Media Contact: Betsy Berger, Communications Manager Castor & Pollux bberger@merrickpetcare.com 847-865-9723 Castor & Pollux Introduces PRISTINE, The Most Complete Line of Responsibly Sourced Pet Food Fact Sheet Purposeful Pet Food: At Castor & Pollux, we know pet parents put a lot of care and effort into what they eat meticulously choosing natural foods that are also carefully cultivated to be safe. And, we know pet parents also care deeply about how they feed their pets not just the quality of ingredients, but importantly, how those ingredients are sourced or cared for before they make it to their pet s bowl. That s why we re introducing purposeful pet food. We care about pets food s food. Purposeful pet food doesn t happen by accident. We scour the earth to carefully select the best organic and responsibly sourced ingredients to create the most nutritious recipes for your pet s health. That s what purposeful pet food is. We re setting a new standard because we care as deeply about what pets eat as their pet parents do. As the leader and maker of America s #1 organic pet food, Castor & Pollux is setting the new standard with the introduction of the most comprehensive portfolio of purposeful pet food, including ORGANIX, the most complete line of USDA Organic pet food, and PRISTINE, the most complete line of responsibly sourced pet food. PRISTINE Promise: With PRISTINE, we believe that ingredients that are responsibly raised, caught or grown make better food for pets health. That means: The #1 ingredient in our meat and poultry recipes comes from animals that are responsibly raised with access to fresh air, natural light and space to roam like free-range, cage-free organic chicken and turkey and grass-fed lamb and beef. Selecting responsibly caught fish in our seafood recipes, like wild-caught salmon, tuna and whitefish, 1
that has been raised in their natural habitat. We also offer several MSC Certified seafood recipes. Using organic produce that s responsibly grown without synthetic fertilizers or chemical pesticides, on farms that care for the earth. No artificial, preservatives, flavors or colors. Grain-free recipes, with no corn, soy, wheat or gluten ingredients. Cooked with love in a USA kitchen. NEW PRISTINE Dry s for Dogs: PRISTINE Grain Free Wild-Caught Salmon & Chickpea Council (MSC) certified salmon as the first ingredient, accompanied by organic chickpeas and organic peas Features 28 percent protein Poultry-free, potato-free PRISTINE Grain Free Grass-Fed Beef & Chickpea Starts with grass-fed beef as the first ingredient, accompanied by organic chickpeas and organic peas PRISTINE Grain Free Free-Range Chicken, Turkey & Lentil Starts with free-range chicken as the first ingredient, accompanied by free-range turkey, organic lentils and organic peas Features 33 percent protein 2
PRISTINE Grain Free Grass-Fed Lamb & Lentil Starts with grass-fed lamb as the first ingredient, accompanied by organic lentils and organic peas PRISTINE Grain Free Free-Range Chicken & Sweet Potato with Raw Bites Starts with free-range chicken as the first ingredient plus freeze-dried raw inclusion made from chicken Freeze-dried raw bites lock in fresh taste and deliver nutrients in a pure, easy-to-digest state for dogs to enjoy. The raw pieces go through a proven process called High-Pressure Processing (HPP) to ensure food safety. suggested retail prices of $23.99, $49.99 and PRISTINE Grain Free Grass-Fed Beef & Sweet Potato with Raw Bites Starts with grass-fed beef as the first ingredient plus freeze-dried raw inclusion made from salmon Freeze-dried raw bites lock in fresh taste and deliver nutrients in a pure, easy-to-digest state for dogs to enjoy. The raw pieces go through a proven process called High-Pressure Processing (HPP) to ensure food safety. suggested retail prices of $23.99, $49.99 and PRISTINE Grain Free Wild-Caught Salmon & Sweet Potato with Raw Bites Council (MSC) certified salmon as the first 3
