YOUR GUIDE TO GREATER SNACK SALES CLICK ON MR. PEANUT TO GET STARTED.

YOUR GUIDE TO GREATER SNACK SALES CLICK ON MR. PEANUT TO GET STARTED.

Use these insights and brands to help you capture snackers from each segment. SNACKER TYPE SNACKER NEED SNACKER BEHAVIOR HEALTH-CONSCIOUS Real Food protein Energy/high protein Weight management A health-focused snacker who values healthfulness and nutrition above other factors when choosing a snack 1 Click each icon to learn more about snacker needs, behaviors and solutions. TIME-STARVED INDULGENT Convenience Easy to eat Quick access On-the-go format Sweet & salty Spicy Flavor variety An on-the-go snacker who seeks portability and convenience when choosing a snack 1 A snacker who views snacks as a treat and values flavor over all other factors when choosing a snack 1 SOCIAL Shareable snacks Leading brands and flavors Mass appeal Habitual snacker who values snacking as a shared activity to enjoy with peers 2 PLANTERS PLANTERS TRAIL MIX TRAIL MIX CORNNUTS NUT RITION NUT RITION Click each product to view SKUs.

ARE YOU CAPTURING YOUR SHARE OF THE HEALTHY CONSUMERS DOLLAR? SNACKER NEED Real Food protein Energy/high protein Weight management NUTS RANK AMONG THE HALF OF CONSUMERS INDICATE THAT SNACKER BEHAVIOR A health-focused snacker who values healthfulness and nutrition above other factors when choosing a snack 1 SNACK-ORIENTED FOODS for on-the-go, health-conscious consumers 3 HEALTHFULNESS IS VERY IMPORTANT WHEN CHOOSING A SNACK 1 SOLUTION PLANTERS PLANTERS TRAIL MIX TRAIL MIX CORNNUTS NUT RITION NUT RITION

DON T MISS OUT ON INCREMENTAL ON-THE-GO SALES! SNACKER NEED Convenience Easy to eat Quick access On-the-go format SNACKER BEHAVIOR An on-the-go snacker who seeks portability and convenience when choosing a snack 1 50 % OF CONSUMERS WHO EAT SNACKS AWAY FROM HOME DO SO WHILE THEY ARE 1 EN ROUTE 60 % OF CONSUMERS NOW CITE PORTABILITY AS AN IMPORTANT FACTOR WHEN CHOOSING A SNACK 1 SOLUTION PLANTERS CORNNUTS NUT RITION

ANEMIC SALES? TRY PUMPING UP YOUR VARIETY! SNACKER NEED Sweet & salty Spicy Flavor variety SNACKER BEHAVIOR CUSTOMERS SEEK NEW AND UNIQUE FLAVORS A snacker who views snacks as a treat and values flavor over all other factors when choosing a snack 1 A snack s flavor outweighs all other purchase factors 1 SOLUTION TRAIL MIX TRAIL MIX CORNNUTS

TURN YOUR GROUP ON. #SHAREABLE SNACKER NEED Shareable snacks Leading brands and flavors Mass appeal 2 IN 3 SNACKERS SNACKER BEHAVIOR Habitual snacker who values snacking as a shared activity to enjoy with peers 2 VIEW NAME BRANDS AS SUPERIOR in quality to store brands 4 a huge opportunity to profit from # 1 brands PLANTERS and CORNNUTS 5 SOLUTION PLANTERS TRAIL MIX NUT RITION

Attract your busiest customers with America s favorite snack nuts 6, available in a variety of formats including single-serve, portable and bulk PEANUTS Salted Peanuts 6/10/1 oz. 29000 01847 Salted Peanuts 144/1 oz. 29000 07692 Salted Peanuts 12/24/1 oz. 29000 07682 Salted Peanuts 4/12/1.75 oz. 29000 07708 Salted Peanuts 6/18/1.75 oz. 29000 07535 Salted Peanuts 144/2 oz. 29000 00036 Salted Peanuts 3/15/2.5 oz. 29000 01650 Lightly Salted Peanuts 144/2 oz. 29000 00059 Honey Roasted Peanuts 6/10/1 oz. 29000 01848 Honey Roasted Peanuts 144/1 oz. 29000 07696 Honey Roasted Peanuts 6/18/1.75 oz. 29000 07536 Honey Roasted Peanuts 144/2 oz. 29000 00058 Honey Roasted Peanuts 3/15/2.5 oz. 29000 01652 Salted Honey Roasted Peanuts 6/18/1.5 oz. 29000 07539 Dry Roasted Peanuts 6/18/1.75 oz. 29000 01707 Heat Peanuts 6/18/1.75 oz. 29000 07537 MIXED NUTS Deluxe Mixed Nuts 6/12/2.25 oz. 29000 01025 CASHEWS Salted Cashews 6/18/1.5 oz. 29000 07538 Salted Cashews 3/15/2 oz. 29000 01646 Salted Cashews 12/3 oz. 29000 07436 Honey Roasted Cashews 3/15/2 oz. 29000 01648 Honey Roasted Cashews 12/3 oz. 9000 07449 Deluxe Cashews 6/12/2.25 oz. 29000 01026 ALMONDS Smoked Almonds 6/18/1.5 oz. 29000 07541 PISTACHIOS Dry Roasted Pistachios 9/12/1.75 oz. 29000 01274 ALTERNATE NUTS AND SEEDS Sunflower Kernels 60/3 oz. 29000 01271 Sunflower Kernels 12/5.85 oz. 29000 01546 97 % BRAND AWARENESS 7 HEALTH-CONSCIOUS SNACKERS TIME-STARVED SNACKERS

