SOLUTIONS FOR SWEET BAKERY PORTFOLIO FOR MIDDLE EAST ASIA PACIFIC AFRICA www.dawnfoods.com
INDEX TOGETHER GETTING READY FOR 2020 Celebrating the World Expo In 2020, Dubai will host the World Expo, which promises to be one of the greatest shows ever. The World Expo brings together more than 180 nations and an international audience of 25 million visitors. This is one of the many reasons why Dubai is the place to be for Dawn and our international product range. 2
The Dawn heritage... 4 Our 2020 promises...6 New trends...8 Product ranges...13...14 Icings...16 Creme Cake Base...18 Donut mixes... 20 Bakers request cake mixes... 22 Chewy American Cookies... 24... 26 Fruit Bits... 28 Cheesecake... 30...32 Compounds... 34 Fonds...36...38 3
THE DAWN HERITAGE GETTING READY FOR 2020 100 YEARS CELEBRATION! 4
WITH OUR AMERICAN BAKERY PRODUCTS WE CREATE THE AMERICAN TASTE SINCE 1920 Sometimes things are so good that everyone wants them. Two bakers in Jackson, Michigan (USA) discovered that almost a century ago their donuts became so famous that everyone wanted the recipe. But instead of giving it away, these clever entrepreneurs put a ready-tomake donut mix on the market so that bakers throughout the country could make the tastiest donuts themselves. This was the start of the Dawn Donut Company, a family-run company. Today we still produce that famous donut mix. But that s not all. The total American Bakery range has since expanded so that bakers can turn to Dawn Foods for countless products. At Dawn Foods we have a vision and a mission: To remain the best bakery supplier in the industry and every day we work to be that little bit better. Express our pride and heritage In 2020, there is more to celebrate: Dawn can look back at 100 years of producing the finest American bakery products. In the centennial of our company, we look back with pride on what we achieved and look forward to great new plans. Including opening our Dubai Headquarter. 5
OUR 2020 PROMISES OUR 2020 PROMISES BETTER TASTE Meeting modern taste trends More natural flavours BETTER FIT FOR PURPOSE, BETTER SERVICE Leaner distribution Improving local presence Local food legislation New & improved packaging 6
BETTER INGREDIENTS More natural ingredients Halal certified products Less additives More free from - Palm oil + GMO free BETTER CREATIVITY Discover the trends of modern America 7
NEW TRENDS, NEW SUCCESSES Eater-tainment SURPRISE 24/7 FOOD DISCOVER THE TASTE OF MODERN AMERICA Food forum LOOK GOOD FEEL GREAT DISCOVER THE TRENDS ROAD TO SUCCESS Get ready for growth, meeting the trends of 2020 8
Eater-tainment SURPRISE Trend 1* Consumers: allowing themselves outdoor eating as entertainment Add more show to their dining expercience Dawn helps you to become a real showmaster by offering good basic building blocks inspiration to unleash your creativity * Source: Dawn Foods Trends Discovery 2014 9
NEW TRENDS, NEW SUCCESSES Food forum LOOK GOOD Trend 2* More and more customers take photos of their food and share it on social media (facebook / instagram / snapchat) Pay more attention to the looks of the food Dawn helps you to improve the looks of your creations by providing more stable products products which have more natural colors inspirations for your creativity * Source: Dawn Foods Trends Discovery 2014 10
