Key Dates Wednesday April 13 Thursday May 5 Monday May 9 Wednesday June 1 Tuesday June 7 Good Food Month Registrations OPEN Good Food Month Event Registrations CLOSE Notification of inclusion in Good Food Month program Full Good Food Month Program distributed; on-line, interstate and via partners/participating businesses General distribution of event holder marketing collateral Friday July 1 The Brisbane Times Good Food Month begins Wednesday 20 Sunday 31 July Night Noodle Markets Sunday July 31 The Brisbane Times Good Food Month concludes
hat is The Brisbane Times Good Food Month? The Brisbane Times Good Food Month presented by Citi is back again for 2016 and we re excited! Here to celebrate all that is incredible about Queensland s wonderful culture and food, we are encouraging all cafes, restaurants, bars and pubs to participate. We are introducing a refresh to Good Food Month this year with new category headings, new concepts and new ideas. We would love for you to be part of the program so get those thinking caps on and start doing what you do best! Good Food Month is here to showcase what is most exciting about our world-class food and wine scene, vibrant culinary diversity and fantastic local produce.
Key Selection Criteria Your Event Concept/Submission Your event is held between 1-31 July 2016. You highlight quality food/drink experiences and strengths of your business. Your offering is unique and specially designed for Good Food Month. Do not use existing offers or menus in the Festival program. You offer good value when compared to normal event pricing. You deliver a premium event in line with the Good Food Month objectives. You agree to all terms and conditions specific to some of the event categories. If you represent a group of venues or restaurants we recommend you nominate ONE person in your organisation to register multiple events. General Terms and Conditions Four promotional tickets must be made available to Good Food Month organisers for PR and VIP hospitality opportunities. Your event must be open to the public. All festival event submissions are subject to approval by the Good Food Month team. Some events require Good Food Month sponsors to be recognised. Full event terms and conditions are available on the registration form.
How to Register it s never been easier! It s never been simpler to register for the 2016 Brisbane Times Good Food Month. Categories are broader, restrictions have been reduced and for the first time in The Brisbane Times Good Food Month history registration is FREE. STEP BY STEP REGISTRATION PROCESS 1. Chefs, owners, managers come up with a unique event that showcases you, your restaurant and what you do best. 2. Head to http://brisbanetimesgoodfoodmonth2016-holdanevent.floktu.com/ and choose the category you would like to partake in. 3. Fill in all mandatory fields in the registration form and upload beautiful food and venue shots of at least 300dpi (please DON T upload branded logos). 4. Once you receive a confirmation email from us, update any final information in your registration prior to May 5.
Good Food Month Program The Brisbane Times Good Food Month showcases all that is exciting about Brisbane s dynamic food and drinks culture. REMEMBER all events, offerings and deals need to be UNIQUE to the Good Food Month festival. Everyone is invited to participate including: - Restaurants, cafes, bars and pubs - Food precincts and community groups - Artisan food businesses and farmers markets - Regional food groups, food tour operators and festivals - Cultural institutions with a food-focussed event - Food forums and special interest groups
Marketing Overview Campaign Overview Participation in Good Food Month profiles your event (and your business) within the official program via an extended marketing and promotional campaign, beginning in May 2016 and continuing through the festival month of May. Good Food Month is promoted via Fairfax print publications (newspapers and magazines), on-line (web, social, EDM), outdoor (targeted flyering campaigns, venue advertising) and media partners. All advertising include a strong call to action to view the program which your event will be included within and to visit goodfoodmonth.com. Fairfax works with a PR agency to deliver a strong PR campaign aimed at maximum editorial opportunities for Good Food Month as a festival. Marketing Promotion Kits All registered companies will be provided with a Marketing & PR Kit to assist with their promotions of participating within Good Food Month. This will include a PR form, digital banners, logos, suggested copy and images as well as a collateral pack with programs, postcards and decals to distribute and display. Collective promotion from participating companies has an immense impact on overall Good Food Month bookings and attendance.
