Key Dates Tuesday May 12 Friday June 12 Friday July 17 Monday August 10 Tuesday August 25 Monday August 31 Thursday October 1 Good Food Month Early Bird Registrations OPEN Early Bird Registrations CLOSE Good Food Month Event Registrations CLOSE Notification of inclusion in Good Food Month program Full Good Food Month Program distributed through The Sydney Morning Herald, on-line, interstate and via partners/participating businesses General distribution of event holder marketing collateral The Sydney Morning Herald Good Food Month begins Thursday 8 Sunday 25 October The Sydney Morning Herald Night Noodle Markets Saturday October 31 The Sydney Morning Herald Good Food Month concludes
hat is The Sydney Morning Herald Good Food Month? The Sydney Morning Herald Good Food Month presented by Citi is back again for 2015 and we re excited! Here to celebrate all that is incredible about Sydney's wonderful culture and food, we are encouraging all cafes, restaurants, bars and pubs to participate. We are introducing a refresh to Good Food Month this year with new category headings, new concepts and new ideas. We would love for you to be part of the program so get those thinking caps on and start doing what you do best! Last year, The Sydney Morning Herald Good Food Month had over 450 individual event listings across NSW and more than 1 million people attended events across October. Good Food Month is here to showcase what is most exciting about our world-class food and wine scene, vibrant culinary diversity and fantastic local produce.
Key Selection Criteria Your Event Concept/Submission Your event is held between 1-31 October 2015. You highlight quality food/drink experiences and strengths of your business. Your offering is unique and specially designed for Good Food Month. Do not use existing offers or menus in the Festival program. You offer good value when compared to normal event pricing. You deliver a premium event in line with the Good Food Month objectives. You agree to all terms and conditions specific to your chosen event category. If you represent a group of venues or restaurants we recommend you nominate ONE person in your organisation to register multiple events. General Terms and Conditions Four promotional tickets must be made available to Good Food Month organisers for PR and VIP hospitality opportunities. Your event must be open to the public. All festival event submissions are subject to approval by the Good Food Month team. Some events require Good Food Month sponsors to be recognised. Full event terms and conditions are available on the registration form.
How to Register it s never been easier! It s never been simpler to register for the 2015 Sydney Morning Herald Good Food Month. Categories are broader, restrictions have been reduced and we ve come up with new categories to kick-start your imagination. STEP BY STEP REGISTRATION PROCESS 1. Chefs, owners, managers come up with a unique event that showcases you, your restaurant and what you do best. 2. Head to https://smhgoodfoodmonth2015-holdanevent.floktu.com/register and choose the category you would like to partake in. 3. Fill in all mandatory fields in the registration form and upload beautiful food and venue shots of at least 300dpi (please DON T upload branded logos). 4. Once you receive a confirmation email from us, update any final information in your registration prior to July 17. 5. Check out your event listing on August 25 in our printed program and online.
Good Food Month Program The Sydney Morning Herald Good Food Month showcases all that is exciting about Sydney s dynamic food and drinks culture. REMEMBER all events, offerings and deals need to be UNIQUE to the Good Food Month festival. Everyone is invited to participate including: - Restaurants, cafes, bars and pubs - Food precincts and community groups - Artisan food businesses and farmers markets - Regional food groups, food tour operators and festivals - Cultural institutions with a food-focussed event - Food forums and special interest groups
Marketing Overview Campaign Overview Participation in Good Food Month profiles your event (and your business) within the official program via an extended marketing and promotional campaign, beginning in August 2015 and continuing through the festival month of October. Good Food Month is promoted via Fairfax print publications (newspapers and magazines), on-line (web, social, EDM), outdoor (targeted flyer campaigns, street flags, venue advertising), and media partners (TV, radio, digital). All advertising include a strong call to action to view the program which your event will be included within and to visit goodfoodmonth.com. Fairfax works with a PR agency to deliver a strong PR campaign aimed at maximum editorial opportunities for Good Food Month as a festival. Marketing Promotion Kits All registered companies will be provided with a Marketing & PR kit to assist with their promotions of participating within Good Food Month. This will include a PR form, digital banners, logos, suggested copy and images as well as a collateral pack with programs, postcards and decals to distribute and display. Collective promotion from participating companies has an immense impact on overall Good Food Month bookings and attendance.
