FOOD INDUSTRY FORESIGHT AUSTRALIAN FOODSERVICE A CONTINUOUS INFORMATION SERVICE

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FOOD INDUSTRY FORESIGHT AUSTRALIAN FOODSERVICE A CONTINUOUS INFORMATION SERVICE WWW.FIFORESIGHT.COM

AUSTRALIAN FOODSERVICE IS A UNIQUE SERVICE DELIVERING CRITICAL DATA, ANALYSIS AND INSIGHTS INTO THE AUSTRALIAN FOODSERVICE MARKET. AUSTRALIAN FOODSERVICE IS: A continuous information service tracking key trends, developments and drivers within a highly dynamic industry as well as providing detailed market size estimates down to product and channel level. HOW DOES IT WORK? The subscription runs for a two-year period. All databases and reports are delivered via online access to the Food Industry Foresight Information Portal. 2 FOOD INDUSTRY FORESIGHT Australian Foodservice

SUBSCRIPTION TO AUSTRALIAN FOODSERVICE DELIVERS: 1. FOODSERVICE MARKET SIZE DELIVERY SCHEDULE Per Calendar Year DATABASES: Market Size by product category - Volume & Value REPORTS: Product Category Analysis 3rd Quarter 3rd Quarter 2. FOODSERVICE MARKET STRUCTURE DATABASE: Outlet Numbers REPORTS: Outlet Number Analysis 2nd Quarter 2nd Quarter 3. FOODSERVICE MARKET INSIGHTS REPORT: FIF Annual Trend Report on the Australian Foodservice Market REPORTS: Focus Reports by Commercial & Institutional Channel 4th Quarter 4th Quarter 4. FOODSERVICE MARKET OUTLOOK REPORT: Foodservice Market Outlook & Forecasts 1st & 3rd Quarter FOOD INDUSTRY FORESIGHT Australian Foodservice 3

1. FOODSERVICE MARKET SIZE DATABASES: Market Size by Volume & Value; by Product Category & Products; by Commercial & Institutional Channel. The collection of primary volume data procured by foodservice operators across eleven product categories is conducted on a monthly basis. Monthly data collection takes account of seasonal patterns in operators food and non-alcoholic beverage expenditure by applying moving annual totals analysis in the market size modelling. The table below is the index for each product category database which outlines the breakdown by volume & value; by product across each commercial and institutional channel as well as the Product Consumption Index - PCI REPORTS: Product Category Analysis The market size reports address each product category and deliver analysis of the category s market size: m By volume & value m By commercial & institutional channel m By product m Overall category market size comparison with previous year The Product Consumption Index: Average weekly volume of product used per outlet by channel. 4 FOOD INDUSTRY FORESIGHT Australian Foodservice

2. FOODSERVICE MARKET STRUCTURE DATABASE: Outlet Numbers REPORT: Outlet Numbers Analysis AUSTRALIAN FOODSERVICE provides an annually updated database covering total outlet numbers by: m Foodservice sector - Commercial & Institutional m Commercial & Institutional channel by state m Annual growth rates - channel developments since 2005 m Major fast food chains - number of outlets by state m Minor fast food chains - number of outlets by state m Snack food chains - number of outlets by state m Café/coffee chains - number of outlets by state m Restaurant chains - number of outlets by state At this reporting point, we also deliver an analysis of movements in outlet numbers, over the past 12 months across the various channels. FOOD INDUSTRY FORESIGHT Australian Foodservice 5

