Highlights Sector Policy for Tea

Similar documents
HONDURAS. A Quick Scan on Improving the Economic Viability of Coffee Farming A QUICK SCAN ON IMPROVING THE ECONOMIC VIABILITY OF COFFEE FARMING

VINPRO PRODUCTION PLAN SURVEY 2015 (PART 2) Financial. Financial. indicatiors. indicators. of top performing wine grape producers

Western Uganda s Arabica Opportunity. Kampala 20 th March, 2018

Costa Rica: In Depth Coffee Report: COFFEE INDUSTRY STRUCTURE

Kidney Beans Value Chain and Export Capacity in the Kyrgyz Republic

Paper Reference IT Principal Learning Information Technology. Level 3 Unit 2: Understanding Organisations

The East Africa Coffee Initiative. Innovations from Rwanda

Vineyard Cash Flows Tremain Hatch

NEEDS ASSESSMENT. Overview of Inputs Required for Apple Juice Production in Montezuma County

Exportadora de Café California. Exportadora de Café California. Finance resilience in Coffee.

CASHEW SNACKS Introduction Market Packaging Production capacity Sales revenue

WP Council 264/ February 2016 Original: English. Guidelines for the preparation of country coffee profiles

THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S.

On the margins: Third Party Certification among Papua New Guinea smallholder coffee producers

ETHIOPIA. A Quick Scan on Improving the Economic Viability of Coffee Farming A QUICK SCAN ON IMPROVING THE ECONOMIC VIABILITY OF COFFEE FARMING

FAIRTRADE WORLDWIDE. Fairtrade products are sold in over FAIRTRADE ANZ SUPPORTS PRODUCER ORGANISATIONS IN THE PACIFIC TO

Profile No.: 43 NIC Code: FRUIT BAR

Tea Statistics Report 2015

Gender equality in the coffee sector. Dr Christoph Sänger 122 nd Session of the International Coffee Council 17 September 2018

AFRICAN COFFEE SECTOR addressing national investment agendas on a continental scale

Assessment of Management Systems of Wineries in Armenia

THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S.

Tanzania. Coffee Annual. Tanzania Coffee Annual Report

NZ Dairy Industry Report 2015

SORGHUM IN MALT HOUSES FOR BEER PRODUCTION : THE AFRICAN EXPERIMENT

FAO IGG Meeting, Delhi, India May 2010

Preliminary unaudited financial results for the full year ended 30 June Amount for this reporting period

Nescafe China. From Seed to Cup. President of Nestle Beverage Division Vevey, Switzerland June 19, 2013 HASKAYNE C CONSULTING

DISPOSABLE PLASTIC CUP

Cost of Establishment and Operation Cold-Hardy Grapes in the Thousand Islands Region

Chile. Tree Nuts Annual. Almonds and Walnuts Annual Report

Since the cross price elasticity is positive, the two goods are substitutes.

ECONOMIC IMPACT OF WINE AND VINEYARDS IN NAPA COUNTY

Sunflower seed COMMODITY PROFILE

SPRING WHEAT FUTURES AND OPTIONS

SMALLHOLDER TEA FARMING AND VALUE CHAIN DEVELOPMENT IN CHINA

INTRODUCTION OF MATERIAL SOURCES DAKLAK CHEER FARM

Seeka Limited. Retail Investors March 2019

Public policies and the financing of coffee production in Brazil

The Coffee-Bike Program

Section D - What Should They Learn?

