INTRODUCTION Fairtrasa s integrated suppy chain aows sma-scae farmers to se directy to internationa markets. Boy Stuijfzand Chief Operating Officer Fairtrasa Internationa To mark its 10th anniversary as a socia enterprise devoted to empowering sma-scae farmers in the deveoping word, Fairtrasa is pubishing its first Sustainabiity Report. The purpose of the Report is to describe and iustrate the impact Fairtrasa has had on marginaized farmers and their communities, incuding key statistics and cear expanations of the company s unique farmer deveopment mode. The Report begins with a summary of Fairtrasa and a mes- TABLE OF CONTENTS sage from our founder and CEO, Patrick Struebi. This is foowed by a statement of the goba probems Fairtrasa addresses and a description of the innovative soution the company has pioneered over its first 10 years. Finay, the Report highights the work of Fairtrasa Peru, our argest suppy and farmer deveopment office, and gives a summary of Fairtrasa s impact in other Latin American countries. Overview... 1 Founder s Introduction... 3 The Chaenge... 7 The Soution... 9 Spotight: Fairtrasa Peru... 15 Impact Highights from Other Suppy Offices... 23 Leadership... 27 Our saes team champions the products on the market, ensuring the highest possibe return to the farmers. Andrew Spering Managing Director Fairtrasa Europe
FAIRTRASA: AN OVERVIEW Fairtrasa is a goba socia enterprise that empowers sma-scae farmers to ift themseves out of poverty. Its unique deveopment mode gives farmers the training, resources, and direct market access they need to become organic producers and independent agro-entrepreneurs. Through the company s verticay integrated suppy chain, farmers provide high-quaity produce to Fairtrasa s customers wordwide, receiving fair income for their work. Fairtrasa ses a wide variety of fresh fruit products and is one of the argest providers of Organic and Fairtrade fruit from Latin America. Fairtrasa was founded in 2005 in Mexico by Patrick Struebi, a former executive at an internationa commodities trading firm in Switzerand. Patrick eft his corporate career after a persona epiphany to devote himsef to socia entrepreneurship, and soon shipped the word s first container of Fairtrade Organic avocados. Since then, Fairtrasa has grown into a goba group of 15 companies in 12 countries, impacting more than 40,000 ives. Fairtrasa generates impact through its unique and pioneering Three Tier Farmer Deveopment Mode, which gives sma-scae farmers handson support taiored to their specific needs. Dedicated oca teams hep farmers to earn organic farming skis, organize themseves effectivey, buid and operate their own infrastructure, and achieve independence as producers and exporters. The goa is for farmers to improve their businesses, communities, and ives permanenty and sustainaby. In recognition of its impact, Fairtrasa and its founder, Patrick Struebi, have earned awards and feowships from Ashoka, Endeavor, the Schwab Foundation, the Word Economic Forum, the abc* Foundation, Yae University, Fordham University, and the Cinton Goba Initiative, among others. Fairtrasa is headquartered in Zurich, Switzerand. Fairtrasa hods substantia promise for improving the poverty aeviation potentia of goba vaue chains. Gustavo Setrini Professor of Food Studies, New York University 1
FAIRTRASA COMPANY TIMELINE FOUNDER S INTRODUCTION: CELEBRATING 10 YEARS OF IMPACT 2005 Registered Fairtrasa Internationa AG as a for-profit socia enterprise Shipped the first container of certified Fairtrade, Organic avocados from Mexico Created Souna, the word s first Fairtrade wine from Argentina 2006 Added mangos and grapefruit to company s Fairtrade basket The year 2015 was truy monumenta for Fairtrasa, marking our 10th anniversary as a company. Since our founding in 2005, Fairtrasa has grown from a sma startup in rura Mexico into a goba eader in sma-scae farmer deveopment and a market eader in the sae of Organic and Fairtrade fruit. From the very beginning, our objective was to make a fundamenta change in the ives of thousands of sma-scae farmers as a socia for-profit