ingredient plus freeze-dried raw inclusion made from salmon Features 28 percent protein Freeze-dried raw bites lock in fresh taste and deliver nutrients in a pure, easy-to-digest state for dogs to enjoy. The raw pieces go through a proven process called High-Pressure Processing (HPP) to ensure food safety. Available in 4-and 18-lb bags with suggested retail prices of $23.99 and NEW PRISTINE Wet s for Dogs: Like our dry recipes, PRISTINE wet recipes are made with responsibly-sourced proteins and produce. Our four recipes include: PRISTINE Grain Free Grass-Fed Beef, Pea & Carrot Stew PRISTINE Grain Free Grass-Fed Lamb, Carrot & Apple Stew PRISTINE Grain Free Free-Range Chicken, Pea & Carrot Stew PRISTINE Grain Free Free-Range Turkey, Carrot & Apple Stew Available in 12.7 oz. cans. Suggested retail price is $3.19. NEW PRISTINE Freeze Dried Raw Meal or Mixer for Dogs: To complement our freeze- dried raw infused kibble recipes, PRISTINE also offers pet parents a responsibly-sourced way to serve freeze-dried raw bites as a 100 percent complete and balanced meal or top any recipe with freeze-dried raw bites. In addition to being responsibly sourced, PRISTINE freeze-dried bites lock in fresh taste and deliver nutrients in a pure, easy-to-digest state for dogs to enjoy. The raw pieces go through a proven process called High-Pressure Processing (HPP) to ensure food safety. s include: Grain Free Free-Range Chicken Grain Free Grass-Fed Beef Available in 5.5 and 12.5 oz. bags with a suggested retail price of $14.99 and $29.99. 4
NEW PRISTINE Grain Free Dog Treats: PRISTINE also includes four grain-free dog treat recipes made with responsibly sourced meat, fish or poultry in a variety of meaty tastes and textures that dogs will enjoy: PRISTINE Grain Free Grass-Fed Beef - Jerky PRISTINE Grain Free Wild-Caught Salmon Jerky PRISTINE Grain Free Grass-Fed Lamb - Sausages PRISTINE Grain Free Free-Range Chicken s - Sausages Jerky is available in 4.5 oz. bags with a suggested retail price of $9.99, and sausages in 5 oz. bags with a suggested retail price of $9.99. NEW PRISTINE Dry s for Cats: PRISTINE Grain Free Wild-Caught Salmon Council (MSC) certified salmon as the first ingredient Available in 3-, 6- and 10-lb bags with suggested retail prices of $17.99, $29.99 and $47.99. PRISTINE Grain Free Free-Range Chicken & Turkey Starts with free-range chicken as the first ingredient accompanied by free-range turkey Available in 3-, 6- and 10-lb bags with suggested retail prices of $17.99, $29.99 and $47.99. PRISTINE Grain Free Wild-Caught Tuna & Whitefish Council (MSC) certified tuna as the first ingredient accompanied by MSC certified whitefish Available in 3- and 6-lb bags with suggested retail prices of $17.99 and $29.99. 5
NEW PRISTINE Wet s for Cats: Complementing our dry recipes, we have a variety of wet recipes to provide the much-needed moisture to a cat s diet. Like our kibble recipes, these feature responsibly sourced ingredients, such as freerange poultry, MSC-certified fish and organic produce. Our recipes include four pate recipes in cans and four morsels in gravy recipes in pouches: Pate recipes in cans: o PRISTINE Grain Free Free-Range Chicken o PRISTINE Grain Free Wild-Caught Salmon o PRISTINE Grain Free Wild-Caught Tuna o PRISTINE Wild-Caught Whitefish Morsels in gravy recipes in pouches: o PRISTINE Grain Free Free-Range Chicken o PRISTINE Grain Free Free-Range Turkey o PRISTINE Grain Free Wild-Caught Salmon o PRISTINE Grain Free Wild-Caught Whitefish Pates available in 3 and 5.5 oz. cans with suggested retail prices of $1.69 and $1.99. Morsels in gravy available in 3 oz. pouches with a suggest retail price of $1.49. Availability Castor & Pollux foods for pets are available at PetSmart and Petco as well as natural grocery stores like Whole Foods Market, and online. PRISTINE recipes will be available Spring 2017. For more information about PRISTINE, visit www.castorpolluxpet.com. About Castor & Pollux Founded in 2000, Castor & Pollux is a leader in organic and natural pet food. ORGANIX was the first certified organic dog and cat food to meet all of the requirements established by the USDA s National Organic Program. Other brands include Natural Ultramix natural dog food and Good Buddy dog cookies and treats. In April 2012, Castor & Pollux was acquired by Merrick Pet Care, Inc., based in Amarillo, Texas. 6