YourCoffee is Australia s largest certified specialty coffee roaster providing complete brand solutions alongside custom roasting and solution driven coffee partnerships. YOURCOFFEE PROVIDES: HACCP-certified production facility, with capacity scalable to 50 tonnes per week Access to an established brand portfolio and on-site custom branding Award-winning specialty coffee blends with single origins available Large scale automated packaging capabilities on-site Access to Organic, UTZ and Rainforest Alliance certified production Delivery Free On Board (FOB) from the port of Melbourne Export ready status The brands on the pages to follow are the stars of YourCoffee s market-leading brand portfolio. Here, you will find established brands tailored to meet every coffee application. In addition, YourCoffee delivers custom product development and branding solutions. CONTENTS Great coffee has never been this accessible. 1 WHAT WE DO Sourcing and Producing YourCoffee 3 Coffee Index 5 Curated Export Partnerships 7 BRANDS Industry Beans Specialty Coffee Collective Laneway Coffee Roasters White Label 9 11 13 15
INDUSTRY BEANS DOUBLE GOLD Founded in 2007, Industry Beans is Melbourne s leading specialty coffee roaster. Built upon the pillars of high quality, accessibility and transparency, Industry Beans can be found throughout Australia and the Asia Pacific, in venues serious about offering a world-class specialty coffee experience. SPECIALTY COFFEE COLLECTIVE GOLD Specialty Coffee Collective is driven by the vision to make high-grade specialty coffee accessible to a wider market. A warm, emotive brand, backed up by sustainable high-quality, competitive pricing and compelling origin narratives. Specialty Coffee Collective s wide range offers a premium product for every application. LANEWAY COFFEE ROASTERS SILVER Laneway Coffee Roasters is an urban brand, aiming to demystify specialty coffee and take customers on a journey of discovery to better affordable coffee. With a curated selection of approachable and satisfying blends, you ll find Laneway Coffee Roasters working hard in your city to bring a great cup of coffee to those seeking something better. WHITE LABEL BRONZE Sourced and roasted by YourCoffee s team of in-house experts, the White Label range offers consistently highquality specialty coffee at reasonable prices, all backed up with unmatched service. 2
SOURCING AND PRODUCING YOURCOFFEE YourCoffee is Australia s first dedicated specialty coffee roastery built with the customer in mind, striving to provide high quality coffee that is fully traceable, roasted and packaged on a state of the art production line that adheres to stringent quality assurance policies. CENTRAL / SOUTH AMERICA Colombia Costa Rica Guatemala Panama Honduras Bolivia Nicaragua Brazil EI Salvador 3
YOURCOFFEE S SOURCING AND PRODUCTION MODEL ENABLES: Access to established coffee supply chains in key growing regions Fair Trade Organic, UTZ and Rainforest Alliance certified options Full traceability of products developed with HACCP best practice Critical and Quality control production points Product delivery to 6 Sigma Standards ASIA Indonesia India PNG AFRICA Ethiopia Kenya Tanzania Rwanda YourCoffee Roasting Facility 4
