Iowa Native Wine Production & Sales Report for the period ending 6/30/2012 By Craig Tordsen, Iowa State University, November, 2012

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Iowa Native Wine Production & Sales Report for the period ending 6/30/2012 By Craig Tordsen, Iowa State University, November, 2012 Native Wine Inventory, Production and Sales Winery Size in Gallons of Inventory Native Wine Inventory & Number of Jun-10 Jun-11 Jun-12 No Inventory 11 0 0.0% 19 0 0.0% 10 0 0.0% 1 to 5,000 50 76,962 21.0% 55 101,311 26.3% 66 96,222 22.7% 5,000 to 10,000 14 95,730 26.1% 11 77,867 20.2% 14 92,405 21.8% Over 10,000 11 194,524 53.0% 12 206,429 53.5% 13 235,773 55.6% Total 86 367,216 100.0% 97 385,608 100.0% 103 424,399 100.0% The June 2012 ending inventory of native produced wine in Iowa is 424,399 gallons from 103 wineries up from 385,608 gallons from 97 wineries on June 2011 and 367,216 gallons from 86 wineries on June 2010. Native Wine Production & Sales For the Year (In Gallons) Jun-10 Jun-11 Jun-12 Production 283,018 311,533 346,954 Sales at Retail 110,512 48.6% 101,713 42.0% 121,710 45.5% Sold to an Iowa Licensed Wholesaler 4,765 2.1% 4,873 2.0% 648 0.2% Sold At Wholesale 111,997 49.3% 135,872 56.0% 144,851 54.2% Total Sales 227,274 100.0% 242,458 100.0% 267,209 100.0% Total wine production over the last 12 months ending June, 2012 is 346,954 gallons up from 311,533 gallons the year ending June,2011 and 227,274 gallons the year ending June, 2010. Wine sales for the year ending June, 2012 was 267,209 gallons up from 242,458 gallons for the year ending June, 2011 and 227,274 gallons for the year ending June, 2010. The percentage of wine sold in the winery at retail is 45.5 percent for the year ending June 2012. The wine sold by the winery at wholesale directly to retail outlets like grocery stores has down to 54.2percent from 56.07 percent for the period ending June 2011. Wine sold to a licensed wholesaler (distributor) is down to 0.2 percent as of June 2012.

Wine Tax Paid to the State of Iowa The Iowa Native Wine tax paid to the State of Iowa in the year ending June 2012 was $254,623 up from $246,304 for the year ending June 2011 and $204,334 for the year ending June 2010. Iowa Tax Paid on Native Wine Sold Outside of the Winery Year 6/2010 Year 6/2011 Year 6/2012 Gallons of Wine Sold to Retail Stores outside of the Winery 111,997 135,872 144,851 Galloons of Wine Sold to Licensed Wholesalers 4,765 4,873 648 Total Wine Sold Subject to Iowa Wine Tax 116,762 140,745 145,499 Wine Taxes Paid to the State @ $1.75/g $204,334 $246,304 $254,623 Iowans purchased 4,247,166 gallons of wine from wholesale and 265,255 gallons from native Iowa wineries for the year ending June 2012 or 592 percent of the total sold. Iowa s 2012 population is 3,075,000 and consumes about 1.47 gallons of wine per person. The US average is 2.54 gallons of wine per person. (1) 7.00% 6.00% 5.00% 4.00% 3.00% 2.00% 1.00% 0.00% Dec-05 Jun-06 Dec-06 Jun-07 Dec-07 Jun-08 Dec-08 Jun-09 Dec-09 Jun-10 Dec-10 Jun-11 Dec-11 Jun-12 (1) based upon Bureau of the Census estimated resident population. Per capita consumption will be higher if based on legal drinking age population.

Native Wine Demand vs. Supply The chart below illustrates the growth of Iowa Native Wine supply (production) and demand (Sales including inventory adjustments) in gallons from June 2002 to June 2012. 400,000 Demand Supply 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 June of Year Demand/Supply % 2012 88.6 2011 92.5 2010 94.5 2009 77.3 2008 75.3 2007 67.1 2006 63.0 2005 74.2 2004 84.2 Summary of All the Data The following is a summary of monthly Iowa Department of Commerce, Alcoholic Beverages Division, Native Wine Gallonage Report by year. The data is form January 2004 to June 2012 and represents 7,217 monthly reports from Iowa Native.

