AMERICAN EXPRESS HONG KONG WINE AND DINE FESTIVAL. Fact Sheet

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Organiser AMERICAN EXPRESS HONG KONG WINE AND DINE FESTIVAL 31 October to 3 November 2013 Fact Sheet Hong Kong Tourism Board (HKTB) Title Sponsor American Express International, Inc Objectives To promote the fifth edition of the American Express Hong Kong Wine and Dine Festival by highlighting the brand new venue, with themed zones, quality wine assessed by sommeliers, and a brand new Tasting Room to enhance the wine-tasting experience of wine lovers at the festival. To provide visitors and local residents with a top-notch culinary experience in the city, and to publicise and reinforce Hong Kong s position as the Culinary Capital of Asia internationally. To create a business platform for the local catering, retail and tourism sectors. Programme deta etails 1. Overview Date Opening hours Venue 31 October (Thursday) to 3 November 2013 (Sunday) 31 October (Thursday): 8:30pm to 11:30pm 1 & 2 November (Friday and Saturday): noon to midnight 3 November (Sunday): noon to 10:30pm *Remarks: Admission closes 45 minutes before closing time. The New Central Harbourfront South Entrance (Lung Wo Road, near the Admiralty MTR Station): for holders of vouchers/tickets purchased in advance West Entrance (near the Central Star Ferry): for at-the-door ticket purchases Exhibition ition booths A total t of 299 booths Offering food and wine from around the world, with pairing tips, and wine paraphernalia Wine booths 210 The booths will showcase wines from 16 winegrowing countries/regions, including Australia, Canada, France, Georgia, Germany, Hungary, Italy, Japan, Macedonia, New Zealand, Romania, Spain, South Africa, Ukraine and the US, as well as Taiwan, which will be exhibiting at the festival for the first time. Food booths 89 The food booths will serve Chinese and Western cuisines, including signature dishes of hotels and restaurants, barbecue specialities, appetizers, sweet temptations and non-alcoholic drinks. 2. Points to note 1

Admission fees Admission arrangements Access Special notes HK$30 per person (at-the-door purchase) Half-price concessionary tickets for adults aged 65 or above and children aged three to 11 (free for children under three) Participants who book their wine passes or tickets for the Tasting Room in advance from approved HKTB off-site vendors will not have to pay the entrance fee the first time they t enter the venue. Off-site ticket purchasers rs/holders of the Tasting Room tickets enter the venue via the South Entrance (near the MTR Admiralty Station) At-the the-door ticket purchasers rs enter via the West Entrance (near the Central Star Ferry) South Entrance,, Lung Wo Road, near the MTR Admiralty station (for ( off ff- site ticket purchasers rs/holders of the Tasting Room tickets) From MTR Admiralty Station Exit A, walk through Tamar Park and turn left at Lung Wo Road (approx. 10-minute walk). West Entrance,, near Central Star Ferry Pier (for at-the the-door purchasers rs) From MTR Central Station Exit A, take the footbridge towards the Central Star Ferry Pier (approx. 10-minute walk). From MTR Hong Kong Station A2, take the footbridge towards the Central Star Ferry Pier (approx. 8-minute walk). When exiting the Star Ferry from Tsim Sha Tsui to Central, turn left and walk for approx. two minutes. One time free admission to the festival with the purchase of a Wine Pass or Tasting Room event ticket from an approved HKTB off-site vendor. There is an admission a fee of HK$30 for re-entry. entry. Plastic cups for wine-tasting will be sold on-site for HK$5 each. Wine and other alcoholic beverages will be served only to those aged 18 or above. Grand Wine Pass holders need to wear the official wristband provided, and holders of the Classic Wine Pass and Classic Wine Token must bear the official stamp. The HKTB reserves the right to require buyers of wine passes/wine tokens to show documents of identity. The use of the wine passes and wine tokens is subject to terms and conditions provided with them. Bottles of wine purchased at the festival should not be consumed or opened in the venue. Please do not drive after drinking. 2

