Category Healthcheck: Family Bag Confectionery The family bag confectionery market is worth over 562 million make sure you get your share Family bag confectionery is worth 84.7 million in the independent sector Sugar bags are in decline -10.8% Chocolate bags are showing growth of 3.7% Chocolate bags 26% Sugar bags 74% Source: ACNielsen channel market overview all channels and independents 02/12/06 Top 20 Sugar Bags Rank Product Name 1 6937 Maynards Wine Gums 215g 2 4654 Cad Choc Eclairs 207g 3 9686 Bassetts Liquorice Allsorts 215g 4 8350 Werthers Original 150g 5 9688 Bassetts Jelly Babies 215g 6 9857 Haribo Starmix 225g 7 4224 Haribo Starmix 175g 8 9787 Haribo Tangfastics 225g 9 9732 Maynards Sportsmix 215g 10 2691 Haribo Tangfastics 175g 11 47447 Rowntrees Original Frt Pastilles195g 12 48878 Maynards Wine Pastilles 215g 13 27095 Starburst Original 200g 14 41146 Haribo Maom Stripes 175g 15 9692 Maynards Midget Gems 215g 16 4226 Haribo Kiddies Supermix 175g 17 9858 Haribo Kiddies Supermix 225g 18 23430 Bassetts Fruit Allsorts 215g 19 7602 Bassetts Murray Mints 200g 20 8350 Werthers Original 150g Palmer and Harvey ProFiT Principles Check Top 10 Chocolate Bags Rank Product Name 1 20859 Maltesers 175g 2 20858 Galaxy Minstrels 225g 3 20865 Revels Assorted Choc 175g 4 20863 M&M`S Peanut Choc 250g 5 2586 CDM Giant Buttons 175g 6 20860 Maltesers White Choc 165g 7 49639 Cadbury Crunchie Nuggets 200g 8 20861 M&M`S Milk Choc 250g 9 28422 Munchie Original Choc 150g 10 7612 Jamesons Milk Raisins 200g Merchandising Tips Use signpost brands eg. Maynards, Bassetts and Haribo to signal family bags category to the shopper Block by category, brand, sugar and chocolate On a 1m bay, you should devote approximately 10 hooks to chocolate and the rest to sugar Place the best sellers on the best shelves/hooks ie at eye level Use impactful secondary sites in the right location to drive incremental sales Check range check the recommended range list to make sure you re stocking the best sellers out of stocks = lost sales Focus on your display use planograms to maximise sales innovate stay up to date with the latest market trends and new products Talk to your Palmer and Harvey sales representative to get the best advice for your store
Category Healthcheck: Energy Drinks Energy drinks are worth 368 million in the total market, accounting for 100 million in independents check this guide to maximise your share Sports and energy drinks are the second fastest growing sector in impulse soft drinks after fruit juice, growing at +17% In value terms, the energy drinks sector is larger than waters in independents Energy 74% Sport 26% Source: AC Nielsen impulse market MAT to 04.11.06 800mm Energy Drinks section of 3.85m Chilled Soft Drinks Planogram Top 10 Energy Drinks Product Pack Type Check 4566 Red Bull Energy 250ml 24 Energy 24517 Lucozade Sport Orange 500ml 12 Sport 43943 Lucozade Orig 500ml Pet 24 Energy 43879 Lucozade Orig 380ml Pet 24 Energy 43878 Lucozade Orange Crush 380ml 24 Energy 24516 Lucozade Sport Mxd Berry 500ml 12 Sport 23255 Powerade Berry & Trop 500ml 12 Sport 43942 Lucozade Orange Crush 500ml 24 Energy 42136 Red Bull S/Free 250ml 24 Energy 24573 Boost Energy Drink 12 Energy Source: 4 weeks sales ending 12/1/07 ones to Watch Product Pack Type Check 23881 Relentless 500ml 12 Energy 3531 Red Bull Energy Twin Pk 12 Energy 41104 Lucozade Sport Tropical 500ml 12 Sport 41105 Lucozade Sport Raspberry 500ml 12 Sport 8757 V Energy Drink 250ml 24 Energy Merchandising Tips Maximise display in store by building a vertical block for energy drinks making them easier for consumers to find Time of day sales are important to energy drinks, therefore consider relevant link to purchased product eg. Newspapers and energy in forecourts Palmer and Harvey ProfiT Principles range check the recommended range list to make sure you re stocking the best sellers out of stocks = lost sales focus on your display use planograms to maximise sales innovate stay up to date with the latest market trends and new products Talk to your Palmer and Harvey sales representative to get the best advice for your store