How we re making a difference revitalizing the Malawian tea industry for workers to earn living wages. How we re making a difference - Malawi

2004 Grape Juice Concentrate Summary Report and Future Projections

STOP CROP GROW. Feijoa. information sheet

VIETNAM COFFEE MARKET REPORT Q1/2018

Albertine de Lange UTZ Ghana. Cocoa Certification: challenges and solutions for encouraging sustainable cocoa production and trade

DOWNLOAD OR READ : STARBUCKS BCG MATRIX ANALYSIS PDF EBOOK EPUB MOBI

Sustainability Initiatives in Other Tropical Commodities Dr. Jean-Marc Anga Director, Economics and Statistics Division

GLOBUS WINES. Wine Investment & Cellar Management. India London New York Hong Kong Tokyo

STOP CROP GROW. Hazelnut. information sheet

KOREA MARKET REPORT: FRUIT AND VEGETABLES

Shareholder s plantation visit April 2016 The world of tea. The Connection to the world of Sustainable Tropical Agriculture

Uncovering the full potential of the agricultural sector in Moldova: exports and opportunities for investment and state aid

Maize (Corn) Products in India (Starch, Glucose, Dextrose, Sorbitol) Trends, Opportunities, Market Analysis and Forecasts (Upto 2017)

Special Price and Premium Terms

2. The proposal has been sent to the Virtual Screening Committee (VSC) for evaluation and will be examined by the Executive Board in September 2008.

Sikaab e Index. Education. Productive Activities

Outlook for the. ASEAN INTERNATIONAL SEMINAR ON COFFEE June 2012 Kuta, Bali, Indonesia

DESICCATED COCONUT Introduction Market Packaging Production capacity Sales revenue

THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S.

POLICIES & CONTROLS IN SUGAR SECTOR IN INDIA

2016 China Dry Bean Historical production And Estimated planting intentions Analysis

SWEET CURD AND BUTTERMILK

Ethiopian Millers Association Flour Milling, Pasta & Biscuits July, 2015

Advancing Agriculture Grape Industry Development Program

Edgar Ramos Professor of Supply Chain Management Universidad Peruana de Ciencias Aplicadas Lima-Peru

J / A V 9 / N O.

Rural Finance and Coffee Smallholders in Viet Nam. Case Study in Dak Nong Province

Economic Benefit of Ethiopian Coffee

IDH Programs in Vietnam

Mexico Milk Cow Numbers and Milk Production per Cow,

(Coffee as lead indicator for sustainable commodity crops) SKOV Seminar, Herbert van der Vossen,

United States Electric Skillets Industry 2016 Market Research Report

ACOS ETHIOPIA CASE STUDY

THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S.

FAIR TRADE = DIRECT TRADE Understanding supply chains and how they affect pricing.

Poland. Poland leads EU in processed strawberries

SOCIO-ECONOMIC IMPORTANCE OF CHERRY LAUREL (Prunus laurocerasus L.) IN TURKEY MELEKBER SULUSOGLU KOCAELI UNIVERSITY ARSLANBEY VOCATIONAL SCHOOL

ICE CREAM CONE MAKING

VINPRO PRODUCTION PLAN SURVEY The 2017 vintage

China Coffee Market Overview The Guidance For Selling Coffee In China Published November Pages PDF Format 420

Session II Understanding Constraints to Value Addition in Rwanda s Coffee Sector

Gender and Firm-size: Evidence from Africa

Role of RussiaandCIS on the world sugar market

BESAN PLANT 1. INTRODUCTION 2. PRODUCTS AND ITS APPLICATION: 3. DESIRED QUALIFICATION FOR PROMOTER: NIC Code:. Profile No.: 24

Volume 30, Issue 1. Gender and firm-size: Evidence from Africa

Company name (YUM) Analyst: Roman Sandoval, Niklas Podhraski, Akash Patel Spring Recommendation: Don t Buy Target Price until (12/27/2016): $95

CHAPTER 7.3 FOCUS ON FAIRTRADE PRODUCTS COCOA

WS Atkins plc (ATK) - Financial and Strategic SWOT Analysis Review

Chef de Partie Apprenticeship Standard

European Vitamin B9 (Folic Acid) Industry 2016 Market Research Report

Get Schools Cooking Application

MONTHLY COFFEE MARKET REPORT

October 27, p.m.