3. Highlights: : Brand new Tasting Room and six theme t hemed zonesz Programme Content Tasting Room A privileged dining area, the Tasting Room is approximately 650 m 2 and is thoughtfully decorated to enhance the wine-tasting experience. Organised by the Hong Kong Chefs Association, this room allows participants to taste signature dishes presented at an international culinary competition and from a chef who has won international culinary medals. 100 seat reservations for each session. From 1-3 November, four sessions of talks on wine pairing with Chinese cuisine and desserts, as well as wine talks, including wine-appreciation classes on the Classification of 1855, have been arranged in afternoon sessions. Six theme hemed zone ones Riedel Grand Tasting The wines showcased here are over HK$900 per bottle. Pavilion This special, decorated pavilion is about 961 m 2, with 11 wine booths and 2 food booths. Riedel will hold wine-tasting classes daily. Country Pavilion The wines showcased here are all fine wines, along with delicacies from Bordeaux, Georgia and other parts of Europe. It will host 74 wine booths and 21 food booths. Wine talks, including Understanding of Bordeaux Wine in 30 minutes, will be organised by the Bordeaux Wine School. A-Lister Zone The wines showcased here are award-winning wines and wines from quality wine stores. The A-Lister will host 22 wine booths and 11 food booths. Discovery Zone This special area will showcase wines that are released in Hong Kong for the first time. The zone will host 26 wine booths. For the first time at the festival, wines from Taiwan will be offered. Overseas vineyard experts have been invited to Hong Kong to share their wine-tasting experience. Party Wine Zone This zone is for champagnes, cocktails, ice wines, rosés and sparkling wines. This zone will host 22 wine booths and 9 food booths. Everyday Wine Zone This zone showcases popular wines for regular consumption. It will host 54 wine booths and 46 food booths. The area will exhibit wine brands from France, Germany, Italy, Spain, Switzerland, etc. Food booths The food booths will feature signature dishes from hotels and restaurants, as well as barbecue specialties, popular appetizers and sweet temptations. 3

Other highlights h Sunset tasting with wine collectors Hong Kong public figures (and wine lovers), including HKTB Chairman Dr Peter Lam, Legislative Council Member The Hon James Tien, and the city s former Chief Secretary for Administration Mr Henry Tang, have each donated wine from their private collections. Visitors purchasing a Grand Wine Pass and participating in the Wine Pairing Lunch will be invited to an exclusive tasting of these fine wines. Date Donor and Wine title Participating method 1 November (5pm to 6pm) 2 November (5pm to 6pm) 3 November (5pm to 6pm) Dr Peter Lam Ch. La Conseillante 2005 The Hon James Tien Latour a Pomerol 1998 Mr Henry Tang Mouton Rothschild 1989 The first 120 visitors to purchase a Grand Wine Pass on 1 Nov via Cityline will all be invited The first 120 visitors to purchase a Grand Wine Pass on 2 Nov via Cityline will all be invited The 100 visitors to purchase the Wine Pairing Lunch ticket (3 November ) via Cityline will all be invited Remarks: 1) These three bottles of wine (6 litres each) will be opened from 1-3 Nov. Bookings are on a first-come, first-served basis. 2) A separate email confirmation will be sent out within 24 hours upon purchase of the Grand Wine Pass/Wine Pairing Lunch ticket. The HKTB reserves the right of final decision in the event of any disputes. Wine and other alcoholic beverages will be served only to those aged 18 or above. Live entertainment Participants can enjoy performances by the following jazz musicians/pop singers: - Elisa Chan - C All Star - Hanjin Tan - Joey Tang and band 4

