CATEGORY CAPTAIN K R A F T Indulgent Nuts & Seeds or healthy S snacking? atisfy BOTH for big profits! As a culture, America is transitioning away from the sit down meal mentality, and instead is snacking all day, every day! And WHERE do they buy these snacks? Your c-store, of course! And WHAT do they buy? Well, they want it all indulgent AND healthy snacks. $ Share by Segment Snack Nuts 5% Toasted Corn Nut Snacks 5% Sunflower/ Pumpkin Seeds 28% Source: IRI - Current 52 Weeks Ending August 9, 205 Nutritional Snacks/ Trail Mixes 6% One of the most popular snacking categories is the Nuts & Seeds segment, which is comprised of snack nuts, seeds, trail mix and corn nuts. As a whole, the category is up 9.6% over last year, and each segment is up as well. With regard to share, snack nuts are the leader at 5%, followed by seeds at 28%, trail mix at 6% and corn nuts at 5%. However, what s unusual about the Nuts & Seeds category is that it straddles the line between indulgent and healthy snacking in a way that makes it attractive to many snackers. For example, 6% of consumers say they are looking for healthier snack alternatives, but at the same time, 59% of consumers admit that they indulge when they snack. It s this push/pull dynamic that makes Nuts & Seeds such a unique solution since many of them offer high protein nuts or seeds mixed with indulgent chocolate, fruit or another sweet flavor. It s truly like getting the best of both worlds for your c-store shopper, and we ll take a 50 CATEGORY INSIGHTS
$ Growth by Segment Nuts/Seeds/Trail Mix Category Total 9.6% Snack Nuts 3.7% Sunflower/ Pumpkin Seeds 9.3% Nutritional Snacks/ Trail Mixes Toasted Corn Nut Snacks 0.9% 2.% 0 5 0 5 Source: IRI - Current 52 Weeks Ending August 9, 205 Nuts & Seeds $ Share (x Pepsi) closer look at how you can capitalize for greater profitability! Snack Nuts With the largest share in the category at 5%, snack nuts are already a leader in the category, but combine that with the largest growth numbers at 3.7%, and you have a segment that deserves plenty of attention. Within this segment, peanuts are still the most popular nut by volume, but cashews, almonds and mixed nuts have experienced the greatest percentage of growth. With regard to manufacturers, excluding DSD, Planters maintains the highest dollar share by brand, followed by David, Wonderful, Blue Diamond, and Corn Nuts. As you can imagine, much of this dollar share is directly related to the popularity of the nut type the manufacturer represents. And although tube nuts are declining in sales at a rate of -6%, some of the health and wellness products like Planters NUT-rition are picking up the slack. These products are being touted as heart healthy, nutrient dense, and high in protein, and are marketed with the slogan, Harness the Power of the Peanut. On