RESTAURANT, FOOD & BEVERAGE MARKET RESEARCH HANDBOOK

RESTAURANT, FOOD & BEVERAGE MARKET RESEARCH HANDBOOK 2018-2019 17 th edition September 2017 613 pages ISBN# 9781577832607 Published by Richard K. Miller & Associates (RKMA) 2413 Main Street, Suite 331, Miramar, FL 33025 (888) 928-7562 www.rkma.com PART I: MARKET OVERVIEW 1 RESTAURANT SALES 1.1 Overview 1.2 Total Sales 1.3 Full-Service Restaurant Sales 1.4 Limited-Service Restaurant Sales 1.5 Bar and Night Club Sales 1.6 Sales By Month 2 MARKET SUMMARY 2.1 Overview 2.2 Industry Sales 2.3 Revenue Distribution 2.4 Restaurant Sales Growth 2.5 Restaurant Expenditures 2.6 Restaurant Performance Index 2.7 Market Resources 3 RESTAURANT CENSUS 3.1 Restaurant Counts 3.2 Chain Restaurants 3.3 Market Resources 4 RESTAURANT FRANCHISES 4.1 Overview 4.2 Franchise Restaurant Census 4.3 Market Assessment 4.4 Employment 4.5 Market Resources 5 RESTAURANT VISITS 5.1 Restaurant Visits 5.2 Dine-In Versus Take-Out 5.3 Quick-Service and Full-Service Restaurant Visits 5.4 Market Resources

6 STATE-BY-STATE ANALYSIS 6.1 Restaurant Sales By State 6.2 Restaurant Locations By State 6.3 Foodservice Employment By State 7 REGIONAL TRENDS 7.1 Overview 7.2 Restaurant Sales 7.3 Restaurant Customer Traffic 7.4 Outlook 7.5 Market Resources 8 NATIONAL DINING TRENDS SURVEY 8.1 Overview 8.2 Dining Out 8.3 Trendy Foods And Cuisine 8.4 Dining Preferences 8.5 Social Media Posts 8.6 Tipping 8.7 Market Resources 9 HOW AMERICANS EAT 9.1 The U.S. Food Dollar 9.2 Distribution Of Daily Food Consumption 9.3 Meal Sources 9.4 Compliance With Dietary Guidelines 9.5 Trends 9.6 Market Resources 10 DINING OUT - DEMOGRAPHICS 10.1 Overview 10.2 Dining By Restaurant Type 10.3 Factors In Choosing A Restaurant 10.4 Cuisine 10.5 Market Resources 11 DINING OUT - FREQUENCY 11.1 Overview 11.2 Dining Frequency 11.3 Dining Out By Household Income And Age 11.4 Market Resources 12 PUBLICALLY TRADED RESTAURANT CORPORATIONS 12.1 Overview 12.2 Restaurant Stocks and Market Capitalization

PART II: TRENDS FOR 2017 13 CULINARY TRENDS 13.1 Overview 13.2 Top Food Trends 13.3 Top Concept Trends 13.4 Top Trends By Category 13.5 Categorizing Trends 13.6 Market Resources 14 FOOD & DINING TRENDS 14.1 Overview 14.2 Andrew Freeman & Co. 14.3 Baum + Whiteman 14.4 Flavor Forecast 14.5 Nation s Restaurant News 14.6 Sterling-Rice Group 14.7 Technomic 14.8 The NPD Group 15 MARKET TRENDS 15.1 Key Trends In 2017 PART III: THE CUSTOMER 16 CUSTOMER PROFILE 16.1 Restaurant Visits By Age 16.2 The Full-Service Dining Customer 16.3 The Quick-Service Dining Customer 16.4 Off-Premise Restaurant Customers 16.5 Regular Customers 17 DINING WITH CHILDREN 17.1 Dining With Children Under 13 17.2 Dining With Children Under 18 18 HISPANIC-AMERICAN CUSTOMERS 18.1 Overview 18.2 Hispanic Restaurant Patronage 18.3 Hispanic-American Dining Characteristics 18.4 Hispanic Brand And Menu Preferences 19 MILLENNIAL CUSTOMERS 19.1 Overview 19.2 Restaurant Visits By Millennials

