MARKETPLACE LEADERSHIP #1 growth brand among top 100 premium spirit brands worldwide1 #1 fastest-growing non-flavored imported vodka2 #1 selling flavored vodka in the U.S. -- Pinnacle Whipped3 2010 Gold Medal Exceptional Buy 4 QUALITY & CRAFTSMANSHIP Imported from France Produced from premium grain Made from spring water from the northern region of France 5X distilled Pioneer of the category s most exciting flavor innovations BRAND FACTS 2012 volumes expected to exceed 3 million 9-liter cases Suggested retail price of $12.99 per 750ml bottle Unflavored: 100 and 80 proof; Flavors: 70 proof Sizes: 1.75L, 1L, 750ml, 375ml, 200ml, 50ml Impact International, 2011 Pinnacle 80 proof; of top 10 imported vodkas; Nielsen 52 weeks ending 4/28/2012 3 Pinnacle Whipped; of top flavored vodkas; Nielsen 52 weeks ending 3/31/2012 4 Beverage Testing Institute, 2010 1 2 PinnacleSellSheet FINAL v10.indd 1 6/28/2012 10:02:59 AM
Gold Medal Winner Beverage Testing Institute, 2010 #1 Premium Spirit In Growth, Impact Magazine, 2011 Pinnacle Imported Vodka, Distilled from Grain, and Imported Flavored Vodkas, 35%-50% Alc./Vol. 2012 Portfield Importers, Lewiston, ME PinnacleSellSheet FINAL v10.indd 2 6/28/2012 10:03:06 AM
SALES FEATURES > BENEFITS Pinnacle is the ideal French vodka clean, smooth and extremely mixable. Pinnacle vodka has pioneered the most exciting flavors in the vodka category -- 30+ options available. Impact Magazine has named Pinnacle Vodka the #1 Premium Spirit in growth. Pinnacle vodka is distilled five times, delivering award winning vodka quality and superior underlying value per pour. Pinnacle vodka is at the forefront of the flavored vodka category, delivering first-tomarket indulgent flavors that resonate with today s vodka drinkers. Pinnacle vodka flavor uniqueness and breadth of the portfolio resonates with today s Millennial consumers and offers tremendous volume and profit opportunities for both onand off-premise. OVERCOMING OBJECTIONS 1) Accounts already have Smirnoff / Svedka /SKYY vodkas Pinnacle vodka offers a high quality alternative to competitive brands. Made from a base of premium grain, Pinnacle vodka is 5X distilled and imported from France. Pinnacle unflavored vodka offers a neutral, smooth base spirit for mixing. Pinnacle vodka offers superior, underlying value per pour. Just compare Pinnacle vodka with the competition Pinnacle s quality and superior value is easy to see. 2) We already have too many flavored vodkas Pinnacle vodka is the leader in flavored vodka 1 -which means consumers know it and will be looking for it. As the #1 Flavored Vodka (Pinnacle Whipped ) the brand continues to lead innovation with unique and differentiated flavors. Compared to the competition, Pinnacle vodka has the broadest and deepest flavored vodka portfolio making it the natural choice for a single flavored vodka line. Lastly, Pinnacle vodka includes more of the flavors that consumers demand. 3) New Pinnacle flavors will cannibalize existing business Flavor expansion has not led to cannibalization on existing business. Instead Pinnacle vodka is gaining momentum across all of its top-selling SKUs. Pinnacle vodka has not used innovation to sustain its growth; innovation has accelerated it. 1 Pinnacle Whipped; of top flavored vodkas; Nielsen 52 weeks ending 3/31/2012 2 Beverage Testing Institute, 2010 PinnacleSellSheet FINAL v10.indd 3 6/28/2012 10:03:09 AM
PINNACLE WHIPPED IS THE #1 FLAVORED VODKA IN THE U.S. PINNACLE WHIPPED CRM +173% SMIRNOFF VODKA RASPBERRY TWIST FLAT SMIRNOFF VODKA VANILLA TWIST SMIRNOFF VODKA CITRUS TWIST UV VODKA BL RASPBRY FLAT SMIRNOFF VODKA GRN APPLE TWIST +3% SMIRNOFF VODKA ORANGE TWIST SMIRNOFF VODKA WTRMLN TWIST +5.2% SVEDKA CITRON SEAGRAM'S SWT TEA VODKA $12,470,337 $11,573,322 $10,084,745 $8,391,760 $7,183,757 $6,335,478 $5,650,140 $5,516,362 $21,594,656 $21,177,874 Source: Nielsen 52 weeks ending 3/31/2012 $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 INDULGENT FLAVOR LEADERSHIP: 6 OF TOP 10 SKUS Pinnacle vodka has pioneered the most exciting flavors in the vodka category. Pinnacle s track record of successful flavor innovation places the brand at the core of vodka category growth. PINNACLE WHIPPED UV CAKE PINNACLE COTTON CANDY PINNACLE CHOCO WHP SMIRNOFF WHIP PINNACLE CAKE PINNACLE ORG WHP THREE OLIVES BUBBLE SMIRNOFF MARSH PINNACLE GUMMY Source: Nielsen 52 weeks ending 3/31/2012 0 50,000 100,000 150,000 200,000 PinnacleSellSheet FINAL v10.indd 4 6/28/2012 10:03:18 AM
