To Another Great Year CHINA For trade visitors only 11.-13.11.2015 Shanghai, China Shanghai New International Expo Centre (SNIEC) International Trade Fair for Wines and Spirits (SNIEC) www.prowinechina.com Supported by: Organized by: International Trade Fair for Wines and Spirits
PROGRESSIVE: SETTING NEW STANDARDS PROGRESSIVE: With visitors from more regions and an increased total number of trade visitors ProWine China 2014 did not only reach but actually surpass its already exceptionally high standards, thus further fostering its position as the No. 1 trade show for wine and spirits in Mainland China. This makes ProWine China the ideal platform for exhibitors to present their products to the world's most promising wine and spirits market. ProWine China 2014 ProWine China Shanghai 56% 12th to 14th November 2014 saw the second edition of ProWine China, Mainland China's leading international trade fair for wines and spirits in Shanghai, where producers from all around the market. With 8,200 dedicated ProWine China visitors and additional 6,450 FHC CHINA* visitors with an interest in wine this show can be regarded a full success. Compared to its first edition in 2013, ProWine China 2014 featured an even more diversified audience of trade visitors, with every 2nd visitor coming from outside of Shanghai. 2014 11 12 14 ProWine China ProWine China 8200 ProWine China 6450 FHC CHINA 2013 ProWine China 2014 Visitor breakdown by region Shanghai 51% ProWine China 2014 8,200 visitors China (excluding Shanghai) 37% Source / : ProWine China 2014 Outside China 12% ProWine China 2013 7,650 visitors China (excluding Shanghai) 32% Outside China 12% ProWine China attracts visitors from all over China ProWine China ProWine China 2014 visitors from China (excluding Shanghai) ProWine China 2014 *FHC CHINA, China s leading trade fair for imported food, is being held parallel to ProWine China. FHC CHINA ProWine China 6,450 FHC CHINA visitors with an interest in wine visited ProWine China 2014 6450 FHC CHINA ProWine China 2014 ProWine China 2013 visitors from China (excluding Shanghai) ProWine China 2013 +24% 1-2
PROLIFERATION: UNMATCHED DIVERSITY PROLIFERATION: ProWine China 2014 by numbers, 650 exhibitors from 38 nations in total ProWine China 2014 38 650 13% France For three days, 650 wine and spirits producers from 38 countries a number unsurpassed by any other wine trade fair in China presented their finest products. ProWine China 2014 featured 19 national and three regional pavilions with most exhibitors coming from France, Argentina, Spain, Italy and Portugal. However, the show also featured wine producers from many emerging regions. 38 650 ProWine China 2014 19 3 11% 10% 9% 8% Argentina Spain Italy Portugal 8% China 23% Other European countries 9% Other North, South and Central American countries 9% Other countries Source / : ProWine China 2014 3-4
"To be here at ProWine is very important for us. We are at the beginning of the story and each year we bring a lot of French companies. We help them to be here on the China market, because the China market is very important for the French importers of wines and spirits." Sandrine Krummenacher, Business France ProWine China Sandrine Krummenacher, The quality of visitors and fair organization was really excellent. China. ProWine China met all my expectations! Today I am happy event I decided to participate in every exhibition of the ProWein family ProWein Düsseldorf, ProWine China and ProWine Asia. Ricardo Aleixo, Real Cave do Cedro Lda ProWine China ProWein ProWein ProWine China ProWine Asia Ricardo Aleixo, Real Cave do Cedro Lda Both exhibitors and visitors featured a high degree of professionalism 5-6
