n NUTS & SEEDS We see a lot of growth potential for the Nuts & Seeds category. Consumers view these items as nutritious snacks, and when you combine that with portability and increased snacking occasions, you have a winning combination. Jim Hachtel, VP of Strategic Insights, Eby-Brown Mix It Up With Healthy Hybrids Nuts, Seeds and Trail Mix offer the perfect blend of health and taste! Increased snacking occasions combined with consumer interest in better-for-you foods has the Nuts & Seeds category poised for continued success. C-stores may have the smallest share, but have grown the fastest and we expect this category to grow 23% by 2021. Category Share - Nuts/Seeds/Trail Mix $ (millions) 2392 858 3479 2633 953 3845 2713 1008 4033 2822 1081 4252 2892 1127 4369 2967 1170 4487 2011 2012 Supermarkets - 24% growth 2011-2016 2013 2014 2015 2016 (est) Convenience Stores - 36% growth Other - 29% growth 2011-2016 2011-2016 Note: Other retail channels include supercenters, warehouse clubs, natural food stores, gourmet/specialty stores, dollar stors, non-store retailers, etc. Source: Based on Information Resources Inc, InfoScan Reviews; CSPnet Category Management Handbook ; US Census Bureau, Economic Census/Mintel 54 Category Insights
Growth and Innovation Nuts represent 3/4 of the category sales, but are not the fastest growing segment. Trail mix is growing at the fastest rate, at 43% to reach $1.3 billion in 2016. Strong innovation in the form of hybrid trail mixes are a big driver. These new items offer a combination of jerky, chocolate, nuts and seeds and are seen by shoppers as the perfect blend of healthy and indulgent. % of Category Sales Trail Mix 15% Seeds 8% 77% Nuts Flavor and packaging are also propelling the category forward. Bold flavors such as Dill, Bacon and Spicy Garlic make seeds popular with millennials and resealable packaging makes them popular with moms! Source: Based on Information Resources Inc., InfoScan Reviews; CSPnet Category Management Handbook, U.S. Census Bureau, Economic Census/Mintel Female shoppers in particular are drawn to the hybrid trail mixes. Instead of purchasing a candy bar, they will purchase this non-traditional option for their family. Sarah Bibbs, VP of Merchandising, Eby-Brown Positive Perceptions Drive Sales The influence of increased snacking occasions, coupled with positive perceptions about the nutrition and convenience of nuts, seeds and trail mixes is bound to propel the category forward. In a recent study the majority of consumers agree that the following attributes are true to the category: Provide a good source of protein. Healthier than other snacks. More natural than other snacks. Offer a good source of