4. Tasting Room Programmes Timetable Programme Organiser/Speaker er/speaker/host /Host Friday, 1 November 2013 Italian Wines with Organised by the Italian Trade Chinese Provincial Commission/Hong Kong Cuisines Sommelier Association Saturday, 2 November 2013 Classification of 1855 Tasting Session Speaker: Mr Nelson Chow Chairman of the Hong Kong Sommelier Association Organised by Classification of 1855, France Speaker: Mr M Sylvain Boivert, Director General of the Council of Crus Classés 1855, Bordeaux, France Wine selection as below: 1. PRIEURE LICHINE Margaux 2009 2. ISSAN Margaux 2009 3. FERRIERE St-Julien 2009 4. BEYCHEVELLE St-Julien 2009 5. HAUT-BAGES LIBERAL Pauillac 2009 6. PONTET CANET Pauillac 2009 7. SIGALAS RABAUD Sauternes 2001 8. CLIMENS Barsac 2010 9. Château MOUTON ROTHSCHILD Pauillac 2007 Time 1pm to 3pm 1pm to 3pm Content The format involves evaluating the pairing of Italian wines with different Chinese cuisines and making recommendations. Participants get hands-on experience pairing great Italian wines with Chinese cuisines in an interactive format, discussing and recommending food and wine pairing with the speaker. The wines include a selection of Veneto, Piedmont, Tuscany, Lazio and Sicilia wines: Barolo, Amarone, Brunello di Montalcino, Chianti, etc. The food includes dim sum, braised pork belly and poached shrimp. Visitors can sample premium wines from the list of the Bordeaux Wine Official Classification of 1855, served with delicacies. Participants can taste nine wines from the Classification of 1855. They can learn more about these premier wines during the tasting, as the spokesman for Classification of 1855 Mr M Sylvain Boivert will introduce each of the presented wines. Topics will cover weather conditions, growing seasons, crops, and vinification, and the blending and yielding of the great wines. 5

Michelin Chef & Hong Kong Team Wine Dinner Organised by the Hong Kong Chefs Association Michelin Chef: Calvin Choi Hong Kong Team: Manager: Mak Kam Kui, President of Hong Kong Chefs Association/WACs Judge Captain: Chui Wai Sum, Unilever Food Services Members: Tse Nam Yung, Disneyland Hotel Chan Sze Ling, Hong Kong Jockey Club Danny Leung, Disney Hollywood Hotel Steve Yuen, InterContinental Hong Kong Roger Fok, JW Marriott Hong Kong 6pm to 10pm Visitors can sample dishes created by top chefs of the Hong Kong Team for the renowned Salon Culinaire Mondial 2013 in Basel, Switzerland in November this year. The team is coached by Michelin Chef Calvin Choi. The Salon Culinaire Mondial represents culinary art at the highest level. This prestigious event, which is held only once every six years, ranks as one of the three most important international teamcooking competitions. Only the 10 best national teams on the World Association of Chefs Societies (WACS) rank order list (status October 2012) have been invited to participate in the Culinary World Masters Challenge; The Hong Kong Culinary Team is honoured to be among these top culinary nations. Sunday, 3 November 2013 Eddy Leung & Chef Studio Chef Team Wine Lunch Classification of 1855 Tasting Session Organised by the Hong Kong Chefs Association Leader: Chef Eddy Leung Members: Chef Studio Chef Team Organised by Classification of 1855, France Speaker: Mr M Sylvain Boivert, Director General of the Council of Crus Classés 1855, Bordeaux, France noon to 3pm 4pm to 6pm Chef Eddy is a five-star celebrity chef. He has been an active Hong Kong Culinary Team member, participating in many international culinary competitions around the globe, winning many medals, honing his culinary skills and gaining valuable experience. Visitors can sample premium wines on the list of the Bordeaux Wine Official Classification of 1855, served with delicacies. Participants can taste nine wines from the Classification of 1855. They can learn more about these premier wines during tasting, 6