PROWINE CHINA EDUCATION OFFENSIVE: UNIQUE KNOWLEDGE POOL PROWINE CHINA ProWine China featured not only an exceptionally high degree of professional trade buyers but also numerous high-quality events for wine education and training to meet the rising demand for professional wine training in China and to emphasize ProWine China's long term commitment to the Chinese market. Visitors valued this opportunity to expand their knowledge at wine classes, workshops and discussion forums, which were held simultaneously to the show. One of the highlights was the first ProWine China Industry Summit, where leading industry peers such as Li Demei, Lisa Perrotti-Brown MW, Ch'ng Poh Tiong or Judy Chan held speeches on wine investment opportunities and market trends in China. Additionally, ProWine China's extensive supporting program also featured wine master classes organized by the Institute of Masters of Wine (IMW), or the WSET Forum which was organized by Wine & Spirit Education Trust (WSET). Also, numerous countries took the chance to hold seminars to promote their wine regions such as Austria, Germany, Hungary or New Zealand. ProWine China Lisa Perrotti-Brown MW ProWine China IMW WSET WSET Education - a key to the Chinese market Fongyee Walker is presenting wines of Hungary Fongyee Walker ProWine China ProWine China Leading industry peers such as Li Demei, Lisa Perrotti-Brown MW, Ch'ng Poh Tiong or Judy Chan shared their expertise at ProWine China Lisa Perrotti-Brown MW ProWine China Our seminars and master classes were really full of people each day, supports education as a critical part of market development and it makes ProWine China a truly holistic fair that offers broader service to the industry. That simply makes it more valuable Live bartending at Spirits Bar Spirits @ ProWine China Spirits @ ProWine China 2015 is a highly professional presentation area dedicated to spirits producers, importers and distributors. A distinct stand design will highlight the outstanding character of your spirits products. Spirits @ ProWine China 2015 will feature a Spirits Bar where live bartending sessions attract a quality trade audience. Spirits @ ProWine China 2015 Spirits @ ProWine China 2015 ProWine China ProWine China The spirit of the show was also felt outside the exhibition halls at ProWine in the City. More than 600 people grasped this chance to gather in a casual-relaxed atmosphere and enjoyed top international wines while sharing knowledge and expanding their network. ProWine ProWine China 600 7-8
PROSPECT: MORE SPACE, MORE BUSINESS PROSPECT: Since its inaugural edition ProWine China has featured one exhibition hall, ProWine China 2015 will feature two exhibition halls, thus providing not only more space for exhibitors but also for more business opportunities. ProWine China 2013 ProWine China 2015 Venue: Shanghai New International Expo Centre, Hall E6/E7 Dates: 11. - 13. November 2015 11. - 12. November: 10:00 am - 6:00 pm 13. November: 10:00 am - 4:00 pm :,E6/E7 : 2015 11 11-13 11 11-12 : 10:00-6:00 11 13 : 10:00-4:00 ProWine China is being held parallel to FHC CHINA, China s leading trade fair for imported food. FHC CHINA is organised by China International Exhibitions Ltd., a member of the Allworld Exhibitions Group. ProWine China FHC CHINA FHC CHINA China that's really showing success and has the prospect for future growth as well." Eric F. Pope, Wine Institute of California Eric F. Pope, We exhibit at ProWine China 2014 because we want to do business in China for many years in the future. We are here to educate buyers one by one and we are determined. Helen Xu, Helen & Joey Estate ProWine China Helen Xu 9-10
PROWINE: WHERE THE WINE INDUSTRY MEETS PROWINE: Exhibitors met thousands of customers in 3 days From 13th to 15th March 2016 the international wine trade gathers in Düsseldorf, Germany, for the leading international trade fair for wines and spirits. ProWein 2015 featured more than 5,800 exhibitors from around 50 countries. 2016 3 13 15 ProWein 2015 50 5800 In 2016, Singapore will be home to the most recent addition to the ProWein Family: ProWine Asia will see its inaugural edition from 12th to 15th April 2016. 2016 ProWein ProWine Asia 2016 4 12 15 ASIA Until then, make sure to save the dates for the other trade fairs of the ProWein Family. Details on all events of the ProWein Family of trade fairs are available on www.prowein-world.com, also accessible via www.prowein.com and www.prowineasia.com. ProWein www.prowein-world.com www.prowein.com www. prowineasia.com 11-12