the flip side, Planters is launching some sweet, indulgent nut products this year, such as their dessert mix, in flavors like turtle sundae, oatmeal raisin cookie, and banana sundae. As you can see, the manufacturers are working diligently to offer your customers both the indulgent and 2% 3% 5% 29% 6% 7% 5% 8% 3% 2% Kraft Foods, Inc. Private Label ConAgra Roll Global Snak Club Blue Diamond Growers Thanasi Foods Snyder s-lance The J.M. Smucker Company All Other Mfg Source: Nielsen YTD W/E 09/26/5 Market : Total US Convenience Product Share Basis : Snack Nuts & Seeds st Quarter 206 5
YTD $ Share by Nut Type Peanuts Trail Mix -.6% -0.2%...Planters is launching some sweet, indulgent nut products this year, such as their dessert mix, in flavors like turtle sundae, oatmeal raisin cookie, and banana sundae. Cashews +.3% the healthy snacking options they are specific suggestions on how to best Pistachios +0.5% looking for. merchandise within seeds. Almonds Corn Kernels Mixed Nuts All Other +0.6% -0.4% +0.4% +0.4% 0 0 20 30 Source: Kraft/Heinz 206 C-store Planning Seeds $ Share by Brand Private Label 0.6% Spitz 3.8% David Seeds 32.% All Other 9.0% Bigs 22.6% Giants 20.0% Frito Lay.9% Source: RI - North Central - US Census Conv Current 26 w/e September 27, 205 Seeds As the second largest segment within Nuts & Seeds, the seeds segment includes both sunflower and pumpkin seeds. At 28% market share, this segment is up 9% versus last year with Bigs Seeds driving the growth by brand. However, David remains the brand leader by share. Both David and Bigs are adding incremental dollars to the category, and Bigs is also becoming more developed as they grow distribution. Giants is significantly under pacing the segment in terms of growth. It s important to note that Nuts/ Seeds are considered the third healthiest snack item by U.S. consumers, and are only outranked by fresh fruit and raw vegetables! This ranking ties directly into that healthy snacking need that consumers have, and it makes your c-store a popular destination for better for you snacks! When planning your seeds offering, remember that seeds are highly incremental, and therefore, can benefit from a broader assortment of product. Consult the Eby-Brown planograms for Trail Mixes Similar to Nuts/Seeds, trail mix is also in the top ten healthiest snacks at #7! In addition, trail mix is responsible for 6% of the market share in the category, and is up slightly at.9% over last year. And although trail mix is under performing when compared to Nuts & Seeds, it lands squarely in the middle of the healthy/indulgence continuum, offering a great-tasting, wholesome snack that satisfies. Planters is the leader in this segment, and they have a plan for 206 to increase distribution of their trail mix line. This plan includes improved quality, the addition of on-trend ingredients and enhanced packaging. Their peanut butter chocolate formula will be changing to include M&M s and increasing the peanut butter flavor. A broad assortment of Planters flavors is recommended in your set. Corn Nut Snacks Similar to trail mix, the corn nuts segment is led by Planters and is under pacing the greater category with modest gains of 2.% over last year. 52 CATEGORY INSIGHTS
