08 www.bestway.co.uk www.batleys.co.uk
MARKET INSIGHT Ensure you stock the Must Stock lines, as your shoppers will be looking for these products in your store. See page 4 Single sales of ice cream is a great footfall driver why not encourage your customers to trade up to a multipack Drive customer excitement and sales growth by stocking Offer a wider range of Take Home ice cream. Stock key brands that offer value for money such as Oreo Cookie PMP as well as more premium brands Ice cream is a year round opportunity. / of all Take Home ice cream is sold during winter (Source: Nielson Scantrack Convenience Data 5 week 8th October 07) Premiumisation is key to growth. Stock a good range of premium brands such as Magnum Double
MARKET INSIGHT 5 PILLARS TO G YOUR ICE CREAM SALES Get the core right Maximise your sales by stocking the Must Stock range Drive growth with exciting Win in Take Home Make sure you buy the core range by including Take Home ice cream in your range Win with Premium Drive incremental shopper spend by including premium brands in your range Get New Users Tap into the non-dairy trend and gain incremental sales, as shoppers are looking for a healthier diet CHECK OUT THE EXCITING FOR 08! new snacking range PM Walls Magnum Caramel Nut Bar PM Solero Strawberry Smoothie PM KIDS Rowntrees Watermelon Rowntrees Orange Push Up CHOCOLATE TREAT M&M s Peanut Ice Cream Toblerone Ice Cream
MUST STOCK LINES These are the Must Stock lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers needs and therefore they will visit your store again. chocolate 4 5 6 7 8 9 kids adult refreshment 0 4 5 6 7 8 9 0 cones TUBS multipacks 4 5 6 7 8
MUST STOCK LINES walls magnum classic 0ml SKU Code: 647 5 walls magnum double raspberry 88ml SKU Code: 449 walls magnum white 0ml SKU Code: 6440 6 walls magnum caramel nut bar pm 64ml SKU Code: 4056 walls magnum almond 0ml 7 SKU Code: 646 walls magnum chocolate, hazelnut & Praline 90ml SKU Code: 4067 4 walls magnum double caramel 88ml SKU Code: 6556 8 snickers ice cream bar 7ml SKU Code: 95648
MUST STOCK LINES 9 mars ice cream bar 74ml SKU Code: 95647 smarties pop up ice cream 90ml SKU Code: Bestway 50905 Batleys 6565 0 walls calippo orange 05ml SKU Code: Bestway 78665 Batleys 97550 4 rowntrees fruit pastilles lolly 65ml SKU Code: 55887 walls twister 80ml SKU Code: Bestway 65465 Batleys 75604 5 rowntrees watermelon 7ml SKU Code: 409 calippo shots strawberry & lemon 64ml SKU Code: Bestway 5497 Batleys 85867 6 rowntrees orange push up 00ml SKU Code: 4080
MUST STOCK LINES 7 walls feast original 90ml SKU Code: Bestway 60047 Batleys 586 0 solero strawberry smoothie PM SKU Code: 4465 8 walls solero exotic 90ml SKU Code: 7046 ben & Jerry s cookie dough Wich 80ml SKU Code: 45 9 oreo cookie sandwich 5ml SKU Code: 6 walls cornetto classico 5ml SKU Code: 650