energy. Portability, making them more convenient to eat than other snacks. Available in bold flavors. Offered in multiple pack sizes (single- and multi-serve). Give Em What They Want Healthy and indulgent this is what shoppers tell us they want in Nuts and Seeds. In most cases, they begin their day with the healthy options and move toward the more indulgent options as the day progresses. Utilize our fact-based, data-driven merchandising recommendations and planograms to achieve just the right mix for success! Sources: Based on Information Resources Inc., InfoScan Reviews; CSPnet Category Management Handbook, US Census Bureau, Economic Census/Mintel; Mintel Nuts Seeds Trail Mix US June 2016 Category Insights 55
NUTS & SEEDS 4ft planogram 56 Category Insights
NUTS & SEEDS 4ft planogram TOP SHELF 979096 PL PNUT SLTD CARML 979104 PL PNUT SSLT VINGR 994384 PL CHL LM PNUT 2.25Z 189274 PL PP69 PNUT 189282 PL PP69 HON RST PNUT 189225 PL PP69 HEAT PNUT 189266 PL PP69 DRY RST PNUT 265538 PL CASHEW 283200 PL HNY RSTD CASHEW SECOND SHELF 567313 BLUE DIA WASABISOY 1.5 504514 BLUE DIAMOND SMKHSE 1.5Z 595223 BLUE DIA WHOLE NAT AL 536953 PL SMKD ALMD TUBE 691030 PL PIST TUBE NUT 949537 WONDRFL 100 CAL PIST 396564 PL TRAIL MIX 1.7Z 858373 NUTRITION TRL MX HRT 935825 NUTRITION SE CHC/NUT 227850 OBERTO TR MX BF 2Z PEG SECTION 28274 DAVID SUNFLWR SD 5.25 985655 DAVID JUMBO SUNFLR 772863 BIGS BACON SF SD 353698 SAHALE MAPLE PECAN 4Z 510057 PL TURTLE MIX 3Z 238394 PL P3 CHIP PNT/BF JRK 236083 PL P3 HR PNT/MGHM JRK 238402 PL P3 HR PNT/TERI JRK 298208 PL SALT CASHEW 3Z 806174 PL PP DLX JMB CASH 328252 DAVID SUNFLWR RNC 5.25 307314 DAVID SUNFLWR JAL 5.25 772855 BIGS DILL PCKL SF SD 353656 SAHALE POM PISTCHIO 4Z 238410 PL CHC PB BRWNIE MX 3Z 298414 PL TRL MIX NT/CH 6Z 285825 PL PNUT SLT BG 6Z 298190 PL HNY RSTD CASH 3Z 806182 PL PP DLX MXD NUT 287045 DAVID SUNFLWR BBQ 5.25 985788 DAVID JUMBO CRKD PEP 772830 BIGS ZESTY RANCH SFSD 980839 PRMPK ENRGZ TRL MX 7.5Z 510040 PL OAT RSN CKIE MIX 3Z 509315 PL PB CHOC TRAIL MIX 6Z 285775 PL HNY RST PNUT BG 6Z 988576 WONDFL PIST SHLLD 2.5Z 91413 CORNNUTS RANCH 4Z 550749 PL TRL MIX SWT/SALTY 732933 PL TRL MX TROP/NT 6Z 690099 PL CHPOLTE PNUT BB 6Z 862342 WONDFL PISTCHIO 5Z 21444 CORNNUTS REGULAR 4Z 980763 DAVID SWT N SPICY 986331 BIGS STUBBS BBQ SFSD 936112 BIGS L/SLT PKIN SD 5Z 322586 DAVID SUNFLWR KRNL 4Z 859983 PL SPCY NUT/C STX 6Z 949859 WONDRFL S/P PIST 21436 CORNNUTS BBQ BOTTOM SHELF 988360 PL CLASSIC PNUT 6Z TN 988410 PL SLTCRML PNUT 6Z TN 988378 PL SLT&VN PNUT 6Z TN Category Insights 57
NUTS & SEEDS 3ft planogram 58 Category Insights