24/7 FOOD Trend 3* You can eat any time, 24 / 7 More in between mealtime eating/grazing Offer snack solutions to catch customer any time Dawn helps you by providing in-between-meal concepts inspiration to unleash your creativity * Source: Dawn Foods Trends Discovery 2014 11
NEW TRENDS, NEW SUCCESSES NATURAL TASTE FEEL GREAT Trend 4* Consumers want the best of both worlds great taste but also focus on their health and feel better choosing more natural products with less additives NATURAL SOURCES Offer more natural and healthy products Dawn helps you offering your customers the best of both worlds by taking out additives using the best ingredients offering an upgraded portfolio RSPO PALM NO GMO LESS ADDITIVES * Source: Dawn Foods Trends Discovery 2014 12
PRODUCT RANGES 14 16 18 Creme Cake Base 20 Donut mix 22 Bakers request & cake mixes 24 Chewy American Cookies 26 28 Fruit bits 30 Cheesecake 32 34 Compounds 36 Fonds 38 The Bakery 13
14 IMPROVED PRODUCT RANGE
FRUIT FILLINGS CONTAINS FANTASTIC FRUIT FROM FAMOUS AREA S BENEFITS Real natural fruits Controlled sourcing GMO free ITEM CODE PRODUCT PACKAGING SHELF LIFE 8.03321 Dawn Cinnamon Apple Filling Pail 14.50kg 12 Months 8.03319 Dawn Apple Pie Filling Pail 12.00kg 12 Months 8.00774 Dawn Delifruit Diced Apple Filling 10/10 Tin 3x2.7kg 24 Months 8.03234 Dawn Delifruit Diced Apple Filling 10/ 10 Pail 5.50kg 9 Months 8.03320 Dawn Bakers Select Cherry Filling Pail 6.00kg 12 Months 8.00686 Dawn Delifruit Classic Dark Cherry Filling Tin 3x2.7kg 24 Months 8.03311 Dawn Bakers Select Blueberry Filling Pail 6.00kg 12 Months 8.00314 Dawn Delifruit Classic Blueberry Filling Tin 3x2.7kg 24 Months 8.00316 Dawn Delifruit Daily Blueberry Filling Tin 3x2.7kg 24 Months 8.03318 Dawn Bakers Select Chopped Strawberry Filling Pail 6.00kg 12 Months 8.00185 Dawn Delifruit Daily Strawberry Filling Tin 3x2.7kg 24 Months 8.01834 Dawn Delifruit Classic Raspberry Filling Tin 3x2.7kg 24 Months Our range of Fruit Fillings have premium quality bursting with fantastic flavour and a high % of real whole fruit. They can add colour and flavour to your patisserie and bakery products instantly. Perfect for all types of baked and non-baked applications including pie fillings, layering in cakes, topping cheesecakes or for Danish pastries, our fruit fillings are bake/freeze/thaw stable and produce attractive and tempting results. SURPRISE Excellent fruit tools for festive creations FEEL GREAT Contains real fruit 15
16 IMPROVED PRODUCT RANGE
ICINGS & GLAZES BEST TASTE, AND VERY EASY TO USE BENEFITS Great Modern American Flavours Easy to apply & versatile in use Robust on final product Freeze thaw stable Natural colours GMO free Palm oil free ITEM CODE PRODUCT PACKAGING SHELF LIFE 8.03298 Dawn Crystal Glaze Pail 14.00kg 12 Months 7.73036 Dawn Glossy White icing Pail 11.30kg 12 Months 7.73033 Dawn Classic All Purpose White Icing Pail 10.85kg 12 Months 7.73029 Dawn Chocolate Spread N Gloss Icing (Fondant Based) Pail 10.85kg 12 Months 7.73030 Dawn Carmel Glossy Icing Pail 10.85kg 12 Months 0.00000 Dawn Select Cream Cheese Icing Pail 8.150kg 9 Months Our icings are made using all natural colours and flavours and are ideal for flooding cupcakes or adding eye-catching finishes such as drizzles across any sweet treat. They are freeze / thaw stable and ready to use in re-sealable packaging to enable convenient storage and great ease of use. They turn everyday sweet bakery and desserts into personalised, special occasion delights. Easy to use products with many applications. 24/7 Great for use on petit fours and High Tea concepts FEEL GREAT Contains real fruit 17