However, Planters plans to increase distribution over the coming year through changes in merchandising and product innovation. Corn nuts are known for bold, exciting flavor profiles, and Planters flavors such as Chile Picante, Ranch and Bigger, Bolder BBQ are all gaining velocity. Consult your Eby-Brown representative to find out more about how corn nuts eye-catching merchandising and new counter display can drive sales in your c-store. representative for assistance in choosing the right option for your c-store. Sources: IRI Current 52 Weeks Ending August 9, 205; Kraft/Heinz 206 C-store Planning; IRI (Excluding Frito)- Current 52 Weeks Ending July 26, 205; Lightspeed GMI/Mintel; IRI - North Central - US Census Conv Current 26 W/e September 27, 205; Nielsen YTD W/E 09/26/5 Market : Total US Convenience Product Share Basis : Snack Nuts & Seeds Seeds $ Growth by Brand Category - Seeds 9.9% David 6.4% Bigs 28.8% Giants 9.% Frito Lay 3.% All Other -7.4% Category Success With a category that offers both indulgent and healthy snacking, how can you go wrong? As the trend toward all-day snacking continues, consumers will look to c-stores for better for you items that still taste great and the Nuts & Seeds category is one area where you re sure to shine. Be sure to watch for those manufacturers who are using innovative techniques in both marketing and product development, as both avenues have resulted in early success. In addition, continue to offer the wide variety of flavors and combinations that suit both the indulgence aspect of snacking, as well as the health and wellness aspect. To adequately represent this highly regional category, Eby-Brown has created four different planogram options we have a three-foot and a four-foot National planogram, along with a three-foot and a four-foot planogram specifically for Minnesota. As always, consult your Eby-Brown -5.6% Spitz Private Label 3.5% 0 5 30 45 Source: RI - North Central - US Census Conv Current 26 w/e September 27, 205 Health Perception for Consumed Snacks, US Fresh Fruit Raw Vegetables Nuts/Seeds Yogurt Dried Fruit Rice Cakes Trail Mix Cereal Cheese Frozen Yogurt Very Healthy 84% 83% 53% 52% 4% 29% 26% 25% 24% 24% Somewhat Healthy 4% 4% 40% 44% 50% 58% 59% 58% 56% 58% Source: Lightspeed GMI/Mintel Somewhat Unhealthy 2% 2% 6% 4% 8% 2% 4% 6% 8% 7% Very Unhealthy - - % - % 2% % 2% 2% % st Quarter 206 53
