April 5, 2010 CONTACT: Kimberly Wallace KeHE Distributors Corporate Director of Communications 900 North Schmidt Road 904-940-2955 Romeoville, IL 60446 KeHE introduces new Terra Summa European Organic Wine line Three varieties: Premium, Classic, and No Sulfites Added Organic Created from organic grapes from EU Organic certified wineries Classic and Premium lines garnered terrific reviews by tastings.com Well-crafted wines at an accessible price point Retailers enthusiastic about carrying Terra Summa INTRODUCING THE INDUSTRY S FIRST EUROPEAN ORGANIC WINE PROGRAM You ve got to taste it to believe it. From one of the foremost distributors of natural, organic and specialty foods comes a first in the natural food industry Terra Summa wines. KeHE s Terra Summa, meaning the whole of the earth, is the first complete European Natural Organic Program Certified Organic Wine brand. Terra Summa wines are created from matured, sun-kissed organic grapes grown in the world s most verdant vineyards in Italy, France and Spain. Each bottle is lovingly crafted by acclaimed artisans distinguished by their global commitment to sustainable, organic agriculture using methods that
respect the land and uphold the integrity of the winery. All wineries have EU Organic Certification, and all grapes used in the Terra Summa line are organically grown. In addition, all Terra Summa wines are vegan-friendly. Terra Summa consists of three lines: Classic, Premium, and No Sulfites Added. The Classic line includes Italian Chardonnay, French Cabernet Sauvignon, Spanish Red Blend, Spanish White Blend, and French Merlot. The Premium collection includes Spanish Tempranillo Crianza, Italian Pinot Grigio, and Italian Red Blend. The most recent addition to the Terra Summa line, Organic No Sulfites Added, launched this January and consists of Italian Cabernet Sauvignon, Italian Merlot, Italian Red Wine, and Spanish Red Wine. Not only are all eight Classic and Premium wines made from organically grown grapes, they re award-winning. The Beverage Testing Institute judged Terra Summa s Classic and Premium wine lines during their 2009 World Wine Championships in October. Five earned Silver Medals, three earned Bronze. Of the Silver Medal winners, three of those also earned Best Buy status. All of the Terra Summa Classic and Premium were awarded an 80 rating or above, and more than half rated at 85 and above, earning the Highly Recommended classification. We re very proud of the entire Terra Summa line, said Ellie Bottomley, KeHE Business Development Manager. Even though they re quite new, they re already making a big splash into the organic wine market. Terra Summa is unique there s no other complete line of European NOP- Certified organic wines on the market. We re thrilled to be able to offer these terrific wines at a consumer-friendly price. There s a lot to love about Terra Summa including having roots in a long history of family-centered and earth-friendly winemaking. Every vineyard producing Terra Summa s delicious organic wines has spanned decades and multiple generations of families dedicated to creating top-quality vintages through growing methods that respect the environment. But these aren t vintners stuck in the past they ve integrated top of the line technology in order to consistently produce top-rated organic wines that meet the needs of today s health and environmentally-conscious consumer while boasting a very accessible price point. --more
Wines of this level of craftsmanship are usually much more expensive, said David Taylor, KeHE Senior Category Manager Wine and Beer. Our vintners have created a broad family of wellcrafted wines priced to be enjoyed every day. They re a terrific addition to every wine lover s collection whether it s your daily red or a grand celebration. Retailers say their customers really like the brand. We were one of the first stores to carry Terra Summa, said Dominic Bucci, co-owner of the Good Earth Natural Foods chain in Sarasota, Florida. It s selling quite well. Customers like the quality of the wine, and they like the price point. Once customers buy the first bottle, they tend to come back for a second one. The wines are doing quite well in our initial release to Florida and Georgia natural food and supermarket retailers, said Ellie Bottomley, KeHE Business Development Manager. Wine lovers are finding Terra Summa to be a wonderfully flavorful, well-crafted choice. We re certain that consumers around the country will love Terra Summa, too. Terra Summa s exclusive launch into Florida and Georgia markets is just the beginning. Plans are underway to expand the line to other states. About Individual Terra Summa Wines: For more information about each wine, see our attached Wine List or contact Kimberly D. Wallace at 904-940-2955. About KeHE Distributors: KeHE Distributors provides Natural & Organic, Specialty & Gourmet and International & Multi- Cultural products to more than 33,000 natural food stores, grocery stores, and other specialty product retailers throughout North America. KeHE, headquartered in Romeoville, Illinois, is employee owned. ---###---
Terra Summa No Sulfites Added Organic Wines No Sulfites Added Organic Cabernet Sauvignon From the rich and flourishing countryside north of Treviso, Italy 2009 vintage: World Wine Championships Award, Silver Medal and Best Buy, Tastings.com No Sulfites Added Organic Italian Merlot From the rich and flourishing countryside north of Treviso, Italy 2009 vintage: World Wine Championships Award, Bronze Medal, Tastings.com No Sulfites Added Organic Italian Red From the rich and flourishing countryside north of Treviso, Italy 2009 vintage: World Wine Championships Award, Silver Medal and Best Buy, Tastings.com No Sulfites Added Organic Spanish Red Created by Spain s oldest estate bottled winery 2009 vintage: World Wine Championships Award, Bronze Medal & Cellar Selection, Tastings.com
Terra Summa Classic Wines Classic Chardonnay Grown in the Southern Italian province of Puglia 2008 vintage: World Wine Championships Award, Silver Medal and Best Buy, Tastings.com Classic Red Blend Spanish grown blend of Tempranillo and Cabernet Sauvignon grapes 2008 vintage: World Wine Championships Award, Silver Medal and Best Buy, Tastings.com Classic White Blend Spanish grown blend of Macabeo and Arien grapes 2008 vintage: World Wine Championships Award, Bronze Medal, Tastings.com Classic Cabarnet Sauvingon French grown in the Languedoc-Roussillion region 2008 vintage: World Wine Championships Award, Silver Medal and Best Buy, Tastings.com Classic Merlot French grown in the Languedoc-Roussillion region 2008 vintage: World Wine Championships Award, Bronze Medal, Tastings.com ---more---
Terra Summa Premium Wines Premium Tempranillo Crianza Created by Spain s oldest estate bottled winery 2006 vintage: World Wine Championships Award, Silver Medal, Tastings.com Premium Pinot Grigio Grown in the Veneto area of Northern Italy 2008 vintage: World Wine Championships Award, Bronze Medal, Tastings.com Premium Red Blend Italian grown in the Castel de Monte region 2007 vintage: World Wine Championships Award, Silver Medal, Tastings.com