Audience Insight PRINT MOBILE WEB EVENTS SOMETHING FOR EVERYONE WHO LOVES GOOD FOOD & ENTERTAINMENT. Loyal print readership More food & wine enthusiasts and slightly older in demographic Broader food & wine enthusiasts through SMH more broadly including Shortlist and Good Food Dedicated Good Food section appearing on tablet weekly Ongoing food sections daily. Younger and increasingly growing audience. Strong Good Food and Entertainment sections encompassing Art, Entertainment and Food & Wine. 1.5 million food and wine event attendee s
Core Marketing Phases TRADE CONSUMER REGISTRATIONS PROGRAM EVENT THREE CORE MAREKTING PHASES TO ENSURE BEST UTILISATION OF ASSETS AGAINST OUR CORE OBJECTIVES. Targeting industry to take part in Good Food Month and Night Noodle Markets Advertising across the Fairfax Network Editorial stories and PR Partnership discussions May - July Driving awareness of the Food Events program launch to consumers Advertising across the Fairfax and non- Fairfax network Editorial and PR Driving to the printed and online program and website Driving awareness and participation of event program among consumers Advertising across the Fairfax Network, Media Partnerships, and social Editorial and PR October July - September
Social Media @goodfoodmonth #goodfoodmonth #nightnoodlemarkets @goodfoodmonth #goodfoodmonth #nightnoodlemarkets @goodfoodmonth #goodfoodmonth #nightnoodlemarkets
Good Food Month Event Categories Exclusive And One-Offs* Kids and Families* Café Collective* Cheap Eats* Cooking with Fire* Drinks Festivals* Bar Hop Cider & Slider Eat the City* Eat Art* Food For Good* Hats Off Dinners Let s Do Lunch Markets* Masterclasses* Sunday Sessions* Regional* Pub Dining* Sugar Rush* The Ultimate High Tea For The Love Of Wine And Cheese* *NEW categories for 2015
Exclusive and one-offs Early Bird Fee $465 + GST Early Bird Multi Date Fee $550 + GST Standard Fee $550 + GST Standard Multi Date Fee $650 + GST Create the most exciting money-can t-buy events in town. Think chef tables, intimate dinners, signature dishes, private dining Let your imagination run wild.
Café Collective Early Bird Fee $465 + GST Early Bird Multi Date Fee $550 + GST Standard Fee $550 + GST Standard Multi Date Fee $650 + GST Think of unique ways to put on breakfast for the people. Breakfast for supper perhaps?
Let s Do Lunch Presented by Coopers Beer, Yalumba Wine and Thatchers Cider Early Bird Fee - $365 + GST Standard Fee - $450 + GST Show off your menu and attract new customers by participating in this signature part of Good Food Month. *Your event menu is offered at a set price of $38 per person including a glass of Coopers Beer, Thatchers Cider or Yalumba Wine, tea and coffee. * Your venue must be part of the current Good Food Guide.
Cooking with Fire Early Bird Fee $465 + GST Early Bird Multi Date Fee $550 + GST Standard Fee $550 + GST Standard Multi Date Fee $650 + GST Everything grilled, smoked, flamed and singed. Deliciously. The possibilities are endless think pig spits, BBQ lunches or a smokey degustation.
Cheap Eats Early Bird Fee $465 + GST Early Bird Multi Date Fee $550 + GST Standard Fee $550 + GST Standard Multi Date Fee $650 + GST Put value back on the table during Good Food Month. Main courses are $20 or under.
Drinks Festivals Early Bird Fee $465 + GST Early Bird Multi Date Fee $550 + GST Standard Fee $550 + GST Standard Multi Date Fee $650 + GST It s all about the drinks at these many and varied events from wine to cider to craft beer to champagne.
Bar Hop Presented by Tanqueray and The Singleton Single Malt Whisky Early Bird Fee - $365 + GST Standard Fee - $450 + GST A good cocktail is a thing of beauty. We re asking Sydney s star mixologists to shake it up in style. Create a Tanqueray Gin or The Singleton Single Malt Whisky inspired cocktail and a perfectly matched bar snack for $20 per person.