PINNACLE OPPORTUNITIES ON-PREMISE Base: Match distribution in accounts that carry Smirnoff flavors. Flavors: Match distribution in accounts that carry Smirnoff and ABSOLUT flavors. Target Accounts: Casual Bars & Nightclubs as well as Casual Dining. Secondary Channels: Include select Premium Bars & Nightclubs, Lodging and Casinos. OFF-PREMISE IN-STORE DISPLAY PRIORITIES Pinnacle Vodka Base (unflavored) display programs Large 20+ case display programs with Base and Leading flavors Out of department displays (cards, flowers, bakery) SHELF STRATEGY AND RATIONALE Place Pinnacle vodka at eye level adjacent to other standard leaders such as Smirnoff, Skyy, and Svedka vodka. WHY? Pinnacle is the fastest growing major imported vodka and as such deserves prominent placement on the shelf. Lead with Pinnacle unflavored vodka. WHY? As the fastest growing standard unflavored vodka Pinnacle vodka shelf placement should be at parity or better than other standard vodka leaders. Place Pinnacle Whipped flavors adjacent to Pinnacle Base with primary positioning to our leading and unique flavors. WHY? Pinnacle Whipped is the #1 flavored vodka in the U.S. prominent shelf positioning for this brand is critical, deserving, and will energize the vodka section when these hot brands are prominently displayed. Balance the Pinnacle block with a well organized line-up of Fruit Flavors. WHY? The depth of the portfolio, from confection to fruit flavors, makes Pinnacle it the natural choice for a single flavored vodka line. Embrace our aspiration to make Pinnacle the most visible vodka on the shelf! PinnacleSellSheet FINAL v10.indd 5 6/28/2012 10:03:22 AM
Base PRODUCT LINE & PRODUCT SPECIFICATIONS Whipped Cream (70 º ) Dessert Tray (70 º ) Sweet Shop (70 º ) Description Flavor Container UPC CODE SCC CODE BPC Proof Size Pinnacle Vodka Atomic Hots Glass 089708454605 10089708454602 12 70 750 Pinnacle Vodka Berry Glass 089708468428 10089708468425 12 70 750 Pinnacle Vodka Blackberry Glass 089708458641 10089708458648 12 70 750 Pinnacle Vodka Blueberry Glass 089708454421 10089708454428 12 70 750 Pinnacle Vodka Cake Glass 089708458450 10089708458457 12 70 750 Pinnacle Vodka Cherry Glass 089708461429 10089708461426 12 70 750 Pinnacle Vodka Cherry Lemonade Glass 089708461702 10089708461709 12 70 750 Pinnacle Vodka Citrus Glass 089708464420 10089708464427 12 70 750 Pinnacle Vodka Coconut Glass 089708451000 10089708451007 12 70 750 Pinnacle Vodka Cookie Dough Glass 089708450805 10089708450802 12 70 750 Pinnacle Vodka Cotton Glass 089708467308 10089708467305 12 70 750 Pinnacle Vodka Cotton Candy Glass 089708450706 10089708450703 12 70 750 Pinnacle Vodka Cucumber Watermelon Glass 089708451208 10089708451205 12 70 750 Pinnacle Vodka French (Classic) Glass 089708465427 10089708891513 12 80 750 Pinnacle Vodka Grape Glass 089708467421 10089708467428 12 70 750 Pinnacle Vodka Gummy Glass 089708467100 10089708467107 12 70 750 Pinnacle Vodka Mango Glass 089708456425 10089708456422 12 70 750 Pinnacle Vodka Marshmallow Glass 089708451529 10089708451526 12 70 750 Pinnacle Vodka Orange Glass 089708462426 10089708462423 12 70 750 Pinnacle Vodka Peach Glass 089708452502 10089708452509 12 70 750 Pinnacle Vodka Pineapple Glass 089708458542 10089708458549 12 70 750 Pinnacle Vodka Pomegranate Glass 089708452427 10089708452424 12 70 750 Pinnacle Vodka Raspberry Glass 089708466424 10089708466421 12 70 750 Pinnacle Vodka Red Berry Glass 089708466554 10089708466551 12 70 750 Pinnacle Vodka Strawberry Kiwi Glass 089708460422 10089708460429 12 70 750 Pinnacle Vodka Tropical Punch Glass 089708460606 10089708460603 12 70 750 Pinnacle Vodka Vanilla Glass 089708471428 10089708471425 12 70 750 Pinnacle Vodka Whipped Glass 089708460705 10089708460702 12 70 750 Pinnacle Vodka Cherry Whipped Glass 089708467803 10089708467800 12 70 750 Pinnacle Vodka Chocolate Whipped Glass 089708460804 10089708460801 12 70 750 Pinnacle Vodka Whipped Glass 089708460705 10089708460702 12 70 750 Pinnacle Vodka Key Lime Whipped Glass 089708450904 10089708450901 12 70 750 Pinnacle Vodka Orange Whipped Glass 089708467704 10089708467701 12 70 750 For additional specs/sizes, please contact your Beam Sales Representative or Beam Customer Service Fruits (70 º ) Other (70 º ) Unflavored 80 Whipped Cake Atomic Hots Berry Kiwi Strawberry Le Double Espresso Unflavored 100 Cherry Whipped Cookie Dough Cotton Candy Blackberry Mango Vanilla Key Lime Whipped Gummy Blueberry Orange Orange Whipped Marshmallow Cherry Peach Chocolate Whipped Cherry Lemonade Pineapple Citrus Coconut Cucumber Watermelon Grape Pomegranate Raspberry Red Berry Tropical Punch PinnacleSellSheet FINAL v10.indd 6 6/28/2012 10:03:26 AM