NUTS & SEEDS 3ft planogram TOP SHELF 979096 PL PNUT SLTD CARML 189274 PL PP69 PNUT 189282 PL PP69 HON RST PNUT 189225 PL PP69 HEAT PNUT 189266 PL PP69 DRY RST PNUT 265538 PL CASHEW 283200 PL HNY RSTD CASHEW SECOND SHELF 567313 BLUE DIA WASABISOY 1.5 595223 BLUE DIA WHOLE NAT AL 504514 BLUE DIAMOND SMKHSE 1.5Z 949537 WONDRFL 100 CAL PIST 691030 PL PIST TUBE NUT 806182 PL PP DLX MXD NUT 396564 PL TRAIL MIX 1.7Z 858373 NUTRITION TRL MX HRT PEG SECTION 28274 DAVID SUNFLWR SD 5.25 985655 DAVID JUMBO SUNFLR 772863 BIGS BACON SF SD 298414 PL TRL MIX NT/CH 6Z 806174 PL PP DLX JMB CASH 298208 PL SALT CASHEW 3Z 298190 328252 307314 772855 509315 238394 285825 285775 550749 236083 510057 91413 985788 986331 772830 732933 238402 988576 21444 287045 936112 322586 980839 859983 862342 21436 PL HNY RSTD CASH 3Z DAVID SUNFLWR RNC 5.25 DAVID SUNFLWR JAL 5.25 BIGS DILL PCKL SF SD PL PB CHOC TRAIL MIX 6Z PL P3 CHIP PNT/BF JRK PL PNUT SLT BG 6Z PL HNY RST PNUT BG 6Z PL TRL MIX SWT/SALTY PL P3 HR PNT/MGHM JRK PL TURTLE MIX 3Z CORNNUTS RANCH 4Z DAVID JUMBO CRKD PEP BIGS STUBBS BBQ SFSD BIGS ZESTY RANCH SFSD PL TRL MX TROP/NT 6Z PL P3 HR PNT/TERI JRK WONDFL PIST SHLLD 2.5Z CORNNUTS REGULAR 4Z DAVID SUNFLWR BBQ 5.25 BIGS L/SLT PKIN SD 5Z DAVID SUNFLWR KRNL 4Z PRMPK ENRGZ TRL MX 7.5Z PL SPCY NUT/C STX 6Z WONDFL PISTCHIO 5Z CORNNUTS BBQ Category Insights 59
NUTS & SEEDS 4ft planogram-minneapolis 60 Category Insights
NUTS & SEEDS 4ft planogram-minneapolis TOP SHELF 691030 PL PIST TUBE NUT 806182 PL PP DLX MXD NUT 806174 PL PP DLX JMB CASH 265538 PL CASHEW 283200 PL HNY RSTD CASHEW 189274 PL PP69 PNUT 189282 PL PP69 HON RST PNUT 189225 PL PP69 HEAT PNUT 979096 PL PNUT SLTD CARML 979104 PL PNUT SSLT VINGR SECOND SHELF 567313 BLUE DIA WASABISOY 1.5 504514 BLUE DIAMOND SMKHSE 1.5Z 595223 BLUE DIA WHOLE NAT AL 567479 BLUE DIA RST ALMD 1.5 396564 PL TRAIL MIX 1.7Z 858373 NUTRITION TRL MX HRT 935833 NUTRITION SE HNY/NUT 935825 NUTRITION SE CHC/NUT 510057 PL TURTLE MIX 3Z 238410 PL CHC PB BRWNIE MX 3Z PEG SECTION 839498 GIANT SEEDS 5.75Z 28274 DAVID SUNFLWR SD 5.25 985655 DAVID JUMBO SUNFLR 772855 BIGS DILL PCKL SF SD 825190 GIANT PMKIN SEED 2.25 298208 PL SALT CASHEW 3Z 298190 PL HNY RSTD CASH 3Z 298414 PL TRL MIX NT/CH 6Z 91413 CORNNUTS RANCH 4Z 839985 GIANT SF SD DILL PKLE 328252 DAVID SUNFLWR RNC 5.25 985648 DAVID JUMBO BFLO RCH 772863 BIGS BACON SF SD 988576 WONDFL PIST SHLLD 2.5Z 285825 PL PNUT SLT BG 6Z 238394 PL P3 CHIP PNT/BF JRK 509315 PL PB CHOC TRAIL MIX 6Z 21444 CORNNUTS REGULAR 4Z 908541 GIANT SF SD BCN RANCH 5Z 854463 GIANT KETTLE RST SD 5Z 985788 DAVID JUMBO CRKD PEP 772830 BIGS ZESTY RANCH SFSD 862342 WONDFL PISTCHIO 5Z 285775 PL HNY RST PNUT BG 6Z 236083 PL P3 HR PNT/MGHM JRK 550749 PL TRL MIX SWT/SALTY 21436 CORNNUTS BBQ 949859 WONDRFL S/P PIST 690099 PL CHPOLTE PNUT BB 6Z 238402 PL P3 HR PNT/TERI JRK 732933 PL TRL MX TROP/NT 6Z 980839 PRMPK ENRGZ TRL MX 7.5Z 999326 GIANT KETTLE CRK PEP 5Z 388983 GIANT KETTLE SWDLPK 5Z 287045 DAVID SUNFLWR BBQ 5.25 936112 BIGS L/SLT PKIN SD 5Z 815167 PL DRY RSTD PNUT 6Z BOTTOM SHELF 949537 WONDRFL 100 CAL PIST 17848 FISH SALTEDINSHELL 12Z Category Insights 61
