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Our line of work 3
4 Everything has a beginning
The day begins in a small village where the smell of fish, salt and sea fills the air. Throughout their history Icelanders have depended on the ocean to provide food for their families and income from export. Today s expertise in the fishing industry is a reflection of this tradition, which Icelandic Group proudly reflects in all its operations. 5
From the shores of Iceland the ocean stretches to every corner of the world. The Group s gross sourcing is over 300,000 tons of seafood at present. 6
Icelandic Group stands for quality seafood, whatever it s source. Arctic Char Salvelinus alpinus It is about widely sourced seafood that meets the most stringent requirements of the Icelandic Group s operation. It is about global sourcing. Tilapia Oreochromis placidus Basa Pangasius bocourti The map shows the variety of our seafood sources. 7
Icelandic Group connects fishinggrounds around the world to fish markets and consumers in numerous countries. Icelandic Group is an international network of independent companies. The Group s companies in the United States, United Kingdom, Germany, France, Spain, and Japan are involved in the marketing of a wide range of seafood, while the US, UK, French and German firms also operate large-scale, value-added processing plants. In addition the Group owns companies in Iceland, Norway, China and Thailand that operate in primary processing or provide various services. 8
Our goal is to ensure that Icelandic Group enjoys trust and respect in all its markets. To achieve our goal we take great care to ensure at all times that our products meet the customer s expectations of quality and safety. Icelandic Group employs about 3,700 people, including experts in the field of fishing and primary processing, product innovation and value-added processing, as well as worldwide marketing of seafood products. 9
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Coldwater Country: England Town: Grimsby Name of operation: Coldwater Seafood Business: Chilled & Frozen Added-Value Seafood Manufacturer Established: 1982 by Icelandic Freezing Plants 1996 re-branded Coldwater Seafood Number of Employees: 650 Sold tons 2009: 16,000 tons per year Icelandic Boulogne sur Mer Country: France City: Boulogne sur Mer Name of operation: Icelandic Boulogne sur Mer SAS Business: Breaded, battered, natural portion of seafood product Established: 1995 Number of employees: 280 Sold tons 2009: 13,000 Certification: IFS, BRC, MSC ICELANDIC USA Country: USA City: Newport News, Virginia Name of Operation: Icelandic USA, Inc. Business: Leader in the seafood industry in the production and distribution of frozen fish fillets. Established: 1947 Number of Employees: 460 Sold tons 2009: 36,741 Pickenpack H&H Country: Germany City: Lüneburg Name of operation: Pickenpack-Hussmann & Hahn Seafood GmbH Business: Frozen Fish Products Established: 1906 Number of employees: 640 Sold tons 2009: 65,000 Certification: IFS, BRC, MSC Seachill Country: England City: Grimsby Name of operation: Seachill Business: Primary Whitefish and Salmon processing for UK chilled retail markets Established: 1998 Number of employees: 520 Sold tons 2009: 17,000
Icelandic group hf Country: Iceland City: Reykjavik Operation: Holding company Established: 1942 Sold tons 2009: 260,000 Icelandic UK Country: England City: Grimsby Name of operation: Icelandic UK Business: Sourcing and supply of frozen fish & seafood Established: 1998 Number of employees: 14 Sold tons 2009: 8,000 Icelandic France SAS Country: France City: Paris Name of operation: Icelandic France SAS Business: Trading Established: 1993 Sold tons 2009: 5.200 Icelandic Iberica Country: Spain City: Barcelona Name of operation: Icelandic Iberica S.A. Business: Marketing, sales and distiribution of seafood Established: 1996 Number of employees: 95 Sold tons 2009: 16,000 Icelandic Japan Country: Japan City: Tokyo Name of operation: Icelandic Japan KK Business: Marketing and Trading Established: 1990 Number of employees: 9 Sold tons 2009: 26,000 Icelandic Norway Country: Norway City: Trondheim Name of operation: Icelandic Norway AS Business: Trading Established: 1997 Number of employees: 6 Sold tons 2009: 15,000 Fiskval Country: Iceland City: Keflavik Name of operation: Fiskval ehf. Business: Production and distribution of seafood Established: 1985 Number of employees: 25 Sold tons 2009: 1,000 Marinus Country: Iceland City: Reykjavik Name of operation: Marinus Business: Trading Established: 2001 Number of employees: 11 Sold tons 2009: 22,000 Sirius ehf Country: Iceland City: Reykjavik Name of operation: Siris Business: Trading saltfish Established: 2004 Sold tons 2009: 2,500 Sjóvík Country: China, Thailand City: Dalian, Beihai, Qingdao Name of operation: Dalian Three Star, Elite Seafood, Icelandic China Business: Frozen block and IQF productions Tilapia farming and trading Established: 1996 Number of employees: 650 Sold tons 2009: 20,000
Icelandic Group around the world. Icelandic Group coordinates and synchronizes everything from fishing, processing and transportation to marketing of the product in the most practical way possible. Icelandic Group is a supplier of fresh and frozen seafood. The product range varies from raw material to complicated meal solutions. 11
Icelandic Group is one of the leading companies in sourcing, processing and distributing seafood products. By embracing seasoned Icelandic traditions, while keeping an open mind to new and innovative ideas, Icelandic Group is a leading company within its field of expertise. 12
Product development combined with quality control is the key to serving customers and entering new markets. Efficient product development and strict quality control enable us to meet customers standards of high quality products. To hold our position in existing markets, our products need to fulfill strict demands including innovativeness, high quality and convenience. 13
14 We transport seafood products by sea, air and land to markets around the globe.
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16 Distributors and grocery stores in every country are an important milestone on the way to the customer s plate.