Attract your busiest customers with America s favorite snack nuts 6, available in a variety of formats including single-serve, portable and bulk COCKTAIL PEANUTS Salted Peanuts 12/6 oz. 29000 01258 Salted Peanuts 12/9.5 oz. 29000 01115 Lightly Salted Cocktail Peanuts 12/12 oz. 29000 07185 Lightly Salted Cocktail Peanuts 12/16 oz. 29000 01002 Unsalted Cocktail Peanuts 12/12 oz. 29000 07229 Honey Roasted Peanuts 12/6 oz. 29000 01257 Honey Roasted Peanuts 12/10 oz. 29000 01486 Honey Roasted Peanuts 12/12 oz. 29000 07280 Cocktail Peanuts 12/12 oz. 29000 07212 Cocktail Peanuts 12/16 oz. 29000 07210 Cocktail Peanuts 12/20 oz. 29000 07508 Cocktail Peanuts 6/35 oz. 29000 07615 Sweet & Crunchy Peanuts 6/10 oz. 29000 07250 Redskin Spanish Peanuts 12/12.5 oz. 29000 07906 Chipotle Peanuts 12/6 oz. 29000 01263 DRY ROASTED PEANUTS Dry Roasted Peanuts 12/6 oz. 29000 01544 Dry Roasted Peanuts 6/16 oz. 29000 01313 Dry Roasted Peanuts 12/16 oz. 29000 07325 Dry Roasted Peanuts 12/20 oz. 29000 07209 Dry Roasted Peanuts 6/34.5 oz. 29000 07313 Lightly Salted Dry Roasted Peanuts 6/16 oz. 29000 01387 Lightly Salted Dry Roasted Peanuts 12/16 oz. 29000 07650 Lightly Salted Dry Roasted Peanuts 12/20 oz. 29000 07208 Lightly Salted Dry Roasted Peanuts 6/34.5 oz. 29000 01629 Unsalted Dry Roasted Peanuts 6/16 oz. 29000 01388 Unsalted Dry Roasted Peanuts 12/16 oz. 29000 07324 Honey Roasted Peanuts 12/16 oz. 29000 07345 Honey Roasted Peanuts 6/34.5 oz. 29000 07329 MIXED NUTS Select Cashews, Almonds, Pecans 12/8.25 oz. 29000 01618 Select Cashews, Almonds, Pecans 12/18.25 oz. 29000 01761 Deluxe Almonds, Cashews, Brazils, Pecans, Pistachios 12/8.75 oz. 29000 01620 Deluxe Almonds, Cashews, Brazils, Pecans, Pistachios 6/18.25 oz. 29000 01623 MIXED NUTS (CONTINUED) Deluxe Almonds, Cashews, Brazils, Pecans, Pistachios Lightly Salted Deluxe Almonds, Cashews, Brazils, Pecans, Pistachios Lightly Salted Deluxe Almonds, Cashews, Brazils, Pecans, Pistachios Regular Peanuts, Almonds, Cashews, Hazelnuts, Pecans Regular Peanuts, Almonds, Cashews, Hazelnuts, Pecans Regular Peanuts, Almonds, Cashews, Hazelnuts, Pecans Regular Peanuts, Almonds, Cashews, Hazelnuts, Pecans Lightly Salted Regular Peanuts, Almonds, Cashews, Hazelnuts, Pecans Lightly Salted Regular Peanuts, Almonds, Cashews, Hazelnuts, Pecans Unsalted Regular Peanuts, Almonds, Cashews, Hazelnuts, Pecans Honey Roasted Regular Peanuts, Almonds, Cashews, Hazelnuts, Pecans MORE PLANTERS 97 % BRAND AWARENESS 7 12/18.25 oz. 29000 01622 12/8.75 oz. 29000 01621 6/18.25 oz. 29000 01902 12/10.3 oz. 29000 01665 12/12 oz. 29000 01673 12/15 oz. 29000 01670 6/27 oz. 29000 01857 12/10.3 oz. 29000 01669 12/15 oz. 29000 01671 12/10.3 oz. 29000 01668 12/10 oz. 29000 01666 HEALTH-CONSCIOUS SNACKERS SOCIAL SNACKERS