SPECIALTY COFFEE SOLUTIONS BARISTA COFFEE DOUBLE GOLD BARISTA Service Application Brand Product Description Pack Size Origin Industry Beans Fitzroy Street 250g/1kg Colombia / Indonesia / El Salvador Industry Beans Rose Street 250g/1kg Brazil / Nicaragua / Tanzania /Filter Industry Beans Single Origins 250g/1kg Various /Filter Industry Beans SWP Decaf 250g/1kg Ethiopia GOLD BARISTA Service Application Brand Product Description Pack Size Origin /Filter Specialty Coffee Co Single Origins 250g/1kg Various Specialty Coffee Co Smooth 250g/1kg Brazil / Rwanda / Indonesia Specialty Coffee Co Strong 250g/1kg Indonesia / Brazil / PNG /Filter Specialty Coffee Co SWP Decaf 250g/1kg Ethiopia SILVER BARISTA Service Application Brand Laneway Coffee Roasters Laneway Coffee Roasters Laneway Coffee Roasters Product Description Medium Pack Size 250g/1kg Origin Rwanda Dark 250g/1kg Indonesia SWP Decaf 250g/1kg Ethiopia BRONZE BARISTA Service Application Brand Product Description Pack Size Origin White Label Medium Dark 250g/1kg Indonesia White Label Intense 250g/1kg Brazil 5
OTHER APPLICATIONS ROASTED FOR AUTOMATIC MACHINES Service Application Brand Product Description Pack Size Origin Automatic Industry Beans Community 1kg Rwanda / Indonesia / Brazil Automatic Specialty Coffee Co Smooth 1kg Brazil / Rwanda / Indonesia Automatic Specialty Coffee Co Strong 1kg Indonesia / Brazil / PNG Automatic Automatic Laneway Coffee Roasters Laneway Coffee Roasters Medium 1kg Rwanda Dark 1kg Indonesia PRE-GROUND FOR BREWERS Service Application Brand Product Description Pack Size Origin Brewer Specialty Coffee Co Smooth 1kg Brazil / Rwanda / Indonesia Brewer Specialty Coffee Co Strong 1kg Indonesia / Brazil / PNG Brewer Brewer Laneway Coffee Roasters Laneway Coffee Roasters Medium 1kg Rwanda Dark 1kg Indonesia Brewer White Label Medium Dark 1kg Indonesia Brewer White Label Intense 1kg Brazil NESPRESSO COMPATIBLE PODS Service Application Brand Product Description Pack Size Origin Pod Specialty Coffee Co Smooth 10 pods Brazil / Rwanda / Indonesia Pod Specialty Coffee Co Strong 10 pods Indonesia / Brazil / PNG Pod White Label Medium Dark 10 pods Indonesia Pod White Label Intense 10 pods Brazil 6
EXPORT PARTNERSHIPS 7
As Australia s largest certified specialty coffee roaster, YourCoffee works with our export partners on curated coffee solutions as well as tailored pricing agreements. PARTNER PRICING: The product range outlined in this portfolio includes YourCoffee s standard FOB List prices for each product. YourCoffee applies a combination of market discounts and distributor incentive rebates to this List pricing. This highly tailored approach to pricing ensures our export partners preferred commercial terms for high-quality specialty coffee at fair prices, are applied through a combination of: Negotiated market discount Preferred supplier terms Incentive rebates accrued on quarterly terms SERVICE LEVEL AGREEMENTS: YourCoffee provides our partners with a Service Level Agreement (SLA) to clearly establish the services we will provide. The agreement outlines the objectives of the relationship, the locations to which it applies, and the expectations upon YourCoffee for our partners. The YourCoffee SLA establishes: Onboarding, training and delivery of all consumables and equipment, shipped globally Free On Board (FOB) from the port of Melbourne A clear market entry and growth strategy Negotiated level of ongoing in-market trade marketing support A road map to growth with transparent volume order pricing breaks Communications protocols for replenishment, support and market specific NPD 8