organization. Traditionay, ony NGOs and foundations were dedicated to ifting smascae farmers out of poverty, so we knew that turning this into a business woud be a uniquey difficut task. We wanted to create a new kind of farmer-oriented socia enterprise, harnessing market forces and utiizing business to create positive and asting impact. More than ten years ater, we re proud to report that Fairtrasa is succeeding. Our unique farmer deveopment mode has aready impacted over 40,000 ives, whie our verticay integrated business structure offers our farmers exquisite Fairtrade and Organic fruits directy to internationa markets. Fairtrasa s saes have quadruped since 2012 as we ve continued expanding our Group. In our first Sustainabiity Report, we wi cover Patrick Struebi Founder & CEO practices gobay. the impact highights of our Group from 2015 and wi focus on the work of Fairtrasa Peru, where our team has successfuy repicated, fine-tuned, and scaed the Three Tier Deveopment Mode that we originay deveoped in Mexico. Fairtrasa Peru is now a roe mode within the Fairtrasa Group and in the sector. It is an exampe of what we have accompished and of what we can accompish as we appy its best As we enter our second decade, we understand that times have changed dramaticay since our humbe beginnings. Organic products have gone mainstream and Fairtrade has become a househod name. Indeed, the demand for heathy, sustainabe and directy sourced food products is becoming a goba trend where the demand aready exceeds the avaiabe suppy. We are very excited about this outook as our mode is perfecty aigned with what tomorrow s markets require. And given our pioneering success so far, Fairtrasa is uniquey positioned to continue eading this movement for the benefit of sma-scae farmers and consumers around the word. Scaing our mode and pushing for a broader systems change now with over 10 years worth of experience and essons remains our mission for our next decade. 2008 Created our Three Tier Deveopment Mode Patrick Struebi seected as Ashoka Feow 2009 Patrick Struebi seected as Visionaris Socia Entrepreneur of the Year 2010 Opened Fairtrasa Peru first repication of business mode 2011 Estabished Fairtrasa Europe as import company achieved vertica integration Patrick Struebi seected as Endeavor Entrepreneur 2012 Opened Fairtrasa Chie Patrick Struebi seected as Univision Socia Entrepreneur of the Year Patrick Struebi named abc* Foundation Socia Entrepreneur of the Year Patrick Struebi seected as Yae Word Feow 2013 Opened Fairtrasa Hoand and Fairtrasa Germany Cinton Goba Initiative, Commitment to Action 2014 Opened Fairtrasa Sustainabe Foods for the sae of processed fruits Patrick Struebi seected as Schwab Foundation Socia Entrepreneur of the Year Patrick Struebi seected as New Champion 2014 by the Word Economic Forum 3 2015 Opened Fairtrasa Dominican Repubic and Fairtrasa Spain Fairtrasa Hoand was awarded the Latin America Trade Award 2015 4
Socia entrepreneurs are not content just to give a fish or teach how to fish. They wi not rest unti they have revoutionized the fishing industry. Bi Drayton Founder of Ashoka 4
THE GLOBAL CHALLENGES FAIRTRASA ADDRESSES There are 2.5 biion sma-scae farmers wordwide, of whom about 1.4 biion ive in absoute poverty, defined by the U.N. as earning ess than USD 1.25 a day. Miions more ive near this eve. 1 There is a profound opportunity to address severa of the word s most pressing issues by investing in sma-scae farmers in deveoping countries. Heping poor, marginaized farmers produce sustainaby wi hep increase their income, protect the environment and feed more peope both ocay and gobay. 3 The UN decared that the word wi need to increase its food suppy by 70% to prevent a food shortage in 2050. 2 The fair trade movement and the Fairtrade certification scheme have been very effective in These statistics iustrate two grave probems. improving the ives of many sma-scae farmfirst, over 1 biion peope are iving in poverty, ers. However, Fairtrade certification is ony aceven though they have a ski that the rest of the cessibe to seect farmers, whie hundreds of word vaues and needs. Second, the word wi miions more remain stuck in a vicious cyce of not have access to enough food if we cannot poverty. NGOs can hep the most marginaized, increase suppy by improving production and but they cannot fundamentay ater the goba suppy chain efficiency. food suppy chain. 