Audience Insight PRINT MOBILE WEB EVENTS SOMETHING FOR EVERYONE WHO LOVES GOOD FOOD & ENTERTAINMENT. Loyal print readership More food & wine enthusiasts and slightly older in demographic Broader food & wine enthusiasts through CT, SMH and The Age more broadly including Shortlist and Good Food Dedicated Good Food section appearing on tablet weekly Ongoing food sections daily. Younger and increasingly growing audience. Strong Good Food and Entertainment sections encompassing Art, Entertainment and Food & Wine. 1.5 million food and wine event attendee s
Core Marketing Phases TRADE CONSUMER REGISTRATIONS PROGRAM EVENT THREE CORE MARKETING PHASES TO ENSURE BEST UTILISATION OF ASSETS AGAINST OUR CORE OBJECTIVES Targeting industry to take part in Good Food Month and Brisbane Night Noodle Markets Advertising across the Fairfax Network Editorial stories and PR Partnership discussions April - May Driving awareness of the Food Events program launch to consumers Advertising across the Fairfax and non- Fairfax network Editorial and PR Driving to the printed and online program and website Driving awareness and participation of event program among consumers Advertising across the Fairfax Network, Media Partnerships, and social Editorial and PR July May-July
Social Media @goodfoodmonth #goodfoodmonth #nightnoodlemarkets #jointhefeast @goodfoodmonth #goodfoodmonth #nightnoodlemarkets #jointhefeast @goodfoodmonth #goodfoodmonth #nightnoodlemarkets #jointhefeast
Good Food Month Event Categories Breakfast Lunch Let s Do Lunch Dinner Hats Off Dinners Drinks Experiences
Breakfast Breakfast Brief Think of unique ways to break your fast: think breakfast for supper, power brunches and caffeine crunches. Event Examples Grazing Breakfast Feast - Grab a hamper to share and picnic in the park. The Bay Brunch a NYC brassiere-style buffet brunch of seasonal dishes.
Lunch Lunch Brief Get creative with the second most important meal of the day. Think long lunches, signature dishes and unique locations. Event Examples Feral Party A feast based on all things feral wild animals, wild weeds and crazy wild messed-up beers. Cocktail Brunch After a complimentary cocktail, hook into a seasonal buffet of the finest seafood, sumptuous mains and dessert
Let s Do Lunch Presented by Coopers Beer, Yalumba Wine and Thatchers Cider Lunch Brief Show off your menu and attract new customers by participating in this signature part of Good Food Month. *Your event menu is offered at a set price of $38 per person including a glass of Coopers Beer, Thatchers Cider or Yalumba Wine, tea and coffee. Event Examples Catalina Restaurant Crispskin king salmon fillet, taramasalata, kipfler potato, shallots and salmon caviar. Glass Brassiere Roasted pork belly, squid, apple and ginger puree, with a Thai salad.
Dinner Dinner Brief Mix things up with signature events, matched wines, paddock to plate dinners the sky s the limit. Event Examples Two Chefs, One Kitchen Taste the friendly rivalry as two chefs each present three dishes matched to wines Regional Italy Over four courses, explore the beautiful Italian regions of Veneto, Sicily, Emilia-Romagna and Puglia.
Hats Off Dinners Dinner Brief The hatted restaurants of the current Good Food Guide are invited to set aside their regular menus for something truly special. Event Examples Festival of the Mouth Five different menus sent to five different tables each headed by an industry expert. Each guest receives a five course menu matched to champagne, wines and whisky. Food and Music Enjoy a show stopping menu inspired by music from the Sydney Symphony Orchestra. Each course is accompanied by an intimate performance.
Drinks Drinks Brief Everything exciting to wet your whistle. From wine to cider to craft beer to champagne to cocktails Event Example Cider Festival Pop up cider tasting stalls and food offerings such as pulled pork rolls, paella and other apple-inspired treats. Beer Degustation Five courses matched to five beers
Experiences Experiences Brief From a pop up street festival, an instant expert masterclass to a family cooking class - anything goes, in this category Event Example Progressive Dining Walk - One night, four venues. Wine and Dine through a moveable feast. Supercharged Sweets Cooking Class Learn how to make super tasty, super healthy, superfood sweets.
The Citibank Dining Program category Event Brief We re inviting QLD Citibank Dining Program partner restaurants to curate a one-off event during Brisbane Good Food Month where the free bottle of wine is available to Citi customers when they pay with their Citi card and a value add offer is available to all guests (non-citi Customers). These events will be heavily promoted by both Fairfax events and Citi via print, mobile and online Event Examples Collaboration Dinner Invite guest chef to collaborate with the venue for a one off collaboration dinner Offer For example a complimentary glass of bubbles on arrival, dessert sampler or a voucher to return another time whatever offer suits your business.
Contact Details The Brisbane Times Good Food Month is proudly presented by Citi and is managed by Fairfax Events. Asha Xavier Festival Manager Asha.Xavier@fairfaxmedia.com.au P 03 8667 2651 Lisa Marshall Festival Executive Lisa.Marshall@fairfaxmedia.com.au P 03 8667 1195 Follow us Facebook - www.facebook.com/goodfoodmonth Twitter - @goodfoodmonth Instagram - @goodfoodmonth