NUTS & SEEDS 3ft planogram-minneapolis 62 Category Insights
NUTS & SEEDS 3ft planogram-minneapolis TOP SHELF 806182 PL PP DLX MXD NUT 806174 PL PP DLX JMB CASH 265538 PL CASHEW 283200 PL HNY RSTD CASHEW 189274 PL PP69 PNUT 189282 PL PP69 HON RST PNUT 189225 PL PP69 HEAT PNUT SECOND SHELF 567313 BLUE DIA WASABISOY 1.5 567479 BLUE DIA RST ALMD 1.5 504514 BLUE DIAMOND SMKHSE 1.5Z 691030 PL PIST TUBE NUT 396564 PL TRAIL MIX 1.7Z 935825 NUTRITION SE CHC/NUT 510057 PL TURTLE MIX 3Z 238410 PL CHC PB BRWNIE MX 3Z PEG SECTION 839498 GIANT SEEDS 5.75Z 772863 BIGS BACON SF SD 28274 DAVID SUNFLWR SD 5.25 298208 298414 91413 908541 772855 985655 298190 550749 21444 854463 772830 328252 285825 509315 21436 285775 862342 980839 999326 936112 287045 690099 988576 PL SALT CASHEW 3Z PL TRL MIX NT/CH 6Z CORNNUTS RANCH 4Z GIANT SF SD BCN RANCH 5Z BIGS DILL PCKL SF SD DAVID JUMBO SUNFLR PL HNY RSTD CASH 3Z PL TRL MIX SWT/SALTY CORNNUTS REGULAR 4Z GIANT KETTLE RST SD 5Z BIGS ZESTY RANCH SFSD DAVID SUNFLWR RNC 5.25 PL PNUT SLT BG 6Z PL PB CHOC TRAIL MIX 6Z CORNNUTS BBQ PL HNY RST PNUT BG 6Z WONDFL PISTCHIO 5Z PRMPK ENRGZ TRL MX 7.5Z GIANT KETTLE CRK PEP 5Z BIGS L/SLT PKIN SD 5Z DAVID SUNFLWR BBQ 5.25 PL CHPOLTE PNUT BB 6Z WONDFL PIST SHLLD 2.5Z Category Insights 63
NUTS & SEEDS ConAgra UPC PK SZ OI Allowance SRP 348276 026200461724 026200465722 026200467726 DAVID SUNFLOWER SEED SHIPPER CONTAINS: DAVID SUNFLOWER SEED ORIGINAL DAVID SUNFLOWER SEED BBQ DAVID SUNFLOWER SEED RANCH 60 36 12 12 5.25 OZ $2.65 $1.99 Dates - Booking Items Order dates: 6/26/17-7/21/17 Return order to Eby-Brown by: 7/21/17 Ship date: 9/4/17 Date for in-store promotion: 9/4/17 Category Insights 65
NUTS & SEEDS Thanasi UPC PK SZ OI Allowance SRP 772863 772855 986331 772830 896887002219 896887002202 816012011459 896887002233 BIGS BACON BIGS DILL PICKLE BIGS STUBBS BBQ BIGS ZESTY RANCH 1 1 1 1 5.35 OZ 5.35 OZ 5.35 OZ 5.35 OZ $0.05 $0.05 $0.05 $0.05 $2.09 $2.09 $2.09 $2.09 Dates - Open Buy Window Order dates: 6/26/17-7/21/17 Date for in-store promotion: 6/26/17-7/21/17 Category Insights 67
NUTS & SEEDS Blue Diamond UPC PK SZ OI Allowance SRP 567313 504514 595223 041570052303 041570051795 041570051818 WASABI & SOY TUBE SMOKEHOUSE TUBE WHOLE NATURAL TUBE 12 12 12 1.5 OZ 1.5 OZ 1.5 OZ $0.30 $0.30 $0.30 $1.99 $1.99 $1.99 Dates - Open Buy Window Order dates: 6/26/17-7/21/17 Date for in-store promotion: 6/26/17-7/21/17 Category Insights 69