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M E D I A PA C K 2012

Editor PATRICK SCHMITT patrick.schmitt@thedrinksbusiness.com Deputy Editor GABRIEL SAVAGE gabriel.savage@thedrinksbusiness.com News & Web Editor ALAN LODGE alan.lodge@thedrinksbusiness.com Staff Writer LUCY SHAW lucy.shaw@thedrinksbusiness.com Staff Writer RUPERT MILLAR rupert.millar@thedrinksbusiness.co.uk Art Director ALAN MACKENZIE-MORRIS design@thedrinksbusiness.com Production Manager MILE BUDIMIR mile.budimir@thedrinksbusiness.com Database Manager TONY LATOS tony.latos@thedrinksbusiness.com Director of Sales JOSEPH ALVAREZ joseph.alvarez@thedrinksbusiness.com Marketing Director DAVID HENNELLY david.hennelly@thedrinksbusiness.com Marketing Manager MARINEL FITZSIMONS marinel@thedrinksbusiness.com Research & Events SHEILA CRISP sheila.crisp@thedrinksbusiness.com Subscriptions Sales Manager LEWIS O SULLIVAN lewis@thedrinksbusiness.com Director of Sales BERT GRANT bert.grant@thedrinksbusiness.com Advertising Manager MARCUS CLARK marcus.clark@thedrinksbusiness.com Director CHARLOTTE HEY charlotte.hey@thedrinksbusiness.com Deputy Chairman DAVID ROSE david.rose@thedrinksbusiness.com Chairman ANTHONY HAWSER anthony.hawser@thedrinksbusiness.com the drinks business is published by Union Press Ltd Units 222-223, 30 Great Guildford Street, London SE1 0HS Tel: +44 (0)20 7803 2420 Fax: +44 (0)20 7803 2421 E-mail: info@thedrinksbusiness.com www.thedrinksbusiness.com AS EUROPE S leading drinks trade publication, the drinks business is at the forefront of what is happening in the drinks industry. We are determined to maintain our reputation by reacting to the latest developments and trends, as well as making a contribution to the trade with analysis, debate and opinion. Like the drinks industry itself, we are constantly striving to innovate and bring new, exciting ideas and services to our readers. In 2012 we will not only continue to increase the European and international relevance of our editorial coverage, but will also work hard to keep our readers better informed via the web. ISSUE 107 JUNE 2011 EXPENSIVE TASTE NIGHTCLUB CONSUMPTION DRIVES A PRESTIGE CUVEE RECOVERY, BUT CAN LUXURY CHAMPAGNE CONQUER CHINA? ADRIAN BRIDGE LAURENT REINTEAU LORD PUTTNAM www.thedrinksbusiness.com the drinks business daily e- newsletters continue to grow in importance and over 10,000 members of the drinks trade worldwide now read our popular newsletters. These contain original and engaging stories sourced by our full time team of five writers and a range of journalists across the world. the drinks business will continue to run an annual programme of drinks industry awards designed to reward the inventive in drinks design and marketing as well as excellence in management and company development. It also operates the trade s only Green introduction Awards for environmental initiatives in drinks. Our sister publication, The Spirits Business is the only international trade title solely dedicated to the spirits trade. Due to the fantastic reception we have received, The Spirits Business now has nine issues per annum, including The Vodka Yearbook and The Brand Champions, the most comprehensive listing yet of the world s most powerful spirits brands. It also has a highly popular awards series called The Masters. Such has been the success of this initiative, which includes the Vodka, Tequila and Liqueurs Masters, it has been extended to wine, with the first ever Champagne Masters conducted towards the end of 2011. Over the course of 2012 there will be further competitions under the Masters programme, covering regions such as Rioja and Bordeaux. the drinks business and The Spirits Business will strive in 2012 to give our readers even more insight into the business and commercial trends in our industry and, with our Reports and continued attendance at all the international fairs, you will see that the drinks business team is dedicated to making sure you are ahead of the field and in touch with what is really happening in the drinks industry. Anthony Hawser Publisher

