WINTER 2019 CATALOG
MEDIA LAB BOOKS MARCH 2019 Happier Every Day Simple ways to bring more peace, contentment and joy into your life Paula Munier In Happier Every Day, author and yoga instructor Paula Munier helps readers cultivate happiness, with 100 easy exercises that transform the science of happiness into action. Happiness. Contentment. Peace of mind. These are the qualities of life that people long for today, even as they seem harder than ever to attain. S E L F - HELP / P E R S ONAL G ROW T H / H A P P I N ESS Media Lab Books 3/19/2019 9781948174077 $16.99 / $22.50 Can. Hardcover Paper over boards 288 pages 7 in H 5 in W 50 black and white illustrations and/or photos Full-page ad campaign in series of Winter/Spring 2019 special interest bookazines (140K ave. circ) Press kits and ARCs sent to major media and special interest online media Featured in Library Journal ad Facebook ad campaign In Happier Every Day, author and yoga instructor Paula Munier details a simple yet comprehensive approach to cultivating happiness, including the most recent data and discoveries, all distilled into layman s terms. Readers will also find 100 practical, easy-to-implement exercises and activities that cover both the well-known (hygge, feng shui, law of attraction, yoga, decluttering, etc.) and more obscure techniques (forest bathing) for achieving happiness. A joyful, lovely book, Happier Every Day can be picked up as needed to help calm one's heart, or read from front to back as one would a daily devotional. It provides a sound beginning to each day, helping readers to put themselves in a state of mind where they ll be open to happiness. Paula Munier is a practicing yoga instructor, creativity coach, and literary agent. A popular writing instructor and speaker, she has authored or co-authored more than a dozen books. As an Editorial Director, she has overseen such titles as 365 Ways to Live the Law of Attraction, 365 Ways to Live Happy, The Everything Law of Attraction, and Train Your Brain to Get Happy. Her first hardcover mystery, A Borrowing of Bones, will be published by Minotaur Books in Fall 2018. 2
MEDIA LAB BOOKS APRIL 2019 Find Your Wine A fun and easy guide to selecting the right wine, every time Kaytie Norman, Nick Johnson This hip and eye-catching "populist" guide to wine teaches readers how to select, describe, pair, buy and discuss wine with ease and confidence using simple flavor profiles. C O O K I NG / B E V E R AGES / A LC O H O L I C Media Lab Books 4/30/2019 9781948174107 $16.99 / $22.50 Can. Hardcover Paper over boards 96 pages 8 in H 6 in W 150 color illustrations and/or photos Author to be interviewed on The Speakeasy, a radio show and podcast devoted to drinking, mixology, wine and spirits with more than one million followers Book advertised in four Newsweek special interest publications prior to and during launch of the book; average circ. of 150,000 Press kits and galleys sent to high profile lifestyle media with a focus on eating and drinking, particularly those which might appeal to millennials For many, wine can be an overly complex, intimidating and dare we say it mysterious topic. And while it s true that there are things about wine that can be overwhelming for beginners, Find Your Wine skips such topics in favor of a simple flavor-related focus that puts the reader s personal preferences at the forefront, enabling them to buy and talk about wine, discover what they like, and much more, without depending on an understanding of Old World vs. New World, the merits of one region over another, and other dense criteria. The book might suggest, for example, Do you like Merlot? Great. You ll love Bordeaux. But then it will go on to explain why that is. By organizing the book by flavor profile (i.e. Bold, Crisp, Smooth, Buttery, Fruity, Bright, Sweet, Jammy, etc.), readers will establish a point of reference that informs every decision they make about what wine to drink when. They ll learn how to describe what they re looking for and the kinds of wines they like at a wine shop or to a server. Or if they re on their own, they ll know how to pick something for a dinner or date that s certain to be a crowd pleaser. They ll also learn how to explore new wines with confidence, by first working off of the flavors they know they like. Nick Johnson is a veteran of the New York wine and spirits industry. He learned the business from the ground up, with stints at Frederick Wildman & Sons Ltd. and Sherry-Lehmann, Manhattan's famed wine shop, where he advises clients to help them find the perfect wine, every time. Kaytie Norman is a writer and editor. She has ghost-written more than a dozen non-fiction books, as well as numerous special interest publications. 3
MEDIA LAB BOOKS APRIL 2019 My Little Pony Baking Book Christi Johnstone A beautiful and colorful hardcover book filled with simple, kid-friendly recipes for tasty treats perfect for everyone who loves My Little Pony! J U V E N I L E N O N F I C TION / C O O K I NG & F OOD Media Lab Books 4/9/2019 9781948174022 $15.99 / $20.99 Can. Hardcover Paper over boards 144 pages 10 in H 10 in W Full color illustrations throughout Ads appearing in twelve Topix Media special edition children s bookazines publishing in March, April, May and June 2019, with an average distribution of 160,000 copies each Massive promotional campaign via author's website and robust social media feeds Publicity campaign to all major media as well as My Little Pony-centric bloggers, mommy bloggers, parenting blogs, YouTube channels, websites, etc. Facebook ad campaign Perfect for kids aged 6-10, this eye-popping book will transport young readers into the world of My Little Pony, specifically, the Sugar Cube Corner Bakery where fan-favorite pony Pinkie Pie works for Mr. and Mrs. Cake, the two pony bakers who create all of the tastiest treats in town. Pinkie Pie will give readers a tour of the bakery, during which readers will learn all about baking. She ll also share why baking is great, how it makes people happy, feeds them, expresses love, and more. She ll then share 50 of her favorite, easy-to-make recipes, each of which appears in full, virbrant color with commentary and advice provided by the most popular My Little Pony characters. Recipe sections include: Cakes and cupcakes Pies Cookies and bars Breads Breakfast treats Pizzas Other savory surprises! Christi Johnstone is a baker, writer, cookbook author, food photographer, recipe developer, marketer, brand ambassador and lover of sprinkles. She is also the creator of Love from the Oven (lovefromtheoven.com), a wildly popular website where she shares recipes, ideas, and eye-popping photos of food. She is the mother to two girls and a lifelong resident of Phoenix, Arizona. 4
Index Find Your Wine: A fun and easy guide to selecting the right wine, every time; Kaytie Norman....................... 3 Happier Every Day: Simple ways to bring more peace, contentment and joy into your life; Paula Munier......... 2 Johnstone, Christi; My Little Pony Baking Book............ 4 Munier, Paula; Happier Every Day: Simple ways to bring more peace, contentment and joy into your life................. 2 My Little Pony Baking Book; Christi Johnstone........... 4 Norman, Kaytie; Find Your Wine: A fun and easy guide to selecting the right wine, every time...................... 3