19.3 Dining Out 19.4 Preferred Restaurants For Dinner 19.5 Dining Priorities 19.6 Favorite Restaurant Chains 20 GENERATION Z CUSTOMERS 20.1 Overview 20.2 Restaurant Visits By Generation Zs 20.3 Restaurant Spending By Teens 20.4 Favorite Restaurant Chains 21 CONSUMER PREFERENCES 21.1 Overview 21.2 Factors Contributing To High Customer Satisfaction 21.3 Market Resources 22 CUSTOMER SATISFACTION 22.1 Overview 22.2 ACSI Scores 22.3 Customer Satisfaction Scores 22.4 Market Resources PART IV: THE MEAL 23 CUISINE 23.1 Regional Cuisine 23.2 Ethnic Cuisine 24 DAYPARTS 24.1 Daypart Traffic 24.2 Breakfast 24.3 Lunch 24.4 Dinner 24.5 Late-Night 25 MEALPARTS 25.1 Overview 25.2 Appetizers 25.3 Dessert 25.4 Entrees 25.5 Salads 25.6 Sides 25.7 Soups

26 MENU ITEMS 26.1 Beef & Pork 26.2 Breakfast All Day 26.3 Burgers 26.4 Cake & Pie 26.5 Chicken 26.6 Eggs 26.7 Fries 26.8 Hot Dogs & Sausages 26.9 Pizza 26.10 Sandwiches 26.11 Seafood 26.12 Whole Grains 27 SNACKS 27.1 Overview 27.2 Market Assessment 27.3 Restaurant Snacks 27.4 Snacking Throughout The Day 27.5 Favorite Snacks PART V: CITY-BY-CITY ANALYSIS 28 DINING OUT 28.1 Restaurant Visits 28.2 Full-Service Restaurant Visits 28.3 Quick-Service Restaurant Visits 28.4 Market Resources 29 RESTAURANT SALES 29.1 Overview 29.2 Restaurant Sales, Unit Counts, and Sales Per Unit 29.3 Market Resources 30 MARKET GROWTH POTENTIAL 30.1 Overview 30.2 Growth Potential for MSAs 30.3 Market Resources PART VI: MARKET SEGMENTS 31 CASUAL-DINING RESTAURANTS 31.1 Profile 31.2 Segment Trends 31.3 Upscale-Casual

32 CATERING & BANQUETS 32.1 Market Assessment 32.2 Restaurants In The Catering Market 32.3 Market Resources 33 COFFEESHOPS 33.1 Profile 33.2 Out-Of-Home Coffee Consumption 33.3 Coffeeshop Chains 33.4 Segment Trends 33.5 Market Resources 34 COLLEGE CAMPUS DINING 34.1 Market Assessment 34.2 Characteristics Of Campus Dining 34.3 Best Collegiate Dining 35 CONTRACT-MANAGED FOODSERVICE 35.1 Profile 35.2 Segment Trends 35.3 Market Resources 36 CONVENIENCE STORE FOODSERVICE 36.1 Market Assessment 36.2 Market Leaders 36.3 Convenience Store Foodservice 36.4 Segment Trends 36.5 Food-Forward C-Stores 36.6 Market Resources 37 FAMILY-DINING RESTAURANTS 37.1 Market Assessment 37.2 Overview 38 FAST-CASUAL RESTAURANTS 38.1 Market Assessment 38.2 Market Leaders 38.3 Market Trends 38.4 Comparison of Quick-Service and Fast-Casual 39 FINE DINING 39.1 Market Assessment 39.2 Market Trends 39.3 Survey On Fine Dining

40 FOOD CONCESSIONS AT AIRPORTS 40.1 Market Assessment 40.2 Market Leaders 40.3 Top Airport Restaurants 40.4 Market Resources 41 FOOD CONCESSIONS AT SPORTS VENUES 41.1 Market Assessment 41.2 Concessionaires 41.3 Best Food At Stadiums And Arenas 42 FOOD COURTS 42.1 Overview 42.2 Market Assessment 42.3 Mall-Based Food Courts 42.4 Service Plaza Food Courts 42.5 Top Food Courts 42.6 Market Resources 43 FOOD HALLS 43.1 Overview 43.2 Popular Food Halls 43.3 List of Food Halls 44 FOOD TRUCKS 44.1 Market Assessment 44.2 City-by-City Assessment 44.3 Local Regulations 44.4 Coexisting With Traditional Restaurants 44.5 Best Food Trucks 44.6 Market Resources 45 PIZZERIAS 45.1 Market Assessment 45.2 Segment Trends 45.3 Takeout And Delivery 45.4 Fast-Casual Pizza Chains 45.5 Customer Priorities 45.6 Market Resources 46 QUICK-SERVICE RESTAURANTS 46.1 Profile 46.2 Market Assessment 46.3 The QSR Customer 46.4 Customer Priorities

