Advertised Prices for Turkey to Consumers at Major Retail Supermarket Outlets during the period of 01/26 thru 02/01. NATIONAL SUMMARY 1/ 26.7% of 29,100 Feature Rate outlets THIS WEEK LAST WEEK LAST YEAR 30.0% of 29,100 outlets 27.3% of 29,100 outlets Special Rate 4/ 2.5% 0.9% 3.3% 12,419 14,185 12,717 3/ Stores Wtd Avg Stores Wtd Avg Stores Wtd Avg - Hens 6 1.99 6 1.99 Frozen - Hens 615 0.97 9 0.99 706 0.63 511 0.93 9 0.99 714 0.64 120 2.32 9 2.29 106 1.99 Frozen 841 1.81 551 1.65 671 1.67 128 2.47 167 2.79 Rotisserie 21 7.99 38 7.60 6 8.99 Boneless, whole 202 4.99 59 5.14 Cutlets 44 5.38 325 5.00 137 4.99 Cutlets, thin sliced 264 5.23 Tenders 17 4.78 283 5.22 28 4.99 Marinated Tenders 400 4.28 492 4.06 137 4.26 Drumsticks 160 1.69 162 1.10 158 1.70 Thighs 106 1.99 9 2.29 7 1.99 Wings 231 1.46 194 1.08 158 1.71 Necks 77 0.90 121 1.92 Smoked Drumsticks 135 2.38 184 2.28 165 1.97 Smoked Wings 204 2.18 184 2.28 176 1.87 Smoked Necks 79 2.04 107 2.48 77 1.76 GROUND TURKEY: 6,480 3.63 8,952 3.29 7,053 3.28 435 3.86 651 3.77 629 3.73 Sausage 532 3.64 1,206 3.40 988 3.79 85% lean 1,947 2.85 3,806 2.46 3,168 2.79 93% lean 2,851 3.79 2,028 3.54 1,937 3.38 Breast 715 4.96 1,261 5.03 331 5.01 Rolls (frsh/frz 1 lb.) 267 2.71 88 2.51 126 2.50 5 3.99 217 4.48 93-94% lean 1,449 3.90 2,074 4.34 1,385 3.88 Breast 529 6.72 49 5.57 331 6.06 Note: rolls & specialty not included in ground turkey total and weighted average. This Week's Turkey Feature Highlights Turkey activity slows as we near the end of month. Whole birds are a little easier to find with values usually lower. Bone-in breasts increase in offerings and price. Rotisserie breast offers are virtually non-existent. White meats are harder to find when compared to a week ago. You will tend to pay a little more for cutlets and marinated tenders. Dark part offers increase slightly; prices are mixed for both the fresh and the smoked varieties. Grinds are less active. The majority of attention is focused on 93% lean. Weighted average prices are lower for conventional ground breast meat and specialty 93-94% leans, while the balance of ground items trend higher. Deli activity gains some momentum due to an increase in self-service offerings. Whole muscle and shaving meats are better valued. Turkey Promotional Activity by Category Ground White Parts Whole Dark Parts 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 activity level Ground Turkey Featuring by Type 44% Dec 22-28 Dec 29-Jan-04 Jan 05-11 Jan 12-18 Jan 19-25 Jan 26-Feb-01 11% 7% All report information gathered from publicly available sources including store circulars, newspaper ads, and retailer websites. 1/ Feature Rate: the amount of sampled stores advertising any reported turkey item during the current week, expressed as a percentage of the total sample. 2/ Activity Index: a measure of the absolute frequency of feature activity equal to the total number of stores for each advertised turkey item (e.g., a retailer with 100 outlets featuring 3 turkey items has an activity index of 300). 3/ Stores/Avg: the total number of advertising outlets and the weighted average price weighted by the respective number of outlets. 4/ Special Rate: the percentage of sampled stores with a no-price promotion (e.g., buy 1, get 1 free, etc.) 5/ Specialty: products produced from birds raised on an all vegetable diet without antibiotics and minimally processed. 1 of 7 8% 30% Sausage 85% lean 93% lean Breast 34.7% 12.8% Relative Feature Activity by Region 20.7% 9.7% 7.1% 13.9% 0.5% 0.6% NE SE MW SC SW NW AK HI