Category Healthcheck: Savoury Bagged Snacks Crisps & snacks is a key category for CTNs, forecourts and convenience stores. Here we focus on snacks - worth over 490m in the impulse * sector - to help you get your share Top 15 snacks for CTN/convenience Crisps & snacks total market share IRI 52 w/e kg sales Share of snacks by brands (convenience & impulse *) Golden Wonder 0.5% Crisps 70% Snacks 30% Walkers 54.5% Other 11.5% Own label 3.5% KP 23% Pringles 7% AC Nielsen: Impulse*, 07.10.06 Value sales Rank Manufacturer Product Check 1 3908 Walkers Quavers Cheese Handy 2 2055 KP Mini Cheddars Original 35g 3 3927 Walkers Doritos Even Cheesier 40g 4 9740 Walkers French Fries Worcestershire Sauce Handy 5 7509 KP Hula Hoops BBQ Handy 6 29589 KP Nik Naks Nice & Spicy Handy 7 44205 KP Roysters T-Bone Steak 31g 8 20130 Walkers Doritos Extreme Chilli 40g 9 8352 Walkers French Fries Ready Salted Handy 10 7395 KP Wheat Crunchies Bacon Handy 11 3941 Walkers Doritos Even Cooler 40g 12 8217 Walkers Square Crisps Salt & Vinegar 13 29373 KP Skips Prawn Cocktail Handy 14 8218 Walkers Square Crisps Cheese & Onion 15 7510 KP Hula Hoops Original Handy Top 15 snacks for forecourt Rank Manufacturer Product Check 1 49643 Walkers Quavers Cheese Maxi 34g 2 5298 KP Mini Cheddars Original 50g 3 22916 KP Mini Cheddars Crinkly Cheese & Onion 50g 4 44039 KP Mini Cheddars BBQ 50g 5 5992 Walkers Monster Munch Mega Hot 40g 6 42076 Walkers Wotsits Cheesy 40g 7 24445 Walkers Doritos Tangy Cheese 55g 8 24664 KP Hula Hoops BBQ Grab bag 9 29372 KP Skips Prawn Cocktail Maxi 10 24665 KP Hula Hoop Original Grab Bag 11 45282 KP Wheat Crunchies Bacon 50g 12 24444 Walkers Doritos Cool Original 55g 13 25203 KP McCoys Tortillas Smoked Ribs 40g 14 24669 KP McCoys Tortillas Chilli & Lime 40g 15 25204 KP McCoys Tortillas Cheese & Sour Cream 40g Check your stock against the relevant list to make sure you are stocking the best sellers for maximum sales and profit When merchandising give even space to crisps v snacks. This will ensure you have the right representation of snacks range and facings required to get the most from your fixture Tube sales are also important, consider stocking Pringles Original 170g ( 48527), Pringles Sour Cream & Onion 170g ( 48526) and Pringles Salt & Vinegar 170g ( 48525) Suppliers are making their snacks healthier: Hula Hoops are now cooked in a blend of sunflower oil for 50% reduction of saturated fat and reduced sodium From 2007, Walkers snacks will be cooked in the much healthier sunseed oil *Impulse includes independent retail outlets, symbol groups, off licences, co-ops but excludes multiple grocers
Category Healthcheck: Impulse Ice Cream Top 20 Products Share of impulse ice cream market by manufacturer Adult indulgent 33% Market share by type Individual tubs 4.5% Dispensing soft ice cream 1% Adult refreshment 14.5% Cones 15.5% Choc bars 6.5% Children s 25% Whilst the Adult indulgent/refreshment area is sizeable and showing growth, this sector is dominated by just a few key lines. To maximise sales, keep ranges tight, but ensure adequate back-up stocks Rank Manufacturer Product Type Check 1 94184 Wall s Magnum Classic Adult indulgent 2 59866 Wall s Magnum White Adult indulgent 3 93259 Wall s Twister Children s 4 96126 Wall s Calippo Orange Children s 5 58156 Wall s Cornetto Strawberry Cones 6 97787 Wall s Mini Milk Children s 7 95051 Mars Mars Ice Cream Bar Choc bars 8 94156 Wall s Calippo Tropical Children s 9 95546 Wall s Big Feast Children s 10 95052 Mars Maltesers Stick Adult indulgent 11 95045 Mars Galaxy Caramel Adult indulgent 12 58157 Wall s Cornetto Classico Cones 13 95050 Mars Bounty Choc Stick Adult indulgent 14 58155 Wall s Cornetto Mint Cones 15 94155 Wall s Magnum Mint Adult indulgent 16 98058 Nestlé Fab Lolly Children s 17 58186 Wall s Solero Exotic Adult refreshment 18 94162 Wall s Magnum Dbl Caramel Adult indulgent 19 94161 Wall s Magnum Almond Adult indulgent 20 96019 Cadbury Flake Cone Cones Source: Palmer and Harvey Independent sales by volume 2006 Merchandising Tips Stock up and use the 60% storage capacity beneath the baskets to accommodate sudden demand from hot spells Ensure adequate back-up of stocks of the top Nestle, Mars and Cadbury lines as well as Wall s to satisfy the full breadth of consumer demand in peak periods Tailor your range to the area you trade in. Children can always be persuaded to buy whatever the weather. Ensure more children s lines in sites near schools etc It is important you get impulse ice cream ready in time for Easter ie. freezer checked and fully stocked and new PoS in position Palmer and Harvey PROFIT Principles Range check the key products list to make sure you re stocking the best sellers Out of stocks = lost sales Focus on your display use planograms to maximise sales Innovate stay up to date with the latest market trends and new products Talk to your Palmer and Harvey sales representative to get the best advice for your store