47 SUPERMARKET & RETAIL PREPARED FOODS 47.1 Market Assessment 47.2 The Prepared Food Customer 47.3 Supermarket Restaurants 47.4 Outlook PART VII: MARKET LEADERS 48 TOP CHAINS 48.1 Overview 48.2 Largest Chains 48.3 Market Resources 49 TOP CHAINS BY SEGMENT 49.1 Overview 49.2 Type of Service 49.3 Type of Menu 49.4 Market Resources 50 TOP GROWTH CHAINS 50.1 Overview 50.2 Sales And Unit Growth 50.3 Market Resources 51 TOP CONTRACT MANAGEMENT COMPANIES 51.1 Overview 51.2 Market Leaders 52 TOP FOODSERVICE DISTRIBUTORS 52.1 Ranking By Annual Sales 52.2 Market Resources 53 TOP RESTAURANT FRANCHISEES 53.1 Ranking By Revenue 53.2 Ranking By Unit Count 53.3 Market Resources 54 TOP FRANCHISERS 54.1 Overview 54.2 Franchised Units 54.3 Non-Franchising Chains 54.4 Market Resources 55 TOP INDEPENDENT RESTAURANTS 55.1 Rank By Annual Gross Revenue 55.2 Market Resources

56 TOP MULTI-CHAIN OPERATORS 56.1 Largest Multi-Brand Restaurant Companies 57 TOP MULTI-CONCEPT OPERATORS 57.1 Largest Companies 57.2 Largest Multi-Concept Operators 57.3 Profiles 57.4 Market Resources 58 TOP NIGHTCLUBS & BARS 58.1 Top Clubs 58.2 Market Resources PART VIII: NEW & EMERGING RESTAURANT BRANDS 59 BEST NEW RESTAURANTS 59.1 Lists For 2016-2017 60 BREAKOUT BRANDS 60.1 Overview 60.2 Breakout Brands 2017 60.3 Recent Designations 60.4 Market Resources 61 FUTURE 50 61.1 Overview 61.2 Fastest-Growing Chains 2017 61.3 Market Resources 62 HOT CONCEPTS 62.1 Hot Concepts 2016 62.2 Recent Designations 62.3 Market Resources 63 THE NEXT 20 63.1 Overview 63.2 2016's Next 20 63.3 2015's Next 20 63.4 Market Resources 64 TOP NEWCOMERS 64.1 Overview 64.2 Newcomers List 2017 64.3 Market Resources

PART IX: DINING TRENDS & ANALYSES 65 CELEBRITY CHEFS 65.1 Cooking Shows On Television 65.2 Most Popular Chefs On Television 65.3 Top-Earning Chefs 66 CHILDREN S MEALS 66.1 The Kids LiveWell Initiative 66.2 Emphasis Among Restaurant Chefs 66.3 Healthful Kids Menus At QSRs 66.4 School Meals 66.5 Market Resources 67 DINING WHILE TRAVELING 67.1 Traveler Dining 67.2 Culinary Destinations 67.3 Sampling Tours 67.4 Winery Tours 67.5 Whiskey and Bourbon Trails 67.6 Market Resources 68 DINING WITH ENTERTAINMENT 68.1 Overview 68.2 Music-Themed Restauants 68.3 Experiential Restaurants 68.4 Mystery Dinner Theaters 68.5 Dinner and a Movie 68.6 Speakeasies 68.7 Unique Concept Restaurants 69 DOG-FRIENDLY RESTAURANTS 69.1 Overview 69.2 Dog-friendly Restaurants 69.3 Dog Menus 69.4 Market Resources 70 FOOD & WINE FESTIVALS 70.1 Overview 70.2 Prominent Food Festivals 70.3 Market Resources 71 FOOD SAFETY 71.1 Overview 71.2 Consumer Response To Food Safety

71.3 Dining Grades 71.4 Market Resources 72 HEALTHY DINING 72.1 Healthful Dining 72.2 Federal Guidelines 72.3 What Foods Are Healthy? 72.4 Priorities in Health-Conscious Eating 72.5 Food Additives 72.6 Genetically Modified Foods 72.7 Sugar Consumption 72.8 Reduced Sodium 72.9 Dieting 72.10 Portion Control 73 HOLIDAY DINING 73.1 Overview 73.2 Birthdays 73.3 Mother s Day 73.4 Valentine s Day 73.5 Father s Day 73.6 New Year s Eve 73.7 Easter 73.8 Thanksgiving 73.9 St. Patrick s Day 73.10 Oktoberfest 73.11 Super Bowl Sunday 74 LICENSING 74.1 Market Assessment 74.2 Licensed Food Products 75 LOCALLY SOURCED & ORGANIC FOOD 75.1 Local & Organic Preferences Among Consumers 75.2 Locavores 75.3 Local Sourcing At Limited-Service Restaurants 75.4 Chef- and Restaurant-owned Farms 75.5 Organic Menus 76 LOYALTY PROGRAMS 76.1 Overview 76.2 Restaurant Programs 76.3 Customer Participation 76.4 Restaurant Loyalty Programs

