MEDIA KIT 2017
allrecipes is the THE WORLD S LARGEST AND MOST ACTIVE DIGITAL FOOD BRAND energizing our audience of home cooks to confidently accomplish their cooking goals. They come to us for a full circle experience: to be inspired, source recipes and shop for ingredients. Housing over 37,000 user generated recipes our MGB audience are not only passionate about creating food but also about trialing & reviewing recipes from their peers. This community engagement means allrecipes is viewed as a trusted friend whose well reviewed recipes can be cooked with confidence. As a part of the world s largest food site, allrecipes is able to identify global trends and act accordingly.
The world s #1 food site
19 sites. 24 countries. 12 languages. More than any other food site in the world. CANADA #1 QUEBEC #3 NETHERLANDS GERMANY POLAND RUSSIA/UKRAINE CHINA #3 USA #1 UK/IRELAND JAPAN KOREA MEXICO FRANCE ITALY INDIA SE ASIA BRAZIL ARGENTINA AUSTRALIA/NZ #2 Source: comscore December 2016 (data does not include mobile device traffic)
Our Crème de la Crème SEO EXPERTISE = Discoverability LOCAL EDITORS = Native Consultants INNOVATION = Creative, Branded Solutions SMART DATA = Actionable Insights
And we leverage the power of Australia s largest audience network, Seven West Media.
Allrecipes.com.au Mobile Social Global Food Trends Survey Hot Sheets Audience Insight Insights Insight to worldwide food trends Monthly Measuring Cup (consumer food Trend report) Video Video creation & hosting opportunities Sampling Sampling opportunities through Red Pawpaw
Brand reach 332,152 TOTAL SOCIAL REACH 2.4 MILLION AVERAGE MONTHLY IMPRESSIONS 1,076,000 UNIQUE AUDIENCE 43,000 37,634 DAILY AVERAGE UNIQUE BROWSERS DAILY UBS Source: emma Dec 17, Nielsen DRM Dec 17, Market Intelligence Jan 18; Social media stats updated as at 160218
Our audience allrecipes visitors like healthy, fresh ingredients to make meals from scratch. Despite having a full and busy life, they prepare meals at home daily, and find great joy in this. As primary purchase decision makers, they select which brands come into their household. On allrecipes, they discover recipes, videos, & how-tos based on the food they love and the friends they follow. DISCOVERY + COMMUNITY Whether on the search for a creative dish or a simple twist on a meal, allrecipes is the destination that inspires cooks to stir things up. Home cooks discover & share food ideas and experiences with allrecipes through our authentic, relevant, trusted community. With 18 sites representing 23 countries in 12 languages, allrecipes offers authentic food experiences for home cooks world wide.
Our audience continued They re regularly purchasing Fresh produce Dairy Meat, fish and poultry Cleaning supplies Baking ingredients Frozen foods Tinned goods Breakfast cereals They want recipes that are Healthy Quick and easy use new ingredients and flavours Budget-friendly fun to prepare Considerations when grocery shopping Health factor Fibre content Low calorie Whole grains Low sodium High protein They are influenced by Vouchers & special offers Recipes that call for a specific branded ingredient Recommendations by food writers or commentators
Content pillars Ingredients An All great recipes begin with great ingredients! Whether you are back from the grocer with fresh seasonal produce or the butcher with a joint of lamb, allrecipes gives you the tools to begin creating. Meals Whether you are searching for a childhood favourite or trying something new, this section is home to recipes for any meal from breakfast to midnight snacks. Method A place to search by technique. There are recipes to suit every cooking method whether you are firing up the barbecue, baking in the oven, simmering in the slow cooker, braising, poaching or more! Global Cuisine allrecipes draws on our global footprint to bring our users on a culinary journey through the specialties of France, China, India, the Middle East, America, the Caribbean and more.. Occasion Special recipes for special occasions. Whether you are making a pavlova for Christmas day or baking some hot cross buns for Easter. Dish Type No matter what you feel like cooking, allrecipes has you covered. There are great options like curry, pizza, stew, pie, pasta and casseroles. Special Diets With a recipe to cater to every preference and need. Recipes include gluten free, dairy free, diabetic, vegetarian and vegan just to mention a few.
Calendar Father s Day BBQ Steak Beer Halloween Dessert Cupcakes Christmas Entertaining Seafood Sides & Salads Drinks Baking Mains Australia Day Lamingtons BBQ Prawns Autumn Autumn Salads Pears Mother s Day Chocolate Cake Cupcakes JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN Winter Warmers Slow Cooker Lamb Beef Potato Spring has sprung Salads Footy Food Risotto Spring Racing Alfresco dining Melbourne Cup Cocktails Finger food Summer Entertainers Cocktails Salad BBQ Back to school Lunchbox recipes Easy Family dinners smoothies Easter Hot Cross Buns Chocolate Good Friday Seafood Recipes Mid Year Comfort Soup Home Made Bread Pasta Pie Anzac Day Biscuits Anzac Biscuits Baking
Content Creation Opportunities For Clients Commissioned Native Advertorial ARTICLE Theme agreed to by client and editorial Tone, copy and style at editorial discretion No brand / product mention Clear link in by-line and tail mention Written by editorial Theme agreed to by client and editorial Tone, copy and style at editorial discretion Brand / product mention organically woven into content at editorials discretion Bought to you by All images, assets and copy supplied by client Content is soling focused on clients brand and/or product VIDEO Tone, length, script at editorial discretion Theme agreed with client No brand or product included Branded environment (on our platforms) Video content that looks and feels editorial but has inclusion of subtle product inclusion Scripted by editorial but theme agreed with client Product / brand inc. but at editorial discretion. Brand and product led video content Brand provides assets to by used Client approves script & attends shoot Works as a digital commercial SOCIAL To be used in the social feed when driving to client content on-site. Editorial will craft the post to drive the best traffic result for the content. Client is not tagged in this execution Bespoke social content created by our editorial teams Concept and theme agreed with client Client product or messaging is delivered in a native way to each brand and platform in a format that will be most engaging Client is tagged appropriately within the feed In our experience, the best performing content within the social feed is that which is native to the brand and platform. For this reason, we don t offer clients advertorial social executions. EDITORIAL CLIENT
Contact us for Commercial Opportunities www.allrecipes.com.au Facebook.com/Allrecipes.com.au Zoe Lassig Head of Digital Lifestyle zoe.lassig@pacificmags.com.au 8 Central Ave, Eveleigh NSW 2015