1 Smahoders, Food Security and the Environment, IFAD and UNEP, 2013 2 How to Feed the Word in 2050, FAO, 2009 3 Research has demonstrated that one of the best ways to improve goba food production is to hep sma-scae farmers adopt sustainabe farming techniques. See Working with Smahoders: A Handbook for Firms Buiding Sustainabe Suppy Chains, IFC, 2013 FAIRTRASA ADDRESSES 15 OF THE 17 U.N. SUSTAINABLE DEVELOPMENT GOALS On September 25, 2015, word eaders came together at the United Nations to agree on 17 new Sustainabe Deveopment Goas to be achieved by 2030. The goas buid upon the origina Miennium Deveopment goas, but go even further to protect against cimate change, promote innovation and sustainabe consumption, and fight against economic inequaity and injustice. The United Nations Deveopment Programme (UNDP) decares that these Goba Goas are a universa ca to action to end poverty, protect the panet and ensure that a peope enjoy peace and prosperity. Fairtrasa is dedicated to achieving the Sustainabe Deveopment Goas by 2030. Fifteen of the 17 United Nations Sustainabe Deveopment Goas are reated directy or indirecty to our work. Sma-scae farmer deveopment fights poverty, stimuates economic growth, and promotes responsibe production and consumption, whie our organic agricutura practices minimize cimate change. Fairtrasa is proud to be working to achieve 15 of the 17 Sustainabe Deveopment Goas as a eading socia enterprise in sustainabe agricuture.
FAIRTRASA S SOLUTION: THE THREE TIER FARMER DEVELOPMENT MODEL Since 2005, Fairtrasa has pioneered a for-profit business-and-deveopment mode that brings marginaized sma-scae farmers into the goba food suppy chain and ifts them out of poverty. To buid this new mode, Fairtrasa started with a simpe fact: In the deveoping word, not a sma-scae farmers are at the same eve of deveopment. Instead, there are 3 basic tiers: subsistence (Tier 1), post-subsistence (Tier 2), and deveoped (Tier 3). Whie Fairtrade-certified food comes from sma-scae Tier 3 and TIER 1: SUBSISTENCE FARMERS Se their products to middemen or oca markets at ow prices Generay have ow yieds due to a ack of best agricutura practices Lack technica expertise and resources to farm highquaity crops Are not organized into associations/cooperatives Do not know how to manage and quaify for Organic or Fairtrade certifications Reach Tier 2 when they produce crops that meet export standards 9 some Tier 2 farmers, hundreds of miions of Tier 1 and Tier 2 farmers remain excuded from the goba food suppy chain. Fairtrasa s Three Tier Farmer Deveopment Mode addresses this gap, providing sma-scae farmers in a 3 tiers with support and resources according to their specific needs, with the goa of heping every farmer become an independent agro-entrepreneur. TIER 2: POST- SUBSISTENCE FARMERS Produce crops with better yieds and higher quaity Fruits begin to meet export quaity Are deveoping the administrative and eadership skis of their associations/ cooperatives May have one or more internationa certifications, but need hep managing them Se their fruit on oca markets and/or to an exporter who ses to internationa markets TIER 3: DEVELOPED FARMERS Have good agricutura know-how, generay appy best practices and achieve high yieds Produce high-quaity crops for internationa markets Have we organized associations/cooperatives with eected eader Manage their Organic, Fairtrade and GobaGAP certifications May se crops directy on internationa markets SUPPORT SERVICES PROVIDED BY FAIRTRASA TIER 1 TIER 2 TIER 3 Best practice agricutura training and support Assistance in deveoping crops suitabe for export Training in organic farming, yied optimization, and quaity contro Pre-financing/oans Assistance in certification management Training in cooperative management Assistance with harvest, pooing voume and packing Assistance with post-harvest quaity contro Assistance with ogistics Access to internationa markets Reach Tier 3 when in a position to export by themseves 10