77 MEAL KITS 77.1 The Meal-Kit Customer 77.2 Market Assessment 77.3 Key Players 78 RESTRICTIVE DIET MENUS 78.1 Overview 78.2 Gluten-Free Menu Items 78.3 Kosher Cuisine 78.4 Halal Foods 78.5 Vegetarian Cuisine 79 SUSTAINABILITY 79.1 Overview 79.2 Conserve Program 79.3 Top Sustainable Restaurants 80 TAKEOUT & DELIVERY 80.1 Market Assessment 80.2 Takeout and The American Lifestyle 80.3 Trends In Takeout And Off-Premise Dining 80.4 Takeout At Full-Service Chains 80.5 Pizza Delivery 80.6 To-Go Packaging 80.7 App-Based Meal Delivery Services PART X: DINING & THE INTERNET 81 USE OF THE INTERNET & MOBILE FOR DINING 81.1 Restaurant Technology 81.2 Dining Activities Via Mobile Devices 81.3 Restaurant Mobile Apps 81.4 Online Reviews 81.5 Mobile Payment 81.6 Preferred Communications 82 ONLINE RESERVATIONS 82.1 Online Reservations 82.2 Profiles Of Key Players 83 ONLINE & MOBILE ORDERING 83.1 Overview 83.2 Digital Ordering 83.3 Mobile Ordering 83.4 Digital Orders For Pizza Chains

84 APP-BASED DELIVERY SERVICES 84.1 Overview 84.2 Preferred Delivery Services 84.3 Profiles Of Key Players 85 SOCIAL NETWORKING 85.1 Overview 85.2 Restaurant Social Media Index 85.3 Market Resources PART XI: BEVERAGE TRENDS & ANALYSES 86 BEVERAGE CONSUMPTION & SPENDING 86.1 Beverage Consumption 86.2 Beverage Spending 86.3 Alcoholic Beverages 86.4 Nonalcoholic Beverages 87 BEER 87.1 Market Assessment 87.2 Market Leaders 87.3 Top Domestic Beer Brands 87.4 Demographics 87.5 Craft Beer 87.6 Imported Beer 87.7 Cider 87.8 On-Premise Consumption 87.9 Market Resources 88 DISTILLED SPIRITS 88.1 Market Assessment 88.2 Major Brands 88.3 Brandy and Cognac 88.4 Cordials and Liqueurs 88.5 Gin 88.6 RTD Cocktails 88.7 Rum 88.8 Tequila 88.9 Vodka 88.10 Whiskey 88.11 Market Resources 89 WINE 89.1 Market Assessment 89.2 Market Leaders 89.3 Wine Consumer Characteristics

89.4 Wine Consumer Demographics 89.5 Oneophiles 89.6 Market Resources 90 CARBONATED SOFT DRINKS 90.1 Overview 90.2 Market Assessment 90.3 Consumption 90.4 Market Leaders 90.5 Heavy Soft Drink Consumers 91 FUNCTIONAL BEVERAGES 91.1 Energy Drinks 91.2 Sports Drinks 91.3 Protein Drinks 91.4 Functional Water 91.5 Relaxation Beverages 91.6 Drinkable Meals 92 JUICE & FRUIT DRINKS 92.1 Overview 92.2 Market Assessment 92.3 Market Leaders 92.4 RTD Juice and Smoothies 93 COFFEE 93.1 Consumption 93.2 Consumption Demographics 93.3 At-Home Consumption 93.4 RTD Coffee 93.5 Coffeeshops 93.6 Artisan Roasters 93.7 Market Resources 94 TEA 94.1 Consumption 94.2 RTD Tea 94.3 Tea Stores and Tea Bars 94.4 Market Resources 95 BOTTLED WATER 95.1 Consumption and Spending 95.2 Consumption Demographics 95.3 Market Leaders 95.4 Market Resources