18 IMPROVED PRODUCT RANGE
CREME CAKE BASE THE DEFINITION OF REAL AMERICAN CREME CAKE BENEFITS Now even creamier in taste! One bag can create many applications Enhanced mouthfeel More moist Longer shelf life for your cake Palm oil free GMO free ITEM CODE PRODUCT PACKAGING SHELF LIFE 5.20000.021 Dawn Premium Creme Cake Base Vanilla Bag 20.00kg 12 Months 5.20000.020 Dawn Premium Chocolate Creme Cake Base Bag 20.00kg 12 Months 5.20000.072 Dawn Double Dutch Chocolate Creme Cake Base Bag 20.00kg 12 Months Our famous Creme Cake Base is an excellent versatile mix to create many surprising variants of cake. Now even made creamier in taste, makes it the perfect American Base! FEEL GREAT Cake is now even creamier in taste, and has a greener label. 19
20 IMPROVED PRODUCT RANGE
DONUT MIX ELEASTIC DOUGH FOR THE REAL AMERICAN DONUT BENEFITS Improved dough strength More air in donut: Higher volume Less oil absorption Nice visible outside ring GMO free ITEM CODE PRODUCT PACKAGING SHELF LIFE 5.20000.046 Dawn Raised A Donut Mix Bag 20.00kg 12 Months 5.20000.043 Dawn Raised A Donut Base Bag 20.00kg 12 Months 5.20000.062 Dawn Yeast Raised Donut Base Extender-R Bag 20.00kg 12 Months 5.20000.065 Dawn Majestic Vanilla Cake Donut Mix Bag 20.00kg 12 Months The NEW Dawn premium range of thaw-and-serve donuts is full of surprises. Topped with amazing textures and tastes, this new range of delicious donuts are injected with luscious fillings too. What s more, they re made using our finest donut mixes, so we can guarantee that each one has the high quality you have come to expect from us. There are 5 indulgent flavours to choose from! SURPRISE Colourfull variants for festive occassions LOOK GOOD Donut variations look great! 24/7 Donuts are great in-between-meals indulgence FEEL GREAT Less fatty 21
22 IMPROVED PRODUCT RANGE
BAKERS REQUEST & CAKE MIXES TOLERANT MIX FOR YOUR CREATIVITY BENEFITS Moist texture with tight crumb for long shelf life Just add water and oil Natural flour 4 Great variants: Real Red Velvet Fantastic Chocolate Polar White Authentic Yellow GMO free ITEM CODE PRODUCT PACKAGING SHELF LIFE 5.20000.035 Dawn Bakers Request White Cake Mix Bag 20.00kg 12 Months 5.20000.045 Dawn Bakers Request Yellow Cake Mix Bag 20.00kg 12 Months 5.20000.058 Dawn Bakers Request Chocolate Cake Mix Bag 20.00kg 12 Months 5.20000.036 Dawn Bakers Request Red Velvet Cake Mix Bag 20.00kg 12 Months 5.20000.057 Dawn Bakers Award White Cake Mix Bag 20.00kg 12 Months 5.20000.082 Dawn Super Sponge Chocolate Mix Bag 15.00kg 12 Months 5.20000.083 Dawn Carrot Cake Base Bag 25.00kg 12 Months The Bakers request range is known for many years as THE American standard base for versatile creations. Being it in White or Yellow the cake always performs the same: Try also the famous red velvet, known for its intense colour and festive appeal. SURPRISE Due to the sheer versatility of the product; you can use it for all kind of layered celebration cakes, cup cakes, rolled cakes, any kind of creative cakes 23
24 IMPROVED PRODUCT RANGE