IMPACT GOALS & MEASUREMENT As a socia enterprise, a of Fairtrasa s operations work toward the fufiment of its socia mission. An essentia step toward fufiing this mission is to transate it into ceary defined impact goas and to define specific metrics for measuring our performance. In recent years, we have formuated IMPACT GOALS Hep sma-scae farmers become more productive and professiona our 5 Impact Goas ceary and measured performance with the data avaiabe to us. In 2015, Fairtrasa estabished precise impact metrics that we wi begin to track systematicay starting in 2016. Farmers are the economic engine of rura communities. When farmers thrive, entire viages prosper. Amanda Ege Head of Sustainabiity Fairtrasa Internationa KEY IMPACT STATISTICS 2005-2015 Over 40,000 ives positivey impacted, incuding famiy members who benefit from improved income Bring sma-scae farmers into the word food suppy chain Over 9,000 direct beneficiaries Improve the we-being of farmers, workers, famiies, and communities Improve farmer organizations Protect the environment 11 USD 3,000,000 provided to cooperatives through NGO partnerships Over USD 1,300,000 in Fairtrade Premiums distributed to cooperatives for business and community deveopment The parents who earn something from Fairtrasa teach their kids. Now we are achieving so much, teaching ideas to a new generation. Luis A banana farmer in Peru speaking about Fairtrasa s training
FAIRTRASA S GLOBAL PRESENCE HEADQUARTERS Switzerand SALES OFFICES UK Hoand Germany Spain USA SUPPLY OFFICES Mexico Dominican Repubic Coombia Peru Chie Argentina 13
SPOTLIGHT: FAIRTRASA PERU In 2015, Fairtrasa Peru was Fairtrasa s argest suppy office thanks to the eadership of Jim Ruiz, Director of Fairtrasa Peru, and his taented oca team. Since 2010, they have worked with over 3,976 farmers and impacted over 15,000 ives, incuding workers and famiy members who benefit from increased incomes and access to services. In this section, we provide key statistics from the period 2010 2015, aong with expanations and accounts of Fairtrasa s Three Tier Farmer Deveopment Mode as it s been appied by our team in Peru. Locations: Piura, La Libertad, Ancash, Lima, Cajamarca and Junin Number of farmers who exported to Fairtrasa in 2015: 793 Number of cooperatives who exported to Fairtrasa in 2015: 15 (6 in Tier 1, 6 in Tier 2, 3 in Tier 3) Average number of hectares in cutivation: Banana: 1, Avocado: 3.1, Mango: 2.17, Ginger: 2 KEY IMPACT STATISTICS FROM FAIRTRASA PERU 2010 2015 Average price increase per box that a farmer received by transitioning to Organic certified production for export: Banana: 100%, Avocado: 20-50%, Mango: 10%, Ginger: 10% Number of sma-scae farmers who sod to internationa markets for the first time with the assistance of Fairtrasa Peru: 573 USD 1,147,166 paid out in Fairtrade Premiums in Peru Number of cooperatives Fairtrasa Peru assisted in obtaining certifications since 2010: Organic : 10 GobaG.A.P. : 10 Fairtrade : 6 15 I was born in a sma viage in northern Peru, where my whoe famiy has been dedicated to sma-scae agricuture for many generations. I have experienced how sma producers confront many chaenges on their path to deveopment a ack of technica assistance, a ack of financing at reasonabe rates, and a poor understanding of how to commerciaize their products. These chaenges keep us in a vicious cyce of poverty. Fairtrasa works to break this cyce and provide sma-scae producers with deveopment opportunities. This is my passion and my motivation for working with Fairtrasa. By eading Fairtrasa Peru, I can hep my viage and my country find a path to sustainabe deveopment and prosperity. Jim Ruiz Director, Fairtrasa Peru
