ASI & APAS BEST SOMMELIER OF THE AMERICAS COMPETITION Presented by CAPS Proud Members of the Canadian Vintners Association
About CAPS The Canadian Association of Professional Sommeliers (CAPS) is a pan-canadian non-profit organization representing the sommelier trade. 5 regional chapters from coast to coast representing key influencers in the restaurant trade, journalists and educators. Full member of ASI (Association Sommellerie Internationale) with 56 member countries, a global and highly influential sommelier organization. Founding member of APAS (Alliance of Pan American Sommeliers) with 11 member countries. A leading sommelier educator in Canada.
5 th Best Sommelier of the Americas May 21-25, 2018 Montreal 4-day event bringing the top sommeliers of the Americas and the world to Montreal, a city with its own rich wine culture and wealth of sommelier talent. Winner of this event competes on the world stage representing the Americas at Best Sommelier of the World competition in Belgium (2019). Combination sommelier/local trade and combination sommelier/consumer events. The event culminates in the final day when the top sommeliers are placed on stage in an exciting competition leading into a gala dinner event.
BRINGING THE WINE WORLD TO CANADA APAS Competitors, Regional Presidents, Press (40-44) 44 delegates representing 2 competitors (each country s 2 top sommeliers), country sommelier association presidents and vetted press agents from countries that are members of APAS and part of A.S.I ASI Technical Committee (10) 10 of the most distinguished wine professionals of the world led by Gerard Basset (Best Sommelier of the World 2010) & one of the few people to hold the rare distinction of MS (Master Sommelier) and MW (Master of Wine) ASI Country Presidents (15-20) ASI Country presidents & other selected guests (top sommelier of Europe) from Asia, Europe, Africa, Oceania will be invited as guests. CAPS National Board (10) A group of key influencers in their respective regions representing both trade & media. Regional, National & International Press (15-20) In addition to member country press, a strategic list of key media from Quebec, Canada and international press will be invited to witness this historic event for the Canadian sommelier community/wine industry. Quebec Trade Quebec sommeliers and industry partners will be invited attend all events.
About Montreal 4 th Largest French Speaking City in the World Montreal has the most restaurants per capita of any city in Canada (2 nd in North America) Quebec is North America s largest consumer per capita of wine. Montreal is North America s number one host city for international events. Quebec s SAQ is one of the world s largest sellers of beverage alcohol with annual sales of $3 billion.
Partnership Package
Wine, Beer & Spirit Industry Title Event Sponsor (1 only) Gala Reception Sponsor 1 wine + 1 spirit sponsor Gala Dinner Sponsor 1 Wine Sponsor + 1 non-beverage sponsor Gala After Party Sponsor 1 wine + 1 spirit sponsor + 1 non-beverage sponsor Finals Lunch Sponsor 1 wine + 1 non-beverage sponsor Welcome Reception Sponsor 1 wine and 1 spirit sponsor Welcome Dinner Sponsor (up to 6 sponsors) Lunch Sponsor (one wine sponsor) Seminar Sponsors (3 events, one sponsor per) Dinner Sponsor (1 event) Opportunities Technical Committee Exclusive Dinner Sponsor (2 events, one sponsor per)
Platinum Partner What Is It? Top level sponsorship with high visibility in all materials and in all events. Sponsor Benefits Signage at all events promoting the partnership Largest Logo and name featured on all advertising and other paid media including both digital and print media (pre and post) in major national and international trade publications. Logo on all websites related to competition and CAPS. Social media campaign and interactions. Exclusive media opportunities including interactions with international visiting press. 8 Tickets to the following: Welcome Dinner, Featured Lunch, Final Lunch and Final Viewing. Gala Reception, Gala Dinner, Gala After Party. 2 Tickets to each featured Seminar Approximate Ticket Value = $10,000 Cost $ 90,000 plus wines /spirits
Gala Dinner Sponsor* What is It? The pinnacle event of the competition. Winners are celebrated, high income public guests, trade professionals and sponsors interact over a multi course fine dining experience with premium wines. 350 guests. Sponsor Benefits Branding rights of Gala Dinner The Best Sommelier of the America s Gala Dinner as presented by Your Company Highest visibility signage at gala event Large Logo (Tier 2) and name featured on all advertising and other paid media including both digital print media (pre and post) in major national and international trade publications recognized at presenting sponsor level. Logo on all websites related to competition and CAPS. Social media campaign. Exclusive media opportunities including interactions with international visiting press. Wines to be served at gala dinner and wines may be presented by sponsor 10 Tickets Gala Dinner (premium seating) Cost $60,000 plus wines
