NewsletteR. Tea Industry: The Future is Purple. Plus: Agriculture, Fisheries & Food Authority. Issue No. 3. October - December, 2015

Similar documents
Sustainability Initiatives in Other Tropical Commodities Dr. Jean-Marc Anga Director, Economics and Statistics Division

IDH Programs in Vietnam

Hilary Parsons Nestlé SA

donors forum: Project development/ funding AND Partnership Fair

2. The proposal has been sent to the Virtual Screening Committee (VSC) for evaluation and will be examined by the Executive Board in September 2008.

Fairtrade. What it has to offer and how we can use it

Outlook for the World Coffee Market

Fairtrade International

Sustainable Coffee Economy

FREQUENTLY ASKED QUESTIONS (FAQS)

COMMITTEE ON COMMODITY PROBLEMS

WP Board 1035/07. 3 August 2007 Original: English. Projects/Common Fund

ACOS ETHIOPIA CASE STUDY

ICC October 2012 Original: English. Plan for Promotion and Market Development

Ideas for group discussion / exercises - Section 3 Applying food hygiene principles to the coffee chain

COUNTRY PLAN 2017: TANZANIA

Sustainable Coffee Challenge FAQ

THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S.

WORKING GROUP ON TEA TRADE AND QUALITY. Intersessional Meeting of the Intergovernmental Group on Tea Rome, 5-6 May 2014

H.E. Governor Meru County and Chairman of Council of. H.E. Ambassador Republic of Malawi: Perks Ligowa

Albertine de Lange UTZ Ghana. Cocoa Certification: challenges and solutions for encouraging sustainable cocoa production and trade

Tea Statistics Report 2015

Draft Document: Not for Distribution SUSTAINABLE COFFEE PARTNERSHIP: OUTLINE OF STRUCTURE AND APPROACH

UNIVERSITY OF PLYMOUTH FAIRTRADE PLAN

How we re making a difference revitalizing the Malawian tea industry for workers to earn living wages. How we re making a difference - Malawi

NAMC Presentation 8 MARCH Sharron Marco-Thyse Chairperson

5 th AFRICAN COFFEE SUSTAINABILITY FORUM

CENTRAL AMERICA COFFEE RUST ACTION PLAN 2013 Component 1 Integrated Coffee Rust Management. LEADERS and PARTICIPANTS

Productivity. Farm management. Third

HONDURAS. A Quick Scan on Improving the Economic Viability of Coffee Farming A QUICK SCAN ON IMPROVING THE ECONOMIC VIABILITY OF COFFEE FARMING

Opening Remarks by Hon. Amelia Kyambadde Minister of Trade, Industry and Cooperatives

ETHIOPIA. A Quick Scan on Improving the Economic Viability of Coffee Farming A QUICK SCAN ON IMPROVING THE ECONOMIC VIABILITY OF COFFEE FARMING

EXPANSION OF COFFEE FARMING TO NEW FRONTIERS IN KENYA. Mugo H.M

Outlook for the. ASEAN INTERNATIONAL SEMINAR ON COFFEE June 2012 Kuta, Bali, Indonesia

Coffee Eco-labeling: Profit, Prosperity, & Healthy Nature? Brian Crespi Andre Goncalves Janani Kannan Alexey Kudryavtsev Jessica Stern

Tanzania. Coffee Annual. Tanzania Coffee Annual Report

Fair Trade C E R T I F I E D

REMARKS BY PAUL BULCKE, GROUP CHIEF EXECUTIVE OFFICER, NESTLÉ S.A. MEDIA CONFERENCE, NAIROBI, FRIDAY, JULY 2, 2010

UNIVERSITY OF PLYMOUTH SUSTAINABLE FOOD PLAN

Romexpo S.A. EXPO DRINK & WINE 25 th -29 th of October 2017

Assessment of Management Systems of Wineries in Armenia

Agriculture and Food Authority

SMALLHOLDER TEA FARMING AND VALUE CHAIN DEVELOPMENT IN CHINA

North America Ethyl Acetate Industry Outlook to Market Size, Company Share, Price Trends, Capacity Forecasts of All Active and Planned Plants

Uncovering the full potential of the agricultural sector in Moldova: exports and opportunities for investment and state aid

Oregon Wine Industry Sustainable Showcase. Gregory V. Jones


Outreach and Partnerships in the Coffee sector under the current governance

Fairtrade Designation Endorsement

PROJECT FOR PRODUCTION DIVERSIFICATION OF MARGINAL COFFEE AREAS IN THE STATE OF VERACRUZ, MEXICO

Foodservice EUROPE. 10 countries analyzed: AUSTRIA BELGIUM FRANCE GERMANY ITALY NETHERLANDS PORTUGAL SPAIN SWITZERLAND UK

4C Association: the global platform for sustainable coffee November 14th, 2014 Sintercafe 2014, San Jose, Costa Rica

Economic Role of Maize in Thailand

China s Export of Key Products of Pharmaceutical Raw Materials

2. Members will be invited to make proposals for a seminar or workshop in 2010/11 at the 104 th Session of the Council in March 2010.

2. The procedures provide that the Council shall review the list of candidates selected by the Pre-Selection Committee.

Ontario Bean Growers. General Manager s Report 2015

Grape Growers of Ontario Developing key measures to critically look at the grape and wine industry

COUNTRY PLAN 2017: BRAZIL

Wine, a culture of moderation. The Social Responsibility Movement of the Wine Sector

Ethiopian Millers Association Flour Milling, Pasta & Biscuits July, 2015

The Secret to Sustainability of the Global Tea Industry

UKRAINE Climate conditions and soil in Ukraine are suitable for growing nut trees.