Special Rate 4/ USDA National Retail Report - Turkey Advertised Prices for Turkey to Consumers at Major Retail Supermarket Outlets during the period of 01/26 thru 02/01. NORTHEAST U.S. (CT,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT) 49.7% of 5,500 sampled outlets 2.7% of stores w/ no-price promotions SOUTHEAST U.S. (AL,FL,GA,MS,NC,SC,TN,VA,WV) 24.8% of 7,400 sampled outlets 0.1% of stores w/ no-price promotions MIDWEST U.S. (IA,IL,IN,KY,MI,MN,ND,NE,OH,SD,WI) 25.5% of 6,100 sampled outlets 1.9% of stores w/ no-price promotions Activity Index = 4,867 Activity Index = 2,442 Activity Index = 2,635 ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg - Hens Frozen - Hens 0.88 270 0.88 0.49-1.19 54 1.10 0.88 270 0.88 0.49 7 0.49 2.99 5 2.99 2.29 115 2.29 Frozen 1.48-1.99 369 1.83 1.48-1.99 169 1.70 0.99-1.99 166 1.81 2.49 11 2.49 1.99-2.49 117 2.47 Rotisserie 8.99 6 8.99 6.99-7.99 15 7.59 Boneless, whole Cutlets 4.99-5.45 44 5.38 Cutlets, thin sliced Tenders 4.78 17 4.78 Marinated Tenders 3.66-4.27 286 3.86 Drumsticks 0.99 37 0.99 0.99-1.99 123 1.90 Thighs 1.99 106 1.99 Wings 0.89-0.99 84 0.93 0.89 20 0.89 0.99-1.99 127 1.89 Necks 0.89 47 0.89 0.89-0.99 30 0.92 Smoked Drumsticks 2.29-2.99 134 2.38 2.29 1 2.29 Smoked Wings 2.29-2.99 134 2.38 1.78-2.29 63 1.79 1.79 7 1.79 Smoked Necks 2.99 17 2.99 1.78 62 1.78 GROUND TURKEY: 3.99 18 3.99 3.69-3.99 118 3.91 3.79-3.99 262 3.94 Sausage 3.28-4.00 323 3.63 3.89-3.99 119 3.98 85% lean 2.66-3.67 1,273 2.89 2.50-3.50 365 2.88 2.00-2.99 245 2.62 93% lean 2.99-3.99 308 3.61 3.33-3.99 1,171 3.99 3.33-3.99 865 3.73 Breast (99-100% lean) 4.48-5.40 678 4.96 4.99 1 4.99 Rolls (frsh/frz 1 lb.) 1.99-3.00 165 2.98 2.50 9 2.50 1.99-2.49 67 2.06 3.99 5 3.99 93-94% lean 3.00-4.99 85 3.54 3.33-3.99 199 3.96 3.49-4.99 235 4.00 Breast 4.99-6.99 286 6.52 5.99-6.99 234 6.99 2 of 7
Advertised Prices for Turkey to Consumers at Major Retail Supermarket Outlets during the period of 01/26 thru 02/01. SOUTH CENTRAL U.S. SOUTHWEST U.S. NORTHWEST U.S. (AR,CO,KS,LA,MO,NM,OK,TX) (AZ,CA,NV,UT) (ID,MT,OR,WA,WY) Feature Rate 1/ 11.7% of 4,900 sampled outlets 15.6% of 3,800 sampled outlets 36.9% of 1,300 sampled outlets Special Rate 4/ 7.1% of stores w/ no-price promotions 2.0% of stores w/ no-price promotions 0.7% of stores w/ no-price promotions Activity Index = 1,243 Activity Index = 656 Activity Index = 531 ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg - Hens Frozen - Hens 0.99-1.19 216 1.04 0.99 75 0.99 0.99 159 0.99 0.99 75 0.99 Frozen 1.99 21 1.99 1.79-1.99 17 1.81 1.79-1.99 99 1.93 Rotisserie Boneless, whole Cutlets Cutlets, thin sliced Tenders Marinated Tenders 5.33 114 5.33 Drumsticks Thighs Wings Necks Smoked Drumsticks Smoked Wings Smoked Necks GROUND TURKEY: 2.98 37 2.98 Sausage 3.69 26 3.69 3.00 48 3.00 3.00 16 3.00 85% lean 2.50-2.99 22 2.70 2.50-2.98 42 2.92 93% lean 2.33-3.69 34 3.37 2.69 160 2.69 3.99 289 3.99 Breast (99-100% lean) 4.98-4.99 36 4.99 Rolls (frsh/frz 1 lb.) 2.79 26 2.79 93-94% lean 3.33-4.99 647 3.81 3.50-4.99 250 4.02 3.50-4.99 12 4.74 Breast 5.99 9 5.99 3 of 7
