Chef Craig Schmantowsky
Outline Culinary Tourism Europe and Central America U.S. and Local Conclusion Dessert Demonstration
What is Culinary tourism? Culinary Tourism is not new Focuses on the search for and enjoyment of prepared food and drink Culinary Tourism promotes all gastronomic experiences It s the pursuit of unique and memorable eating and drinking experiences
Why is Culinary Tourism Important? Nearly 100% of tourists dine out when traveling Dining is consistently one of the top 3 favorite tourist activities The higher the total bill, the more likely the patrons are tourists Local cuisine is the #1 motivating factor in choosing a destination
Who are culinary tourists? A culinary tourist can be a visitor who has traveled to town specifically to dine at your establishment. A culinary tourist can also be a business traveler who decides to dine at your restaurant.
How can you promote culinary tourism? It is important that you take full advantage of your regions culinary tourism opportunities Establishing yourself as a unique and memorable dining destination
Examples.. Novel notions- One of the main ideas is that tourists can get something at your restaurant or in your town that they can t get back home. Your restaurant should capitalize on this idea by identifying a local or regional specialty and creating your own version of it.
Cont Chef Demonstrations This is an easy ways to create an unforgettable dining experience Enlist locals as culinary ambassadors One of the top questions tourists ask locals is, where s a good place to eat around here?
International Culinary Tourism Association 27 million leisure travelers have participated in culinary related travel in the last 3 years in the US They spend approx: $51 billion annually on travel related expenses including $12 billion directly on culinary activities while traveling In the US, culinary tourists are more likely to be people who are cultured and affluent
Cont Culinary travelers are highly motivated to experience unique and memorable dining experiences. They are also significantly more likely to research and plan their trips using both print and online materials.
Culinary Events and Activities Business event planners should create unique programs that cannot be experienced during leisure travel. Cooking classes Visiting farmers markets Gourmet food shopping Participating in winery tours Attending wine festivals
Findings on Wine-Related Travel Wine travelers spend, on average, $937 per trip, with about one-fourth of their travel budget going towards wine-specific activities.
Top wine destinations include California (31%) New York (10%) Missouri (5%) North Carolina (5%) Oregon (5%) Pennsylvania (5%)
Findings on Food-Related Travel On average, food travelers spend $1,194 per trip, with over one third of their travel budget going towards food related activities.
Top food destinations include: California (14%) Florida (10%) New York (7%) Texas (6%) North Carolina (4%) Georgia (4%)
Europe and Central America
Italy Study Tour By experiencing Italian hospitality first hand, the students will be given the opportunity to see and compare Italian hospitality industry with that of the United States.
Itinerary Day 1- Depart to Florence Day 2- Dinner Palazzo Leopoldo - Ravioli Day 3- Breakfast Buffet, Excursion to Siena - Culinary Lesson Day 4- Full Day Wine Excursion, Dinner Presentation
Itinerary cont Day 5- Wine excursion to Castello di Vicchiomaggio with lunch, Travel to Florence, Dinner at a local restaurant Day 6- Half day walking tour of Florence, Lunch and Dinner at a Local Restaurant Day 7- Full day excursion to Southern Tuscany, Lunch and Dinner at a local restaurant Day 8- Morning market tour of Florence, Lunch and Dinner at a local restaurant Day 9- Breakfast buffet / check out / return home
Students in Action
Costa Rica Study Tour The purpose of this faculty-led academic study tour is to expose students to the hospitality operations of Costa Rica, to gain an appreciation for cuisine and cultures
Itinerary Day1- Travel Day Day 2- Guided tour / cooking class Day 3- CATIE Training Center / cooking class Day 4- Visit Coffee Farm / Cooking Class / Dinner reception at CATIE Day 5- Cooking class / Visit Cheese factory
Itinerary Cont Day 6- Tour of Thermal Waters Spa / cooking class Day 7- Visit to Irazu Volcano / Reception at Bed and Breakfast Day 8- Return home to Florida
U.S. and South Florida
Molecular Gastronomy Wikipedia The study of physical and chemical processes that occur in cooking Harold McGee Scientific study of deliciousness Nicholas Kurti Scientific investigation of cooking whose objective is inventing new dishes
Moto in Chicago If you think food is meant to be experienced with all the senses, book a table at Moto, home to Chicago's most jaw-droppingly original dishes. Dining here with a five-course, sevencourse, and "gastronomic tasting menu" of up to 18 courses. Sometimes the menu itself is edible.
Wylie Durfesne WD 50 2006 New York magazine s 101 Best Restaurants, WD-50 was awarded four stars (out of a potential five) and was ranked fourth restaurant overall. 2007 The James Beard Foundation nominated Wylie for Best Chef
South Beach Food and Wine Festival
South Beach Food & Wine Festival Is a national, star-studded, four-day destination event showcasing the talents of the world s most renowned: winemakers, spirits producers, chefs and culinary personalities.
Statistics 2002 attracted close to 7,000 guests 2003 attracted 10,000 guests 2004 attracted more than 20,000 guests Now in 2008 attracted close to 40,000 guests and raised $1.7 million for the FIU School of Hospitality and Tourism Management
Delray Garlic Fest
Statistics The Garlic Festival has been held every year since 1999. To date it has contributed over $229,000 back to the organizations that staff the event. Over 16 groups comprised of over 500 individuals that volunteer their time, energy and hearts to the Delray Beach Garlic Fest.
Statistics cont 33,000 people came to the Garlic Festival last year. The Delray Affair (crafts) is the largest event, but in a close second is the Garlic Festival. Has been shown Nationwide on The Food Networks - Unwrapped It has become a destination event
Attendance People come from all over to experience the Delray Beach Garlic Fest. Attendance is made up of: 22% Delray residents 43% Palm Beach County residents 11.4% Other States 5% Elsewhere (Outside U.S.)
Conclusion Culinary Tourism is a great way to increase tourism generated revenue Strategic partnerships are key Growth potential Numerous alternatives What is Culinary Tourism all about?
Dessert Demonstration
Vanilla Panna Cotta Caramel Sauce Chocolate Tuile Assorted Berries Lemon Foam
Panna Cotta Ingredients: 2 cups Whipping Cream 3 oz Sugar 1 ea Vanilla Bean 2 ea Gelatin Sheets 1. Soften gelatin in bowl with cold water 2. Heat cream on low with sugar and vanilla bean. Stir continuously until dissolved. 3. Add gelatin sheets, and pour into molds Serves: 4-6
Caramel Sauce Ingredients: 1# Sugar 2 oz Water 8 oz Heavy Cream 1 oz Butter 1. Place sugar in sauce pot add water to moisten 2. Cook sugar until golden brown. 3. Remove from heat and add heavy cream being sure to whisk mixture to prevent it from boiling over. 4. Add butter and mix, set aside until needed.
Chocolate Tuile Ingredients: 5 oz AP Flour 6 oz Powder Sugar 1 oz Coco Powder 6 ea Egg Whites room temperature 4 oz Butter melted 1. Sift together dry ingredients, place in mixing bowl with paddle attachment. Add egg whites and mix until smooth. 2. Add melted butter and mix until smooth. 3. Spread the paste flat and even on a cookie sheet lined with parchment paper. 4. Bake at 375 F until golden done about 5 minutes.
Lemon Foam Ingredients: 225g Lemon Juice 275g Water 30g Sugar 1.5g Lecite 1. Combine all ingredients in mixing bowl, use a hand held blender and mix to incorporate. 2. Allow foam to stabilize, then collect. Note: Lecite is a natural soy emulsifier ideal for making foams