Gala Reception Sponsor (1 Wine/Spirit Available + 1 non-beverage sponsor) What is it? A 1-5 hour reception leading into the gala dinner. 250 guests. Sponsor Benefits High visibility signage at gala reception. Shared with other sponsor and gala dinner sponsor. Logo (Tier 4) and name featured on all advertising and other paid media including print media (pre and post) in major national and international trade publications recognized at presenting sponsor level. Logo on all websites related to competition and CAPS. Social media campaign and interactions. Exclusive media opportunities including interactions with international visiting press. Wines or Spirits to be served at gala reception 2 Tickets Gala Dinner, seated with key sommeliers and press Cost $ 50,000 + Champagne or/and spirits served at reception
Gala After Party Sponsor 1 wine + 1 spirit sponsor + 1 non-beverage sponsor What is it? Celebrate the winners at The Gala After Party. An excellent opportunity for an agency with multiple premium brands to host an exclusive, celebratory occasion with an engaged crowd. 250 guests. Sponsor Benefits Logo (Tier 3) and name featured on all advertising and other paid media including print media (pre and post) in major national and international trade publications recognized at presenting sponsor level. Logo on all websites related to competition and CAPS. Social media campaign and interactions. Exclusive media opportunities including interactions with international visiting press. Exclusive Wines or Spirits to be served at Gala After Party 2 Tickets Gala Dinner and pre gala reception, seated with key sommeliers and press Cost $ 15,000 per sponsor plus wines or spirits for after party
Finals Lunch & Live Viewing Sponsor (1 wine & 1 non-beverage sponsor) What is it? The gala lunch precedes the final competition, and will be attended by anyone attending the morning seminar. There will also be a ½ hour wine reception prior to the commencement of the final. 150 guests Sponsor Benefits High visibility signage at gala lunch and live viewing, which will include live streaming and real time social media updates. Logo (Tier 3) and name featured on all advertising and other paid media including print media (pre and post) in major national and international trade publications recognized at presenting sponsor level. Social Media campaign and interactions. Exclusive media opportunities including interactions with international visiting press. 2 Tickets to gala lunch + 5 premium seating seats at live viewing Cost $ 15,000 plus cost of wines for reception and lunch (wine sponsor) $ 15,000 non wine sponsor
Welcome Reception Sponsor 1 wine + 1 spirit sponsor + 1 non-beverage sponsor What Is It? The first event of the four day competition. A 1.5 hour, 150 person event representing an excellent opportunity to engage the attendees in an informal, convivial event. Sponsor Benefits High visibility signage at welcome reception Logo (Tier 4) and name featured on all advertising and other paid media including both print media (pre and post) in major national and international trade publications recognized at presenting sponsor level. Logo on all websites related to competition and CAPS. Page Assemblage (high end publication created for week Social media campaign and interactions. Exclusive media opportunities including interactions with national and international visiting press. Sponsor Exclusive Wines or Spirits to be served at welcome reception 2 Tickets Welcome Dinner Cost $ 7,500 plus cost of wines or spirits
Best of the Americas Welcome Dinner (6 spots available) What Is It? A trade/consumer event on the inaugural evening. Designed as grazing-style dinner with wine/spirit tasting tables targeted for both trade and consumers. 150 guests. Sponsor benefits High visibility signage at welcome dinner (shared with other sponsors and title sponsor), Logo (tier 4) and name featured on all advertising and other paid media including both print media (pre and post) in major national and international trade publications recognized at presenting sponsor level. Logo on all websites related to competition and CAPS. Social media campaign and interactions. Exclusive media opportunities including interactions with international visiting press. Wines, spirits served at event if applicable. Showcase table for product or service. Food paired to match your product (s) 2 Tickets Welcome Reception & Dinner Cost $ 6,000 per spot plus product for service