Implement the Eby-Brown recommended National 4ft Nuts & Seeds planogram to maximize your category dollars. National 4ft Nuts & Seeds Planogram ITEM # DESCRIPTION ITEM # DESCRIPTION TOP SHELF 536953 PLANTERS SMOKED ALMOND TUBE.5 OZ 80682 PLANTERS WHL MXD NUT WTHT PNT TB BAG 2.25 OZ 265538 PLANTERS SALTED CASHEW TUBE.5 OZ 283200 PLANTERS HONEY RSTD CASHEW TUBE.5 OZ 265496 PLANTERS PEANUT TUBE.75 OZ 26552 PLANTERS HONEY ROASTED PEANUT TUBE.75 OZ 265504 PLANTERS HEAT PEANUT TUBE.75 OZ 858373 PLANTERS NUTRITION HEART HEALTH TUBE.5 OZ 858365 PLANTERS MENS HEALTH.5 OZ SECOND SHELF 595223 BLUE DIAMOND WHOLE NATURAL ALMONDS.5 OZ 50454 BLUE DIAMOND SMOKEHOUSE.5 OZ 567479 BLUE DIAMOND ROASTED SALTED ALMOND.5 OZ 949537 WNDR UNSP RST NTRL PSTC TB BAG.25 OZ 69030 PLANTERS PISTACHIO TUBE.75 OZ 979096 PLANTERS SALTED CARMEL PEANUT 97904 PLANTERS SEA SALT AND VINEGAR 396564 PLANTERS TRAIL MIX TUBE.7 OZ 935833 PLANTERS NUT-RITION ENERGY MIX 935825 PLANTERS NUT-RITION ENERGY MIX PEG SECTION 8069 985655 772863 8697 29890 298208 29844 550749 77072 32763 985648 772855 DAVID ORIGINAL SUNFLOWER SEEDS 5.25 OZ DAVID JUMBO SUNFLR BIGS BACON SUNFLOWER SEEDS 5.35 OZ WONDERFUL UNSP RST PSTC WHL BAG 5 OZ PLANTERS HONEY ROASTED CASHEWS 3 OZ PLANTERS SALTED CASHEWS 3 OZ PLANTERS TRAIL MIX NUT/CHOCOLATE 6 OZ PLANTERS TRAIL MIX SWEET & CRUNCHY 6 OZ CORNNUTS REGULAR 4 OZ DAVID BBQ SUNFLOWER SEEDS 5.25 OZ DAVID JUMBO BFLO RCH BIGS DILL PICKLE SUNFLOWER SEED 5.35 OZ 949529 WONDERFUL SALT & PEPPER PISTACHIO 80674 PLANTERS DLX CSHW WHOLE PP 5030 PLANTERS PEANUT SALTED BG 6 OZ 298422 PLANTERS TRAIL MIX FRUIT & NUT 6 OZ 50935 PLANTERS PEANUT BUTTER CHOCOLATE TRAIL MIX 325324 CORNNUTS RANCH 4 OZ 328252 DAVID RANCH SUNFLOWER SEEDS 5.25 OZ 985630 DAVID JUMBO CRKD PEP 772830 BIGS ZESTY RANCH SFSD 90544 WONDERFUL ALMONDS RST/SLT 700047 PLANTERS SUNFLOWER TUBE 3 OZ 5343 HNY RSTD PNUT BG 6 OZ 50057 PLANTERS TURTLE SUNDAE MIX 50040 PLANTERS OATMEAL RAISIN COOKIE MIX 2436 CORNNUTS BBQ 4 OZ 8077 DAVID PUMPKIN SEEDS 2.25 OZ 805 DAVID SUNFLOWER KERNEL 4 OZ 690099 PLANTERS CHIPOLTE PEANUT BB 6 OZ 987552 SNAK CLUB CASHEWS SALT 760587 BV ENERGZR TRL MX 9 OZ 935858 CORN NUTS JALAPENO CHEDDAR 995563 DAVID LOW SODIUM RST SNFL SD BAG 5.25 OZ 972323 DAVID SNFLWR SD JUMBO SWT/SPCY 98633 BIGS STUBBS BBQ SFSD 302273 CORNNUTS CHILE PICANTE 4 OZ BOTTOM SHELF 98840 988378 988394 988360 988386 988402 988352 PLANTERS PEANUTS SALTED CARAMEL PLANTERS PEANUT SEA SALT & VINEGAR PLANTERS PEANUT CHILI LIME PLANTERS CLASSIC PEANUT PLANTERS PEANUT CHIPOTLE PLANTERS PEANUT COCOA PLANTERS PEANUT SMOKED 54 CATEGORY INSIGHTS
National 4ft Nuts & Seeds Planogram st Quarter 206 55
