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Office coffee solutions 2016 1

It s all about the taste Coffee Planet was born in Arabia and our goal is to help people experience the finest global Arabica coffee. Producing quality coffee is our number one priority, which is why we have established and maintained excellent relationships with the best coffee producers around the world. We roast green beans in our UAE roastery, creating our own bean, ground and capsule coffee. We have been supplying customers in foodservice, retail, and business across the Middle East and beyond since 2005. We can provide everything to create great coffee including a range of market-leading coffee machines and equipment, all coffee related consumables and training for staff as well as machine servicing and maintenance. Above all, we deliver a seamless and 360 degree approach to coffee solutions to ensure customers always receive the highest quality coffee they come to know and expect. 2

Sourcing and roasting We make sure we know where our beans come from by travelling the world to meet farmers and producers. We now have relationships with farmers in over 20 countries in Africa, Indonesia, India and Central and South America. We buy direct from the source to guarantee quality, a fair price and to continually learn more about the coffee bean. We only buy specialty grade beans (they are the ones that grow over 1,700m above sea level) and they are always Arabica beans. We roast to order and pack immediately to lock in flavour and guarantee freshness and work to get our coffee to the consumer in as short a time as possible. 3

Why us? We have been distributing coffee to the Middle East region since 2005 and pride ourselves on our ability to deliver: The freshest roasted coffee from our own HACCP* certified roastery in Dubai The first UTZ and Halal certified roastery in the Middle East Region Distribution to 200+ hypermarkets, supermarkets and convenience stores An exciting range of coffee blends and single origin / estate coffees to suit every coffee drinkers taste To over 10 countries across Middle East and Asia Regular in-store promotion and marketing communications Private label options for large volume clients catering to specific market taste profiles *HACCP: Hazard Analysis Critical Control Point the global standard of systematic preventative approaches to food safety during production and delivery to the end user. Coffee Planet is the only certified coffee roastery for HACCP. 4

Our facilities 14,000 sq. ft. dedicated coffee roasting and packing plant designed and built by Coffee Planet Located in Jebel Ali Freezone, Dubai Designed to and certified to HACCP standards Managed by the Coffee Planet Roastmaster Market leading roasting equipment Roasting capacity of 70-100 tonnes per month 8,000 sq ft centrally located in Al Quoz 4, Dubai Dedicated areas for technical services, logistics, dry stores, warehousing and offices Operating as a central distribution hub for all Coffee Planet locations in the UAE and internationally 5

Business segments Retail Distribution of Coffee Planet branded bags and capsules of coffee in a range of blends and styles Foodservice Beans, machines, service and training. Supplying the foodservice (HORECA) market the right solutions for all coffee related requirements Online store Consumers can order online and have their fresh roasted Coffee Planet delivered direct to their door Office coffee solutions Supplying the office market with coffee solutions On-the-go Own and operate a nationwide estate of over 200 on-the-go coffee machines, managing all logistics, service and maintenance Franchise Design, development and project management (when required) of multi-format outlets for our franchise partners 6

Timeline The year of innovation Create geographical brand reach Partner with two major fuel companies in the country. The most widely distributed coffee brand in the UAE selling millions of coffees a year. Launch office coffee solutions Partnership with one of the country s largest banks for office coffee solutions. Extend our capacity and competitive advantage. Enter events market Open the new larger roastery, more direct sourcing. Partner with major event locations. Bringing our coffee to more and more consumers in every part of their lives. More development on the distribution of the brand and the product Sign up more distributors partners spreading the brand presence to more people in more countries. Now available in Qatar, Oman and Bahrain. Launched the foodservice section, the CP mobile app and the online store. Developed range of capsules for both segments. Now open in Azerbaijan. Improved foodservice range of blends and machines. Promote consumer trial and reward loyalty. To grow the at-home segment with door to door delivery. Support expansion of the business through a foodservice division Provide complete coffee solutions to the hotel, retail and catering market focusing on quality of product, equipment and service support. Supply to: 5 star hotels, retailers, high-end restaurants, bank branches, airline lounges, event companies and government offices. Take more control over supply chain. New branding launch Open the Coffee Planet roastery. Now producing our own premium coffees! Funkier brand image to appeal to consumers. Truly internationalise the Coffee Planet brand Build partnerships to extend Coffee Planet and win a million more fans! Open first Coffee Planet presence in KL, Malaysia and Pakistan. This is the year of big steps Segregate our brands. Develop a single serve capsule solution for in-room and small offices. Enter green bean trading market. A contract signed to trade in container loads of green beans. Taking larger steps to grow business Launch range of capsules, expand the size of roastery, drive international footprint. Develop brand identities for retail and franchising. Achieved Superbrand status. Open office in Qatar. Bring capsules production in house. 7