Exhibitor Prospectus 1 st ASEAN Coffee Industry Development Conference (ACID 2018)

west australian wine industry sustainable funding model

Growing Trade & Expanding Markets. Presentation to the Canadian Horticultural Council Trade and Marketing Committee Fred Gorrell March 14, 2018

THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S.

Consumer and Market Insights Symposium James Omond Lawyer & trade mark attorney, Omond & Co Board Member, Wine Victoria and WFA

Fairtrade Finland Jatta Makkula 1

Thought Starter. European Conference on MRL-Setting for Biocides

Unilever and tea sustainability. The World of Tea

GI Protection in Europe

Fairtrade and The FAIRTRADE Mark: Mark Varney Fairtrade Foundation

Louisiana Crawfish Action Plan

Response to Reports from the Acadian and Francophone Communities. October 2016

Your Professional Partner in Instant Coffee. A Company of Neumann Kaffee Gruppe

Fairtrade a sustainable choice

Resolution Relating to

Geographical Indications (Wines and Spirits) Registration Amendment Bill Initial Briefing to the Primary Production Select Committee

Coffee Supply Chain Development and Tourism in Timor-Leste

COLORADO REVISED STATUTES, TITLE 35, AGRICULTURE

Reaction to the coffee crisis at the beginning of last decade

PRELIMINARY FINDINGS AND INTRODUCTION TO THE CASE STUDY OF ETHIOPIA

Canada-EU Free Trade Agreement (CETA)

Status Report on CFC funded Project in India

ENVIRONMENT INDUSTRY PEOPLE. Corporate Citizenship. do well, so we may do good

Gender equality in the coffee sector. Dr Christoph Sänger 122 nd Session of the International Coffee Council 17 September 2018

KOREA MARKET REPORT: FRUIT AND VEGETABLES

Memorandum of understanding

AN EVER MORE SPECIALIZED OFFERING AT TUTTOFOOD 2017 TRASFORMS EXPERTISE INTO INTERNATIONAL BUSINESS

Overview of the International Framework of Organizations and Agreements

WP Council 264/ February 2016 Original: English. Guidelines for the preparation of country coffee profiles

Sunflower seed COMMODITY PROFILE

How do standards collaborate in the coffee sector? What are the goals?

GIs AND THE RURAL DEVELOPMENT IN KENYA. LOISE W. NJERU (MRS) MD - COFFEE BOARD OF KENYA **************** Presented by Simon Ndaba Mwangi

Smart Specialisation Strategy for REMTh: setting priorities

International Tea Farms Alliance

J / A V 9 / N O.

Coffee development projects: Addressing new challenges. Dr. Denis Seudieu Chief Economist - ICO

Introduction. Company

Transcription:

Agriculture, Fisheries & Food Authority NewsletteR October - December, 2015 Issue No. 3 Tea Industry: The Future is Purple Plus: Kenya Marks 1st International Coffee day Multisectoral team on Nuts MRLs to be formed 2015 Tea Awards: Tea Packers Competition Winners CSR: POICD comes to aid of promoted AVFAL -FC Food Security: Potatoes and potato farming National Horticulture Traceability System Exhibited at IFTF Kenya, Tanzania and Brazil Team up for Cotton - Victoria Project

Agriculture, Fisheries and Food Authority Communications Team: Christine Chesaro Yebei James Singa Philliph Cheruiyot Enock Matte Irene Kibet Mercy Mwanzia : www.agricultureauthority.go.ke : info@agricultureauthority.go.ke : https://www.facebook.com/agricultureauthoritykenya : @AFFAkenya Contributions: Lucy Komen Innocent Masira Fanuel Lubanga Paul Muchendu Benson Apuoyo Layout Designing / Graphics: James Singa Photography: AFFA (Corporate Communications) Copyright: A publication of AFFA Environmental awareness: Keep Your Environment Clean AFFA 1

Message from the Interim Director General Vision: A leading Authority in Rgulation, Development and Promotion of crops To the AFFA fraternity; I believe that you had a restful Christmas break and that you are back, refreshed and re-energised for work. We are commencing the second half of the Financial Year. Some of last year s highlights at AFFA include the extension of the Sugar safeguard for another twelve months, as well as the successful hosting of the 2015 Tea Marathon which was geared towards promoting the two most prominently renowned Kenyan brands: Tea and athletics! In horticulture, we are working to fully actualize the National Horticulture Traceability System, in a bid to ensure that we maintain our local and international markets. In line with our mandate to promote the Crops sector, AFFA was an active participant during the 6th Global Entrepreneurship Summit (GES 2015), as well as the 10th WTO Ministerial Conference, events which were held in Nairobi, where we show cased our Kenya agricultural products. I commend each and every member of the AFFA fraternity for individually and collectively making it possible to realize the above, and many other milestones. As we commence the 3rd Quarter, we are aiming to complete most of the programmes and projects we committed to carry out in this financial year. This will enable us exceed our targets in the 4th Quarter, as we endeavour to render exemplary services. I wish to thank all who contributed to produce this newsletter. Let us keep up the good spirit and utilize this tool effectively, not only to update one another as members of the AFFA fraternity, but also to communicate with our stakeholders on the gains we are making in developing the agricultural sector. Lastly, may I take this opportunity to wish you a fruitful and properous new year! Alfred Busolo Tabu Interim Director General - AFFA AFFA 2

