ECON228: Study Tour to South America - The Economics of the Wine Industry

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ECON228: Study Tour to South America - The Economics of the Wine Industry

Brief overview of ECON228 6-week intensive course (15 pts) to be offered in 2019-SU1 (January- February). Focus on how economic thinking is used to address issues related to the wine industry. An orientation week in early January, including visit to Waipara Valley wineries A 4-week study tour to Santiago (Chile), Mendoza (Argentina) and Buenos Aires (Argentina) in January-February including visits to wineries in Chile and Argentina Prerequisites ECON104 and an interest in the wine industry and/or South American business and culture.

6 Chile

6

Cultural element of ECON 228 Some basic instruction in Spanish language will be provided (this is not an examinable part of the course, it is just to help out) Visits to wineries in Chile and Argentina Other business visits Visits to NZ embassies in Chile and Argentina Gatherings and informal meetings with local Chilean students Opportunities to visit museums and other cultural centres in Chile Plenty of free time each afternoon to visit the city of Santiago and all weekends are free to explore the city and the country

Academic element Class work focuses on using basic economics and economic thinking to understand the features of the wine market and business both in general and in particular for New Zealand, Chile and Argentina Microeconomics: Production and production functions Vertically and horizontally integrated firms Markets for differentiated products Consumer demand for luxury products Wine as an investment product Macroeconomics: International trends in wine markets Importing and exporting wine Specific readings will be supplied, and it is also expected that students be able to carry out basic research using online tools

Travel to Santiago We will most likely fly Air New Zealand on a route Christchurch- Auckland-Buenos Aires-Santiago Bookings will be made together via Orbit (UC Travel provider) Your travel insurance will be arranged by the UC and you will get a travel safety briefing before we go New Zealand passport holders do not require a visa to enter Chile but you do need to have your passport valid until early August 2019 If you are not NZ citizen, we will help you with the visa application if necessary

Accommodation We will stay in a hostel FENtastic, adjacent to FEN The rooms are small single-occupancy rooms You will share bathrooms, kitchen facilities and laundry facilities You will have two tour leaders staying with you at FEN

Timetable application, selection, enrolment and orientation Applications open on 25 July and close on 16 August Some candidates may be interviewed during August and decisions made in early September Selected students need to enrol by the end of September The course starts on 3 January with an orientation week Participation in the orientation week is compulsory Includes some basic Spanish language, health and safety briefing, and a workshop to learn a waiata Also includes a day of winery visits in Waipara Valley and your first group presentation!

Timetable study tour The study tour takes place 9 January 8 February (tbc) Compulsory classes start at University of Chile on Friday 11 January and cover economic theory applied in the context of the wine industry Four full-day winery visits two near Santiago, one in Casablanca and one in Mendoza Students will research each week s wineries before visiting Students will make four presentations of the wineries visited, using information from the visit and tying the learnings to our course material We will leave Santiago for Mendoza on 31 January and Mendoza for Buenos Aires on 4 February We will leave BA on 6 February and return home on 8 February

Timetable back at UC We will arrive back at home on 8 February (tbc) There will be no more classes but students will begin preparation for their individual reports, a comparative study of the wine industries in Chile, Argentina and New Zealand Course ends on Friday February 15 th which is when the individual reports are due

Application and selection criteria Minimum enrolment of 15 and the class size restricted to a maximum of 30 students An online application will open on 25 July The application includes a 1000 word statement of purpose We will select some students based on the application alone and others based on the application and an interview We are looking for students who are serious about economics, serious about learning about a new industry and have an interest in South America Your GPA has some role in the decision but high GPA alone is not sufficient nor will you be automatically excluded if your GPA is a bit lower We are also looking for students who we believe will be able to represent University of Canterbury and New Zealand well Previous travel experience and Spanish language skills are looked upon favourably but are not required

Assessment There will be no exam for this course Students will be assessed on the following: Four group presentations on the wineries visited worth 7.5% each for a total of 30%. There will be one presentation in NZ, two in Chile, and one in Mendoza. Groups will be limited to 3-4 students. An individual project worth 50%, to be handed in on completion of the course. The project will compare and contrast the New Zealand, Chilean and Argentinian wine markets, focusing on applying economic thinking. Four reflective learning journal entries worth 5% each for a total of 20%. These are written in Chile and in Argentina to reflect on your experience and learning.

Costs Standard course fee + travel costs At the moment, the travel cost estimate is: Airfares $3100 Accommodation $900 Other $500 TOTAL $4500 The $500 budgeted for Other costs includes SIM cards, local transportation, winery tour fees etc. You will also have to consider your personal expenses (including food) We have secured $1000 per student in funding (IRO and UCBusiness), leaving students own contribution at $3500 We will apply for PMSLA funding but the success is questionable due to their new focus on Columbia and Brazil, so we cannot rely on it

Chile in a nutshell Population: 18 million (2017). Per capita GDP (2017 est.) PPP: US$24,797 (NZ: US$36,950) Nominal: US$13,663 (NZ: US$36,254) Capital: Santiago (metro population 6.5 million (2017)). Currency: Chilean Peso (CLP). The language spoken in Chile is Spanish (with a Chilean dialect). Most Chilean people are Catholic although the share is declining (66.6% in 2012). Drives on the right-hand-side.

The climate of Santiago The climate in the Central Chile is Mediterranean Average high in Santiago in January is 30 O and the average low is 11 O Chile has the same seasons as we do, so we will be there during the summer Santiago gets very little rain during the summer months Valparaiso has a cooler climate so you will need a sweater!

Argentina in a nutshell Population: 43.85 million (2016 est.) Per capita GDP (2018 est.) PPP: US$21,528 Nominal: US$14,043 Capital: Buenos Aires Currency: Argentinian Peso The national language is Spanish 77.4% of the Argentinian people are Catholic and 10.8% are Protestant Drives on the right-hand-side

The climate of Argentina The climate in Mendoza Valley is described as arid, with average daytime high in February at 30.9 o C and average low at 17.4 o C Buenos Aires climate is hot and humid with average daytime high and low are 28 and 21 o C, respectively I found that Buenos Aires had a much less pleasant climate than Chile because of the high temperatures at night-time it never cools down!

The Chilean wine industry The wine industry of Chile dates back to the 16 th century Spanish colonisation French wine varieties, such as Cabernet Sauvignon, Merlot, Carmenère and Franc were introduced in the mid-19 th century following French immigration into the area Chile is now the 6-8 th largest wine producer and 5 th largest wine exporter in the world

The Argentine wine industry The wine industry of Argentina also dates back to the 16 th century Spanish colonisation Argentina is now the 5 th largest wine producer Mendoza produces 60% of the Argentine wine Wine is Argentina s national liquor!

Thanks for coming this evening, and feel free to ask any questions you like now or email laura.meriluoto@canterbury.ac.nz richard.watt@canterbury.ac.nz