Telling an impactful story with data
POWERFUL METRICS Translating your effort into numbers is invaluable. IMPLAN arms you with the cold hard facts to assess your impact and support your claims. 2/35
MORE ACCURACY Our data is constantly vetted by industryleading research analysts, so IMPLAN users know they can stand behind their metrics with unshakeable confidence. 3/35
WHOSE STORY IS THIS? 4/35
Annapolis Valley Okanagan Fraser Valley Vancouver Island Lake Erie/Pelee Island Prince Edward County Niagara Montérégie major grape growing regions minor grape growing regions 5/35
WHOSE STORY IS THIS? 6/35
WHY DOES THEIR STORY MATTER? 7/35
THE RIPPLE EFFECT Direct Effects Indirect Effects Induced Effects imports, taxes, profits input local purchases of inputs (goods and services) payroll taxes, in-commuters imports, personal taxes, savings labor income household income spending on local goods and services (continues to trickle through local economy until exhausted by leakages) IMPLAN Calculation Process 8/35
THE FIRST STEP 9/35
WHAT THEY FOUND Economic impact of the wine industry in Canada $6.8 Billion 10/35
THE NEXT STEP 11/35
THE NEXT STEP 12/35
WHAT THEY FOUND Economic impact of the wine industry in Canada $9 Billion 13/35
O N TA R I O S TELLING THE FULL STORY MA PROVIN UPS $258M $233M $264M ECONOMIC 755 MILLION T M F E D E RA L L T OTA I 4.4 BILLION $ $2.97B BUSINESS REVENUE L IA RK Ontario C R. T E S M U A B R O KABLE. R. E P I R PAC $870M WAGES $522M TAX REVENUE $ IN TAX REVENUE & MARK UPS AN AVERAGE BOTTLE GENERATES $43.63 IN BUSINESS REVENUE WAGES MILLION $5.23 TAX MILLION O F TO U R I S M R E L AT E D TOURISTS ECONOMIC G E N E R AT I N G $29.69 $8.71 847 2.4 $ OVER IMPACT 18,000 JOBS CREATED IN CANADA BY THE WINE & GRAPE INDUSTRY 2017 Report, Canada s Wine Economy Ripe Robust Remarkable. Commissioned by the Canadian Vintners Association, the Winery & Grower Alliance of Ontario, the BC Wine Institute and Winery Association of Nova Scotia. www.canadianvintners.com www.wgao.ca www.winebc.org www.winesofnovascotia.ca 14/35
O L C U H M S B I I A S T I R B TELLING THE FULL STORY PROVIN $159M $168M S T UP L T M MA L IA $152M OTA ECONOMIC I 2.8 BILLION $ $1.95B BUSINESS REVENUE RK British Columbia C R. T E S M U A B R O KABLE. R. E P I R PAC $512M WAGES $312M TAX REVENUE F ED E RAL 480 MILLION $ IN TAX REVENUE & MARK UPS AN AVERAGE BOTTLE GENERATES $48.17 $33.84 IN BUSINESS REVENUE $8.91 WAGES $5.42 TAX ONE CREATES 12 MILLION THOUSAND TOURISTS GENERATING $ JOBS 600 IMPACT MILLION OF TOURISMRELATED ECONOMIC 2017 Report, Canada s Wine Economy Ripe Robust Remarkable. Commissioned by the Canadian Vintners Association, the Winery & Grower Alliance of Ontario, the BC Wine Institute and Winery Association of Nova Scotia. www.canadianvintners.com www.wgao.ca www.winebc.org www.winesofnovascotia.ca 15/35
N O VA S C O T I A S TELLING THE FULL STORY FE C IA L T PRO V $13M $14M M L T M L RA $25M OTA ECONOMIC I 218 MILLION $ $154M BUSINESS REVENUE IN Nova Scotia DE R. T E S M U A B R O KABLE. R. E P I R PAC $36.6M WAGES $27.6M TAX REVENUE ARKUPS 52 MILLION $ IN TAX REVENUE & MARK UPS 112 9 $36.62 CREATES OVER AN AVERAGE BOTTLE GENERATES THOUSAND TOURISTS $25.85 IN BUSINESS REVENUE $6.14 WAGES $4.63 TAX GENERATING $ 19 HUNDERED JOBS OF TOURISMRELATED ECONOMIC MILLION IMPACT 2017 Report, Canada s Wine Economy Ripe Robust Remarkable. Commissioned by the Canadian Vintners Association, the Winery & Grower Alliance of Ontario, the BC Wine Institute and Winery Association of Nova Scotia. www.canadianvintners.com www.wgao.ca www.winebc.org www.winesofnovascotia.ca 16/35
THE TAKEAWAY 17/35
HOW DOES IT WORK? 18/35
HOW DO WE DO IT? Constructing our database requires gathering data from various economic sources, estimating the missing pieces, and then converting it all into one consistent format. IMPLAN does this each year. 19/35
THIS ISN T LIMITED TO CANADA 20/35
DATA SOURCES Construction of the annual IMPLAN datasets requires the use of roughly 100 individual data tables and files. The majority of these tables and files come from the following main sources: Bureau of Economic Analysis United States Department of Labor, Bureau of Labor Statistics National Center for Education Statistics Railroad Retirement Board United States Census Oak Ridge National Laboratory United States Department of Agriculture National Oceanic and Atmospheric Administration 21/35
WORLD-SOURCED DATA Don t see what you need? We ll build custom international datasets for you. Statistics Canada The Organisation for Economic Co-operation and Development (OECD) Eurostat New sources added all the time! 60+ countries represented 22/35
MANY OTHERS SHARE THIS STORY 23/35
LET S SEE IT IN ACTION! 24/35
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Telling an impactful story with data