Implement the Eby-Brown recommended National 3ft Nuts & Seeds where 4ft is not available. National 3ft Nuts & Seeds Planogram ITEM # DESCRIPTION ITEM # DESCRIPTION TOP SHELF 979096 PLANTERS SALTED CARMEL PEANUT 265496 PLANTERS PEANUT TUBE.75 OZ 26552 PLANTERS HONEY ROASTED PEANUT TUBE.75 OZ 265504 PLANTERS HEAT PEANUT TUBE.75 OZ 265538 PLANTERS SALTED CASHEW TUBE.5 OZ 283200 PLANTERS HONEY RSTD CASHEW TUBE.5 OZ 396564 PLANTERS TRAIL MIX TUBE.7 OZ SECOND SHELF 50454 BLUE DIAMOND SMOKEHOUSE.5 OZ 595223 BLUE DIAMOND WHOLE NATURAL ALMONDS.5 OZ 536953 PLANTERS SMOKED ALMOND TUBE.5 OZ 949537 WNDR UNSP RST NTRL PSTC TB BAG.25 OZ 69030 PLANTERS PISTACHIO TUBE.75 OZ 50057 PLANTERS TURTLE SUNDAE MIX 858373 PLANTERS NUTRITION HEART HEALTH TUBE.5 OZ 858365 PLANTERS MENS HEALTH.5 OZ PEG SECTION 8069 8077 700047 8697 80674 80682 5030 DAVID ORIGINAL SUNFLOWER SEEDS 5.25 OZ DAVID PUMPKIN SEEDS 2.25 OZ PLANTERS SUNFLOWER TUBE 3 OZ WONDERFUL UNSP RST PSTC WHL BAG 5 OZ PLANTERS DLX CSHW WHOLE PP PLANTERS WHL MXD NUT WTHT PNT TB BAG 2.25 OZ PLANTERS PEANUT SALTED BG 6 OZ 29844 PLANTERS TRAIL MIX NUT/CHOCOLATE 6 OZ 328252 DAVID RANCH SUNFLOWER SEEDS 5.25 OZ 985655 DAVID JUMBO SUNFLR 772863 BIGS BACON SUNFLOWER SEEDS 5.35 OZ 298208 PLANTERS SALTED CASHEWS 3 OZ 5343 HNY RSTD PNUT BG 6 OZ 298422 PLANTERS TRAIL MIX FRUIT & NUT 6 OZ 32763 DAVID BBQ SUNFLOWER SEEDS 5.25 OZ 985648 DAVID JUMBO BFLO RCH 772855 BIGS DILL PICKLE SUNFLOWER SEED 5.35 OZ 29890 PLANTERS HONEY ROASTED CASHEWS 3 OZ 690099 PLANTERS CHIPOLTE PEANUT BB 6 OZ 50935 PLANTERS PEANUT BUTTER CHOCOLATE TRAIL MIX 972323 DAVID SNFLWR SD JUMBO SWT/SPCY 985630 DAVID JUMBO CRKD PEP 98633 BIGS STUBBS BBQ SFSD 77072 CORNNUTS REGULAR 4 OZ 325324 CORNNUTS RANCH 4 OZ 2436 CORNNUTS BBQ 4 OZ BOTTOM SHELF 98840 988394 988378 988360 988402 PLANTERS PEANUTS SALTED CARAMEL PLANTERS PEANUT CHILI LIME PLANTERS PEANUT SEA SALT & VINEGAR PLANTERS CLASSIC PEANUT PLANTERS PEANUT COCOA 56 CATEGORY INSIGHTS
National 3ft Nuts & Seeds Planogram st Quarter 206 57
Implement the Eby-Brown recommended 4ft Nuts & Seeds planogram to maximize your category dollars in the Minneapolis area. Minneapolis 4ft Nuts & Seeds Planogram ITEM # DESCRIPTION ITEM # DESCRIPTION TOP SHELF 949537 WNDR UNSP RST NTRL PSTC TB BAG.25 OZ 69030 PLANTERS PISTACHIO TUBE.75 OZ 80682 PLANTERS WHL MXD NUT WTHT PNT TB BAG 2.25 OZ 265538 PLANTERS SALTED CASHEW TUBE.5 OZ 283200 PLANTERS HONEY RSTD CASHEW TUBE.5 OZ 265496 PLANTERS PEANUT TUBE.75 OZ 26552 PLANTERS HONEY ROASTED PEANUT TUBE.75 OZ 265504 PLANTERS HEAT PEANUT TUBE.75 OZ 858373 PLANTERS NUTRITION HEART HEALTH TUBE.5 OZ 935833 PLANTERS NUT-RITION ENERGY MIX SECOND SHELF 567339 BL DMN BLD WHL ALMN TB BAG.5 OZ 595223 BLUE DIAMOND WHOLE NATURAL ALMONDS.5 OZ 567479 BLUE DIAMOND ROASTED SALTED ALMOND.5 OZ 50454 BLUE DIAMOND SMOKEHOUSE.5 OZ 536953 PLANTERS SMOKED ALMOND TUBE.5 OZ 979096 PLANTERS SALTED CARMEL PEANUT 97904 PLANTERS SEA SALT AND VINEGAR 396564 PLANTERS TRAIL MIX TUBE.7 OZ 50057 PLANTERS TURTLE SUNDAE MIX 50040 PLANTERS OATMEAL RAISIN