What Is It? Dinner held May 22 nd at Au Pied du Cochon Sugar Shack for participants, guests, sponsors, high income consumers and media. Unique opportunities to showcase products, services and to interact with an influential purchasing crowd and keen consumers. 150 guests per event Sponsor benefits High visibility signage at sponsored dinner. Logo (Tier 3) and name featured on all advertising and other paid media including both print media (pre and post) in major national and international trade publications recognized at presenting sponsor level. Exclusive media opportunities Wines served at feature dinner and presented by sponsor 2 Tickets to Featured dinner + 5 premium seating seats at live viewing Cost $ 20 000 plus cost of wines Featured Dinner Sponsor (1 event)
Featured Lunch Wine Sponsor SOLD What Is It? An elegant lunch on May 22 nd prior to to event seminars. Attended by participants, international guests, sponsors and high income public consumers in the wine industry. 100-150 guest event. Sponsor benefits High visibility signage at sponsored lunch, This event provides a unique opportunity to engage this highly influential and targeted market crowd. Logo (Tier 3) and name featured on all advertising and other paid media including both print media (pre and post) in major national and international trade publications recognized at presenting sponsor level. Exclusive media opportunities Wines served at event. Food paired to match sponsor wines. 5 Tickets Featured Lunch. COST $17,500 plus cost of wines for 175 guest event
Cost $ 7,500 plus beverages to be provided by sponsor Featured Seminar Sponsor (3 Available) 3 SOLD What Is It? Seminar where participants learn about and sample beverages from the portfolio of the sponsor. 100 guests per event. Sponsor Benefits High visibility signage at sponsored event, This event provides a unique opportunity to engage this highly influential and targeted crowd. Participants are guests interested in the topics presented, most of whom are influencers within their home markets. Logo (Tier 4) and name featured on all advertising and other paid media including both print media (pre and post) in major national and international trade publications recognized at presenting sponsor level.. Logo on all websites related to competition and CAPS. Social media campaign and interactions. Exclusive media opportunities including interactions with international visiting press. Exclusive media opportunities Beverages served at event.
Technical Committee Saturday Dinner What Is It? This unique event held at an casual bistro-style restaurant featuring international wine judges and experts in the wine field. 15 guests of substantial prestige and influence. Sponsor Benefits Be the private host of some of the world s most acclaimed wine experts and winners of the Best Sommelier of the World competitions. Presenting sponsor logo on all websites related to competition and CAPS. Wines served at event. Food specifically designed to match your wines. An excellent opportunity to showcase a fine wine portfolio. Cost $5,000 plus sponsor to provide wines for event
Technical Committee Sunday Dinner What Is It? This unique event held at a prestigious restaurant featuring international wine judges and experts in the wine field. 15 guests of substantial prestige and influence. Sponsor Benefits Be the private host of some of the world s most acclaimed wine experts and winners of the Best Sommelier of the World competitions in an elegant enviroment. Presenting sponsor logo on all websites related to competition and CAPS. Wines served at event. Food specifically designed to match your wines. An excellent opportunity to showcase a fine wine portfolio. Cost $7,000 plus sponsor to provide wines for event
ASI & APAS BEST SOMMELIER OF THE AMERICAS MONTREAL, 2018 TIER 2 ASI Platinum TIER 3 TIER 4 Presenting sponsor
Sponsorship Terms & Conditions Sponsor costs are based on anticipated attendance including 90-100 competitors, country presidents, media, CAPS National and Quebec board members, and Quebec trade professionals. For events with a consumer element CAPS is responsible for food, wine, service costs and gratuities for non-delegates. For alcohol sponsored events in which alcohol costs are included, CAPS reserves the discretion to have liquor costs kept within reasonable parameters. Other costs associated with event execution including sponsors own hotel costs, transportation costs and meals not included as part of sponsorship are at the cost of the sponsor. CAPS is responsible for all delegates hotel costs, transportation of delegates to and from sponsored events, room rentals (unless a specific space has been requested by the sponsor) For further information please contact Mark DeWolf President Canadian Association of Professional Sommeliers mdewolf@herald.ca
Media A pre and post paid digital campaign Pre and post social media campaign and included sponsored posts Paid PR agency on contract to maximize local, national and international press coverage Paid print media focused on key national trade publications and exclusive international sommelier focused publications