96 MILK 96.1 Consumption and Dairy Production 96.2 Consumer Spending 96.3 Market Drivers 96.4 Dairy Alternatives 96.5 Market Resources 97 BEVERAGE SERVICE IN RESTAURANTS 97.1 Market Assessment 97.2 Refreshment and Nonalcoholic Beverage Service in Restaurants 97.3 Alcoholic Beverage Service in Full-Service Restaurants 97.4 Alcoholic Beverage Service In Limited-Service Restaurants 97.5 Nonalcoholic Cocktails 97.6 Edible Cocktails 97.7 Beverage Trends 2016 PART XII: AWARD WINNERS 98 CLEAN PLATE AWARDS 98.1 Overview 98.2 Award Recipients 2016 98.3 Recent Awards 99 CONCEPT AWARDS 99.1 Top Concepts 99.2 Top Innovators 100 CONSUMER PICKS 100.1 Overview 100.2 Favorites By Segment 100.3 Market Resources 101 CONSUMERS CHOICE AWARDS 101.1 Overview 101.2 Award Winners 2017 101.3 Market Resources 102 DISTINGUISHED RESTAURANTS 102.1 Overview 102.2 List Of Distinguished Restaurants 102.3 Market Resources 103 FAVORITE RESTAURANT CHAINS 103.1 Overview 103.2 Favorite Restaurant Chains 2017

103.3 Favorites By Segment 103.4 Market Resources 104 FIVE-DIAMOND AWARDS 104.1 Overview 104.2 Five-Diamond Award Winners 105 FIVE-STAR AWARDS 105.1 Award Winners 106 FOOD & WINE S BEST NEW CHEFS 106.1 Overview 106.2 Award Winners 2017 106.3 Recent Award Winners 107 GREAT PIZZERIAS 107.1 Overview 107.2 List Of Recognitions 108 GREAT SEAFOOD RESTAURANTS 108.1 Overview 108.2 List Of Recognitions 109 GREAT STEAK HOUSES 109.1 Overview 109.2 List Of Recognitions 110 JAMES BEARD FOUNDATION AWARDS 110.1 Overview 110.2 Award Winners 2017 110.3 Recent Award Winners 110.4 Market Resources 111 MENU MASTERS AWARDS 111.1 Overview 111.2 Winners By Category 111.3 Market Resources 112 MICHELIN 3-STAR RESTAURANTS 112.1 Overview 112.2 Chicago 3-Star Restaurant 112.3 New York 3-Star Restaurants 112.4 San Francisco and Napa Region 3-Star Restaurants 113 OPEN TABLE S BEST RESTAURANTS 113.1 Overview

113.2 Best Restaurants In America 2016 113.3 Market Resources 114 RESTAURANT NEIGHBOR AWARD 114.1 Award Winners 2017 115 TRAVELERS CHOICE AWARDS 115.1 Overview 115.2 Awards 2017 115.3 Market Resources 116 TOP COCKTAILS: RESTAURANT HOSPITALITY 116.1 Overview 116.2 Best Cocktails in America 116.3 Market Resources 117 TOP RESTAURANTS: GAYOT 117.1 Overview 117.2 Selections 2016 117.3 Market Resources 118 TOP RESTAURANTS: THE DAILY MEAL 118.1 Overview 118.2 Top Selections 2017 118.3 Market Resources 119 TOP NEIGHBORHOOD GEM RESTAURANTS: OPENTABLE 119.1 Overview 119.2 Designations 2017 119.3 Market Resources 120 TOP BEER BARS: DRAFT MAGAZINE 120.1 Award Winners 2017 121 TOP PIZZERIAS: THE DAILY MEAL 121.1 Award Winners 2017 122 WINE SPECTATOR GRAND AWARD 122.1 Overview 122.2 Award Recipients 2017 123 WORLD S BEST RESTAURANTS: RESTAURANT MAGAZINE 123.1 Best Restaurants 123.2 Award Winners For 2017

124 ZAGAT SELECTIONS 124.1 Overview 124.2 Selections in Major Cities 124.3 Market Resources PART XIII: FOOD & BEVERAGE HOLIDAYS 125 NATIONAL FOOD & BEVERAGE HOLIDAYS 125.1 Overview 125.2 National Food & Beverage Days 125.3 National Food & Beverage Weeks 125.4 National Food & Beverage Months 126 STATE FOODS 126.1 Overview 126.2 List of Official State Foods APPENDIX A - ACADEMIC PROGRAMS APPENDIX B - ANALYSTS & MARKET CONSULTANTS APPENDIX C - ASSOCIATIONS APPENDIX D - PERIODICALS APPENDIX E - STATE RESTAURANT ASSOCIATIONS REFERENCES