Mission: To regulate, develop and promote crops for socio-economic empowerment and development The Authority s Mandate The Agriculture, Fisheries and Food Authority (AFFA) is a State Corporation established through an Act of Parliament specifically, under section 3 of the Agriculture, Fisheries and Food Authority Act of 2013. Its functions include to:- Administer the Crops Act, and the Fisheries Act in accordance with the provisions of these Acts; Promote best practices in, and regulate, the production, processing, marketing, grading, storage, collection, transportation and warehousing of agricultural and aquatic products excluding livestock products as may be provided for under the Crops Act, and the Fisheries Act; Collect and collate data, maintain a database on agricultural and aquatic products excluding livestock products, documents and monitor agriculture through registration of players as Our Crops, Our Wealth Coffee Fibre Crops Food Crops Horticultural Crops Nuts and Oil Crops Pyrethrum and other Industrial Crops Sugar provided for in the Crops Act and the Fisheries Act; Be responsible for determining the research priorities in agriculture and aquaculture and to advise generally on research thereof; Advise the national government and the county governments on agricultural and aquatic levies for purposes of planning, enhancing harmony and equity in the sector; Carry out such other functions as may be assigned to it by this Act, the Crops Act, the Fisheries Act and any written law while respecting the roles of the two levels of the Government. Tea AFFA 3

Core values: Integrity; Professionalism; Commitment; Customer focus; Responsive. Compliments, complaints and any suggestions for better service delivery shall be addressed to: THE DIRECTOR GENERAL Agriculture Fisheries and Food Authority (AFFA) Tea House Naivasha Road, Off Ngong Road, P.O. Box 37962-00100 NAIROBI. Landline: (+254 20) 3872421 Cell phone: (+254) 722-200556; (+254) 734-600944 EMAIL: info@agricultureauthority.go.ke WEB: http://agricultureauthority.go.ke/about-us/complaints/ Or COMMISSION ON ADMINISTRATIVE JUSTICE WEST END TOWERS, 2NDFLOOR, WAIYAKI WAY WESTLANDS PO BOX 20414-00200 NAIROBI. TEL:+254 20 2270000 EMAIL: certificationpc@ombudsman.go.ke WEB: www.ombudsman.go.ke AFFA 4

Kenya Marks First International Coffee Day Coffee Directorate On first of october, 2015, the world marked the first International Coffee Day as a day for celebrating coffee in all its diversity and enjoying the passion and networking opportunities that the beverage creates. Grenville Kiplimo Melli; Interim Head: Coffee Directorate The day established by the International Coffee Organization (ICO) was also an opportunity for companies to promote their role in this globally significant industry. The ICO is an Inter-Governmental organization for coffee that brings together producing/ exporting and importing countries. ICO member countries represent 95% of world coffee production and 83% of world consumption, Kenya being a member. Locally, the event was marked at Machakos University College bringing together coffee producers and consumers to celebrate fair trade in the commodity, while promoting domestic consumption. Globally, the celebrations were in Milan, Italy, (as well as around the globe), where many businesses and especially coffee retail houses sold coffee beverage and coffee products at discounted rates. The launch of the International Coffee Day was facilitated by the Agriculture, Fisheries and Food Authority (AFFA) thorugh Coffee Directorate, which is one of the nine Directorates under AFFA. The Directorate is charged with the responsibility of regulating and promoting the coffee industry in the country, and is spearheading the domestic coffee consumption campaign in its bid to grow the domestic market share as a price stabilization mechanism of Kenyan coffee. The celebration of the International Coffee day provided an opportune moment to promote increased coffee drinking in Kenya, while providing a network for industry players to share the latest trends in the industry. Procession to mark the first international coffee day in Machakos AFFA 5

Nuts and Oil Crops Directorate Nuts Industry: Multi-Sectorial Team on MRLs to be Created A multi sectorial technical working team will be created to collect and analyze the necessary scientific data to determine the current fosetyl levels in the Kenyan nuts, the source of these chemical residues and also to analyze data relating to Kenyan nuts interceptions in the destination market. This was one of the resolutions an industry stakeholder forum convened by the Sub sector regulator Nuts and Oil Crops Directorate of AFFA. During the industry stakeholders meeting held at the KEPHIS head office in Nairobi on 10th November 2015, it was also resolved that a value chain approach would be adopted as an inclusive way of integrating all players within the value chain. This is to ensure that we focus on the consumer as the starting point to production and map out key stakeholders in the value chain so as to prioritize the main challenges. In addition, the participants agreed to create a joint monitoring and evaluation framework to facilitate enforcement of maximum residue levels (MRLs), estimate overall exposure to pesticides and conduct a thorough analysis of agro-inputs to ascertain quality of agricultural inputs (pesticide formulations, fertilisers, soil and water). Raymond Kahindi; Interim Head: Nuts and Oil Crops Directorate However a more sustainable measure is to undertake farmer sensitization to ensure that they adhere to good agricultural practices such that the available knowledge is employed to address environmental, economic and social sustainability for on-farm production and post-production processes. These will result in safe and healthy food and non-food agricultural products. World over, including in the local market, food safety is a paramount consideration in agricultural commodities trade, as a result of greater consumer awareness. For some time now the European commission has been issuing regulations in regard to the MRLs for fosetyl in certain products. Whereas the chemical compounds targeted under MRLs are widely known to originate from pesticides, such compounds may also result from the type of soil, fertilizer or pesticides applied to neighboring crops adjacent to the nut trees. AFFA 6