(CONTINUED) CASHEWS Cashew Halves & Pieces 12/8 oz. 29000 01607 Cashew Halves & Pieces 12/9.25 oz. 29000 01612 Cashew Halves & Pieces 12/14 oz. 29000 01609 Cashew Halves & Pieces 6/26 oz. 29000 01858 Lightly Salted Cashew Halves & Pieces 12/8 oz. 29000 01608 Lightly Salted Cashew Halves & Pieces 12/14 oz. 29000 01610 Deluxe Whole Cashews 12/8.5 oz. 29000 01613 Deluxe Whole Cashews 6/18.25 oz. 29000 01616 Deluxe Whole Cashews 12/18.25 oz. 29000 01615 Lightly Salted Deluxe Whole Cashews 12/8.5 oz. 29000 01614 Lightly Salted Deluxe Whole Cashews 6/18.25 oz. 29000 01903 Deluxe Honey Roasted Whole Cashews 12/8.25 oz. 29000 01617 Cashews 6/46 oz. 29000 00014 ALMONDS Roasted Almonds 6/21.25 oz. 29000 01310 PISTACHIOS Pistachio Blend 9/10 oz. 29000 01733 Dry Roasted Pistachios 9/12.75 oz. 29000 01706 Salt and Pepper Pistachios 9/12.75 oz. 29000 01711 Deluxe Pistachio Mix 6/14.5 oz. 29000 01938 ALTERNATE NUTS AND SEEDS Macadamias w/ Sea Salt 12/6.25 oz. 29000 01749 Sunflower Seeds 12/7 oz. 29000 07157 Walnuts 6/7.25 oz. 29000 01371 Roasted Pecans 6/7.25 oz. 29000 01641 CLUB Sold only by the pallet. Pistachio Lovers 18.5 oz. 29000 01719 Cashew Lovers 21 oz. 29000 01604 Cashew Halves & Pieces 33 oz. 29000 01517 Fancy Cashews 33 oz. 29000 01799 Deluxe Mixed Nuts 34 oz. 29000 01798 Unsalted Dry Roasted Peanuts 35 oz. 29000 01893 Roasted Almonds 35 oz. 29000 01978 Cocoa Almonds 37 oz. 29000 01923 Cashew Halves & Pieces Tin 46 oz. 29000 09039 Dry Roasted Peanuts 52 oz. 29000 07330 CLUB (CONTINUED) Sold only by the pallet. Honey Roasted Peanut Tin 52 oz. 29000 07958 Extra Large Virginia Peanuts 52 oz. 29000 01039 Salted Peanut Tin 56 oz. 29000 07150 Regular Mixed Nut Tin 56 oz. 29000 07369 CULINARY NUTS Pecan Halves 12/6 oz. 29000 07002 Pecan Halves 12/10 oz. 29000 07016 Pecan Pieces 12/2 oz. 29000 07856 Pecan Pieces 12/6 oz. 29000 07003 Pecan Chips 12/2 oz. 29000 07818 Sliced Almonds 12/2.25 oz. 29000 07806 Sliced Almonds 12/6 oz. 29000 07946 Slivered Almonds 12/2 oz. 29000 07807 Slivered Almonds 12/6 oz. 29000 07996 Walnuts 12/6 oz. 29000 07066 Walnuts 12/10 oz. 29000 07736 Walnut Pieces 12/2.3 oz. 29000 07803 HEALTH-CONSCIOUS SNACKERS SOCIAL SNACKERS

Appeal to active lifestyles with products packed with roasted nuts, delicious fruits and other wholesome ingredients Nuts & Chocolate 6/18/1.7 oz. 29000 07446 Nuts & Chocolate 72/2 oz. 29000 00027 Fruit & Nut 72/2 oz. 29000 00026 Spicy Cajun 72/2 oz. 29000 00025 HEALTH-CONSCIOUS SNACKERS INDULGENT SNACKERS