3. FOODSERVICE MARKET INSIGHTS REPORT: FIF ANNUAL TREND REPORT on the Australian Foodservice Market REPORTS: Focus Reports by Commercial & Institutional Channel The Annual Trend Report identitifes key developments in the Australian Foodservice market over the previous 12 months. We identify general market conditions and operating environment among foodservice operators and chefs in the various foodservice regions. At this reporting point, we analyse: m Overall foodservice market size developments over the past five years in volume & value m Relative product category size & growth prospects across 11 product categories m Product category trends & developments m FSCI - Confidence Indices among Foodservice Operators (by channel) & Suppliers Equally, the report addresses trends and developments in: m Cuisine types m Popular foods & menu dishes m Healthy eating & other dietary requirements in the foodservice market m Meal occasion developments The annual foodservice channel reports put focus on the main commercial and institutional channels, analysing: m Key channel characteristics m Channel structure m Channel market size; including top products used within each cetegory m Main channel market drivers m General operating environment for chefs within the channel The following channels are covered within the Commercial Sector: m Full Service Restaurants (FSRs) m Cafés m Hotels m QSR Chains m QSR Independents m Pubs/Taverns m Clubs Within the Institutional Sector: m Hospitals m Nursing Homes m Schools m Long Daycare Centres FOOD INDUSTRY FORESIGHT 6 FOOD INDUSTRY FORESIGHT Australian Foodservice

4. FOODSERVICE MARKET OUTLOOK The outlook for the Australian Foodservice market is appraised and projected in our bi-annual reports. These reports evaluate the market both from the short to medium term perspective as well as the longer-term outlook. The reports address the key determinants and drivers of foodservice expenditure among consumers, and their impact on each of the two foodservice market sectors. AFS Market Outlook Reports provide: m Market forecasts by commercial channel m Market forecasts by institutional channel m The Foodservice Dollar development INSTITUTIONAL SECTOR HOSPITALS AGED CARE SCHOOLS LONG DAYCARE CENTRES MILITARY CORRECTIONAL WORKPLACE CANTEENS Private Hospitals Public Hospitals Nursing Homes Retirement Villages Private with boarding Primary without boarding Military Messes Prisons Factory Canteens Office Canteens Secondary without boarding Mining Site Canteens Primary/ Secondary without boarding COMMERCIAL SECTOR FULL SERVICE RESTAURANTS (FSR) HOTELS/ MOTELS CAFÉS QSR CHAINS QSR INDEPENDENTS CATERERS CLUBS PUBS FUNCTION CENTRES 4/5 Star Restaurants 4/5 Star Hotels/ Resorts Café/ Coffee Shop Chains International/ Western Fast Food Chains Independent Fast Food Outlets Institutional/ Contract Sports Clubs Pubs/Taverns Mid to Lowend Restaurants 2/3 Star Hotels/ Resorts Café/ Coffee Shop Independents Regional/ Local Fast Food Chains Sole/Function Operators Social Clubs Small Bars Motels Bakery Chains with Café Snack Food Chains Airline Leagues Clubs Bakery Independents with Café Ice Cream Chain Outlets Other Private Clubs Juice Bars FOOD INDUSTRY FORESIGHT Australian Foodservice 7