Tea Industry: The Future is Purple Purple Tea. The varietal s official name from the Kenyan Tea Research Institute is TRFK 306. It is known as purple tea due to the plant s distinctive, purple-reddish leaves. Tea Directorate This is due to high levels of anthocyanins, the same antioxidants that give color to foods like blueberries, cranberries, grapes, and even red cabbage or eggplants. The planting material for manufacturing purple tea was released to the planters in 2011 for commercial cultivation. Purple tea is a rare type of thirst quenching tea with excellent briskness and flavor in oxidized form with lots of health benefits.it s known to contain exceptionally high levels of anthocyanins and catechins when steamed to produce purple tea. Because of their ability to track down free radicals in the body and reduce inflammation in the cells, anthocyanins are believed to be a mighty health-boosting antioxidant. This helps fight free radicals in the body hence reducing risks of hypertension and cardiac arrests. Kenya is the world s third-largest tea producer (after China and India), with the vast majority of the crop being black tea. In addition, unique varietals like purple tea empower small-scale Kenyan tea farmers with a specialty product that helps them gain an advantage in a competitive global tea market. What s so great about the purple tea? Health Benefits: It has been found to have a host of medicinal properties, is rich in anthocyanins and contains catechins. Purple tea has low caffeine content and is high in antioxidants that provide anti- oxidants to the body. Lowers cholesterol and blood sugar metabolism; Helps fight free radicals in the body hence reducing risks of hypertension and cardiac arrests; Reduce risks of certain types of cancer; Improves vision, and; Helps reduce constipation AFFA 7

Supports women reproductive health Used as drug supplements, preservatives and other industrial uses Used in the manufacture of fast moving consumer goods such as health care products, foods and confectionaries. Kenya produces unique purple tea which fetches three to four times the price of black tea and has established both a domestic and export markets. Brewing that tantalizing purple tea cup Put 1/2 teaspoon of purple tea in a teapot Brew for 5 minutes with warm water to unlock the distinct earthy and rustic taste. Add lemon and honey to enhance flavour... then enjoy the drink! So if you love drinking tea or you are looking for a beverage with newly found health benefits, then you just might want to try purple tea. It s definitely is the next big thing in the world of tea! Promoting specialty tea The Tea Directorate is spearheading efforts to promote cottage production of specialty teas and top on the list is manufacture of purple tea. The Directorate is currently connecting Kenya n tea entrepren e u r s to internat i o n a l markets through trade dele g a t i o n s and marketing expos. 2015 TEA AWARDS: TEA PACKERS COMPETITION WINNERS 1) MARKETING CATEGORY: a) Award for marketing strategy: KETEPA b) Award for product Innovation: Gold Crown Beverages Ltd c) Award for sales growth (Local Sales): James Finlays D) Overall Winner For Marketing: Ketepa 2) BRANDING CATEGORY a) Award for brand resonance: Baraka Chai b) Award for brand identity matrix: Kericho Gold c) Award for Brand universality: Kericho Gold D) Overall Winner For Branding: Gold Crown Beverages Ltd 3) VALUE ADDITION (EXPORT) a) Award for export Value (per kg): Gold Crown Beverages ltd b) Award for Market growth (Absolute) - James Finlays C) Overall Winner Of Value Addition: Gold Crown Beverages Ltd 4) 2015 SPECIAL RECOGNITION a) Award for Marketing penetration, packaging and product line extension: Angie s Purple tea - Njeru industries b) Award for effective Niche Marketing and unique packaging: Hassan Tea - APR commodities limited OVERALL WINNERS: TEA PACKERS 2015 Position one: Gold Crown Beverages Ltd First Runners up: KETEPA Second Runners up: Karirana Estates Kimited AFFA 8

Pyrethrum & Other Industrial Crops Diretorate The African Volunteers Football Mr. Solomon Odera, Interim Academy for the Head - POICD Less privileged Football Club (AVFAL FC) senior team is now headed for promotion to Provincial league in 2016 after a first attempt of competing in County league, where it emerged second in a pool of nine teams. And with that, it will be donning new jerseys, thanks to a Corporate Social Responsibility support from AFFA s Pyrethrum and Other Industrial Crops Directorate! AVFAL FC, a non-profit making community youth soccer club registered under the Ministry of Culture Sports department, was beaten only twice after playing a total of 17 matches in the footballing season that has just ended. Established in 2009, AVFAL FC is based in Nakuru Town West constituency - Nakuru County, with its training field located at Pyrethrum Directorates Estate IV Staff quarters. AVFAL- Nakuru has playing units for under 13 yearolds, under 15 year-olds and the senior playing unit made up of players aged between 17 28 years. Both under 15 years team and senior teams are affiliated to Federation of Kenyan Football (FKF), Nakuru Sub Branch and FKF Central Rift branch and are participating organized leagues. CORPORATE SOCIAL RESPONSIBILITY POICD Comes to the Aid of Promoted AVFAL - FC Now, the team has a donation of new set of 15 pieces of AVFAL FC branded Navy Blue soccer jerseys (Top & Shorts) and a fully equipped First Aid Kit from Pyrethrum & Other Industrial Crops Directorate as they prepare to participate in the high provincial competition in 2016. We shall continue supporting youth initiatives and the club in particular through the directorate s corporate social responsibilityprogramme, said Mr. Solomon Odera, the interim Head of Pyrethrum and Other Industrial Crops Directorate. He urged the players to shun irresponsible behaviors or activities, concentrating more on the recreational activities such as sports during their free time. He promised to assist the club to sustain its soccer activities. While receiving the set of Navy Blue team jerseys and the equipment at the Directorate s offices in Nakuru s industrial area, the AVFAL-FC s Manager and Coach Mr. Charles Odongo, flanked by a squad of 15 senior team players, thanked the Directorate for allowing AVFAL to maintain and use the field at the Directorates Estate IV Staff quarter as a training ground for the youth. He requested the Directorate s management to allow the club to renovate a Hall adjacent to the training field at Estate IV, so that it may be used for indoor soccer session and also as a club house and shelter during rainy training seasons. AVFAL-FC senior team, donning the new kit donated by the AFFA-Pyrethrum and Other Industrial Crops Directorate, have a photo moment with the Directorate s managament. AFFA 9