ALASKA HAWAII (AK) (HI) Feature Rate 1/ 22.6% of 100 sampled outlets 21.2% of 100 sampled outlets Special Rate 4/ 22.6% of stores w/ no-price promotions 0.0% of stores w/ no-price promotions Activity Index = 21 Activity Index = 24 ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg - Hens Frozen - Hens Frozen Rotisserie Boneless, whole Cutlets Cutlets, thin sliced Tenders Marinated Tenders Drumsticks Thighs Wings Necks Smoked Drumsticks Smoked Wings Smoked Necks GROUND TURKEY: Sausage 85% lean 93% lean 4.29 24 4.29 Breast (99-100% lean) Rolls (frsh/frz 1 lb.) 93-94% lean 4.99 21 4.99 Breast 4 of 7
Feature Rate 1/ SERVICE DELI - Turkey Category 3 Turkey Ham Turkey Pastrami SERVICE DELI - Chicken SELF-SERVICE DELI (dollars per tub or pouch) Turkey 7-10 oz Turkey 16 oz Chicken 7-10 oz USDA National Retail Report - Turkey Advertised Prices for Poultry Deli Meats to Consumers at Major Retail Supermarket Outlets during the period of 01/26 thru 02/01. (prices in dollars per pound unless otherwise noted; does not reflect all poultry items available in the marketplace) NATIONAL SUMMARY This Week 65.1% of 29,100 stores Last Week 58.8% of 29,100 stores Last Year 46.8% of 29,100 stores NORTHEAST U.S. (CT,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT) SOUTHEAST U.S. (AL,FL,GA,MS,NC,SC,TN,VA,WV) 79.4% of 5,500 sampled outlets 66.2% of 7,400 sampled outlets Activity Index = 12,419 Activity Index = 11,030 44,944 41,841 34,690 Stores Wtd Avg Stores Wtd Avg Stores Wtd Avg ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg 3,058 8.80 3,356 8.85 5,716 8.50 5.99-12.99 1,898 9.02 6.99-9.99 151 9.21 1,124 7.99 1,502 8.42 1,816 8.34 6.99-9.99 711 8.01 7.99-9.99 126 8.99 2,648 6.26 2,976 5.79 1,378 6.03 4.98-6.99 653 6.05 4.99-7.24 377 6.31 1,539 6.21 1,063 6.38 2,309 6.15 5.49-6.99 1,009 6.21 4.99-6.99 88 5.08 744 3.91 945 4.18 641 4.04 3.99-4.99 233 4.64 3.99-4.88 17 4.09 456 4.67 626 4.90 510 4.56 3.98-4.99 147 4.48 3.98 21 3.98 455 3.77 518 3.99 591 3.45 3.99-4.99 234 4.15 3.69 33 3.69 65 3.91 97 2.90 54 4.32 4.48 45 4.48 387 3.93 175 4.16 29 4.54 3.99-4.99 298 4.01 3.69 33 3.69 1,955 8.05 2,558 8.44 2,931 7.83 6.99-8.99 526 7.92 6.99-7.99 48 7.07 1,654 7.50 1,159 8.15 880 7.91 6.47-9.99 707 7.72 6.99-9.99 763 7.31 807 5.79 165 5.57 178 5.93 4.49-6.99 478 5.81 6.49 33 6.49 631 6.54 439 6.43 853 5.93 4.99-6.99 154 6.77 6.99 2 6.99 9,192 3.37 9,866 3.22 4,609 3.26 1.98-3.99 1,891 3.33 2.50-3.99 2,774 3.35 3,426 3.15 419 2.94 3,053 2.97 2.49-3.29 592 2.91 2.89-3.50 1,283 2.98 4,552 5.48 5,589 5.44 1,511 5.37 5.49-6.99 360 5.63 3.99-5.99 1,367 5.58 72 3.99 8,911 3.37 9,822 3.22 4,506 3.27 1.98-3.99 1,891 3.33 2.50-3.99 2,635 3.37 3,340 3.14 566 2.96 3,053 2.97 2.49-3.29 592 2.91 2.89-3.29 1,279 2.98 : composed of 1-3 whole breast lobes using no binders. (slicing) : composed of multiple (5-7) whole or partial breast muscles; sectioned and formed with minimal binders. (thin slicing) Category 3: composed of multiple muscle pieces chopped and reformed into desired shape. (shaving) 5 of 7