BRINGING FARMERS INTO THE GLOBAL SUPPLY CHAIN A centra part of our mission is partnering with marginaized sma-scae famers with no access to internationa markets and bringing them into the goba food suppy chain. This process entais significant costs and agronomica and ogistica chaenges. Substantia management time is invested in ooking for farmer groups who need assistance to form cooperatives, perfect their product quaity and export for the first time. This process can take anywhere between 1 to 5 years. It requires substantia dedication on the part of the farmers and cooperative eaders who must earn new skis, take financia risks, and trust Fairtrasa staff to deiver on their promises, which is especiay difficut when they have been betrayed by other companies in the past. Fairtrasa staff must be patient and encouraging, but aso strict so that the farmers products meet the rigorous demands of the internationa market. This process of bringing new sma-scae farmers into the goba suppy chain is what distinguishes Fairtrasa from other businesses who ony buy fruit from farmers and non-profits who do not have access to saes channes. Since 2010, Fairtrasa Peru has heped 13 Tier 1 farmer cooperatives, totaing 573 marginaized farmers, with no previous connection to internationa markets, export high-quaity, certified-organic fruit for the first time. CUMULATIVE NUMBER OF FAIRTRASA FARMERS EXPORTING FOR THE FIRST TIME COOPERATIVE STORY: CEPROVASC CEPROVASC (Centra de Productores Agropecuarios de Vae Santa Cataina) is a sma-scae avocado farmer cooperative in the Santa Cataina Vaey near Trujio, Peru. The cooperative was formed by a sma group of famiies who had ong been marginaized from nationa and internationa markets by the mega-corporations dominating the vaey. For generations, they survived as subsistence farmers on meager incomes from sugar and maize production, which they sod through middemen. It wasn t good for any of us, says Fausto, one of the odest farmers in the vaey and a cofounder of CEPROVASC. We were basicay competing with each other, and everyone was taking from us. In 2009, a oca NGO encouraged the smascae farmers in the Vaey to begin growing avocados, in ight of emerging opportunities in the sector. The farmers embraced the new chaenge, but they continued to strugge to find a market for their new crop. In 2010, however, the association met the Fairtrasa Peru team, who encouraged the 58 farmers to form a cooperative and grow Organic, export-ready avocados. This woud require converting their avocados to the Hass variety, the internationa standard. Fairtrasa committed to buying the farmers crop during and after the Organic conversion process, and provided train- ings in conversion, organic farming techniques, and obtaining Organic certification. In 2011, the newy-formed cooperative exported its first Hass avocados marking a major andmark for the farmers and their graduation from Tier 1 to Tier 2 in Fairtrasa s Three Tier Deveopment Mode. Obtaining certification was very important for us, says Oga, the cooperative s President. So was articuating ourseves to the wider market. Fairtrasa gave us the market and training we needed, and everything has changed. The top producer among the Santa Cataina farmers during their first exporting year was Dionisio, a former catte rancher who had never grown avocados before joining the cooperative in 2011. With confidence and a wry smie, Dionisio attributes his success to the optimistic mindset he appies to everything he does. There s no secret. If you work hard and have hope and confidence that it wi work out, it wi work out. If I m doing something, I m going to do it we and beieve in it. Now that conditions are improving, everyone in Dionisio s association has come to share his attitude, he says. We re more optimistic now that we re producing and exporting. Fairtrasa is heping us and buying our produce for export what more hep do we need? I m happy. 18