This story is of importance to the customer. Icelandic Group s emphasis on sustainability in all areas of its production and its system of traceability through all stages of production, ensure our interests go hand in hand with customer needs. 17
The final verdict on Icelandic Group is taken by the consumer. The quality of Icelandic Group s end product is under the microscope each time it is served, whether it be at a restaurant, hospital, in a school cafeteria or in one s own home where the family gathers together to enjoy a delicious fish dish. That is where the final verdict is taken. We are indeed proud to be the customers choice. at the end of the day it s all about seafood 18
ICELANDIC GROUP HF. Borgartún 27, 105 Reykjavík, Iceland Tel: +354 560 7800 Fax: +354 562 1252 E-mail: info@icelandic.is BEIHAI BEILIAN FOODS INDUSTRIAL CO., LTD. No. 1, Chuangye Avenue, Guangxi Hepu Industry Zone, Hepu City 536000, Guangxi Province, China Tel: +86 779 206 3378 Fax: +86 779 206 3379 Email: blueice@blueice.is BLUE ICE LTD / SJÓVÍK EHF. Borgartún 27, 105 Reykjavík, Iceland Tel: +354 590 0870 Fax: +354 590 0866 Email: blueice@blueice.is COLDWATER SEAFOOD (UK) LTD. Main office: Estate Road, No. 2, South Humberside, Industrial Estate, Grimsby DN31 2TG, England Tel: +44 1472 321 100 Fax: +44 1472 321 220 E-mail: sales@coldwater.co.uk FISKVAL EHF Idavellir 13, 230 Keflavík, Iceland Tel: +354 421 4815 Fax: +354 421 7815 E-mail: fiskval@fiskval.is ICELANDIC CHINA TRADING CO. LTD. Room 708, building 2, Plage Mansion 230 Shenzhen Road, 266101 Qingdao China Tel: +0532-8192 7866 Fax: +0532-8192 7868 E-mail: icelandic@icelandic.cn ICELANDIC FRANCE SAS 11 Boulevard Malesherbes, 75008 Paris, France Tel: +33 155 270 500 Fax: +33 155 270 501 info@icelandic.fr ICELANDIC IBERICA Sa C/Bergueda, Prima Muntadas, 08820 El Prat de Llobregat, Barcelona, Spain Tel: +34 93 478 80 00 Fax Barcelona: +34 93 478 80 01 / Fax Vigo: +34 986 45 35 25 E-mail: iberica@icelandic.is ICELANDIC JAPAN KK Landic Toranomon Bldg. 6F, 3-7-10 Toranomon, Minato-ku, Tokyo 105-0001, Japan Tel: +81 3 5472 0450 Fax: +81 3 5472 0451 E-mail: ifp.japan@icelandic.is ICELANDIC NORTHWEST INC 14615 NE North Woodinville Way, Suite 207, P.O. Box 611, Woodinville, WA 98072, USA Tel: +1 425 398 9246 E-mail: ptrost@icelandic.com ICELANDIC NORWAY AS Beddingen 14, 7014 Trondheim, Norway Tel: +47 7387 9200 Fax: +47 7387 9201 E-mail: icelandic@icelandic.no ICELANDIC SERVICES EHF. Korngörðum 2, 104 Reykjavik, Iceland Tel: +354 540 7700 Fax: +354 552 7613 E-mail: icelandic@icelandic.is ICELANDIC UK LTD. Estate Road, No.2, South Humberside Industrial Estate, Grimsby DN31 2TG, England Tel: +44 1472 582 900 Fax: +44 1472 582 920 E-mail: iuk@icelandic.is ICELANDIC USA INC 190 Enterprise Drive, Newport News, Virginia 23603, USA Tel: +1 757 820 4000 Fax: +1 757 888 6250 E-mail: icelandic@icelandic.com ICELANDIC BOULOGNE SUR MAR SAS Z.l de la Trésorerie, Rue Jean Gutenberg, B.P. 49, F-62126 Wimille, France Tel: +33 321 87 95 00, Fax: +33 321 87 95 09 E-mail: info@icelandic.fr MARINUS EHF Korngörðum 2, 104 Reykjavik, Iceland Tel: +354 540 7750 Fax: +354 540 7755 E-mail: icelandic@icelandic.is PICKENPACK - HUSSMANN & HAHN SEAFOOD GmbH Lüner Rennbahn 9, 21339 Lüneburg, Germany Tel: +49 4131 987 0 Fax: +49 4131 987 111 E-mail: info@phhs.de SEACHILL LTD Laforey Road, Great Grimsby Business Park, Grimsby, NE Lincolnshire DN37 9TG, England Tel: +44 1472 502 300 Fax: +44 1472 502 346 E-mail: Sales@seachill.co.uk / buyer@searchill.co.uk SIRIUS EHF Korngörðum 2, 104 Reykjavik, Iceland Tel: +354 540 7770 Fax: +354 552 7613 E-mail: icelandic@icelandic.is IGR 49055 Icelandic Ad Agency 19