CHEWY AMERICAN COOKIES THE ORIGINAL AMERICAN COOKIE BENEFITS Delicous natural flavours with each bite A crunchy bite from around the edges Open texture an attractive appearance with visual inclusions Mouth-watering soft & chewy baked centre Natural flavours Palm oil free GMO free ITEM CODE PRODUCT PACKAGING SHELF LIFE 5.20000.059 Dawn Chocolate Chip Cookie Mix Bag 20.00kg 12 Months 2.418897 Dawn Prairie Cookie Base Bag 25.00kg 9 Months 2.418904 Dawn Dark Devil Chocolate Cookie Base Bag 25.00kg 9 Months 2.418889 Dawn Harvest Oatmeal Cookie Base Bag 25.00kg 9 Months 2.02986 Dawn Macaron Mix Coconut Bag 15.00kg 9 Months Our American Style Cookies have been created to offer our customers a range of popular cookie flavours, in a common market size, with a great tasting crunchy bite and moist centre. These are developed with Dawn s highest quality ingredients and bakery know-how, to achieve only the very best end product, a real American style cookie. SURPRISE A real festive treat for children! 24/7 Cookies are a treat during the whole day, great for business meetings servied with coffee FEEL GREAT Natural authentic ingredients; real chocolate (chocolate variant) 25
26 IMPROVED PRODUCT RANGE
FILLING CREAMS BAVARIAN VANILLA, CREAM CHEESE FILLING, BAVARIAN CHOCOLATE BENEFITS Ready to Use - convenience straightfrom the bucket Bake stable Smooth texture Injectable Natural colour Palm oil free GMO free ITEM CODE PRODUCT PACKAGING SHELF LIFE 8.03323 Dawn Bavarian Cream Filling Pail 8.60kg 12 Months 8.03315 Dawn Chocolate Bavarian Cream Filling Pail 10.0kg 12 Months Made using only natural colours and flavours, for use as a topping or filling in muffins, tray bakes and other sweet bakery products. Ready to use straight from the bucket! SURPRISE Great base for festive cakes LOOK GOOD Great visual appearance FEEL GREAT Palm oil free, natural colours 27
28 IMPROVED PRODUCT RANGE
FRUIT BITS VERSATILE BATTER FLAVOURS FOR EASY FLAVOUR CREATIVITY BENEFITS Contains real fruit parts Very bake stable; consistent Combines nicely with Creme Cake GMO free Now in small 3kg packs ITEM CODE PRODUCT PACKAGING SHELF LIFE 8.03325 Dawn Banana Fruit Bits Pail 4.50kg 12 Months 8.03314 Dawn Lemon Fruit Bits Pail 4.50kg 12 Months 8.03313 Dawn Orange fruit Bits Pail 4.50kg 12 Months 8.03312 Dawn Strawberry Fruit Bits Pail 4.50kg 12 Months 8.03322 Dawn Pinapple Bits Pail 4.50kg 12 Months Creativity is endless when flavouring a base mix, such as Creme Cake Base, with any of these authentic fruit flavours. Pure in taste delivery, easy to apply. SURPRISE Flavour variants make festive creations possible LOOK GOOD Very natural looks with suttle colour variations! FEEL GREAT Some: less salt 29
30 IMPROVED PRODUCT RANGE
CHEESE CAKE THE TRADITIONAL POPULAR FLAVOUR BENEFITS Proven Dawn creation The traditional Cheese cake Popular as ever Excellent base for further creativity ITEM CODE PRODUCT PACKAGING SHELF LIFE 2.03556 Dawn Cheese Cake Mix - Cold Application Box 11.30kg 12 Months 2.03903 Dawn Cheese Cake Mix Bag 15.00kg 18 Months Popular as ever! The traditional cheese cake always a succes with a coffee or as a dessert. SURPRISE Flavour variants make festive creations possible LOOK GOOD Very natural looks! 31
32 IMPROVED PRODUCT RANGE
MUFFINS AUTHENTIC AMERICAN MUFFINS BENEFITS Exceptional natural flavour delivery Domed top bursting with a deliciously soft centre Supends inclusions & Fillings Open texture with fluffy crumb ITEM CODE PRODUCT PACKAGING SHELF LIFE 5.20000.073 Dawn Fat Free Muffin Mix Bag 20.00kg 12 Months 5.20000.085 Dawn Yogurt Muffin Mix Bag 20.00kg 12 Months 6.70502 Dawn Muffin Mix Bag 15.00kg 12 Months 6.90097 Dawn Muffin Mix Chocolate Bag 15.00kg 12 Months High quality and versatile, these mixes produce a deliciously moist finish and can be used to make muffins or cakes. SURPRISE Playful decorations and inclusions possible LOOK GOOD Seeing is eating! 24/7 Muffins are great in-betweenmeals indulgence with e.g. A coffee FEEL GREAT Natural flavours 33