MUST STOCK LINES walls cornetto strawberry 5ml SKU Code: 65 6 ben & jerry s cookie dough 500ml SKU Code: 566755 4 cadbury flake cone 5ml SKU Code: Bestway 584504 Batleys 9099 7 Lyons maid vanilla PM 500ml SKU Code: 4045 5 oreo cookie tub pm 480ml SKU Code: 79 8 walls magnum classic 4 pack SKU Code: 888
6 BASKET FREEZER PLANOGRAM 646 646 WALLS MAGNUM ALMOND 00ML 65 65 WALLS CORNETTO STRAWBERRY0ML 647 647 WALLS MAGNUM CLASSIC 0ML 6440 6440 WALLS MAGNUM WHITE 0ML 75604 65465 WALLS TWISTER 80ML 97550 78665 WALLS CALIPPO ORANGE 05ML
BASKET FREEZER PLANOGRAM Ice Cream Basket Shelf : 95647 95648 4056 65 95647 95648 4056 65 MARS ICE CREAM BAR 74ML SNICKERS ICE CREAM BAR 7ML MAGNUM CARAMEL NUT BAR PM 64ML WALLS CORNETTO STRAWBERRY0ML 647 6440 646 4067 647 6440 646 4067 WALLS MAGNUM CLASSIC 0ML WALLS MAGNUM WHITE 0ML WALLS MAGNUM ALMOND 00ML MAGNUM CHOCOLATE, HAZELNUT & PRALINE 90ML 586 4465 75604 97550 60047 4465 65465 78665 WALLS FEAST ORIGINAL 9ML SOLERO STRAWBERRY SMOOTHIE PM 55ML WALLS TWISTER 80ML WALLS CALIPPO ORANGE 05ML PAGE - / 5/0/08
8 BASKET Ice Cream 8 Basket FREEZER PLANOGRAM Shelf : 95647 95648 4056 65 650 9099 95647 95648 4056 65 650 584504 MARS ICE CREAM BAR 74ML SNICKERS ICE CREAM BAR 7ML MAGNUM CARAMEL NUT BAR PM 64ML WALLS CORNETTO STRAWBERRY 0ML WALLS CORNETTO CLASSICO 5ML CADBURY FLAKE CONE 5ML 647 6440 646 4067 6556 449 647 6440 646 4067 6556 449 WALLS MAGNUM CLASSIC 0ML WALLS MAGNUM WHITE 0ML WALLS MAGNUM ALMOND 00ML MAGNUM CHOCOLATE, HAZELNUT & PRALINE 90ML MAGNUM DOUBLE CARAMEL 88ML MAGNUM DOUBLE RASPBERRY 88ML 586 4465 7046 409 75604 97550 60047 4465 7046 409 65465 78665 WALLS FEAST ORIGINAL 9ML SOLERO STRAWBERRY SMOOTHIE PM 55ML WALLS SOLERO EXOTIC 90ML NTREES WATERMELON 7ML WALLS TWISTER 80ML WALLS CALIPPO ORANGE 05ML
4 BASKET FREEZER PLANOGRAM 95647 95647 MARS ICE CREAM BAR 74ML 95648 95648 SNICKERS ICE CREAM BAR 7ML 4056 4056 MAGNUM CARAMEL NUT BAR PM 64ML 65 65 WALLS CORNETTO STRAWBERRY0ML 650 650 WALLS CORNETTO CLASSICO 5ML 9099 584504 CADBURY FLAKE CONE 5ML 6 6 OREO COOKIE SANDWICH 5ML 45 45 BEN & JERRY S COOKIE DOUGH WICH 80ML 647 647 WALLS MAGNUM CLASSIC 0ML 6440 6440 WALLS MAGNUM WHITE 0ML 646 646 WALLS MAGNUM ALMOND 00ML 4067 4067 MAGNUM CHOCOLATE, HAZELNUT & PRALINE 90ML 6556 6556 MAGNUM DOUBLE CARAMEL 88ML 449 449 MAGNUM DOUBLE RASPBERRY 88ML 55867 55887 NTREE FRUIT PASTILLES LOLLY 65ML 409 409 NTREES WATERMELON 7ML 586 60047 WALLS FEAST ORIGINAL 9ML 4465 4465 SOLERO STRAWBERRY SMOOTHIE PM 55ML 7046 7046 WALLS SOLERO EXOTIC 90ML 75604 65465 WALLS TWISTER 80ML 97550 78665 WALLS CALIPPO ORANGE 05ML 85867 5497 CALIPPO SHOTS STRAWBERRY/LEMON 64ML 6565 50905 SMARTIES POP-UP ICE CREAM 90ML 4080 4080 NTREES ORANGE PUSH UP 00ML
For more information including planograms and advice on other key ranges, go to www.bestway.co.uk/categoryadvice or call 078 646666 quoting APRIL RANGE