Cider & Slider Presented by Thatchers Cider Early Bird Fee - $365 + GST Standard Fee - $450 + GST Get creative with a cool and clever slider snack matched to a Thatchers cider for just $10. * A glass of Thatchers Cider must be served with all offers. $10.
Eat the City Early Bird Fee $465 + GST Early Bird Multi Date Fee $550 + GST Standard Fee $550 + GST Standard Multi Date Fee $650 + GST Take it to the streets with a pop up, party or festival.
Eat Art Early Bird Fee $465 + GST Early Bird Multi Date Fee $550 + GST Standard Fee $550 + GST Standard Multi Date Fee $650 + GST Food meets culture at these multi-faceted events. Foodies at the movies? Author lunch? An opera matched degustation?
Food for Good Early Bird Fee $465 + GST Early Bird Multi Date Fee $550 + GST Standard Fee $550 + GST Standard Multi Date Fee $650 + GST A celebration of sustainability, community and charity. Think long lunches in the vines and paddock to plate dinners.
For the Love of Wine and Cheese Presented by Yalumba Wine Early Bird Fee - $365 + GST Standard Fee - $450 + GST Showcase cheese from Australia and around the world, matched to the perfect drop of Yalumba Wine. * Your menu must include cheese and feature Yalumba Wine.
Hats Off Dinners Presented by Tanqueray and The Singleton Single Malt Whisky Early Bird Fee - $365 + GST Standard Fee - $450 + GST The hatted restaurants of the current Good Food Guide are invited to set aside their regular menus for something truly special. * Your menu must include a complimentary Tanqueray Gin and Tonic or The Singleton Single Malt Whisky on arrival.
Kids and Families Early Bird Fee $465 + GST Early Bird Multi Date Fee $550 + GST Standard Fee $550 + GST Standard Multi Date Fee $650 + GST Create fun for the budding chef or the whole family family cooking classes, family fun days
The Ultimate High Tea Presented by Accor Hotels Early Bird Fee - $365 + GST Standard Fee - $450 + GST Take high tea to the next level by creating a twist on the theme. That could mean an interesting location, menu or time of day the possibilities are endless. *Restaurants or cafes aligned with hotels that are not Accor hotels are not permitted to register for this event.
Sugar Rush Presented by Yalumba Wine Early Bird Fee - $365 + GST Standard Fee - $450 + GST A celebration of all things baked, fried, iced, creamed and colourful. Think Willy Wonka festivals, dessert offers and chocolate degustations. * Your venue must serve a glass of Yalumba dessert wine.
Masterclasses Early Bird Fee $465 + GST Early Bird Multi Date Fee $550 + GST Standard Fee $550 + GST Standard Multi Date Fee $650 + GST These events see the experts share their knowledge on how to cook, brew, bake, pickle or grow your own.
Markets Early Bird Fee $465 + GST Early Bird Multi Date Fee $550 + GST Standard Fee $550 + GST Standard Multi Date Fee $650 + GST Markets are invited to be part of the action. Create a one off market event or add something special to your regular program.
Sunday Sessions Early Bird Fee $465 + GST Early Bird Multi Date Fee $550 + GST Standard Fee $550 + GST Standard Multi Date Fee $650 + GST Big roasts, long brunch and beers in the sun. The best things to do on the day of rest.
Pub Dining Early Bird Fee $465 + GST Early Bird Multi Date Fee $550 + GST Standard Fee $550 + GST Standard Multi Date Fee $650 + GST Sydney s finest pubs are invited to throw open their doors for a hearty pub feed or special event.
Regional We re looking for the best beyond the city s limits. Showcase local produce, producers, bars and restaurants with a signature event. *All regional restaurants, bars, cafes, pubs - please contact the Good Food Team for your code to register under this category. * All restaurants in the current Good Food Guide can still register under Let s Do Lunch and Hats Off Dinners. You will need to contact the Good Food Team for a code to register.
Contact Details Good Food Month is proudly presented by Citi and is managed by Fairfax Events. Tullia Mawter Festival Executive tullia.mawter@fairfaxmedia.com.au P 02 9282 3204 For all general inquiries and questions relating to The Sydney Morning Herald Good Food Month, please contact the team via at goodfoodmonth@smh.com.au Follow us Facebook - www.facebook.com/goodfoodmonth Twitter - @goodfoodmonth Instagram - @goodfoodmonth