Food Security: Potatoes and Potato Farming Ms. Chebii Kilel; Interim Head: Potatoes (Solanum tuberosum) were first domesticated in the Andes Mountains of Food Directorate South America before being spread to Europe by early traders and voyagers. Potatoes were introduced to Africa during colonial period. The colonial government promoted potato growing as a way of providing low cost vegetables to the population and feeding the First and Second World War troops. Food Directorate Currently, potato crop is the third most important crop consumed in the world after rice and wheat. Statistics indicate that more than a billion people eat potatoes and the global production of potatoes exceeds 300 million metric tons. The Andes boasts of more than 4,000 varieties of native potatoes that come in many shapes and sizes. Over 180 wild potato species exist too. Potatoes are produced in over 100 countries in the world with more than half of the global potato production coming from the developing countries, who have increased the area under potato production as the crop contributes to food security. In Africa, potato growing conditions range from the commercial irrigation practiced in Egypt and South Africa to rain-fed production in the tropical highland zones of Eastern and Central Africa. Production in 2013 was: Algeria (4,928,028); Egypt (4,800,000); Malawi (4,535,955); South Africa (2,252,000); Rwanda (2,240,715) and; Kenya (2,192,885). Potato industry in Kenya Potatoes are ranked second (after maize) as the most important staple food crop in Kenya. The country produces 2-3 million tonnes of potatoes, valued at Ksh.40-50 billion compared to maize (40 million bags valued at Ksh.120 billion annually). There is potential for expansion from current levels of 20 tonnes per ha to 40 tonnes per ha. Potato Status Survey The current situation of the potato industry can be elucidated by the Crops Status Survey carried out by the AFFA (Food Directorate) on various Food Crops including potatoes. Popular potato varieties grown under the area of the status surveyinclude: Shangi, Sherekea, Kenya Karibu, Kenya Mpya, Rudolph, Markies, Purple Gold and Tigoni. Potatoes in the country are currently produced in the Rift Valley, Central and Eastern regions. The 13 major potato producing counties are: Bomet, Bungoma, Elgeiyo-Marakwet, Kiambu, Meru Nakuru, Narok, Nyandarua, Nyeri, Taita-Taveta, Trans-Nzoia, UasinGishu and West Pokot Continued page 11 AFFA 10

Food Directorate: Potatoes and Potato Farming From page 10 The survey indicates that farmers prefer growing Shangi due to the high demand from the market. It is argued that the Shangi potato cooks and dries very fast thus using very little energy. It is also not soggy, does not break easily or become discolored unlike other varieties. Farmers also prefer shangi as it doesn t demand intensive chemical use to manage it. Benefits It is estimated that the industry employs 3.3m Kenyans. the sector also helps alleviate food insecurity, poverty and malnutrition while increasing incomes in line with vision 2030 s blue print towards transforming Kenya into a middle income country. Potatoes are highly adaptable unlike grains. They have a high nutritive value (good amino acid balance, high in calories, proteins, calcium, potassium and fiber) and can be prepared by mashing, chipping, crisping, boiling, baking and roasting. Approximately 60% of the fresh produce grown and traded by urban traders in Kenya is absorbed by fast food outlets such as restaurants and street market stalls (mama mbogas) They are used in making starch, pharmaceutical carrier material, soap, alcohol, biogas generation and animal feeds. Chipping potatoes (making French fries) has increased potato consumption and contributed to the rapid growth of the fast food industry. Approximately 60% of the fresh produce grown and traded by urban traders in Kenya is absorbed by fast food outlets such as restaurants and street market stalls (mama mbogas) Food Directorate s Technical Advisory Team with Farmers at Wambugu ATC in Nyeri after successful completion of Crop Status Survey in the county AFFA 11

As part of global exposure in potato production as well as sharing knowledge from a successful potato producers, a Trade Mission (that included 24 companies from Kenya and Tanzania as well as AFFA, represented by the Interim Head of the Food Directorate) was organized to visit Netherlands on15th - 20th November 2015. This was facilitated by Nederlandse Export Combinatie- Dutch Export Combination and Phaff Export Marketing commissioned by Rijksdienstvoor Ondernemend Nederland (RVO) in collaboration with Dutch Embassies in Kenya and Tanzania The mission addressed the challenges of potato seed availability, inadquate storage facilities and agriculture technologyand limited funding. Other activities included matchmaking sessions with potential partners: visits to potato farmers, storage facilities, manufacturers of high-quality potato storage facilities and meetings with financiers such as Chase Bank. Interested Dutch investors had the opportunity to meet key industry players, deliberate on pertinent issues and chart a way forward with actionable solutions in the potato sector. Potato industry in the Netherlands Potato production is entrenched in the Dutch farmers who are cultivating more than 200 varieties in more than one quarter of the available arable land. Main uses of potatoes are: starch production, vegetable consumption, processing (pre-fried or frozen pommes frites/chips, instant mashed-potato powder, flakes or granules) and seed production. The Netherlands boasts of the World s largest potato production and seed potato growing industry. In fact, their Agriculture sector is one of the most advanced in the world of agri-food innovative technology with a 10% contribution to the economy and employs more than 660,000 people while agri-food has a 20% contribution to the GDP of the country. The Country produces between 40 tonnes and 50 tonnes of potatoes per hactare and contributes about 22% of the world s potato export. Potato Trade Mission to Netherlands The Dutch are collaborating with local institutions and farmers to provide potato seedlings, potato technology, water management technology and research and cold storage facilities that have a direct impact on potato pricing and marketing. The Dutch offer the world extraordinary potatoes as a result of close cooperation among stakeholders such as farmers, researchers, traders, food distributors, environmental activists and the government. Holland farmers are always improving potato production, expanding their product range and introducing new varieties. Importance The Netherlands potato sector forms a commendable benchmark for the Kenyan Potato Sector. The Dutch have been in the potato agribusiness for long thus they offer invaluable information, skill, technology and research along the potato value chain. In light of the huge benefits Kenya seeks to gain from the Dutch connections, KEPHIS has approved over 31 species of Dutch potatoes and 17 licensed seed suppliers to address seed availability issues in Kenya. There is a plan to purchase cold storage facilities for potato farmers. Potato farming in Kenya has a huge potential for expansion. There is enough land for potato cultivation and the climate is good for production. The recently concluded Trade mission was crucial in identifying challenges facing the industry, linkages and routes of intervention from various stakeholders. In particular, the Dutch are collaborating with local institutions and farmers to provide potato seedlings, potato technology, water management technology and research and cold storage facilities that have a direct impact on potato pricing and marketing. In addition, the high demand for processing varieties and table potatoes makes potato production a very viable business. AFFA 12