China Sanitary Napkins Industry 2016 Market Research Report

Coffee Eco-labeling: Profit, Prosperity, & Healthy Nature? Brian Crespi Andre Goncalves Janani Kannan Alexey Kudryavtsev Jessica Stern

Nepali Orthodox Tea- Robert MacKenzie. Orthodox tea is one of two genres of processed tea developed from the Camellia sinensis plant

Importance and key factors for success of cashew sector in Vietnam. Le Quy Kha, DDG, Institute of Agricultural Sciences for Southern Vietnam

GENERAL DESCRIPTION OF INDUSTRY AND COMPANY

The Harenna Wild Coffee Producing Communities Success, challenges, opportunities & technical assitance needs

Transcription:

Highlights Sector Policy for Tea Training BPR Agribusiness Team Elies Fongers & Marc van Strydonck Kigali, July 2012 BPR Tea Sector Training Page 1

Tea Sector Warm-Up Quiz 1 The plant - Which parts of the tea bush are used to make tea? Leaves Flowers Fruit Bark Roots - How tall is a tea bush? 30cm 50cm 75cm 1m 2m more - How long does a tea bush stay productive? 1 2 5 10 25 50 100years - How often is tea harvested? 2 3 10 25 50 times a year BPR Tea Sector Training Page 2

Tea Sector Warm-Up Quiz 2 Making tea - What are CTC, Orthodox, Green or Organic teas? Different brands Different techniques Different varieties - Can a farmer make and drink the tea from his plants? Yes No - How is tea made? Drying in the sun Cutting & fermenting Steaming & drying - How long can made tea be stored? 1 week 1 month 6 months 1 year 2 years 5 years BPR Tea Sector Training Page 3

Tea Sector Key Features - Tea sector is fully integrated from garden to factory (one cannot live or produce without the other close-by) - Tea is produced all year round - With good care tea bushes can produce for 50 or 100 years - Tea needs special conditions (altitude, moisture, soil) to grow well, not suitable for any location - Most Rwanda tea is exported and sold through the Mombasa tea auction floor BPR Tea Sector Training Page 4

Tea Sector in Rwanda Key Figures What is Tea in Rwanda - Tea growing regions in North and West of Rwanda - Largest export crop of Rwanda - Rwanda has reputation for consistent quality on Mombasa auction - 19,000 hectares to be increased to 21,000 hectares in 2013 and then to 40,000 hectares in 2017-22,000 MT of made tea produced - Best tea gardens in marshlands achieve up to 6 MT/ha - National average is 1.2MT/ha BPR Tea Sector Training Page 5

Tea Sector in Rwanda Key Figures - Price of fresh tea leaves = RWF 100/kg - Cost structure: - 30-35% farmer - 22-25% fertiliser - 20-22% plucking - 12% cooperative administration - 7-8% transport - 2% fees & taxes - Farmer revenue RWF180 350.000/ha BPR Tea Sector Training Page 6

Tea Sector Key Figures - Price of made tea = USD 2.5/kg (RWF 1,500/kg) - Cost structure: - Fresh tea leaves RWF 350-400/kg - Fuel (wood & electricity) - Labour - Packaging - Amortisation - Processing time = 24 hours BPR Tea Sector Training Page 7

Tea Value Chain Inputs Farmer/Coo perative Transport Processing Market - Nursery - Fertiliser - Pruning - Drainage - Replanting - Bags - Crates - Scales - Labour - Logbook - Crates - Trucks - Maintenance - Black Tea - Green Tea - Orthodox - Fuel - Packaging - Export - Domestic - Bulk - Retail - Tea bags - Marketing BPR Tea Sector Training Page 8

Tea Value Chain - Inputs Which inputs? - Seeds No significance - Fertilisers Yes, about 500kg / ha / year = RWF 240,000 - Pesticides No - Labour Yes, Drainage, weeding, plucking, fertilising & pruning Other? - Sacs or crates for plucking - Road maintenance Input finance through Cooperative or Factory! BPR Tea Sector Training Page 9