COOKIE MIX PEG SECTION 839498 90854 985655 772855 82590 700047 80674 29844 77072 GIANT ORIGINAL SEEDS 5.75 OZ GIANTS SUNFLOWER SEED BCN RNCH DAVID JUMBO SUNFLR BIGS DILL PICKLE SUNFLOWER SEED 5.35 OZ GIANTS UNSP ROAST PUMPKIN SLTD SD BAG PLANTERS SUNFLOWER TUBE 3 OZ PLANTERS DLX CSHW WHOLE PP PLANTERS TRAIL MIX NUT/CHOCOLATE 6 OZ CORNNUTS REGULAR 4 OZ 839555 GIANT SF SD DILL PKLE 839563 GIANT SEED BBQ 5Z 328252 DAVID RANCH SUNFLOWER SEEDS 5.25 OZ 772863 BIGS BACON SUNFLOWER SEEDS 5.35 OZ 8697 WONDERFUL UNSP RST PSTC WHL BAG 5 OZ 29890 PLANTERS HONEY ROASTED CASHEWS 3 OZ 298208 PLANTERS SALTED CASHEWS 3 OZ 298422 PL TRL MX FRT/NT 6Z 325324 CORNNUTS RANCH 4 OZ 839522 GNTS UNSP RST SLT PPR SNFL SD BAG 5 OZ 32763 DAVID SUNFLWR BBQ5.25 772830 BIGS ZESTY RANCH SFSD 949529 WONDERFUL SALT & PEPPER PISTACHIO 5030 PL PNUT SLT BG 6Z 5343 HNY RSTD PNUT BG 6Z 50935 PLANTERS PEANUT BUTTER CHOCOLATE TRAIL MIX 2436 CORNNUTS BBQ 4 OZ 839548 GIANTS SUNFLOWER SEED ROAST/SALT 85640 GIANT KETTLE RST SD 5Z 985648 DAVID JUMBO BFLO RCH 9362 BGS UNSP RST PMPK LGHT SLTD SD BAG 90544 WONDERFUL ALMONDS RST/SLT 690099 PLANTERS CHIPOLTE PEANUT BB 6 OZ 8567 PL DRY RSTD PNUT6Z 550749 PLANTERS TRAIL MIX SWEET & CRUNCHY 6 OZ 935858 CORN NUTS JALAPENO CHEDDAR BOTTOM SHELF 98840 988378 988394 988360 7848 PLANTERS PEANUTS SALTED CARAMEL PLANTERS PEANUT SEA SALT & VINEGAR PLANTERS PEANUT CHILI LIME PLANTERS CLASSIC PEANUT FISHER PEANUT SNACK NUT WHOLE REGULAR 2 OZ 58 CATEGORY INSIGHTS
Minneapolis 4ft Nuts & Seeds Planogram st Quarter 206 59
Implement the Eby-Brown recommended 3ft Nuts & Seeds planogram to maximize your category dollars in the Minneapolis area when 4ft is not available. Minneapolis 3ft Nuts & Seeds Planogram ITEM # DESCRIPTION ITEM # DESCRIPTION TOP SHELF 536953 PLANTERS SMOKED ALMOND TUBE.5 OZ 265538 PLANTERS SALTED CASHEW TUBE.5 OZ 283200 PLANTERS HONEY RSTD CASHEW TUBE.5 OZ 265496 PLANTERS PEANUT TUBE.75 OZ 26552 PLANTERS HONEY ROASTED PEANUT TUBE.75 OZ 265504 PLANTERS HEAT PEANUT TUBE.75 OZ 396564 PLANTERS TRAIL MIX TUBE.7 OZ SECOND SHELF 595223 BLUE DIAMOND WHOLE NATURAL ALMONDS.5 OZ 50454 BLUE DIAMOND SMOKEHOUSE.5 OZ 567479 BLUE DIAMOND ROASTED SALTED ALMOND.5 OZ 949537 WNDR UNSP RST NTRL PSTC TB BAG.25 OZ 69030 PLANTERS PISTACHIO TUBE.75 OZ 979096 PLANTERS SALTED CARMEL PEANUT 50057 PLANTERS TURTLE SUNDAE MIX 858373 PLANTERS NUTRITION HEART HEALTH TUBE.5 OZ PEG SECTION 839498 90854 985655 298208 29890 80674 80674 80682 GIANT ORIGINAL SEEDS 5.75 OZ GIANTS SUNFLOWER SEED BCN RNCH DAVID JUMBO SUNFLR PLANTERS SALTED CASHEWS 3 OZ PLANTERS HONEY ROASTED CASHEWS 3 OZ PLANTERS DLX CSHW WHOLE PP PLANTERS DLX CSHW WHOLE PP PLANTERS WHL MXD NUT WTHT PNT TB BAG 2.25 OZ 839555 GIANT SF SD DILL PKLE 85640 GIANT KETTLE RST SD 5Z 328252 DAVID RANCH SUNFLOWER SEEDS 5.25 OZ 700047 PLANTERS SUNFLOWER TUBE 3 OZ 