Chicken Salad Chick Franchise Development Facts
Our Brand Chicken Salad Chick, the nation s only southern inspired, fast casual chicken salad restaurant concept was founded in 2008 in Auburn, Alabama by Stacy and Kevin Brown. What started as a small takeout restaurant has quickly grown through the Southeast. Our founders instilled a strong culture of hospitality where we pride ourselves on delivering Southern Style Chicken Salad Served from the Heart. Chicken Salad Chick is uniquely positioned in the fast casual space in that no other restaurant concept specializes in fresh, house-made chicken salad. The concept truly offers a one of a kind experience. We use the highest quality ingredients offering guests a neighborhood restaurant experience, specializing in a wide variety of fresh, house-made chicken salads, soups, sandwiches and desserts. Approximately 75% of Chicken Salad Chick locations are franchised with the remaining 25% being company owned. Our franchise owners are carefully selected, ensuring that the Chick culture is maintained to the highest degree. The brand was recently named as the 37th fastest growing privately held company by Inc. 5000 & the Top Chicken Salad in the Country in the March/April issue of Cooking with Paula Deen.
Our Guests While our concept appeals to everyone who loves chicken salad, women are our primary customer target. Of our most loyal guests, 89% are female with an average age of 45 and 42% of those guests have children under 18 years old in the home. They are also college educated with a household median income of $60K or higher. Spread Joy. Enrich Lives. Serve Others.
Target Area & Demographics We are seeking vibrant retail areas and shopping centers with strong everyday traffic, anchored by grocers, big box and other retailers attracting high-middle to high income consumers (particularly females). High daytime population is beneficial, through high concentrations of office, hospitals, universities and similar lunch traffic generators. High daytime population also provides catering opportunities. Requires a strong residential base with easy access to predominant retail and restaurant concentration. We target a 3 mile population of 50,000 or more. Our preferred guest has a household median income of over $60,000.
Site Requirements Ideal size is 2,600 to 2,900 square feet, with a minimum of 35 feet of frontage Will consider freestanding outparcel buildings, a portion of a multi-tenant outparcel building, and in-line space (endcap strongly preferred) Drive-thru when possible, accommodating a vehicle queue of 6 to 8 vehicles Patio is desirable (minimum of 250 square feet), along with accommodations for an exterior 10 x12 walk-in cooler on an 11 x13 pad in rear of premises 14 feet minimum structure height, clear Need great, unobstructed visibility, from main traffic arteries and corridors 40 minimum parking spaces required for guests and employees Prefer a minimum traffic amount of 30,000 vehicles per day Require signage on maximum number of building sides, along with representation on existing (or future) multi-tenant monument and/or pylon signs
Growth & Development Chicken Salad Chick is attractive to owners, developers and landlords because of its streamlined and simple operation, lack of fryers and vents, and a unique dining experience. The concept is supported by local and brand wide marketing to create awareness and store traffic. Our owners are trained in community marketing which includes on-site marketing events as well as off-premise catering. In 2015, Chicken Salad Chick received an investment from Eagle Merchant Partners, an Atlanta, Georgia private equity firm. This investment from Eagle continues to provide capital to fuel growth by further building out the management team, systems and infrastructure while also supporting new units. We seek relationships and partnerships that will help facilitate our rapid expansion plans! With over 50 restaurants open, Chicken Salad Chick is growing at a pace of 30 to 40 locations annually. Now is the time to invest with The Chick!
Rapidly Expanding Limited Franchise Opportuinities Available Many Franchise Opportunities Available No Franchise Opportunities Available Tremendous Room to Grow!
FOR MORE INFORMATION, CONTACT: Carrie Evans, Director of Franchise Development 214-733-0048 franchising@chickensaladchick.com Learn More at www.chickensaladchick.com