Tea Value Chain Farmer/Cooperative Role of farmer - Field maintenance, fertilising, pruning - Plucking? - (Re)planting? Role of cooperative - Input procurement - Road maintenance - Transport to factory BPR Tea Sector Training Page 10

Tea Value Chain Farmer/Cooperative Key elements - Revenue drivers are yield and quality - Yield => (Re)planting, Adequate fertilising, Regular plucking, Pruning, Maintenance - Quality => Training and motivation of pluckers, Adequate sacks or crates, Road maintenance, Transport to factory - Close relationship between cooperative and factory - Cost control - Garden & factory may be one and same entity BPR Tea Sector Training Page 11

Tea Value Chain Transport Why transport? - Quality is dependent on: - Speed of delivery to factory after plucking - Limit leaf damage (crushing and bruising) - Own or third party - Tractor + trailers or truck - Use of transport for other tasks (road maintenance) BPR Tea Sector Training Page 12

Tea Value Chain Factory Factory is KEY! - If not processed, leaves are lost - Good quality leaves can be processed into bad tea! - Coordination between garden and factory for leaf deliveries - Processing of tea: - CTC (modern cut tea) - Orthodox (traditional rolled tea) - Green (unfermented tea) - Organic (only possible from organic leaves) BPR Tea Sector Training Page 13

Tea Value Chain Market Vast majority of Rwanda tea is sold through Mombasa auction: (+) Rwanda tea is considered consistent good quality (+) Prices (for Rwanda tea) are relatively stable (+) Demand is stable (-) Overland transport to Mombasa (-) Unpredictability of tea type in demand (CTC, Light, etc.) (-) Rwanda is small player (-) Rwanda tea is commodity instead of premium product BPR Tea Sector Training Page 14

$3.000 Rwanda Tea Price Mombasa $2.5000 $2.000 $1.5000 Price $1.000 $.5000 $.000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 BPR Tea Sector Training Page 15

Tea Sector Financing Needs Input finance Raw material collection finance Inventory finance Asset Finance Farmers Cooperatives Processor X X X BPR Tea Sector Training Page 16

Tea Sector SWOT BPR Tea Sector Training Page 17

Tea Sector SWOT (bis) SWOT of sector SWOT of client! - Specific strengths of client - Specific weaknesses of client (mitigate!) - Opportunities - Threats (mitigate!) SWOT analysis is tool to verify strengths and opportunities and identify potential risks and threats (that must be mitigated!) BPR Tea Sector Training Page 18

Tea Sector Risks Input Finance Input finance for cooperative (+) No risk of side-selling (+) Farmers must work through cooperative (+) Cash flow throughout the year (+) No price risk (price of leaves is fixed) (-) Inputs (fertiliser) = significant portion of revenues (-) No alternative revenue stream (-) Repayment capacity dependent on minimum yield (price structure set by government) BPR Tea Sector Training Page 19

Tea Sector Risks Asset Finance Asset finance for cooperative (+) Cash flow throughout the year (+) No price risk (revenue stream dependent on yield & quality) (+) Transport used all year (fresh leaves, road maintenance, fertiliser) (-) Uncertainty of running and maintenance costs (-) Blocks (part of) the cash flow for several years (-) May not add significantly to revenue stream BPR Tea Sector Training Page 20

Tea Sector Case Study Cooperative request for working capital loan for input finance - 1.000 hectares - Average yield in past three years 10 MT/ha - Average revenue in 2011 = RWF 108/kg of leaves - Fertiliser cost = RWF 215,000 / ha - Assets: Office building, warehouse, residential houses = RWF 280m - Cooperative financials - Savings = RWF 70m - Profit of RWF 50m in 2010 and 2011, Loss of RWF 40m in 2009 BPR Tea Sector Training Page 21

Tea Sector Case Analysis Key questions - Who are the stakeholders? - When is financing needed (one or several draw downs)? - How soon can it be repaid? - Is cash flow sufficient (with safety margin)? - What if? - How to mitigate risks? - How to secure the bank? BPR Tea Sector Training Page 22