Horticultural Crops Directorate Mr. Zakayo Magara, Interim Head, Horticultural Crops Directorate National Horticulture Traceability System Exhibited at the IFTF The National Horticulture Traceability System was among the exhibits that Kenya was presenting during the recently concluded the International Flowers Trade Fair (IFTF) in The Netherlands. During the fair that was held held from 4th to 6th November 2015, Mr. Zakayo Magara, Interim Head of AFFA s Horticultural Crops Directorate said the Kenyan government partnered with USAID - Kaves project to develop the system that incorporates all aspects in the value chain from inspection, growers and transport traceability. The system will be enhancing transparency of products in the value chain, said Mr. Magara, adding that piloting of the system has involved small growers and 12 export companies two of which are big exporters. He said the Horticultural Crops Directorate has made amendments on horticulture regulation to ensure supplying quality material to the market. Bernard Odanga from KEPHIS termed the Traceability System as an important tool to track product inputs like pesticides and seeds used. During the Fair, the National Mechanism for compliance was launched. Speaking during the launch, Jane Ngige from the Kenya Flower council termed the National Mechanism for Compliance, which had taken various stakeholders, including the Dutch government through its Nairobi Embassy two years to set up, as an effective tool in communicating to buyers and stakeholders on improvements of the flower industry in Kenya and meeting market requirements. Thomas Van idler, the Private sector development coach at Dutch embassy in Kenya said that there is need to set up a centre of excellence in flowers, climate smart and recycling of input and use of innovative technologies. Speaking at the same event, Agatha Thuo, (CEC Nyandarua County) noted that the Kenyan constitution created two levels of government in 2010 with Agriculture being one of devolved functions, and that an Intergovernmental secretariat had been formed to ensure seamless relations between the two levels of government. She said her county had structures to handle horticultural commodities. AFFA 13

The Kenyan delegation to the fair was comprised of Zakayo Magara and Josephine Simiyu (both from AFFA- Horticultural Crops Directorate), Nehemiah Chepkwony (Ministry of Agriculture, Livestock and Fisheries), Bernard Odanga (KEPHIS), Agatha Thuo (CEC-Nyandarua County) and Jane Ngige (Kenya Flower Council). In addition, the team was joined by the consultants of the traceability project Ian Finlayson (Fresh produce Consortium-UK) and Rosemary Amondi (Tracesoft). The team was welcomed by the Kenyan Mission to Hague representative Rose Sumbeiywo and the Kenyan representative to the EU delegation madam Mariene. The organization of the Kenyan stand was coordinated by the Kenya Flower Council, hosting12 companies, including: AAA Roses Baraka roses Dilpack Kenya Kenyan government partnered with USAID - Kaves project to develop thesystem that incorporates all aspects in the value chain from inspection, growers and transport traceability (Z. Magara, interim Head: HCD) Equinox Horticulture Limited Kimman Roses Mzurrie Flowers Panda Flowers Panocal International Limited, Rainforest farmlands Sian Agriflora Subati flowers Credible blooms AFFA 14

Kenya, Tanzania and Brazil Team up for Cotton-Victoria Project Fibre Crops Directorate An initiative termed The Cotton Victoria Project by the Brazilian Cooperation Agency, Tanzania and Kenya is underway, after a Technical Cooperation Agreement between the Federative Republic of Brazil and the African Union signed on the 28th of February, 2007. This project is a complementary Agreement for the implementation of Innovative Horizontal Cooperation Projects whose purpose is to sustainably develop the cotton value chain in African countries. Background The commitment of the Brazilian technical cooperation to the development of the cotton sector in Africa is originally based on two elements related to external negotiations: The Cotton Initiative, concretized in a manifesto against subsidies granted by developed countries to their cotton sectors, submitted to the World Trade Organization (WTO) in May, 2003, by the C-4 countries: Benin, Burkina Faso, Chad, and Mali The settlement of the dispute between Brazil and the United Stated of America, which brought about the possibility of using technical cooperation activities, as part of the resources which the US should transfer to Brazil on an annual basis, as compensation for the American subsidies to their cotton sector. With regard to the first situation mentioned above, the Brazilian Government, in 2006, expressed its support to the signatory countries by signing a Program to Support the Development of the Cotton Sector in the C-4 Countries, known as the Cotton-4 Project. On the other hand, is the Brazilian Cotton Institute (Instituto Mr. Anthony Muriithi; Interim Head; Fibre Crops Brasileiro do Algodão IBA) signed jointly with the Brazilian Ministry of External Relations. Through this Memorandum of Understanding, the Institute committed itself to make available 10% of resources provided by the USA to fund technical assistance and training activities related to cotton production, for the benefit of producing countries in Latin America and in Sub-Saharan Africa. Based on such, as well as on the Cotton-4 Project experience, and with the purpose of increasing the scope of the ongoing technical cooperation program with African countries, the Brazilian cooperation Agency/MRE decided to negotiate the use of IBA resources to fund cotton-related projects focused on validation, capacity building and transfer of Brazilian technologies to African countries that traditionally grow this crop such as Kenya and Tanzania. Project purpose There are different production systems in the area covered by the project, because production factors differ from one country to the other, especially in terms of land use, access to capital, technology and workforce. This fact favors a possibly very high synergy among the two countries participating in this initiative. In spite of each cotton producing region in each these countries requiring recommendations on specific production systems, the AFFA 15

