Makin Nutrition What You re Dishin

Copyright 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Makin Nutrition What You re Dishin Sharon Schaefer,SNS Culinary Manager/Executive Chef Westside Community Schools Omaha, NE ANNUAL NATIONAL CONFERENCE Tiffany Poe, CEC Tiffany Poe Culinary Services Cooking for Kids Tulsa, Oklahoma Explore. Discover. Inspire. SALT LAKE CITY, UTAH JULY 12-15, 2015

Sharon Schaefer, SNS Westside Community Schools Omaha, NE 6000 district students 32% F&R 18 Contract schools 17 years Culinary Experience CIA Grad. AOS 98, BPS 02

Tiffany Poe, CEC Consultant, Educator and Cooking for Kids Ambassador Certified Executive Chef 10+yr Culinary Education 10,000+ Students (Adult, H.S. Private, CC, Undergrad and Incarcerated) CIA and LCB Graduate Oklahoma C4K and Farm to School Mother of 4 Little Chefs Tiffany Poe Culinary Services Plum Delicious The Grandview Inn B&B

Having fun while you write menus that you re proud to serve! TARGET MENUING

WHO HAS WORKED IN A RESTAURANT?

It s time to rethink some things.

THE NATIONAL SCHOOL MEAL PROGRAM IS ONE OF THE WORLD S LARGEST RESTAURANTS. 12.1 million breakfast customers served each day 30.7 million lunch customers served each day 98,433 outlets nationwide

WHY DON T WE THINK ABOUT SCHOOL NUTRITION PROGRAMS AS RESTAURANTS? WHY DON T WE THINK ABOUT SCHOOL NUTRITION PROFESSIONALS AS CHEFS?

WHEN WE GO TO A RESTAURANT, WHAT DO WE EXPECT?

MAKING THE TRANSITION TO RESTAURANT QUALITY SERVICE: Increases participation Increases likelihood that students will take AND eat fruits and vegetables Helps market the program to staff and community and create buy-in for change Increases employee job satisfaction

MENUS SHOULD SOUND TEMPTING! Naming is half the battle. Menus shouldn t look clinical Menu should be accessible Good Menus: Highlight ingredients Tell a story Are easy to read and understand

THE IDEA IS TAKE THE ORDINARY AND MAKE IT EXTRAORDINARY!

NORMAL IS JUST A SETTING ON OUR WASHING MACHINES

Copyright 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org WHAT S YOUR BULLSEYE? Produce example Inner Bullseye = Farm2School Outer Bullseye = Fresh Triple Ring = Frozen (no sugar added) Double Ring = Canned (in juice)

EXAMPLE Too much Turkey What will we menu with it? F2S Watermelon

BBQ Turkey Oven Fired Flatbread Broccoli Trees Herby Carrots Local Watermelon Farm Direct Milk

EXAMPLE St. Patrick s Day What goes with corned beef? Fresh Spinach

Writing menu descriptions that convey the most deliciousness! HEALTHY MESSAGING

WHAT WE KNOW Giving healthy foods descriptive names increased their sales by 27%

PUTTING RESEARCH INTO PRACTICE ALL food items on the line should be labeled. Food items should be given descriptive names. Roasted Underground Candy

WHAT S IN A NAME? Creative Names X-Ray Carrots or Silly Dilly Green Beans Highlight Ingredients Heirloom Tomatoes, Kobe Beef Sense of place Farm Fresh Carrots, Baja Fish Tacos Home Uncle Sal s Saturday Marinara, Auntie Anne s Pretzels, Better Than Mom s Meatloaf

HEALTHY MESSAGING STOP telling your customers what s missing!

Copyright 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org THIS INSTEAD OF THAT XLow sodium XLow fat XReduced calorie XReduced portion Fresh Herbs Hot and Spicy Great source of Protein 100 Calorie Pack Right Sized

TRADITIONAL Today s Menu Low Sodium Corn Dog Bean Salad Pepper Strips Low Fat Ranch Apple Low Fat Milk $2.00 YES! THAT Class Favorite! Whole Grain Corn Dog Confetti Bean Salad Sweet Pepper Strips with Creamy Ranch Gala Apple Farm Fresh Milk $2.00

Hummus, Peppers and Bagel Chips

Making the food LOOK as good as it sounds INFLUENCING CHOICES

How many of these brands do you recognize?

How many of these brands do you use?

How many of these brands do you ONLY use?

BRANDS ARE IMPORTANT Brands help consumers identify products in a crowded marketplace. Brands help consumers identify WITH products in a crowded marketplace.

Does your school meal program have a brand?

CREATING A BRAND Mission Statement What do you do? The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.

CREATING A BRAND The mission of our School Nutrition Program is to provide K-12 students and staff with delicious and nutritious meals that meet federal guidelines, are culturally and currently relevant and taste delicious. When students choose our school meal, they are getting a delicious and nutritious meal at a highly competitive price. What would your program s mission and value statements be? Take a moment and jot down your thoughts.

IT S ALL ABOUT WHAT CAN YOU DO TO STANDOUT? WHAT EXPERIENCE ARE YOU OFFERING THE CUSTOMER? WOULD YOU BE HAPPY WITH THE PRODUCT YOU ARE TRYING TO SELL?

INFLUENCING CHOICES Decorate your food like everyday is a party!

WHAT S YOUR HIGHEST COUNTS? Drive sales on a new FRESH item like blueberry coleslaw by pairing it with an all time favorite!

Copyright 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org GIVE A TASTE Sampling items increases Sales by 70% and decreases competitive items by 10% Marketing Bulletin, 1990, 1, 1-6, Article 1 The Effect of In-store Sampling on the Sale of Food Products Michelle Lawson, Dalton McGuinness and Don Esslemont

TASTE TESTING HOW-TO Taste tests should be: Timely Promoted Interactive Measurable

Copyright 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org REWARD HEALTHY CHOICES Managers, Teachers, Principals and Cashiers Give Healthy high-5 s Give Shout-outs! Punch Cards

TWITTER SCAVENGER HUNT! Leprechauns search for gold. What s the hidden treasure in our St. Patrick s Day Menu?

FE ELING SMOOTH!

STUDENTS CAN HELP YOU BUILD YOUR BRAND Program Ambassadors Educational Partnerships Focus Groups

Copyright 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org REVIEW TARGET Menu As long as your on the board, you re playing the game. Healthy MESSAGING Focus on the positive. INFLUENCING Choices Take 5 everyday.

Now it s your turn! EXAMPLES WORKSHEET

QUESTIONS? OR COMMENTS? PLEASE USE THE MICROPHONE SO EVERYONE CAN HEAR YOU.

Copyright 2015 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org chefsharonschaefer@gmail.com @westside_lunch @RealSchoolFood Evolution of the Lunch Lady ChefSharonSchaefer tiffanypoe@mac.com @tiffanypoe @tiffanypoe Tiffany Poe Culinary Services GastronomyMommy