Dessert & Wine Pairing Talk Wine selection as follows: 1. FERRIERE Margaux 2009 2. DURFORT VIVENS Margaux 2009 3. BEYCHEVELLE St-Julien 2009 4. BATAILLEY Pauillac 2003 5. PEDESCLAUX Pauillac 2010 6. PONTET CANET Pauillac 2009 7. de MYRAT Barsac 2009 8. GUIRAUD Sauternes 2002 9. Château MOUTON ROTHSCHILD Pauillac 2008 Organised by Paul Lafayet Demonstation by: Adrien NANUS, Executive Chef Titouan DEFRANOUX, Assistant Chef Narration by: Merwann YOUNES, Assistant Director (English Speaker) Ying Chi WONG, Marketing Department (Chinese Speaker) 7pm to 10pm as the spokesman of the Classification of 1855 Mr M Sylvain Boivert will introduce each of the presented wines. Topics will cover weather conditions, growing seasons, crops and vinification, and the blending and yielding of the great wines. Paul Lafayet will present three dishes and demonstrate two of the dessert masterpieces matched with fine wines as follows: (1) Rose and Raspberry Macaron Demonstration paired with Schloss Lieser Riesling Kabinett 2012 75cl (2) Paul Lafayet s signature dish hand-caramelised Crème Brulee paired with Jorge Ordonez No. 2 Victoria D.O. Malaga 2010 37.5cl (3) Blueberry Cheese Cake with fine wine pairing Participants will have a photo session with the master chefs after the demonstration. Each participant can take home a two-piece souvenir pack to share with family and friends. 7

5. Types of Wine Passes and Wine Tokens Wine Pass/Token Content I) For use throughout the venue, except for the Riedel Grand Tasting Pavilion 1) Classic Wine Pass Entry to the festival venue only by valid admission ticket. EIGHT Classic Wine Tokens for wine-tasting at all participating classic wine booths (each serving is about 40ml, requiring one to three tokens). One LUCARIS wine glass with a wine glass pouch for winetasting. Coupons for redeeming the following coupons and gifts, while stocks last: - One cup of Italian espresso by Hong Kong & Pacific Group - One box of Europe Sweet Cracker by Koon Wah Food & Preserved Fruit Factory Limited - Buy-one-get-one free by LUCARIS by Kung Kai Hong & Co - One Lucullus Chocolate Box by Lucullus Food & Wines Co. Ltd - HK$10 discount purchases on Pizza and gelato by Marco s Oyster Bar & Grill - Free Perrier Slim Can by Perrier by Wan (Corporate Services) Ltd - HK$300 cash coupon by Vinvautz Wine Cellar Gilman Group 2) Classic Wine Pass for Entry to the festival venue only by valid admission ticket. Two TWELVE Classic Wine Tokens for wine-tasting at all (online purchase only) participating classic wine booths (each serving is about 40ml, requiring one to three tokens). Two LUCARIS wine glasses with wine glass pouches for wine-tasting. Coupons for redeeming the following gifts while stocks last: - One cup of Italian espresso by Hong Kong & Pacific Group - One box of Europe Sweet Cracker by Koon Wah Food & Preserved Fruit Factory Limited - Buy-one-get-one free by LUCARIS by Kung Kai Hong & Co - One Lucullus Chocolate Box by Lucullus Food & Wines Co Ltd - HK$10 discount purchases on Pizza and gelato by Marco s Oyster Bar & Grill - Free Perrier Slim Can by Perrier by Wan (Corporate Services) Ltd - HK$300 cash coupon by Vinvautz Wine Cellar Gilman Group 8

