Fonté Regular Iced Coffee In Pursuit of Teas Assorted Teas BEVERAGES Price per item $5 Martinelli s Apple Juice (10oz.) $3 Natalie s Orange Juice (8oz.) $1 La Croix Assorted Flavors (12oz.) $3 Acqua Panna Prices subject to 8.875% New York State Sales Tax, Labor & Administrative Fees!8

Bar Packages Bar packages are provided by Riviera Catering. All packages are priced per person and include glassware, soft drinks, mixers, and garnishes. Please inquire about a full cocktail, wine, and spirits list. Additional signature cocktails, specialty wine, Champagne, and specialty glassware available on request. BEER WINE SIGNATURE COCKTAIL 1-2 Hours $31 3 Hours $36 4 Hours $41 CLASSIC PREMIUM OPEN BAR 1-2 Hours $36 3 Hours $41 4 Hours $46 ULTRA PREMIUM OPEN BAR 1-2 Hours $46 3 Hours $51 4 Hours $56 Prices subject to 8.875% New York State Sales Tax, Labor (5 Hour Minimum) & Administrative Fees!9

Event Add-Ons & Favors TREAT HOUSE TREATS & SPECIALTY FOOD ITEMS $18pp Treat House Rice Krispies Treat Decorating Station (Minimum of 10 guests) Includes two mini treats per person and assorted toppings $4.50 ea. Rice Krispies Treats Donut $4.50 ea. Rice Krispies Milk Chocolate Crackle $3.50 ea. Rice Krispies Birthday Large Treat $3.50 ea. Rice Krispies Peanut Butter Large Treat $3.50 ea. Treat House Gluten-Free Breakfast Bar $10/pack Treat House Rice Krispies 4-Pack $15/pack Treat House Rice Krispies 6-Pack $3.50 pp Kellogg s NYC Custom Specialty Milk - Curate a flavor with our culinary team FAVORS $10 ea. Vintage Print Froot Loops or Frosted Flakes Mug $25 ea. Kellogg s NYC Red Leather Notebook $15 ea. Kellogg s Character Socks (Adults Only) $10 ea. Kellogg s NYC Spoons $20 ea. Kellogg s NYC Onesie (Newborn, 6, and12 Months) ACTIVITIES On Request Kellogg s NYC Balloon Artist Performance On Request Magician Performance $200 Saturday Morning Cartoons (Buyouts Only) $200 Tony the Tiger (30 Minute Appearance) Prices subject to 8.875% New York State Sales Tax & Administrative Fee!10

Meet Our Preferred Partners We re so much than cereal at The Loft at Kellogg s NYC. Meet our preferred partners who can help bring your event to life. Click the logos below to explore offerings and capabilities. Preferred Full-Service Caterers IN S ve sp ok nt be s T S e e c atering & new york city palm beach Preferred Fast-Casual Caterers Preferred Event Producers & Vendors We welcome caterers and vendors that are not on the preferred list. Additional restrictions & fees may apply.!11

Amenities & Furniture Tables (4) 6 Dining tables with Wood Table-top (2) Wooden Coffee Tables (2) Marble-top Coffee Tables Seating & Carpet (28) Black dining chairs (26) Froot Loops low bar stools (10) Fabric Living Room Chairs (6) Leather Living Room Chairs (4) Bean Bag Chairs (4) Swing Chairs (2) Leather Sofas (5) Gray Carpets Shelving & Consoles (2) Large book shelves with two shelves and console (4) Narrow ladder book shelves (2) TV Consoles Bars/Rolling Carts (1) 7 Marble-top Bar Cart (1) 6 Branded Pop-Tarts Cart Audio-Visual Capabilities (2) Samsung 65 Smart Televisions (Buyouts Only) (1) Samsung 65 Smart Television with Standard HDMI Cord (Ping-Pong Room Only) ipod/playlist Connection (Buyouts Only) Wifi Network Kitchen Equipment (for Caterer Use)* Kitchen Aid Home-use Double-Oven LG Microwave Three Compartment Sink * Certificate of Insurance, Caterer Visit and Kitchen Fee required for non-preferred caterers. Caterers not on the preferred caterers list must agree to The Loft s outside caterer terms and conditions. General Amenities Entire venue: 5,000 square feet Incredible view of Union Square Park 16-foot ceiling height ADA compliant Service entrance and elevator Private entrance on 18th street Catering prep room Open kitchen!12

Floor Plan The Ping-Pong Room The Nook The Café!13

For more information, email: events@kelloggsnyc.com www.kelloggsnyc.com