Iowa Native Winery Production and Sales Report for Year ending June 2004 to June 2012 Source: Craig Tordsen, Program Manager, ISU Value Added Agriculture Program Data Source: State of Iowa Alcoholic Beverages Division Number of at end of year. 19 27 40 67 Revised 11/10/2012 Jun-04 % Change Jun-05 % Change Jun-06 % Change Jun-07 % Change 1. Gallons of wine on hand at beginning of year. 49,223 26% 62,026 45% 89,863 68% 150,857 57% 2. Gallons of wine produced during the year. 73,866 30% 96,033 57% 150,979 78% 268,546-6% 3. Received in bond 13,954 28% 17,879 62% 28,907-77% 6,787-65% 4. Gallons of wine sold retail at wineries. 48,187 16% 55,918 15% 64,530 53% 98,806 2% 5. Tax exempt adjustments: (a) SAMPLES (on premise consumers only) 1,683 55% 2,610 33% 3,460 77% 6,108 35% (b) BREAKAGE 194-68% 62 301% 249 109% 520-20% (c) SPILLAGE 2,564-46% 1,385 144% 3,380 137% 8,011 13% (d) SPOILAGE 216 664% 1,652 2% 1,682-6% 1,586 93% (e) DESTROYED 568-22% 446 195% 1,316 954% 13,863-51% (f) Manufacturing Error (g) SOLD TO IOWA LICENSED DISTRIBUTOR 172-100% 0 17 0% 1,869 179% TOTAL GALLONS TAX EXEMPT 5,397 14% 6,154 64% 10,103 216% 31,958 3% 6. Transferred out in bond. 5,599 6% 5,952 150% 14,858-45% 8,143-72% 7. Gallons used by family. 241 85% 445 84% 819 95% 1,595 44% 8. Gallons of wine available for wholesale 77,618 38% 107,467 67% 179,439 59% 285,688 24% 9. Gallons of wine sold wholesale to retailers 15,593 13% 17,604 62% 28,582 71% 48,917 21% 10. Gallons of wine on hand at end of year. 62,026 45% 89,863 68% 150,857 57% 236,771 24% 11. Tax Paid ((5f +9) x $1.75) $27,588 12% $30,806 62% $50,049 78% $88,876 27% Total Gallons Sold (9 + 16 + 21) 63,952 15% 73,522 27% 93,130 61% 149,593 11% Estimated Value of Year End Inventory @ $60/gallon $3,721,530 45% $5,391,804 68% $9,051,408 57% $14,206,266 24% Percentage of Wine Sales Self Distributed (9/(4+5f+10) 24.4% 23.9% 30.7% 32.7% Supply Vs. Demand Demand (4+5a,b,c,d,e,f,g+7+9) 69,246 80,122 104,018 179,407 Supply (2+3-6) 82,221 107,960 165,028 267,191 Demand as a Percentage of Supply 84.2% 74.2% 63.0% 67.1%

Iowa Native Winery Production and Sales Report for Year ending June 2004 to June 2012 Source: Craig Tordsen, Program Manager, ISU Value Added Agriculture Program Number of at end of year. 71 75 95 97 103 Revised 11/10/2012 Jun-08 % Change Jun-09 % Change Jun-10 % Change Jun-11 % Change Jun-12 1. Gallons of wine on hand at beginning of year. 236,771 24% 293,944 21% 356,719 3% 367,216 5% 385,608 2. Gallons of wine produced during the year. 252,753 16% 292,907-3% 283,018 10% 311,533 11% 346,954 3. Received in bond 2,380 93% 4,593-16% 3,851-68% 1,233 58% 1,942 4. Gallons of wine sold retail at wineries. 101,276 6% 107,656 3% 110,512-8% 101,716 20% 121,710 5. Tax exempt adjustments: (a) SAMPLES (on premise consumers only) 8,216 21% 9,944-3% 9,678 7% 10,393 24% 12,916 (b) BREAKAGE 417 140% 1,002 20% 1,197 37% 1,641-2% 1,614 (c) SPILLAGE 9,064 15% 10,452-59% 4,250 142% 10,278 0% 10,252 (d) SPOILAGE 3,061-26% 2,280 58% 3,605 68% 6,056-54% 2,776 (e) DESTROYED 6,833 61% 11,013 69% 18,564 2% 18,937 6% 20,014 (f) Manufacturing Error (10,213) (g) SOLD TO IOWA LICENSED DISTRIBUTOR 5,207-18% 4,248 12% 4,765 2% 4,873-87% 648 TOTAL GALLONS TAX EXEMPT 32,798 19% 38,939 8% 42,059 24% 52,178-27% 38,007 6. Transferred out in bond. 2,310 24% 2,866 239% 9,706-74% 2,481 3% 2,548 7. Gallons used by family. 2,290-17% 1,906 10% 2,097 1% 2,127 41% 2,989 8. Gallons of wine available for wholesale 353,230 25% 440,077 9% 479,213 9% 521,480 9% 569,250 9. Gallons of wine sold wholesale to retailers 59,285 41% 83,359 34% 111,997 21% 135,872 7% 144,851 10. Gallons of wine on hand at end of year. 293,944 21% 356,719 3% 367,216 5% 385,608 10% 424,399 11. Tax Paid ((5f +9) x $1.75) $112,862 36% $153,311 33% $204,334 21% $246,304 3% $254,623 Total Gallons Sold (9 + 16 + 21) 165,768 18% 195,263 16% 227,274 7% 242,461 10% 267,209 Estimated Value of Year End Inventory @ $60/gallon $17,636,664 21% $21,403,110 3% $22,032,966 5% $23,136,486 10% $25,463,940 Percentage of Wine Sales Self Distributed (9/(4+5f+10) 35.8% 42.7% 49.3% 56.0% 54.2% Supply Vs. Demand Demand (4+5a,b,c,d,e,f,g+7+9) 190,442 227,613 261,900 287,020 306,909 Supply (2+3-6) 252,823 294,634 277,163 310,285 346,348 Demand as a Percentage of Supply 75.3% 77.3% 94.5% 92.5% 88.6%