March 4th, 2015 Liesl Eichler Clark, Principal 5 Lakes Energy lclark@5lakesenergy.com Cam Brown, Consultant, 5 Lakes Energy Cbrown@5lakesenergy.com Michigan Sustainable Wine Feasibility Study
Project Outcomes 1. Roadmap to sustainability Outline different opgons for development regarding funding, grants, staff, structure, and a Gme frame RecommendaGons for priority issue areas, self assessment resources, grant opportuniges, performance metrics, markegng, and a path to cergficagon 2. Create industry ownership 3. Establish partnerships 4. Support culture of sustainability in the industry 2
Project Outline 1. Industry Survey/Outreach Online Survey Roundtables - March 13 th 11:00 AM SWMREC 2. Energy Management Review 3. ComparaGve Research 4. Partnership Building 3
What is sustainable winegrowing? *CSWA 3 E s of sustainability htp://www.sustainablewinegrowing.org/ sustainable_winegrowing_program.php 4
Online Survey Designed to assess industry percepgons of sustainability, interest in developing a sustainability program and cergficagon, and currently available resources and educagonal tools Respondent Demographics - 42 completed Surveys - 6 wineries, 11 vineyards, 24 wineries with vineyards, 1 research and educagon - 64% from northwest MI, 29% from southwest MI, 2% from northeast MI or the Upper Peninsula, 5 % from Southeast Michigan - On average, businesses have been in operagon for 25 years (includes farming operagons 100 years old, and wineries opening this year) - 62% of respondents plan on expanding vineyards in the future - 56% of respondents are MAEAP Verified - 254 Full Gme employees - 1,096 acres - 291,420 cases of wine
Data Trends 1. Significant value seen in developing a sustainability program 2. Strong interest in self assessment and performance metrics tools 3. Environmental Stewardship, It s the right thing to do, Sales and Wine Quality are most influengal factors behind program pargcipagon or cergficagon 4. Emphasis place on industry ownership, educagon, and research 5. Current implementagon of sustainable winegrowing pracgces viewed as moderate 6. Findings consistent with interest and mogvagon behind exisgng programs around the country
Survey Limita@ons and Opportuni@es Increase grower respondent rate, and response rate outside northwest Michigan Does not include retail or consumer interest Retail & distributor opinion could inform added value of sustainability Data from roundtable not yet complete Will be able to combine roundtable responses with survey data
Survey QuesGons?
Sustainability in the Wine Industry California Sustainable Winegrowing Alliance (CSWA) Chile Sustainable Wine Lodi Rules for Sustainable Winegrowing Long Island Sustainable Winegrowing Low Input ViGculture and Enology (LIVE) Napa Green South Africa Integrity and Sustainability CerGfied Sustainability in PracGce (SIP) Sustainable Australia Winegrowing Sustainable Winegrowing New Zealand VineBalance (NY) WineryWise (WA) VineWise (WA) Virginia Sustainable ViGculture Program 14
Sustainability Program Research, Admin, Coordinate Self- Assessment Performance Metrics CerGficaGon MarkeGng EducaGonal Tool Connect pracgces to performance Transparent & Credible Message Develop Tools and Resources Workshops Track, Record, Monitor Resource Use Pre- Requisites in Self- Assessment Promote IniGaGve and Value Manage Living Workbook Run Comparison Reports Establish Accredited Auditors
Self- Assessment Free and voluntary assessment of operagons to determine level of sustainability IdenGfy areas for improvement Access educagonal resources, and permit informagon Create acgon plans to reach goals Run comparison reports by operagon size, region, or statewide Employee engagement through acgon plans or conservagon plans First step toward 3 rd party cergficagon 16
Self- Assessment- Winery Water Use, Quality, and Wastewater Best Management PracGces (BMPs) example Install flow meters (track, record and monitor in lab, cellar, crush pad, etc.) High pressure low volume nozzles Staff training for cleaning procedures (barrels, tanks, hoses, etc.) Establish conservagon plans IdenGfy goals and staff led acgon plan EducaGonal Resources Technological innovagons Technical manuals Permit informagon 17
The California Sustainable Winegrowing Alliance (CSWA): California Code of Sustainable Winegrowing 3 rd EdiGon
Next Steps Roundtable discussion and presentagon - March 13 th, 11 AM at SWMREC Close online survey, and conduct energy management reviews Connect survey results to comparagve research - Met with business and organizagons in CA - MeeGng with OR/WA wineries, vineyards and organizagons in April (focus: winery wastewater, and program management) IniGal RecommendaGon: explore funding and partnership opportuniges to research best pracgces used to build a self- assessment workbook