common denominator the Project needs to use to integrate its different initiatives is the transfer and adaptation of high-yielding cotton varieties that have great potential for introduction in the region, as well as the setting-up of system for the production, certification and marketing of seeds from such varieties. This is done in such a way that integrates the various distinct production regions, thus greatly reducing costs farmers incur to have access to high-yielding cotton varieties and, consequently, increasing competitiveness and income. Parallel to this and with a view to complement such structure, different technologies for integrated crop management and soil management will be transferred and adapted, so as to build the capacity of technical experts from partner institutions in modern technologies adapted to local conditions and to design improved cotton production systems for each one of the different cotton producing regions covered by this Project. Moreover, the project intends to provide direct rural extension service to farmers participating in the initiative and in collaboration with local stakeholders, provide an economic viability assessment of the sustainability of the initiative in each implementation step. The idea is to ensure that local populations are the real beneficiaries of the income generated by the Project. The project cycle and scope The Project will be focused on implementing activities geared towards increasing the competitiveness of cotton production in Kenya and Tanzania, The project will run for 4 years from 2016 2019 based on the following elements: Adaptation and transfer of technologies for the management of cotton materials exchanged and materials from related crops at the experimental stations in Mwanza and Kisumu; Development of a regional and integrated system of basic and certified seed production, as well as training of technical professionals for the management of the quality control system; Improvement of facilities, as well as capacity building of technical professionals from partner institutions; Establishment of a regional network on technology for cotton production with head office in Mwanza, Tanzania, and a unit in Kisumu, Kenya; Capacity building in cotton production systems and improvement of related crops; Capacity building of extension agents and farmers in farming techniques adapted to the local context; and Analysis of the cotton production chain in Kenya and Tanzania. AFFA 16

MKATABA WA HUDUMA HUDUMA MASHARTI MALIPO MUDA Maswali yaliyoandikwa Maswali yaliyoandikwa na mteja Bure Muda usiozidi siku 7 za kazi tangu kupokea ombi la mteja Maswali kupitia njia ya simu Maswali ya mteja kupitia njia ya simu Bure Muda usiozidi saa 24 tangu kupokea simu ya mteja Maswali ya barua-pepe Barua-Pepe ya maswali ya mteja Bure Muda usiozidi saa 12 tangu kupokea barua-pepe ya mteja Malalamishi ya umma Malalamishi ya mteja Bure Muda usiozidi siku 7 tangu kupokea malalamishi ya mteja Maswali kutoka kwa vyombo vya habari Malipo ya bidhaa na huduma Usajili na utoaji leseni kwa wadau wote kwenye sekta ya uzalishaji Utoaji wa huduma za kitaalamu na ushauri Ustawishaji wa mimea iliyoorodheshwa Usambazaji habari Kukuza utengenazaji wa bidhaa mbalimbali na kuongeza bidhaa thamani Ukuzaji wa bidhaa zilizoorodheshwa Uimarishaji wa muundo msingi kuwanufaisha wadau wote Kutekelza uchunguzi kuhusu uzalishaji na masoko kupitia Ukuzaji wa viwango wa chakula Kuhakikisha utekelezaji wa viwango na kanuni Ukuzaji wa mipango ya kuhakikisha chakula cha kutosha Kusuluhisha mizozo kati ya wadau MAMLAKA YA KILIMO, UVUVI NA CHAKULA Maswali ya vyombo vya habari Bure Muda usiozidi siku 2 tangu kupokea maswali ya vyombo vya habari Kutoa huduma na bidhaa ipasavyo na kuwasilisha stakabadhi husika za kudai malipo Kwa mujibu wa kanuni za bidhaa tofauti - Ombi la mteja - Uwezo wa kitaalamu - Ombi la mteja - Kuibuka kwa teknolojia mpya na aina tofauti ya mimea - Kuibuka kwa masoko mapya - Mabadiliko ya hali ya hewa yanayoathiri uzalishaji - Mabadiliko ya misimu ya mimea - Ombi la mteja - Kwa mujibu wa kanuni na sheria - Ombi la mteja - Kuibuka kwa masoko mapya - Ombi la mteja - Kuibuka kwa masoko mapya na mabadiliko katika mahitaji ya masoko - Kuendeleza ushindani - Ombi la mteja - Ushirikiano na wizara na kaunti husika - Ombi la mteja - Kuendeleza ushindani - Kupanua na kuendeleza masoko - Haja ya kutimiza viwango vya uuzaji na masoko - Kuzingatia kanuni na viwango vya kitaifa na kimataifa Tuma pongezi, malalamishi na maoni yoyote ya kuboresha utoaji wa huduma kwa Mkurugenzi Mkuu; MAMLAKA YA KILIMO, UVUVI NA CHAKULA Tea House Naivasha Road, Off Ngong Road/ S.L.P 37962-00100 NAIROBI Simu: (+254 20) 3872421 Simu ya mkono: (+254)722-200556; (+254)734-600944 TUVUTI: www.agricultureauthority.go.ke/about-us/complaints/ BARUA PEPE: info@agricultureauthority.go.ke au TUME YA HAKI YA UTAWALA WEST END TOWERS, 2ND FLOOR, WAIYAKI WAY WESTLANDS PO BOX 20414-00200 NAIROBI. SIMU: +254 020 2270000 AFFA 17 Bure Kwa mujibu wa kanuni za bidhaa tofauti Bure Bure Bure Bure Ugavi wa gharama Bure Bure Bure Muda usiozidi Siku 30 za kazi tangu kutoa huduma au bidhaa ipasavyo Kwa mujibu wa kanuni za bidhaa tofauti Kila wakati Kila wakati Siku 1 kwa habari zilizopo, siku 60 kwa habari Kila wakati Kila mwezi Kila wakati Kila wakati Kila wakati Viwango na kanuni Kwa mujibu wa viwango Kwa mujibu wa viwango na kanuni zilizoko na kanuni zilizoko Ushirikiano na serikali za Kaunti Bure Kila wakati - Ombi la mteja - Mizozo inayoibuka kwa wadau kwenye sekta Bure Siku 60 za kazi