editorial & circulation THE DRINKS BUSINESS is a monthly, high-quality b2b publication that covers business and management issues. It has an international business focus, suited to those involved in the drinks sector on a day-today basis. the drinks business profiles major trends throughout the alcoholic drinks industry, eg, finance, the City, sales, marketing and PR. the drinks business speaks directly to buyers and professionals who influence buying decisions, as well as importers and their exporting partners worldwide. the drinks business is essential reading for retailers, importers, wholesalers and related service industries, plus on-trade professionals and City analysts. the drinks business covers all international issues and developments pertinent to commercial and management aspects of the drinks industry. It provides practical features that keep managers and decision makers informed, helping them to advance their companies and their careers, and construct winning strategies. the drinks business contains in-depth news analysis, business news and opinion, as well as detailed country and category analysis. We report on retail trends, PR and marketing moves and spends, with original and exclusive statistics, company retrospectives, major personality and company profiles and much, much more. the drinks business plays a vital part in any drinks media schedule, with extensive, up-todate coverage of this developing sector. the drinks business has a circulation of up to 10,000 key industry figures: CEOs, MDs, directors, buyers, marketing and PR managers and leading restaurateurs. The core readership is from Europe; however, it also includes top producers and drinks professionals worldwide. Up to 10,000 professionals receive the magazine every month so we know the magazine reaches key decision makers and buyers in the drinks industry. Further, on average, three people read each copy of the drinks business, giving us a readership total of nearly 30,000 every month*. Geographically the magazine has a distribution split between the UK; key markets in mainland Europe, such as Germany, Scandinavia, Benelux, France, Spain and Italy; the USA; the Far East; and major exporting nations such as Australia, South Africa, New Zealand, Chile and Argentina. ISSUE 112 NOVEMBER 2011 STIRRED NOT SHAKEN A CLASSIC COCKTAIL REVIVAL DRIVES SALES OF WHITE SPIRITS INCLUDING VODKA, GIN, TEQUILA AND CACHACA PLUS: WINE AWARDS CALIFORNIAN ZIN GERMAN RIESLING LONDON CITY BOND FELIX SOLIS PLANET OF THE GRAPES www.thedrinksbusiness.com

circulation Readership Services Retail/off-sales Wholesale/distributor Producer/exporter HORECA/on-trade EXHIBITIONS 2012 the drinks business attends and exhibits at many of the major international exhibitions. Contact us to find out details of our stand, events or meeting opportunities by emailing: info@thedrinksbusiness.com Prowein Germany 4-6 March Job function breakdown Vinitaly 25th to 28th March TFWA Singapore 13th 17th May Chairman/chief exec Director Manager Proprietor HORECA/0n-trade LIWF & Distil 22nd to 24th May Vinexpo Asia Pacific 29th -31st May Moscow Bar Show 25-27 September TFWA Cannes 22-26 October *the drinks business circulation and reader survey is updated annually and independently audited Hong Kong international Wine & Spirits Fair 8-10 November

FEATURES LIST 2012 Throughout the year the drinks business covers breaking news and provides analysis of topical issues features list JANUARY The Green Issue Australia Focus Liqueurs & Mixers Premium Beers Exhibition Fever FEBRUARY Italian Regions Closures & Containers Argentina Premium Vodka Rioja MARCH Prowein Issue Sherry South Africa Prosecco Vodka in Retail Brown Spirits New Zealand APRIL LIWSF/Distil Preview Spanish Regions Austria Chile Regions Cider MAY LIWF Issue Power Brands Bonded Warehousing Australia Design Scotch Whisky JUNE The Fine Wine Issue Prestige Champagne Italy Focus Premium France South Africa Focus JULY The Ethical Issue Fair Trade Wines Portugal & Fortified Wines Tequila & Mezcal Gin Emerging Brands AUGUST The UK Retail Issue Logistics, Distribution & Technology New Zealand Corks & Closures Argentine Regions SEPTEMBER Travel Retail Issue Chile Focus Vodka Malt Whisky Premium Australia OCTOBER Champagne Focus France Regions South Africa Brands Port & Duuro Wines NOVEMBER Awards Issue White Spirits Focus Germany California Beer Focus DECEMBER Luxury Issue (including Vodka, Whisky, Cognac, Brandy & Fine Wine) Brands Rum MARCH Champagne Report APRIL Eat. Drink - On Trade MAY California Report JULY Brands Report SEPTEMBER Eat. Drink - On Trade NOVEMBER Spanish Report DECEMBER Trends Report EAT.DRINK The On-Trade Report from OCTOBER 2011

competitions and events the drinks business has an exciting range of industry leading competitions and events throughout the year. Please see the details below and feel free to call us for more information. How will you reach your key clients and prospects in 2012? Connect with the trade at EVERY LEVEL with the voice of the drinks industry... No-one else can give you the same exposure to the international drinks trade: with such a comprehensive portfolio of events, awards, online communications and of course the magazines themselves, you ve got the opportunity to: The Drinks Business Awards 2011 engage face to face with our unrivalled audience of leading drinks industry and allied services figures spotlight the excellence of your product or service with our awards reinforce your green credentials and support your environmental and ethical initiatives interface directly with both the consumer and the trade through our wine and spirits shows keep your finger on the pulse of the drinks industry with our ongoing forums, conferences and roundtables Lanson Roundtable 2011 communicate your brand message through our multi-media communication packages partner with us to align your brand with the leading drinks trade media and events So, if you want to get your brand the tender loving care it deserves, look no further we can take it to the party, we can present it with awards, we can publicise it and, if you re really indulgent, we can give it its very own supplement magazine. Green Awards 2011 For any information on our events or the awards please contact: marinel@thedrinksbusiness.com joseph.alvarez@thedrinksbusiness.com david.hennelly@thedrinksbusiness.com