Pro Ecuador, November 11 th 2014
Content SALPA introduction Investment in Ecuador Investment assistance Results Growth New markets involved
SALPA introduction
The transmission of values : identity SALPA holds a portfolio of premium tea, coffee and chocolate brands. It was created to form a partnership between Schaal Chocolates and CCL (Chocolats & Confiseries de Luxe : Marquise de Sévigné & Salavin). SALPA employs more than 470 worldwide and is managed by Jean-Paul Burrus.
Three Generations in Chocolate The Burrus Family has been active in various industries in France and Switzerland since 1814. The family has a strong reputation of multi-generational businesses and management of companies. The family is active in various sectors, most importantly in the food industry and insurance services. Today Jean-Paul is the generational link in this chain
Chocolate producer Salpa has today a unique position in France as it is one of the few chocolate makers to be fully vertically integrated: owning the production process from the cocoa bean through to the finished products. Salpa is one of the leading manufacturers of high quality confectioneries, and also owns its sales force through different distribution channels. Salpa has a long-term strategy. Chocolate production for the group : 6,613,867 lbs (3 000 tonnes)
Premium brands CFCC SCHAAL : Top of the range chocolate factory based in Strasbourg, France Yves Thuriès : twice elected «Meilleur Ouvrier de France», best craftsman in France, Yves Thuriès offers a wide range of chocolate bars, chocolate candies and sweets through its 60 shops in France Marquise de Sévigné : A luxury brand with several stores in Paris Pfister : Chocolate factory based in Switzerland
Major actor in the coffee trade Coffea : A brand that offers a wide ranges of coffees, teas and chocolates. Coffea has 60 stores in France Belco : Selects, imports and distributes green coffee for the artisanal coffee sector 13 227 735 lbs (6 000 tonnes) of green coffee 1 000 customers Some types of coffee are imported from Ecuador
Major actor in chocolate, coffee and tea organizations Salpa is an active member of professional organizations in the chocolate, coffee and tea sectors Jean-Paul Burrus is the former President of the Chocolate Trade Union, former Board Member of the National Confederation of Chocolate Retailers, former Board Member of the Tea Trade Union Jean-Paul Burrus is the founder of the Regional Association of Food- Processing Business
Investment in Ecuador Hacienda San Oswaldo Hacienda San Fernando Guayaquil, Ecuador
Investment in Ecuador Ecuador is the 4 th largest producer of cocoa worldwide Ecuadorean cocoa is recognized as one of the best in the world Guayaquil is the main city and the financial center in Ecuador, as well as a major commercial port for the cocoa trade
Investment in Ecuador Project Timeline March 2013 : First discussions with the Consul of Ecuador in Strasbourg Manou Heitzmann-Massenez and the Ecuador Ambassador in France, Mr. Carlos Jativa April to June 2013 : First visit in Ecuador and visit of cocoa plantations July 2013 : Creation of the company, SALPA Ecuador September 2013 : Neil Chiquet appointed as Managing Director of SALPA Ecuador November 2013 : Choice of a plantation made End of February 2014 : Acquisition of the first plantation (signed) July 2014 : Construction work and cultivation began of 172 acres - 70 hectares End of September 2014 : Acquisition of a second plantation (signed) November 2014: Became member of APROCAFA November 2014 : Became President of Salon International del Cacao y Chocolate
SALPA plantations Jean-Paul Burrus acquired in 2014 1 330 acres (540 hectares) divided on two plots : a 345 acres (140 hectares) plantation and a 988 acres (400 hectares) plantation. 1 210 acres (490 hectares) of cocoa and 124 acres (50 hectares) of bananas Production of 1,300,000 lbs (600 tonnes) of cocoa/year 100 employees USD 6 millions investment in plantations USD 2 millions investment in new equipment, modern structures, premises
SALPA plantations Ecuador s Assets Agricultural investments by foreigners are allowed, and contribute to the country s economical and political stability Cocoa bean farming benefits from Ecuadorian know-how Efficient assistance from institutions Stable currency with the dollar Economic growth Fiscal agreement between Switzerland and Ecuador
SALPA s plantations Advantages for SALPA This approach allows harmonious development and sustainability of cocoa and chocolate production. It targets balance between local population needs and cocoa production qualitative requirements.
Investment assistance
Investment assistance Efficient Pro Ecuador organization, to support the needs of foreigns investors Assistance from Pro Ecuador and from the Ecuador Embassy in France has been decisive in our decision to invest in Ecuador Availability of Pro Ecuador during the upstream work, and still today Efficient assistance of the Ecuador Embassy in France Mr. Carlos Jativa took care of the first contacts in Ecuador Those results are the fruit of this valuable collaboration on the investment s results level, as well as on the growth s projects level
Results to Date
SALPA s plantations Results Since April 2014 : Delivery of five containers of 55 115 lbs (25 tonnes) of cocoa beans in Europe In 2015 : Delivery of 12 containers of 40 feet (55 115 lbs / 25 tonnes) for the group the rest is exported Organizing the management structures Introduction of Ecuador s cocoa beans in current recipes, then in new ones
Growth Projects
SALPA s plantations Growth projects Cultivation of 172 acres (70 hectares) of Nacional cocoa - to be gathered in four years Cultivation of Criollo very ar omatic when well dryed and well fermented Purchase of reliable farming tools Building operating premises
SALPA s plantations Growth Projects The nacional cocoa claims to be a fine and aromatic cocoa, which means : A remarkable flavour and color ; A variety exclusively produced in Ecuador ; Lots of characteristics that confirm its rarity (physical features, geographical or botanical ones )
Market Expectations
SALPA s plantations Market Expectations Ecuadorean cocoa has an important position in the cocoa market Reserved image of the CCN-51 cocoa can be improved thanks to a good control of the post-crop period (fermentation and drying) Find an attractive name for the CCN-51 cocoa, instead of a code name for a laboratory variety European chocolate manufacturers expect Ecuador to hold its position on Cadmnium, in order to keep Bruxelles under pressure
SALPA s plantations Markets expectations Salpa is likely to repeat the «Chocolate Train Show», a successul event that took place in 2012 and 2013, for Easter 2015 Ecuador and its cocoa are going to be promoted at this occasion
SALPA s Plantations The Chocolate Train Show