2) Classic Wine Token Entry to the festival venue only by valid admission ticket. Each Classic Wine Token can be used for one wine-tasting serving (about 40ml) at participating classic wine booths. For selected wines, more than one wine token may be needed for a single serving. II) For entrance and use in the Riedel Grand Tasting Pavilion 1) Grand Wine Pass Entry to the festival venue only by valid admission ticket. Five Grand Wine Tokens for wine-tasting at participating wine booths in the Riedel Grand Tasting Pavilion (each serving is about 40ml, requiring one to three tokens). One Riedel wine glass with a wine glass pouch for winetasting. Coupons for redeeming the following gifts while stocks last: - Truffle Cheese Tart by Albani Tartufi by Aromas Truffle Food Co. - Ham, salami or cheese by Ferrarini Pacific Limited - One Lucullus Chocolate Box by Lucullus Food & Wines Co. Ltd - Free Perrier Slim Can by Perrier by Wan (Corporate Services) Ltd - HK$300 cash coupon by Vinvautz Wine Cellar Gilman Group - 20% discount coupon by Riedel by Town House Remarks: Only Grand Wine Pass holders can enter the Riedel Grand Tasting Pavilion. Each Grand Wine Pass admits one person only. The Grand Wine Pass is valid only on its designated date. 2) Grand Wine Token Entry to the festival venue only by valid admission ticket. Grand Wine Pass holders can purchase extra Grand Wine Tokens for wine-tasting in the Riedel Grand Tasting Pavilion (each serving is about 40ml, requiring one to three tokens). 6. Prices: Tasting Room Programmes, Wine Passes and Wine Tokens Programme Price Italian Wines with Chinese Provincial Cuisines HK$300 (20% early bird discount on/before 28 Oct via Cityline) Dessert & Wine Pairing Talk HK$400 Classification of 1855 Tasting Session HK$980 Eddy Leung & Chef Studio Chef Team Wine Lunch HK$590 Michelin Chef & Hong Kong Chef Team Wine HK$990 Pairing Dinner - The HK$30 admission fee will be waived for participants who purchase Tasting Room event tickets. - Bookings are on a first-come, first-served basis. 9

Original Price Special Price for Special Price for Marco Polo American Express Club members Cardmembers (only applicable at the HKTB Visitor Centre at the Star Ferry Concourse, Tsim Sha Tsui and on-site venue) Classic Wine Pass HK$200 HK$170 HK$175 Classic Wine Pass for HK$300 HK$270 N/A 2 Classic Wine Token HK$15 N/A N/A Grand Wine Pass HK$480 HK$450 HK$455 Grand Wine Token HK$50 N/A N/A - Cardholders must use their American Express card to process the payment to enjoy the special price offer. - Plastic cup cost HK$5 each. - Free admission to the festival on purchase of a Wine Pass or Tasting Room event ticket from approved HKTB vendors (not applicable to at-the-door purchases) - Purchase of Classic Wine Pass for 2 is only available online. 7. How to purchas urchase Tasting Room tickets, wine passes and wine tokens Ticket Purchase P for Programmes P in the Tasting Room Venue Date Purchase method Cityline 8 to 28 October Hong Kong residents and visitors who purchase tickets for the Tasting Room in advance can enter the festival site via the South Entrance (Lung Wo Road, near the MTR Admiralty Station) tation). They will not have to pay the entrance fee for the first time they enter the venue. The tickets will be sold on a first-come, first-served basis via the following: - Cityline website: www.cityline.com, or - Cityline telephone booking hotline: 2111 5333 Advance Purchase P (Wine Passes) Venue Date Purchase method 1) Cityline 8 to 28 October Hong Kong residents and visitors who purchase redemption vouchers (can be used to redeem wine passes at the festival venue) for the Grand Wine Pass, Classic Wine Pass for 2 or Classic Wine Pass in advance can enter the festival site via the South Entrance (Lung Wo Road, near the MTR Admiralty Station tation). They will not have to pay the entrance fee for the first time they enter the venue. The vouchers can be purchased via the following: - Cityline website: www.cityline.com, or - Cityline telephone booking hotline: 2111 5333 10

