How do standards collaborate in the coffee sector? What are the goals? Joint presentation by Rainforest Alliance, UTZ Certified, Fairtrade International, Kenya Coffee Code of Practice and 4C Baseline Standard 3rd African Coffee Sustainability Forum, Feb 13th, Uganda
1. Collaboration via ISEAL Alliance The ISEAL Alliance is the global association for established and emerging sustainability standards ISEAL has developed Codes of Good Practice that aim at strengthening standards social and environmental impacts -> Rainforest Alliance, Fairtrade International, UTZ Certified and 4C Association (among others) are full members & apply the Codes
1.1 Collaboration on Efficiencies in Smallholder Certification Goal: Identify and test mechanisms for lowering the cost and complexity for producers achieving multiple certifications Participation by RA, UTZ and FT (ISEAL)
1.2 Working Group on Pesticides under ISEAL Goals: 1. reduce complexities in pesticide lists by agreeing on a common reference list of pesticides 2. Identify and compile viable alternatives to endosulfan for coffee farmers (project) Participation by RA, UTZ, FT and 4C Standard
1.3 Measuring Poverty Related Impacts of Standards Goal: Identify appropriate indicators and methodologies for measuring poverty impacts, as well as designing organizational M&E systems Participation in this ISEAL learning project by RA, UTZ, FT and 4C Baseline Standard
2. Collaboration via SCAN SCAN network is supported by SCI/IISD/UNCTAD Goal: coordination of tool & curricula development and set-up of national platforms Pilot projects in coffee: Vietnam, Guatemala, Peru; piloting a common farmer support model in Vietnam with Solidaridad Participation by RA, UTZ, FT and 4C Standard
3. Collaboration via 4C Association RA, UTZ and FT are members of 4CA in the Civil Society Chamber and participate in the global platform for sustainable coffee
3.1 Stepping-up models Goal: Help more coffee farmers to step up from 4C Baseline level to more advanced sustainability performance & higher impact/benefits with more stringent standards Completed: 4C - SAN/RA pilot project, El Salvador In progress: Use of Stepping-up 4C-SAN by roasters In progress: 4C UTZ pilot project in Colombia with FNC, Tchibo, IDH In preparation: 4C Fairtrade stepping-up
3.2 Benchmarking/ official recognition of higher standards by 4C Association Goal: Reduce auditing costs/avoid double auditing and create additional marketing options for certified farmers&groups who can get the 4C License without extra audit Completed: Benchmarking Agreement 4C - RA/SAN In process: Benchmarking project 4C - Certifica Minas (local Brazilian standard) In process: Cooperation Certifica Minas - UTZ In preparation: Benchmarking project 4C FT
3.3 Participation in standard setting or definition of Codes of Practices Goal: Ensure transfer of learnings and awareness of internationally accepted sustainability baseline levels Example: Participation and fruitful collaboration during definition of Kenya Coffee Code of Practices by 4C Secretariat and UTZ
4. Further projects In preparation: -Sustainability Standards Resource Centre: online platform (beyond coffee) for sharing capacity building & management tools, manuals, linking companies/ users to trainers; funding partners: Hivos, Seco, Utz, 4CA, IDH (and ISEAL)
4. Further projects cont. Under discussion: - Compilation of a starter kit covering basic good agronomy & management practices to reach out to and support more smallholder farmers as preparatory step -Development of sustainable yield practices as module for standards to foster productivity -Common, neutral database for certified/verified farmers & groups to avoid double counting
Fairtrade Coffee: 2011 Global : Africa : 393,000 MT Production 43,000 MT Production 123,000 MT Exports/Sales 23,500 MT Exports/Sales African FT small farmers 334,000 African FT Average Farm size 0.9 hectare Fairtrade 2010
RAINFOREST ALLIANCE IN AFRICA 16 Countries in Africa Coffee; Ethiopia, Kenya, Tanzania, Togo, Uganda, Zambia Tea: Kenya, Malawi, Rwanda, Tanzania, Uganda, Zambia, Zimbabwe Cocoa, Cote D Ivoir, Cameroon, Ghana, Nigeria, Togo, Tanzania. Rooibos: South Africa Hibiscus: Burkina Faso Vanilla: Madagascar 14
= 2,094,117 = 850,316 = 1,243,801 15
= 1,333,976 = 656,813 = 677,163 16
= 607,229 = 151,027 = 456,202 17
= 120,322 = 44,648 = 75,674 18
= 28,056 = 377,139 = 349,083 19
2011 RA Demand 2.1 Million bags 20
RAINFOREST ALLIANCE CERTIFIED GREEN COFFEE PRODUCED WORLDWIDE (IN MT) 260.702 219.214 168.307 77.942 91,938 123.766 10.059 23.540 42.899 2003 2004 2005 2006 2007 2008 2009 2010 2011 2011 is 4.3 Million bags supply
UTZ Certified Volumes & Sales Certified Volume* 2011 2012 World 476,903 785,247 Africa 26,775 28,867 In metric tons (MT) UTZ Certified Sales Certified Volume 2011 2012 World 136,752 181,463 Africa 2,151 5,172 In metric tons (MT) African coffee volume now contributes to 3% of global UTZ Certified sales, compared to 2% in 2011 There has been an increase in 3.021 MT of UTZ Certified coffee from Africa in 2012
UTZ Certified Coffee Smallholders, Workers & Area Certified 2012 # Smallholders* # Permanent Workers* # Seasonal Workers* # ha Certified* World 192,790 58,836 319,690 498,351 Africa 126,900 7,683 21,100 70,416 Burundi 4,532 6-890 Ethiopia 5,727 4,658 8,228 12,135 Kenya 26,226 2,101 4,061 12,006 Tanzania 47,462 417 8,090 11,008 Uganda 42,952 364 350 34,107 Zambia 1 137 371 270 * Temporary 2012 data 2011 # Smallholders # Permanent Workers # Seasonal Workers # ha Certified World 160,737 54,994 250,922 348,087 Africa 106,095 5,498 17,098 54,290 Burundi 4,632 6-610 Ethiopia 2,741 2,930 7,795 7,022 Kenya 15,752 1,535 4,504 8,253 Malawi 1 150 100 60 Tanzania 52,995 525 3,950 15,039 Uganda 29,973 287 524 23,026 Zambia 1 65 225 280
24 4C Compliant Coffee Production 2010-11 2010-11 as benchmark RA 2011-12 2011-12 as benchmark RA Global 610,483 43,683 1,265,177 55,178 Africa 8,110 605 6,982 2,246 4C Compliant Coffee Exports 2010-11 2011-12 Global 48,000 152,000 In tonnes