5030 PL PNUT SLT BG 6Z 29844 PLANTERS TRAIL MIX NUT/CHOCOLATE 6 OZ 77072 CORNNUTS REGULAR 4 OZ 772855 BIGS DILL PICKLE SUNFLOWER SEED 5.35 OZ 32763 DAVID SUNFLWR BBQ5.25 8697 WONDERFUL UNSP RST PSTC WHL BAG 5 OZ 5343 HNY RSTD PNUT BG 6Z 298422 PL TRL MX FRT/NT 6Z 325324 CORNNUTS RANCH 4 OZ 839548 GIANTS SUNFLOWER SEED ROAST/SALT 772863 BIGS BACON SUNFLOWER SEEDS 5.35 OZ 9362 BGS UNSP RST PMPK LGHT SLTD SD BAG 949529 WONDERFUL SALT & PEPPER PISTACHIO 690099 PLANTERS CHIPOLTE PEANUT BB 6 OZ 50935 PLANTERS PEANUT BUTTER CHOCOLATE TRAIL MIX 2436 CORNNUTS BBQ 4 OZ BOTTOM SHELF 7848 98840 988378 988394 988360 FISHER PEANUT SNACK NUT WHOLE REGULAR 2 OZ PLANTERS PEANUTS SALTED CARAMEL PLANTERS PEANUT SEA SALT & VINEGAR PLANTERS PEANUT CHILI LIME PLANTERS CLASSIC PEANUT 60 CATEGORY INSIGHTS
Minneapolis 3ft Nuts & Seeds Planogram st Quarter 206 6
Kraft www.kraft.com PROMOTION OBJECTIVE Increase distribution of our core Planters items. Planters consumption is up vs YAG and out-pacing the category. CATEGORY CAPTAIN K R A F T Nuts & Seeds BENEFITS To increase sales and profits by carrying the top Planters items. ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP 858373 858365 935833 2444 2436 943 864934 935858 700047 69030 29844 550749 859983 37383 298430 298208 29890 285825 285775 690099 8567 396564 536953 265538 283200 265496 26552 265504 0290000777 0290000753 029000097 075907896 0759078240 07590735 0759000869 07590023 0290000274 02900002745 029000078628 02900000062 02900007290 029000078789 029000078802 02900007436 02900007449 02900002585 02900002578 02900002639 02900005449 029000074460 02900007542 029000075382 029000075399 02900007535 029000075368 029000075375 Nutrition Mens Heart Health Nut Tube Nutrition Mens Health Nut Tube Nutrition Sustainting Energy Honey Nut Cornnuts Regular Cornnuts BBQ Cornnuts Ranch Cornnuts Heat Cornnuts Jalapeno Cheddar Planters Sunflower Kernels Planters Pistachio Nut Tube Planters Trail Mix Nuts & Chocolate Planters Trail Mix Sweet & Nuttty Planters Trail Mix Spicy Nut & Cajun Stix Planters Traill Mix Nuts Seeds & Raisins Planters Trail Mix Fruit & Nut Planters Big Bag Cashews Planters Big Bag Honey Roasted Cashew Planters Big Bag Salted Peanuts Planters Big Bag Honey Roasted Planters Big Bag Chipotle Peanuts Planters Big Bag Dry Roasted Peanuts Planters Trail Mix Tube Planters Smoked Almond Tube Planters Cashew Tube Planters Cashew Honey Roasted Tube Planters Peanut Salted Tube Planters Honey Roasted Planters Heat Peanuts 8 8 2 0 2 8 8 8 8 8 8 8.5 oz.5 oz.66 oz 4 oz 4 oz 4 oz 4 oz 4 oz.75 oz.75 oz 6 oz 6 oz 6 oz 6 oz 6 oz 3 oz 3 oz 3 oz 3 oz 6 oz 6 oz.7oz.5 oz.5 oz.5 oz.75 oz.75 oz.75 oz $0.90 $0.90 $0.60 $0.30 $0.70 $0.0 $0.0 $0.0 $0.0 $0.0 $0.65 $0.90 $0.70 $0.70 $0.25 $0.25 $0.25 $.69 $.69 $.99 $.39 $.39 $.39 $.39 $.39 $0.99 $2.09 $3.59 $3.59 $3.59 $3.59 $3.59 $2.49 $2.49 $2.29 $2.29 $2.29 $2.39 $.9 $.69 $.29 $.29 $0.59 $0.59 $0.59 REQUIREMENTS Distribution only DATES - OPEN BUY WINDOW Order dates: 2/2/5 - /5/6 Dates for in-store promotion: 2/2/5 - /5/6 st Quarter 206 63