2) Designated tour desks 3) HKTB Visitor Centre, Star Ferry Concourse, Tsim Sha Tsui 15 October to 3 November (until 3pm) 25 October to 3 November (until 3pm) Hong Kong residents and visitors who purchase redemption vouchers (can be used to redeem wine passes at the festival venue) for the Grand Wine Pass or Classic Wine Pass in advance can enter the festival site via the South Entrance (Lung Wo Road, near MTR Admiralty Station) tation). They will not have to pay the entrance fee for the first time they enter the venue. The vouchers can be purchased at the following tour desks: - Gray Line Tours of Hong Kong Ltd (Tel: 2368 7114) - Splendid Tours & Travel Ltd - (Tel: 2316 2152) - Able & Promotion Tours Ltd (Tel: 2544 5656) (Classic Wine Pass only) - MTR Travel (MTR Hung Hom Station) (Tel: 2365 6993) (Classis Wine Pass only) Vouchers can be purchased with Visa, MasterCard or cash only Hong Kong residents and visitors who purchase redemption vouchers (can be used to redeem wine passes at the festival venue) for the Grand Wine Pass or Classic Wine Pass in advance can enter the festival site via the South Entrance (Lung Wo Road, near MTR Admiralty station They will not have to pay the entrance fee for the first time they enter the venue. The vouchers are available at the HKTB Visitor Centre while stocks last. The centre is open from 8am to 8pm daily. On-site Purchase (Wine Passes) Venue Date Cashier booths at 31 October to 3 the festival venue November (The New Central Harbourfront) Purchase method The Grand Wine Pass, Classic Wine Pass and Classic Wine Tokens can be purchased at regular prices from the cashiers at the West Entrance (near the Central Star Ferry Pier). Grand Wine Tokens can be purchased inside the Riedel Grand Tasting Pavilion. Special offers for American Express Cardmembers apply to all the wine passes purchased at the West Entrance (near the Central Star Ferry) and inside the venue. 11

Special Notes Interested parties are advised to purchase wine passes in advance to avoid queues at the venue. Only a limited number of wine passes will be available on-site. The HKTB will make available to the public a total of 30,000 Classic Wine Passes, 3,000 Classic Wine Passes for 2, and 8,000 Grand Wine Passes. They will be available only while stocks last. 8. Sponsors and Supporting Organisations Title sponso onsor American Express International, Inc Co-organiser organiser Bordeaux International Wine and Dine Festival Organization Airline sponsor Cathay Pacific Airways Limited Major sponsors The East Riedel by Town House Supporting sponsors LUCARIS by Kung Kai Hong & Co (glass lasses for Classic Wine Pass) Supporting sponsors Vinvautz Wine Cellar Gilman Group (kitchenware) Supporting Albani Tartufi by Aromas Truffle Food Co. sponsors (gifts) Ferrarini Pacific Limited Hong Kong & Pacific Group Koon Wah Food & Preserved Fruit Factory Limited Lucullus Food & Wines Co. Ltd Marco s Oyster Bar & Grill Perrier by Wan (Corporate Services) Ltd Online promotion partner Openrice Group Inc. Wine advisory panel Mr Nelson Chow Mr Peter Kwong Mr Ronny Lau Mr Jeremy Stockman Mr Nelson Siu Mr Alan Wong Ms Casy Chau Food festival organisers The East Fashion Walk Lan Kwai Fong Association Lei Yuen Mun Seafood Festival Organising Committee Stanley Plaza 12

Supporting organisations Agency for Volunteer Service Bordeaux Wine Council Central & Western District Council CCC Kung Lee College Chinese Cuisine Training Institute Cityline (Hong Kong) Limited Direct Marketing of Asia Limited The Federation of Hong Kong Hotel Owners Limited Hong Kong Hotels Association Hong Kong Sommelier Association Hong Kong Trade Development Council The HKU SPACE Po Leung Kuk Community College Hong Kong Institute of Vocational Education, Department of Hotel, Service and Tourism Studies MTR Corporation Limited Quality Tourism Services Association Wine.Luxe Kwun Tong District Council Government departments Commerce and Economic Development Bureau Drainage Services Department Fire Services Department Food and Environmental Hygiene Department Highways Department Hong Kong Police Force Lands Department Leisure and Cultural Services Department Tourism Commission Transport Department Water Supplies Department For more information on the American Express Hong Kong Wine & Dine Festival, please visit: www.discoverhongkong.com/winedinefestival Hong Kong Tourism Board 8 October 2013 13