Advertised Prices for Poultry Deli Meats to Consumers at Major Retail Supermarket Outlets during the period of 01/26 thru 02/01. (prices in dollars per pound unless otherwise noted; does not reflect all poultry items available in the marketplace) MIDWEST U.S. (IA,IL,IN,KY,MI,MN,ND,NE,OH,SD,WI) SOUTH CENTRAL U.S. SOUTHWEST U.S. NORTHWEST U.S. (AR,AZ,CO,KS,LA,MO,NM,OK,TX,UT) (CA,HI,NV) (AK,ID,MT,OR,WA,WY) Feature Rate 1/ SERVICE DELI - Turkey Category 3 Turkey Ham Turkey Pastrami SERVICE DELI - Chicken SELF-SERVICE DELI (dollars per tub or pouch) Turkey 7-10 oz Turkey 16 oz Chicken 7-10 oz 63.1% of 6,100 sampled outlets 64.9% of 4,900 sampled outlets 3.0% of 3,800 sampled outlets 66.0% of 1,300 sampled outlets Activity Index = 8,447 Activity Index = 6,104 Activity Index = 2,836 Activity Index = 3,989 ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg 6.99-10.99 603 8.17 6.99-8.49 140 7.72 8.99 226 8.99 7.99-8.99 40 8.77 6.99-12.99 54 7.60 6.99-8.49 198 7.16 10.99 14 10.99 4.98-7.00 1,041 6.33 4.99-6.99 183 5.60 5.99-6.99 394 6.72 4.99-6.99 209 6.85 5.99-6.99 156 6.02 5.99 75 5.99 6.99 2 6.99 3.49-4.88 280 3.98 2.49-4.75 126 2.60 3.59 88 3.59 2.99-3.99 42 3.78 5.00 246 5.00 3.98-4.99 28 4.74 2.99-3.59 154 3.05 2.99 6 2.99 2.49-2.99 20 2.62 3.49-3.98 12 3.78 3.59 44 3.59 6.49-10.49 668 7.77 7.99-8.99 348 8.13 7.99-8.99 279 8.96 7.99-8.99 84 8.26 7.99-8.49 27 8.03 6.99-8.49 154 7.30 7.99 3 7.99 2.99-6.58 296 5.69 3.99-6.99 189 6.87 5.99-6.99 211 6.27 5.99 75 5.99 2.50-3.99 1,097 3.04 1.99-3.99 1,384 3.32 1.99-3.99 713 2.94 2.99-4.29 1,295 3.99 2.50-3.99 805 3.08 3.29-3.99 368 3.44 3.99 2 3.99 3.69-3.99 376 3.98 4.99-5.99 1,194 5.42 3.99-5.49 1,137 5.39 5.49 344 5.49 5.46 130 5.46 2.50-3.99 1,097 3.04 1.99-3.99 1,259 3.30 1.99-3.99 713 2.94 2.99-4.29 1,278 4.00 2.50-3.99 805 3.08 3.29-3.99 286 3.43 3.99 2 3.99 3.69-3.99 376 3.98 : composed of 1-3 whole breast lobes using no binders. (slicing) : composed of multiple (5-7) whole or partial breast muscles; sectioned and formed with minimal binders. (thin slicing) Category 3: composed of multiple muscle pieces chopped and reformed into desired shape. (shaving) 6 of 7
Advertised Prices for Poultry Deli Meats to Consumers at Major Retail Supermarket Outlets during the period of 01/26 thru 02/01. (prices in dollars per pound unless otherwise noted; does not reflect all poultry items available in the marketplace) ALASKA (AK) HAWAII (HI) Feature Rate 1/ 33.3% of 100 sampled outlets 44.2% of 100 sampled outlets SERVICE DELI - Turkey Category 3 Turkey Ham Turkey Pastrami SERVICE DELI - Chicken SELF-SERVICE DELI (dollars per tub or pouch) Turkey 7-10 oz Turkey 16 oz Chicken 7-10 oz Activity Index = 31 Activity Index = 88 ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg 7.99 21 7.99 7.99 2 7.99 3.00-4.39 38 4.24 5.49 8 5.49 5.49 12 5.49 3.00-4.39 38 4.24 : composed of 1-3 whole breast lobes using no binders. (slicing) : composed of multiple (5-7) whole or partial breast muscles; sectioned and formed with minimal binders. (thin slicing) Category 3: composed of multiple muscle pieces chopped and reformed into desired shape. (shaving) 7 of 7