TRAININGS AND WORKSHOPS FINANCIAL AND MANAGEMENT INVESTMENTS Fairtrasa s deveopment program reies on effective training of farmers and cooperatives. Fairtrasa partners with a variety of NGOs and government agencies to offer improved services to farmers, and aso trains farmers and cooperatives directy through in-person workshops and farm visits. These workshops are provided by Fairtrasa staff who are expert in various aspects of farmer deveopment. Fairtrasa staff visit farmers at east monthy in their fieds to provide personaized trainings that meet the individua farmers needs. Fairtrasa aso provides each cooperative with at east 6 workshops in each of the foowing areas: Fairtrasa Peru invests significant management time and effort in identifying and financing sma-scae farmers, many of whom ive and work in very remote areas and have itte or no contact with deveopment agencies or the export suppy chain. Once partner farmers are identified and engaged, financing is crucia for their success. Without financia resources to invest in and harvest their crops, the farmers are not abe to deiver high quaity products. Fairtrasa support the farmers with financing in severa ways: Organic farming techniques aong with Organic certification appication and compiance GobaG.A.P. certification appication and compiance Fairtrade certification appication and compiance Cooperative administration and management Quaity contro 19 Fairtrasa provides direct, ong-term oans to cooperatives. Since 2010, Fairtrasa has provided USD 77,000 in oans for improving operations and infrastructure deveopment. Fairtrasa invests time in creating an ecosystem of NGOs to support our smascae farmers. Since 2010, Agroideas, Sierra Exportadora, Cedepas Norte, CIPCA, SwissContact, Chavimochic, SENASA and Proyecto PRA have provided over USD 3,000,000 in trainings and financing directy to cooperatives that Fairtrasa Peru supports. Kiva and Root Capita aso invest in Fairtrasa Peru s farmers. Kiva oaned USD 20,000 to farmers in 2015 and Root Capita provided a USD 50,000 oan to a cooperative.
We are consistenty improving our impact on farmers by integrating and prioritizing it in Fairtrasa s day to day operationa and financia management. Sandeep Sachdeva Group Strategic Advisor Fairtrasa Internationa INFRASTRUCTURE DEVELOPMENT FAIRTRADE PREMIUMS Improved infrastructure is crucia for heping farmers meet the quaity standards of internationa markets. Since 2010, Fairtrasa has supported cooperatives operationay, administrativey, and financiay in the deveopment of various infrastructure projects. These incude: The Fairtrade Premium is a key source of income and deveopment for cooperatives. The Fairtrade Premium is an additiona sum of money paid on top of the Fairtrade Minimum Price that the cooperative receives because they are Fairtrade certified. The cooperatives then democraticay decide how to spend their Premiums for the good of their members and their communities. Support for the construction of packhouses and fruit-transport cabes A revoving fund for the construction of wes for cooperative members Support for the purchase of harvesting equipment Since 2010, Fairtrasa Peru has heped 6 sma-scae farmer cooperatives in Peru obtain Fairtrade certification, and has paid out over USD 1 miion in Fairtrade Premiums to cooperatives in tota, whie heping them reinvest effectivey in infrastructure and community projects. These 6 farmer cooperatives, representing hundreds of sma-scae farmers, did not have the resources or know-how to appy for Fairtrade certification on their own, et aone export their fruit. With Fairtrasa s hep, they were abe to reach these miestones, earn more for their work, and invest in their future. FAIRTRADE PREMIUMS PAID BY FAIRTRASA PERU (IN USD) Training sma-scae farmers how to achieve and maintain high-quaity production is crucia for our business and impact modes. Heike Axmann Manager of Quaity and Suppy Chain Innovation, Fairtrasa Internationa