INDUSTRY BEANS FITZROY MELBOURNE industrybeans.com DOUBLE GOLD Industry Beans is at the cutting edge of Melbourne s internationally renowned specialty coffee scene. Housed in an open-planned award-winning warehouse conversion, Industry Beans is a coffee roastery, café and brew bar, under one roof in Fitzroy, Melbourne. Industry Beans roasts daily for its own café and a family of highquality cafés and restaurants. Alongside two flagship house blends Fitzroy Street and Rose Street each fortnight Industry Beans offers a new selection of single origin coffees roasted for espresso and filter. Industry Beans proudly supplies premium cafés, restaurants, offices and venues throughout Australia and Asia Pacific. Premium specialty coffee Award-winning brand International recognition Premium applications Industry Beans is internationally recognised as some of the best specialty coffee that Melbourne has to offer. AWARDS & RECOGNITION MELBOURNE S BEST NEW ROASTERY GOODFOOD.COM.AU MELBOURNE S BEST BOUTIQUE ROASTER FAIRFAX MEDIA S GOOD CAFÉ GUIDE 9
Service Application Product Description Pack Size Origin FOB List Price (AUD) Tasting Notes Fitzroy Street 1kg San Rafael, Colombia Wahana, Indonesia La Florida, El Salvador $30.00 Sweet Orange Chocolate Fitzroy Street 250g San Rafael, Colombia Wahana, Indonesia La Florida, El Salvador $7.50 Sweet Orange Chocolate Rose Street 1kg Santa Serra, Brazil La Hammonia, Nicaragua Mutwari, Tanzania $30.00 Citrus Red Cherry Cocoa Butter Rose Street 250g Santa Serra, Brazil La Hammonia, Nicaragua Mutwari, Tanzania $7.50 Citrus Red Cherry Cocoa Butter /Filter Single Origins 1kg Multiple options for selection $40.00 Various /Filter Single Origins 250g Multiple options for selection $10.00 Various /Filter SWP Decaf 1kg Sidamo, Ethiopia $32.00 /Filter SWP Decaf 250g Sidamo, Ethiopia $8.00 Bright Floral Chocolate Bright Floral Chocolate Automatic Community 1kg Kanguka, Rwanda $30.00 Sweet Orange Brown Sugar 10
SPECIALTY COFFEE COLLECTIVE BRUNSWICK MELBOURNE specialtycoffeecollective.com GOLD The Specialty Coffee Collective vision is to introduce the finest coffee producing regions of the world to an audience looking for a consistently great coffee experience, sourced responsibly and at a savvy price. The Specialty Coffee Collective team seeks out the best green coffee from around the world, each lot sourced to express unique attributes typical of each region s terroir, to borrow a term from the wine industry. The roasting team then develops roast profiles for each single origin curated to best express the region. Consistency is everything to deliver optimum results every time. High-quality specialty coffee Direct trade Accessible formats Premium applications At Specialty Coffee Collective, every single origin and blend is roasted to be both delicious and approachable, making better coffee accessible and affordable. AWARDS & RECOGNITION OFFICIAL COFFEE PARTNER VICTORIAN STATE GOVERNMENT FOOD AND BEVERAGE TRADE WEEK 2017 11
Service Application Product Description Pack Size Origin FOB List Price (AUD) Tasting Notes /Filter Single Origin 1kg Multiple options for selection $38.00 Various /Filter Single Origin 250g Multiple options for selection $9.50 Various Smooth Smooth Strong Strong 1kg 250g 1kg 250g Kanguka, Rwanda Kanguka, Rwanda Luoka, PNG Luoka, PNG $28.00 $7.00 $28.00 $7.00 /Filter SWP Decaf 1kg Sidamo, Ethiopia $32.00 /Filter SWP Decaf 250g Sidamo, Ethiopia $8.00 Automatic Automatic Brewer Brewer Pod Pod Smooth Strong Smooth (pre-ground) Strong (pre-ground) Medium Strong 1kg 1kg 1kg 1kg 10 pods 10 pods Kanguka, Rwanda Luoka, PNG Kanguka, Rwanda Luoka, PNG Kanguka, Rwanda Luoka, PNG $28.00 $28.00 $28.00 $28.00 $8.00 $8.00 Sweet Orange Brown Sugar Sweet Orange Brown Sugar Pear Molasses Sweet Liquorice Pear Molasses Sweet Liquorice Bright Floral Chocolate Bright Floral Chocolate Sweet Orange Brown Sugar Pear Molasses Sweet Liquorice Sweet Orange Brown Sugar Pear Molasses Sweet Liquorice Sweet Orange Brown Sugar Pear Molasses Sweet Liquorice FAIR TRADE ORGANIC and RAIN FOREST ALLIANCE options are available 12