Appeal to active lifestyles with products packed with roasted nuts, delicious fruits and other wholesome ingredients Nuts & Chocolate 12/6 oz. 29000 07862 Nuts & Chocolate 6/19 oz. 29000 01562 Nuts & Chocolate 4/6/7.5 oz. 29000 01876 Tropical Fruit & Nut 12/6 oz. 29000 07880 Tropical Fruit & Nut 6/19 oz. 29000 01563 Sweet & Salty 12/6 oz. 29000 01006 Nuts, Seeds & Cranberries 12/6 oz. 29000 07878 Spicy Nuts & Cajun Sticks 12/6 oz. 29000 07219 Peanut Butter Chocolate 12/6 oz. 29000 02111 Energy Mix 4/5/7.5 oz. 29000 01874 HEALTH-CONSCIOUS SNACKERS INDULGENT SNACKERS SOCIAL SNACKERS

Cater to customers seeking bold flavors with a variety of snacks safe for those with nut allergies Original 144/1.4 oz. 71159 02053 Original 12/4 oz. 71159 07819 Original 12/7 oz. 71159 07915 Ranch 144/1.4 oz. 71159 02052 Ranch 12/4 oz. 71159 07311 Ranch 12/7 oz. 71159 00025 Chile Picante 144/1.4 oz. 71159 02056 Chile Picante 12/4 oz. 71159 07655 Chile Picante 12/7 oz. 71159 00080 Barbecue 144/1.4 oz. 71159 02054 Barbecue 12/4 oz. 71159 07824 Jalapeño Cheddar 144/1.4 oz. 71159 00143 Jalapeño Cheddar 12/4 oz. 71159 00123 Ultimate Heat 12/4 oz. 71159 00086 98 % PREFERENCE in the toasted corn kernel segment 8 TIME-STARVED SNACKERS INDULGENT SNACKERS

Grab the younger demographic seeking taste, health and variety all from a more natural source Wholesome Nut Mix 4/6/7.5 oz. 29000 01870 Heart Healthy Mix 4/5/7.5 oz. 29000 01868 Men s Health Mix 4/6/7.5 oz. 29000 01869 Breakfast Blend Mix 4/5/7.5 oz. 29000 02168 Protein Mix Chocolate Nut 4/5/8.6 oz. 29000 01861 Protein Mix Honey Nut 4/5/8.3 oz. 29000 01862 Protein Blueberry Nut 4/5/9 oz. 29000 01941 HEALTH-CONSCIOUS SNACKERS TIME-STARVED SNACKERS

Grab the younger demographic seeking taste, health and variety all from a more natural source Wholesome Nut Mix 12/9.75 oz. 29000 07414 Wholesome Nut Mix 6/9.75 oz. 29000 12012 Wholesome Nut Mix 6/8.75 oz. 29000 02008 Wholesome Nut Mix 12/11.5 oz. 29000 01049 Heart Healthy Mix 12/9.75 oz. 29000 05957 Heart Healthy Mix 6/9.75 oz. 29000 12004 Digestive Health Mix 12/9 oz. 29000 01246 Digestive Health Mix 6/9 oz. 29000 01290 Omega-3 Mix 12/9.25 oz. 29000 01435 Omega-3 Mix 6/9.25 oz. 29000 01436 Antioxidant Mix 12/9.25 oz. 29000 01437 Antioxidant Mix 6/9.25 oz. 29000 01438 Energy Mix 12/9.25 oz. 29000 01149 Energy Mix 6/9.25 oz. 29000 01289 Men s Health Mix 12/10.25 oz. 29000 01726 Men s Health Mix 6/10.25 oz. 29000 01738 Women s Health Mix 6/9.5 oz. 29000 02165 Breakfast Blend Mix 6/10 oz. 29000 02156 Protein Mix Chocolate Nut 12/10 oz. 29000 02051 Protein Mix Chocolate Nut 6/10 oz. 29000 02118 Protein Mix Blueberry Nut 12/10 oz. 29000 02049 Protein Mix Blueberry Nut 6/10 oz. 29000 02115 HEALTH-CONSCIOUS SNACKERS SOCIAL SNACKERS

Contact your Kraft Heinz representative or visit kraftfoodservice.com/nuts for more information. Sign up and get exclusive access to offers, product news, trends all free! kraftfoodservice.com/join 1 800 537 9338 2015 Kraft Foods TFG 11/15 1 Technomic, Snacking Occasion Consumer Trend Report, 2014 2 QSR, Snack Attack, March 2013 3 NPD Group, Snacking in America, 2013 4 Mintel, Chips, Popcorn, Nuts and Dips, January 2014 5 Nielsen, scanner data for xaoc, 52 weeks ending 8/23/14 6 Nielsen, 52 W/E 3/31/14 7 Ipsos, Brand Health Tracker, Wave 4, 2013 8 Nielsen Homescan, Latest 52 W/E 4/26/14