FAIRTRASA IMPACT FAIRTRASA MEXICO FAIRTRASA DOMINICAN REPUBLIC Exported avocados, mangos, grapefruit and imes from 69 farmers in 2015 Exported grapes, berries and emons from 331 farmers in 2015 Exported Organic and Fairtrade bananas from 104 farmers who empoy 1,017 workers Transitioned 70 hectares of a banana cooperative s and from conventiona to organic production Signed an agreement with INDAP Chie for USD 127,000 to deveop 90 Organic, Fairtrade sma-scae producers of grapes, figs and peaches in Limarí, Chie Set goa of ensuring that 100% of farmers and fied workers in our key cooperative suppier receive heath insurance by 2016 Received an award from a Fundación Nutrición y Vida for donations of fruit not suitabe for export to peope iving in extreme poverty 23 FAIRTRASA CHILE HIGHLIGHTS IN 2015 Heped 90 sma-scae farmers in two Mapuche organizations begin the Fairtrade certification process for raspberries Paid USD 149,908 in Fairtrade Premiums. FAIRTRASA IN ARGENTINA WITH BOTEGA FURLOTTI Fairtrasa pioneered a new way of supporting sma-scae farmers in Argentina by creating Souna, the country s first Fairtrade wine, with Botega Furotti. Directy supports 20 sma growers and contratistas by buying their grapes at fair prices and distributing the Fairtrade premiums
Fairtrasa has heped FARMER PROFILE: JOSÉ ÁNGEL José Ánge is the president of a sma-scae banana grower cooperative near Suana, Peru. The cooperative was formed in the eary 2000 s by 9 extremey marginaized farmers. Since partnering with Fairtrasa in 2013, income has increased significanty for the farmers, aowing José Ánge to buid himsef a new home and pay for his two daughters university studies. He says he can hardy beieve how his ife has changed, attributing his success to a combination of faith, hard work, the support of the Fairtrasa Peru team, and uck. My father died when I was 11, so I was forced by circumstance at a very young age to go out and work to survive José Ánge says. I had bad jobs, ike raising pigs, but I had to do it. He breaks into tears when he remembers those eary days. Then, in 2013, they met the Fairtrasa Peru team, and immediatey began making changes. The association formed a we-organized cooperative, with José Ánge as president, and began the certification process for Organic, Fairtarde, and GobaGAP. Fairtrasa funded improvements to their infrastructure, and gave trainings to improve yieds. The cooperative moved from Tier 1 to Tier 2 in Fairtrasa s Three Tier Farmer Deveopment Mode. We ve aways wanted to improve the income and situation for our famiies, José Ánge says, but it wasn t unti we had the support of Fairtrasa that things started to change. Now we re reay growing, enriching ourseves, using new technoogies, getting organized. José Ánge now cutivates 3.5 hectares of banana; and recenty, after iving 10 years in a hut under thatching and corrugated iron, he began buiding himsef a sturdy brick house. us become independent businessmen, not just farmers. José Ánge, President of a Sma Scae Banana Cooperative in Peru 25 About 10 years ago, José Ánge and his neighbors turned to banana production in search of opportunity as Peru began producing and exporting more bananas. They sod their bananas on the oca market, through midde-men, and formed an association to improve their coective standing. But José Ánge and his neighbors sti acked the resources and organization they needed to thrive as banana producers, and income was negigibe. He says the experience of the ast two years, after so many years of hardship, has been truy ifechanging for him and his famiy. I fee proud and content. I have courage to move forward and keep growing as a farmer and eader, to give the most I can to my peope, and to hep us a emerge from the difficut economic situation we ve a had to ive with. And what I m most proud of is the education of my chidren. One of my daughters aready finished her university studies, and is a working professiona now. The other is finishing next year, in psychoogy. I woud not have been abe to send them to university before, but things are different now.
LEADERSHIP SENIOR MANAGEMENT TEAM Patrick Struebi Chief Executive Officer, Fairtrasa Internationa Boy Stuijfzand Chief Operating Officer, Fairtrasa Internationa Hanspeter Feer Chief Financia Officer, Fairtrasa Internationa Sandeep Sachdeva Group Strategic Advisor, Fairtrasa Internationa ADVISORY BOARD Andreas Hubmann Head of Tax and Equity based Compensation, Gencore Internationa AG Stefan Peter Group Treasurer, Gencore Internationa AG Petra Staudenmaier Head of Internationa Marketing, Weeda AG Christina Uardic Head Market Deveopment Africa, Director, Swiss Re Corporate Soutions Ltd