Corporate AFFA PICTORIAL AFFA won as the BEST REGULATORY AUTHORITY during the North Rift ASK (Kitale) Show. The Trophy was presented by Mr. Eugene Wamalwa, the Cabinet Secretary, Ministry of Water and Irrigation (centre) and was received by Mr. Alfred Busolo Tabu, Interim Director-General (2nd left). James Nzomo, AFFA s Officer (Coffe Directorate) - standing, right explains a point to visitors to the authority s exhibition during the W.T.O. Ministerial Conference & Expo that was held in Nairobi from Dec. 14 to 19, 2015. THE GOVERNMENT-APPOINTED 2015 TEA INDUSTRY TASKFORCE under the chairmanship of Simon Kagiri Kamatu, to review the performance of the tea industry and propose the best ways to develop it further met with stakeholders from all coffee growing counties as well as coastal and Nairobi region. During the Coastal phase, the taskforce visited Chai Trading Company Ltd s Warehousing complex in Miritini and paid a courtesy call to Mombasa County Government, where it was received and shared with Hon A. Njaramba, CEC ( Agriculture, Livestock and fisheries), among other visitied areas, to meet stakeholders and collect views. Awarding Certificate for the use of Coffee Kenya Mark of Origin: Coffee Directorate awarded the certificates to five industry players to use the Coffee Kenya Mark of origin on 5th November 2015 at an event held at Kenya School of Monetary Studies. These industry stakeholders are:sasini Limited, Rashid Moledina and Company, Sangana Commodities, Sustainable Management service and Coffee Management Service Limited. Present during the ceremony was graced by Ms Elizabeth Kimenyi, for the Interim Director general of AFFA, as the chief guest, Mr. Samuel Waigwa (State Department of Agriculture), Mr. Grenville Melli, Interim Head of Coffee Directorate, and Mrs Immaculate Oduori (KeBS), among others. AFFA 18

AFFA Directorates / Commodities Fund s Contacts Agriculture, Fisheries and Food Authority (AFFA) Tea House Naivasha Road, Off Ngong Road P.O. Box 37962-00100 NAIROBI Landline: (+254 20) 3872421 Cell phone: (+254)722-200556; (+254)734-600944 Email: info@agricultureauthority.go.ke Website: www.agricultureauthority.go.ke Tea Directorate Tea House Naivasha Road, Off Ngong Road P.O. Box 20064 00200 NAIROBI Landline: (+254 20) 2536869 2536886 Cellphone: (+254) 722-200556 (+254) 734600944; Fax: (+254 20) 3862120 Email: info@teaboard.or.ke Coffee Directorate Coffee Plaza Bldg, 10th Floor, Haile Selassie Avenue P. O. Box 30566 00100 NAIROBI Phone: +254 20 342717, +254 20 342358 Mobile: 0710 670 026, 0788109426 Tel: 0707 100 100 or +254 20 315242 Email: md@coffeeboardkenya.co.ke Sugar Directorate Sukari Plaza, Upper Kabete, Off Waiyaki way, P.O Box 51500-00200 Nairobi, Tel: +254 20 8018750/1/2/3; Mobile: +254 722-203127/ 8, 733-333378/ 9; Fax: +254 20 2021266 SMS: 6554, Hotline: 0707349908 Email: info@kenyasugar.co.ke Nuts and Oil Crops Directorate NSSF Building, 6th Floor, Nkrumah Road P. O. Box 84351-80100, MOMBASA Landline: (041)2319616, (041)2319617, (041)2319613, Cell phone: 0702217682 / 0737217682. Email: kcda2008@yahoo.com Pyrethrum and Other industrial Crops Directorate GENERAL MATHENGE RD P.O. Box 420-20100 NAKURU TEL: 254-5121156/70/72 Email: md@pyrethrum.co.ke Food Directorate Sukari Plaza, Upper Kabete, Off Waiyaki way, P. O. Box 51500-00200 NAIROBI Tel: +254 20 801 8750/1/2/3 Mobile: +254 722-203127/ 8, 733-333378/ 9 Fax: +254 20 2021266 Email: infofoodcrops@gmail.com Horticultural Crops Directorate Airport Road Opposite J.K.I.A P.O. Box 42601-00100 NAIROBI Tel +254 20 2088469/ 3597362/ 3597356/ 2131560 Email: md.hcda@gmail.com Fibre Crops Directorate West Riverside Lane, off Riverside Drive P O Box 66271 00800 Westlands, NAIROBI Tel: +254202339829 +254202339829/30 Email: info@cottondevelopment.co.ke Commodities Fund Kenya Railways Headquarters Building - Block D; 2nd floor; Workshop Road, Off Haile Selassie Avenue P.O. Box 52714-00200 NAIROBI Tel: (+254) 20 2210806/7/9/12 Mobile: 0737204278/9, 0728602427/8 Fax: 2210816 Email: info@codf.co.ke Website: www.codf.co.ke