Collapsible, Self-cleaning, Eco-friendly Luis Paulo Busca Guerzoni, Lipsa Nag, Dustin Rasch, Guadalupe Mendez, Imon Banerjee
Problems with the coffee cups How to clean the coffee cups? Solution Plastic cups Where to dispose the plastic cups after drinking?
Pocketpresso: Key features Collapsible: Easy to carry! Self-cleaning: Perfect for busy people! Eco-friendly: No need to use the temporary plastic cups!
Activity Breakdown Structure Work package organization WP 1 Product Development WP 2 Market Study WP 3 Marketing and Sales WP 4 Management and Administration Product Breakdown Structure T1: Product Design Imon T2: Material Composition T3: SWOT Analysis T4: Potential Market T5: Sales Strategy T6: Production Chain T7: Operational Margin T8: Intellectual Property T9: Capital Raising Dustin Guadalupe Lipsa Luis Ph.D in Computer Science MSc in Polymer Science PhD in Chemistry & networking in Mexico MSc in Chemistry and Good with Mathematics IP courses, MSc in Chemistry and networking in Brazil
WP1 (T1): Product design process In-charge: Imon Banerjee IDENTIFYING AND DEFINING THE PROBLEM ANALYSING INFORMATION SYNTHESIS DESIGN EVALUATION FEEDBACK
C Shape and dimension A D A. Diameter 81 mm B. Diameter inc handle 120 mm C. Height 92 mm D. Height of handle 50 mm E. Wall thickness 1.5 mm F. Folded thickness 8 mm B F E Unfolded cup
WP1 (T2): Material Composition Core of the cup material - iso-polypropylene Features - Food contact material Density 0.936 g/cm 3 Melting point: 160 C, constant use up to 100 C Stable Pressure injection into mold n/3 polypropylene molecule (Wikipedia) Muhlhaupt R, Kunststoffinnovationen durch Metallocen-Katalyse, 49: 394 403, 1995
Super hydrophobic coating Material - Statistic Styrene-Pentafluorostyrene Copolymers Properties - - Free radical polymerisation 65 C - Spin coating - Result: - Nanostructure fibers, low contact angle - Product possesses REACH number M. Ma et al. Journal of Adhesion Science and Technology, 2008,vol 22, 1799 1817
WP 2 (T3): SWOT Analysis In-charge Maria Guadalupe Strengths Super-Hydrophobic Self-Cleaning Durable Portable Safe Cheap Weakness Dried coffee/tea leftovers Limited Market Coating Wear Opportunities Consumers of Coffee Worldwide. Travelers Souvenir shops. Airmarket. Threats Competition People s resistance to change Production flaws Uncertainity`
WP 2 (T4): Potential Market In-charge Maria Guadalupe Countries with the highest recycling rates
WP 3 (T5): Sales Strategy In-charge Lipsa Nag Online Retailing: Personalized Get design license from famous designer e.g. Wolfgang Jönsson. Business to Business
WP 3 (T6) :Production Strategy In-charge Lipsa Nag Brazil (Material) Green propylene 1 Polypropylene collapsible cup Mexico (Fabrication) Coat cups: low labor cost Member of NAFTA USA (Coating) Purchase coating: Monomer Styrene, PFS Buy the basic chemicals: solvents, initiators Canada USA: (Sale) High coffee consumption Environment conscious consumers 1. http://biomassmagazine.com/articles/3195/biomass-new-feedstock-for-the-plastic-industry
WP3 (T7): Costs and Operational Margin Min. Cost of Production per units (US$) Max. cost of production per units (US$) Target Sale Price per units (US$) Target Operational Margin per unit (US$) Canada USA.126*.123*.138*.136* 50.00 10.00 http://www.platts.com/news-feature/2012/pgpi * Without labor cost
WP4 (T8): Intellectual Property New functionalization of the surface + collapsible design patent Trademark (Pocketpresso) registration Application in the U.S.A. and in Canada US$ 6.800 to 15.000 (cost and maintenance after 3,5 years)
WP 4 (T9): Capital raising Business contacts in B2B selling Bank loan in Retail selling: US$ 50,000 (max)
Final appearance Folded condition (Side view) Folded condition (Top View) Folded condition (Bottom view) Unfolded cup
Q endothermic Core material - quality control Folding properties: α- ; β- modification Transform by fast cooling β- modification is more flexible and used for folding Hans Domininghaus, Peter Elsner, Peter Eyerer, Thomas Hirth, Kunststoffe, Spinger, 2008 T DSC
Business model R&D Production Advertising Delivery Feedback Selling