LANEWAY COFFEE ROASTERS MELBOURNE lanewaycoffeeroasters.com SILVER Laneway Coffee Roasters pairs high-quality specialty coffee with urban branding and accessible pricing, helping a mainstream audience discover better coffee in the everyday world. A collection of approachable blends combined with accessible language gives Laneway Coffee Roasters a personality that speaks to every coffee drinker. Through Laneway, specialty coffee is demystified, inclusive and engaging a coffee for everyone. With the feel of a classic and the authenticity of a local, the Laneway Coffee Roasters brand is highly versatile and is as at home in cafés and restaurants as it is in offices and venues. High-quality specialty coffee Targeted consumer appeal Accessible flavour profiles Versatile applications Laneway Coffee Roasters is helping coffee drinkers in cities all around the world discover a better coffee, today. THE ALL-MELBOURNE COFFEE ROASTER DESIGNED AND MADE BY INDUSTRY SPECIALISTS 13
Service Application Product Description Pack Size Base FOB List Price (AUD) Tasting Notes Medium 1kg Rwanda $27.00 Medium 250g Rwanda $6.75 Dark 1kg Indonesia $27.00 Dark 250g Indonesia $6.75 /Filter SWP Decaf 1kg Ethiopia $32.00 /Filter SWP Decaf 250g Ethiopia $8.00 Automatic Medium 1kg Rwanda $27.00 Automatic Dark 1kg Indonesia $27.00 Brewer Medium 1kg Rwanda $27.00 Brewer Dark 1kg Indonesia $27.00 Cacao Demerara Cacao Demerara Dark Treacle Liquorice Creamy Dark Treacle Liquorice Creamy Bright Floral Chocolate Bright Floral Chocolate Cacao Demerara Dark Treacle Liquorice Creamy Cacao Demerara Dark Treacle Liquorice Creamy FAIR TRADE ORGANIC and RAIN FOREST ALLIANCE options are available 14
WHITE LABEL MELBOURNE yourcoffee.com BRONZE Great quality specialty coffee isn t made with bags and labels, but by the attention and expertise invested into the sourcing, roasting and brewing process. YourCoffee can combine a high-quality product with low-cost packaging solutions to ensure that you are able to consistently deliver the best tasting cup to your customers. With products suitable for multiple applications, White Label is a guarantee of high quality and low cost in every application. White Label is an ideal solution for scenarios where quality is paramount, with brand recognition a lower priority. Making quality affordable Absolute consistency Customisable packaging Versatile applications GUARANTEED SPECIALTY GRADE COFFEE SOURCED THROUGH DIRECT TRADE 15
Service Application Product Description Pack Size Base FOB List Price (AUD) Tasting Notes Medium Dark Medium Dark 1kg Indonesia $25.00 250g Indonesia $6.25 Intense 1kg Brazil $25.00 Intense 250g Brazil $6.25 Brewer Medium Dark 1kg Indonesia $25.00 Brewer Intense 1kg Brazil $25.00 Pod Pod Medium Dark Intense 10 pods 10 pods Indonesia $7.50 Brazil $7.50 Orange Cacao Demerara Orange Cacao Demerara Treacle Pear Sweet Aniseed Treacle Pear Sweet Aniseed Orange Cacao Demerara Treacle Pear Sweet Aniseed Orange Cacao Demerara Treacle Pear Sweet Aniseed 16
SUPPORTING POLICIES & ACCREDITATION Food Safety 6 SIGMA Standards Service Level Agreements UTZ Certified Rainforest Alliance HACCP Accredited Environmental & Sustainability Corporate & Social Responsibility WH&S Fair Trade Australia CONTACT US DOMESTIC SALES: GLOBAL SALES: MARKETING: ORDERS/ENQUIRIES: ACCOUNTS: SUPPORT: hamish@yourcoffee.com warren@yourcoffee.com claire@yourcoffee.com hello@yourcoffee.com admin@yourcoffee.com support@yourcoffee.com +61 (0) 420 802 561 +61 (0) 474 753 142 +61 (0) 3 8560 0197 +61 (0) 3 8560 0197 +61 (0) 3 8560 0197 +61 (0) 3 8560 0197 YOURCOFFEE 203 ALBION STREET BRUNSWICK VICTORIA AUSTRALIA 3056 yourcoffee.com @your.coffee @yourcoffee.melbourne YourCoffee
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