ABOUT 35% OF AUSTRALIANS FOOD AND NON ALCOHOLIC BEVERAGE BUDGET IS SPENT ON EATING OUT OF HOME. 1. MEAT, POULTRY & FISH Beef/Veal (fresh & frozen) Lamb/Mutton (fresh & frozen) Pork (fresh & frozen) Other red meat such as goat or kangaroo Poultry (fresh & frozen) Fully cooked Heat & Serve Poultry Pre-prepared Poultry (e.g. schnitzel, chicken nuggets) Bacon Ham Smallgoods (incl. salami, continential) Fish (fresh) Fish (frozen) Seafood (fresh) Seafood (frozen) Frozen Prepared Fish & Seafood (incl. crumbed, battered) Canned Tuna/Sardines & Other Fish/Seafood Sausages & Frankfurts Meat Patties for Hamburgers 2. FRUIT & VEGETABLES Fresh Fruit Frozen Fruit Frozen Vegetables Frozen Vegetables excluding potatoes Frozen Potatoes including chips, wedges etc Canned Tomatoes Canned Vegetables Canned Fruit Other Preserved Vegetables (incl. olives, sun dried 3. BREADS, FLOUR, PASTA, CEREALS & BISCUITS Mainstream Bread/Rolls (fresh & frozen) Flour Pasta Rice Breakfast Cereal Breadcrumbs/Coatings Frozen Pastry/Dough (e.g. shortcrust, puff pastry) Biscuits sweet Biscuits savoury 4. CAKES, DESSERTS & TOPPINGS Cakes (fresh Single service/whole) Shelf Stable Cakes - (Single serve/whole) Frozen Cakes (Single serve/whole) Frozen Bake-Off Pastries Preproofed/Unproofed Mixes for Cakes & Desserts Croissants & Other Danish Pastries Dessert Toppings Jelly and Custards Frozen/Chilled Desserts (Single serve/whole) 5. PREPARED MEALS, SNACKS & SOUPS Frozen Pizza Frozen Fully Prepared Meals (incl. poultry/meat/pasta based) Canned Meals (incl. baked beans etc) Meat Pies & Pasties (fresh & frozen) Party Pies & Sausage Rolls (fresh & frozen) Finger Food/Appetisers Soups Liquid (fresh & frozen) Soups Powder 6. SAUCES, CONDIMENTS, INGREDIENTS, SPICES, DRIED HERBS & DRESSINGS Dressings (excl. mayonnaise) Mayonnaise Tomato Sauce/Ketchup BBQ Sauce White Sauce (incl. cheese, bechamel, hollandaise etc) Other Traditional Sauces (incl. tartare, Worcestershire, cranberry etc) Asian Sauces Pasta Sauces (e.g. tomato) Gravy Stock, Bouillons & Boosters Spices & Dried Herbs including Pepper (excl. salt) Salt Mustard Other Condiments (incl. horseradish, chutney, pickles, relish etc) Sugar White/Brown/Caster/Icing Cooking Chocolate Vinegar (all types) 8 FOOD INDUSTRY FORESIGHT Australian Foodservice

7. FATS & OILS Cottonseed/Grapeseed/Canola/Vegetable Oil Olive Oil Other Fats & Oils (incl. ghee, bakery fat, lard etc) Specialty/Other Oils (e.g. hazelnut, sesame, other flavoured) Margarine 8. SPREADS & JAMS Jam/Marmalade Honey Savoury Spread (incl. Vegemite & peanut butter) Chocolate & Hazelnut Spread 9. DAIRY PRODUCTS Milk Fresh Plain (full cream/low fat) Milk Fresh Flavoured Milk UHT (plain/flavoured) Milk Soy Milk Evaporated & Condensed Cream (incl. thickened, sour etc.) Ice Cream Tub Ice Cream Non Tub Cheese Cheddar Block Cheese Other Hard Yellow Block Cheese Fresh (incl. cream, cottage, feta, mozzarella etc) Cheese Grated (incl. shaved, powder) All Cheese Types Cheese Specialty (incl. blue mould, brie etc) Butter Butter Blends Yoghurt Eggs Fresh Eggs Powdered Eggs - Li quid and/or Pulp 10. BEVERAGES Coffee Instant Coffee liquid Coffee Roast & Ground/Espresso (excl. pods) Coffee Portion Control (sachet/bag) Coffee Pods - Roast & Ground Tea Bags (incl. herbal) Tea Leaves (incl. herbal) Iced Tea Iced Coffee Iced Chocolate Drinking Chocolate Ready To Drink - Powder, Granulated Carbonated Soft Drinks Water Sparkling Water Still Energy Drinks Sport Drinks Fresh Fruit Juice/Drink (chilled) Long Life Fruit Juice/Drinks (ambient) 11. SNACKS & CONFECTIONERY Chips corn/potato based Nuts Chocolate Based Confectionery (incl. single, block, portion control etc) Sugar Based Confectionery (incl. jellies, candies, portion control etc) FOOD INDUSTRY FORESIGHT Australian Foodservice 9

FOOD INDUSTRY FORESIGHT SUCCESS BASED ON SOUND INSIGHT Phone 1300 667 274 W W W. F I F O R E S I G H T. C O M info@fiforesight.com