ConAgra-David www.conagrafoodsconvenience.com PROMOTION OBJECTIVE To capture impulse purchases with secondary placement of America s # selling sunflower seed brand. BENEFITS David Seeds represent 4% of the nations dollar share in sunflower seeds. ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP 982637 02620046724 026200467726 026200465722 David Hexbin - Classic Flavors contains: David JUMBO Original David JUMBO Ranch David JUMBO BBQ 60 36 2 2 5.25 oz $4.00 $.99 982645 02620046724 026200464633 026200464640 David Hexbin - Sweet Flavors contains: David JUMBO Original David JUMBO Sweet N Salty David JUMBO Sweet N Spicy 60 36 2 2 5.25 oz $4.00 $.99 REQUIREMENTS Distribution only DATES - BOOKING ITEMS Order dates: 2/2/5 - /5/6 Return order to Eby-Brown by: /5/6 Ship date: 2/29/6 Date for in-store promotion: 2/29/5 st Quarter 206 65
Thanasi www.thanasifoods.com PROMOTION OBJECTIVE Increase distribution of BIGS # premium seeds and promote dried meat snacks which is the 2nd-highest dollar achiever in snacks. Duke s Shorty s are a unique top selling SKU and 00% natural. BENEFITS Sunflower and Pumpkin Seeds are leading the category growth, increasing 9.3% and 0% over last year, respectively, and provide the 3rd most dollars to growth in this category. Including both BIGS and Duke s in the POG will help boost the Retailer s dollar growth. ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP 772855 772863 772830 98633 9362 905026 896887002202 89688700229 896887002233 86020459 860202 86020053 Bigs Vlasic Dill Sunflower Seeds Bigs Bacon Sunflower Seeds Bigs Ranch Sunflower Seeds Bigs BBQ Sunflower Seeds Bigs Salted Pumpkin Seeds Duke s Original Shorty Smoked Sausages 5.35 oz 5.35 oz 5.35 oz 5.35 oz 5 oz 5 oz $0.20 $2.09 $2.09 $2.09 $2.09 $3.79 $9.09 REQUIREMENTS Distribution only DATES - OPEN BUY WINDOW Order dates: 2/2/5 - /5/6 Dates for in-store promotion: 2/2/5 - /5/6 st Quarter 206 67
Blue Diamond www.bluediamond.com PROMOTION OBJECTIVE Adding a variety of flavors and multiple size bags to enhance the growing Almond category. BENEFITS The biggest sale of the year from the # supplier in the Almond snacking segment - Blue Diamond Growers. Partner with the category leader by adding unique flavors and larger sizes. ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP 50454 567479 595223 0457005795 045700580 045700588 Smokehouse Tube Roasted Salted Tube Whole Natural Tube 2 2 2.5 oz.5 oz.5 oz $0.30 $0.30 $0.30 $.99 $.99 $.99 REQUIREMENTS Distribution only DATES - OPEN BUY WINDOW Order dates: 2/2/5 - /5/6 Dates for in-store promotion: 2/2/5 - /5/6 st Quarter 206 69