Category Healthcheck: Biscuits Range and merchandising are key to maximising sales... check this document for your guide to creating the perfect biscuit fixture The biscuit market is worth 1.8bn. This is larger than either the hot beverages, bread or cereal categories* Recommended Range Rank Recommended Range Type Check In an average day, 19 million biscuits are consumed that s 220 every second! * Source: TNS Panel 52 w/e Dec 2005 Recommended Layout Everyday treats 30% Everyday biscuits 20% Everyday biscuits economy 10% Special treats 10% Chocolate biscuit bars 20% Healthier savoury crackers 10% 1 43798 Maryland Choc Chip cookie Everyday biscuits 2 41016 Jaffa Cakes Tubes 187g Everyday treats 3 5364 Jaffa Cakes 150g Everyday treats 4 4985 McV Choc Digestive Tube Milk Everyday treats 5 44418 Hob Nobs Milk Choc Tube 250g Everyday treats 6 3939 Cad Milk Choc Fing 150g Special treats 7 7071 McV Choc Digestive Milk 300g Everyday treats 8 7113 Hob Nobs 300g Everyday biscuits 9 42232 McV Choc Chip Cookie 200g Everyday treats 10 7233 McV Gingernuts 200g Everyday biscuits 11 7932 Crawfords Cust Creams 150g Everyday biscuits 12 9277 Jammie Dodgers 150g Everyday biscuits economy 13 48756 McV Digestive Caramels 300g Everyday treats 14 7028 McV Digestive 250g Everyday biscuits 15 28804 Kit Kat 2f 6 pk Chocolate biscuit bars 16 7112 Cheddars 150g Savoury crackers 17 8539 Jacobs Cream Crackers Savoury crackers 18 28807 Blue Ribband Chocolate biscuit bars 19 8068 Foxs Golden Crunch Creams 200g Everyday treats 20 7093 McV Rich Tea 200g Everyday biscuits Range & Display Tips Stock a consistent range of top sellers Where possible sell price marked packs, they outsell standard packs by 3 to 1 For major new product launches, display products on temporary equipment M brand offers a value alternative in Everyday economy biscuits. Consider stocking Custard Creams ( code 2438), Bourbons ( code 2439) and Highland Shorties ( code 2401) In Scotland, remember to stock Tunnocks Caramel Wafer ( code 3263) and Tunnocks Teacakes ( code 6980) as they are a top seller Ensure your fixture is well maintained, fully stocked and easy to shop Secondary sites can significantly increase your sales. 55% of biscuits are consumed with a hot drink so dual site with tea and coffee Ensure you allocate the fixture space appropriately as 80% of sales come from 20% range Take out slow selling lines which tie up money and space Follow the recommended layout above to segment your fixture
Category Healthcheck: Water The bottled water sector is worth 221m annually in the impulse* sector, showing strong growth of 10% year-on-year. Water value sales by type Flavoured still 21% Plain sparkling 4% Flavoured sparkling 3% Bottled water value sales by pack size Plain still 72% Source: AC Neilsen Total Impulse - 52we 13/01/07 Water is the second fastest growing category in the soft drinks sector in impulse after chilled juice All channels within the impulse sector grew water sales in 2006 with independent grocers and high street the top performers Still plain water was the main driver of growth in 2006 adding 19m to value sales Of all soft drinks sales Volvic 500ml is No. 5 with another eight waters within the top 20 Flavoured water is growing at 15% year on year in the impulse sector, faster than any other segment of total bottled water market Source: AC Neilsen Total Impulse - 52we 23/9/06 Recommended Range Product Type Check 500ml 8803 Volvic Plain still 9289 Evian Plain still 9895 Highland Spring Sportscap Plain still 8330 Touch of Fruit Strawberry Flavoured still 8473 Touch of Fruit Lemon & Lime Flavoured still 24493 Lucozade HydroActive Citrus Flavoured still 750ml / 1Ltr Sportscap 9216 Volvic 1Ltr Plain still 25812 Evian 750ml Plain still 1.5Ltr 2316 Volvic Plain still 9072 Evian Plain still Palmer and Harvey Profit Principles range check the recommended range list to make sure you re stocking the best sellers out of stocks = lost sales focus on your display use planograms to maximise sales innovate stay up to date with the latest market trends and new products talk to your Palmer and Harvey sales representative to get the best advice for your store Market data supplied by: AC Nielsen ScanTrack Impulse Channel MAT to 09.09.06