34 IMPROVED PRODUCT RANGE
COMPOUNDS CONCENTRATED FLAVOURING PASTES BENEFITS Naturally the best taste ITEM CODE PRODUCT PACKAGING SHELF LIFE 2.02014 Dawn Strawberry Compound Jar 4x1.00kg 24 Months 8.03265 Dawn Blueberry Compound Jar 4x1.00kg 24 Months 2.02012 Dawn Banana Compound Jar 4x1.00kg 24 Months Compounds are flavouring pastes ideal for a wide range of applications, made of concentrated fruit juices, fruit pieces, fruit pulp, flavours and other selected ingredients. This is a completely all natural flavours range to deliver a great eating experience. Convenience is important for foodservice professionals, and this is a key benefit of this range, with standard viscosity and harmonised dosage recommendations for ease of use. Compounds can be used to add delicious tastes, including fruit and nut flavours to a large variety of products - frostings, filling creams, mousses, ice-creams, chocolate / praline fillings, dairy products, milkshakes and many more! SURPRISE Taste surprise in every creation 24/7 Suitable for many in-between meal creations FEEL GREAT Natural flavours 35
36 IMPROVED PRODUCT RANGE
FONDS THE BEST TASTE IN TOWN BENEFITS Is still the best guarantee for business Naturally the best taste Better stability Better solubility ITEM CODE PRODUCT PACKAGING SHELF LIFE 2.03030 Dawn Fond Neutral Box 2x2.50kg 24 Months 2.03051 Dawn Fond Neutral - Vegetarian Bag 20.00kg 24 Months 2.03584 Dawn Fond Tiramisu Box 2x2.50kg 24 Months The new fond range of Dawn Foods, is excellent in delivering very natural taste. Thanks to its improved stability and being rapid soluble, they make a very convenient range for creative taste experiences. SURPRISE Colourfull variants for festive occassions LOOK GOOD Great Texture, natural colours 24/7 Great for in-betweenmeals sweet pastry FEEL GREAT Natural colours 37
38 IMPROVED PRODUCT RANGE
THE BAKERY ESSENTIALS GREAT BUILDING BLOCKS FOR EVERY BAKERY Toppings Jams Custard cream Brownie Mix Bread & Roll Mix Decor/ Donut sugar Egg Wash Substitue ITEM CODE PRODUCT PACKAGING SHELF LIFE 2.03116 Dawn Caramel Topping Bag 6x1.00kg 24 Months 2.03096 Dawn Chocolate Topping Box 6x1.00kg 24 Months 8.03211 Dawn Strawberry Topping Box 6x1.00kg 24 Months 8.03326 Dawn Royal Fudge Chocolate Topping Pail 10.00kg 12 Months 8.02270 Dawn Confibel Apricot Jam Pail 13.00kg 12 Months 8.02300 Dawn Confibel Strawberry Jam Pail 12.00kg 24 Months 2.99180 Dawn Crema Pasto - Hot Application Bag 15.00kg 12 Months 5.20000.071 Dawn Fudgy Brownie Mix Bag 20.00kg 12 Months 5.20000.081 Dawn Potato Bun Mix Bag 20.00kg 12 Months 1.001122 Dawn Deluxe Donut Sugar Bag 22.65kg 12 Months 2.03158 Dawn Silk Crust Box 2x2.00kg 12 Months 2.03689 Dawn Crunchy Bee/ Florentine Mix Box 20x500gr 18 Months 2.03338 Dawn Crème Brulee Mix Box 2x2.50kg 18 Months A range of products which cannot be missed in a modern bakery: excellent decoration items, great custards and off course a good and trustworthy mixes for Cake, Florentine, Bread and Rolls. SURPRISE Tools for every surprise LOOK GOOD Natural colours 24/7 Florentines and other coffee+ concepts FEEL GREAT Natural ingredients 39
THERE IS A NEW SUNRISE AT DAWN, READY TO MAKE YOUR BUSINESS SHINE! www.dawnfoods.com