MOBILE APP PROPOSAL by October 2015 DGM 2240 - Trudy Christensen
Mobile INDEX Problem/Need for App. 1 Target Audience 2 Background Research.. 2-4 Proposed Solution...5 App Walk-through 5 Interview Summary..6 Interviews 7-9
Problem/Need Waking up in a hurry. Rushing out the door for work. You have a early work meeting, but shouldn t skip out on the most important meal of the day. As you run into the local coffee shop you re stunned to see a line all the way to the door. No one has time to wait in these long lines, especially when you are hungry and in a hurry. In these modern times people are more accustomed to convenience than ever before. We have become dependent on fast internet and drive-through restaurants. The ability to grab and go is a crucial part of a busy schedule. Many people don t even have the time for drivethroughs anymore. A proposed solution of a Food Order App will be the convenient and fundamental element to anyone with a busy schedule or even those who just simply don t like to wait in lines. (iminmarketer.com research) Many people use current restaurant apps to order their food such as: Starbucks app, Subway app, and Noodles and Company app. However, if someone was to download all of these native apps you would start to run out of space on their phone. Although these are very useful apps to have, it also isn t very convenient to have so many different apps just for something as simple as food ordering.
Target Audiences You re someone who enjoys the luxury of modern convenience. You like to use your free time doing things that you enjoy, rather than grocery shopping and waiting in restaurant lines. You are one who doesn t comply with the norms of waiting in any food line. You like the idea of using a mobile app to fulfill all your food ordering needs. Background research There are many restaurants that are catching on to the modern practice that people like to use their phones for almost everything. One of the newest and most innovating food order apps is the Starbucks app. They integrate many features from other food apps and simplify it, making it more of an approachable app overall. One app that follows the idea gathering all restaurants and putting them into one app is Snap Finger. However, there all only 4 out of 425 restaurants in Provo city that are working with them in the app. For a complete app, that s not a very good range of function. (Clean menu of Starbucks app)
Food Item Contents Starbucks App Home page Pros: Friendly and simply convenient Clean look and uses an orderly navigation Pre-pay feature Social aspect Nutritional Information Cons: Only use is for Starbucks Doesn t contain all of their products No customization/ favorites feature Find a store feature is confusing
Ordering Hours Snap Finger 425 Offline services Pros: A lot of content, most all restaurants menus and hours Good location services Collection of all restaurants in one app Prices of all food items Identifies if delivery is available Cons: 99% of restaurants are offline (Not participating) Poor search feature Required login to see any features Only one order can be open at a time Disappearing navigation
(App icon of Quick Pick) Proposed Solution Quick Pick will be a native app, downloadable from the app store, capable of ordering food quickly and conveniently from any restaurant or cafe of your choice. By using this app you can cut lines and walk straight into your favorite restaurant to grab your food. If you aren t feeling rushed and want to stay in the restaurant to eat you can dine in and cut wait time completely, this way your food is ready when you arrive. App Walk-though The app will start with a welcoming home/sign in page. Users will start to search for food using the explore tab. Once they have found a restaurant they want, they will continue to the menu. The full menu will include categories with all items with listed prices. As they select the food item they desire, an option to add and remove certain specifications for that food will be listed. They will finish at the payment by adding it to their cart. After viewing payment specifications (additions and tax) they will be able to choose take-out order, sit down order, or delivery (if offered). Other tabs will include items like favorites, recently ordered, and friends/social. The app will use location services to find food near you.
Interview Section Summary The interviews were helpful in gaining insights on which items to include and which items to leave out. Some users were impressed and some users were frustrated. It mostly depended on the complexity of the features of Snap Finger app. It is always better to keep things more simple and to the point. I understood from Eli that users don t like to have to navigate too far to get to a feature that they use often. This is where the customization feature will come in handy on Quick Pick. Christy seemed very confused at why it was necessary to pay in advance. From this I realized that many people still don t trust putting their credit card information into any random app. This informed me to possibly include a secure feature by using a known service like Paypal or Apple Pay. The conclusions drawn from the interviews gave qualitative information to the proposal and made ideas come together awarding a proper presentation.
Name: Celeste Age: 21 Role: Married college student Date: October 15, 2015 Time: 3:00 Location: Users house Q: Have you used a food order app before? A: No, I have not. Q: How do you usually find restaurants? Why do you use that? A: I use the Where app or google maps. Because they can bring locations near me to easily find what restaurants are around. Q: How many times a month do you grocery shop and eat out? A: 5-8 times for grocery shop. 2-3 eating out. Q: How convenient do you think ordering food through an app would be? How often would you use it? A: Very convenient. If I found one that I liked, i d use it probably 50% of the time. I wouldn't use it for produce at a grocery store tho. Q: What did you like and/or dislike about the Starbucks app? A: I like how they have pictures of the food and nutritional information. Selecting items was confusing. Q: What did you like and/or dislike about the Snap Finger app? A: It s not as appealing to the eye. It doesn t have picture. It only works for a few places. Q: What, if any, is the most and least useful feature of these apps? A: I like ordering in advance. There s not enough restaurants that participate. Not enough options. Q: If you were to search for a food order app, what features would you look for? A: If it had the restaurants that I liked, had pictures, nutrition info, & GPS service.
Name: Eli Age: 32 Role: Married full-time worker Date: October 12, 2015 Time: 12:00 Location: Users house Q: Have you used a food order app before? A: Yes, the subway app. Q: How do you usually find restaurants? Why do you use that? A: Google maps. Q: How many times a month do you grocery shop and eat out? A: I eat out 4 times a week, 15 a month. Grocery shop 5 times a month. Q: How convenient do you think ordering food through an app would be? How often would you use it? A: It d be very convenient with work to be able order and pick it up. Q: What did you like and/or dislike about the Starbucks app? A: I liked how it s simple and easy to get used to. Q: What did you like and/or dislike about the Snap Finger app? A: I like how it has GPS services. I can take you too the nearest location with ease. Q: What, if any, is the most and least useful feature of these apps? A: I like that you don t have to have your wallet on you. The gift feature, it doesn t need it s own tab. I d rather do a gift card, because they might not use the app Q: If you were to search for a food order app, what features would you look for? A: Make sure that they have not just chain restaurants but local ones too.
Name: Christy Age: 29 Role: Stay at home mom Date: October 12, 2015 Time: 1:00 Location: Over the phone Q: Have you used a food order app before? A: No, I just use the google. Q: How do you usually find restaurants? Why do you use that? A: I use the computer if I'm at home, or word of mouth from friends. Q: How many times a month do you grocery shop and eat out? A: Grocery shop 10, eat out 5. Q: How convenient do you think ordering food on your phone through an app would be? How often would you use it? A: it would be nice when I am rush to get dinner on the table for the family. Q: What did you like and/or dislike about the Starbucks app? A: I love the Starbucks app because I use it every morning for quick coffee. Q: What did you like and/or dislike about the Snap Finger app? A: It s easy to navigate, but I didn t like that it didn t have all restaurants. Q: What, if any, is the most and least useful feature of these apps? A: I like that they are quick. I feel like a food app needs pictures. Q: If you were to search for a food order app, what features would you look for? A: That it has past/history orders, so it would remember lengthy grocery lists.