Coffee Solutions Coffee: Professional Series Product Image Product Name Pack Size Coffee type Taste Profile Professional Series Authentic 1Kg Beans The wild Peruvian hills, the Sumatran jungles and the lush forests of Costa Rica combine effortlessly to give you a cup full of nuts, berries and citrus roasted dark heaven. Professional Series Original 1Kg Beans This special blend has a punchy aroma of unripe bananas, biscuits and almond marzipan, giving you a silky mouthfeel, with a good body and low bitterness. Professional Series Organic 1Kg Beans This organic, UTZ certified coffee is a deep, rich roast giving a walnut and cedar wood aroma. This coffee as an espresso has a big bold body with delicate herbecious notes and a punchy dry cocoa aftertaste. Professional Series Classic 1Kg Beans It is a combination of caramel sweetness and peanuts with the delicate orange acidity that goes to create a well rounded drink. On the tail end is a very subtle hint of dried plums, a perfect short, sweet shot. Professional Series Filter Blend 1Kg Ground Specially developed for filter machines. Buttery toffee sweetness and sweet cherry brightness beautifully combine with roasted peanut aromatics to create a perfect balance. Professional Series Decaf 1Kg Beans For coffee lovers looking for all the flavour without the caffeine kick, our decaf coffee has a light body, warm dark chocolate, almond, with a hint of sweetness. 8

Coffee Solutions Coffee: Coffee Planet Origin Product Image Product Name Pack Size Coffee type Taste Profile Ethiopia Sidamo 250g 100% Arabica single origin coffee beans Bright clean cup. Sweet raisin and nut chocolate with hints of spiced peach and a light medium body. Columbia Finca La Esperanza 250g 100% Arabica single origin coffee beans Coffee with a pleasingly silky body. Fruity acidity that is balanced by the coffee s sweetness. The first sip hints at dried cherries with sweet tobacco, finishing with caramel and dry cacao notes. A complex cup for the courageous coffee lover. Nicaragua El Bosque 250g 100% Arabica single origin coffee beans This coffee is like dessert in a cup! Milk chocolate and roasted almond aromas compliment a melted butter and Crème Caramel sweetness especially when added to good quality milk. Burundi Kirimiro 250g 100% Arabica single origin coffee beans A complex coffee with beautiful aromas of sweet almonds, strawberries and rhubarb. A juicy acidity like soft red cherries and green apple This delicious coffee truly represents the fantastic work from farmers of Burundi. *Also available as ground on special request. Subject to availability. Please check with the sales representative for the updated information. 9

Coffee Solutions Coffee: Turkish & Arabic Coffee Product Image Product Name Pack Size Coffee type Taste Profile Turkish Coffee Pure/ Cardamom 250g Ground Roasted by hand with an acute balance of tradition and precision, this premium blend of high quality coffee beans promises to deliver the full flavour indulgence every coffee connoisseur desires. Arabic Coffee Pure/ Cardamom 250g Ground Roasted by hand with an acute balance of tradition and precision, this premium blend of high quality coffee beans promises to deliver the full flavour indulgence every coffee connoisseur desires. 10

Coffee Solutions Coffee: Capsules Product Image Product Name Roast Strength Pack Size Brewing Method Coffee type Taste Profile Espresso 6 / 10 250g Nespresso compatible machine Capsule Bright clean cup. Sweet raisin and nut chocolate with hints of spiced peach and a light medium body. Lungo 5 / 10 250g Nespresso compatible machine Capsule The first sip hints at dried cherries with sweet tobacco, finishing with caramel and dry cacao notes. A complex cup for the courageous coffee lover. Ristretto 10 / 10 250g Nespresso compatible machine Capsule Milk chocolate and roasted almond aromas compliment a melted butter and Crème Caramel sweetness especially when added to good quality milk. Decaf 5 / 10 250g Nespresso compatible machine Capsule A complex coffee with beautiful aromas of sweet almonds, strawberries and rhubarb. A juicy acidity like soft red cherries and green apple *DISCLAIMER: Our unique range of capsules are fully compatible with Nespresso machines that use the aluminium cartridge. Nespresso trademark is owned by Société des Produits Nestlé S.A. and is not affiliated with Coffee Planet. 11

Coffee Solutions Machines: Krea Krea is the ideal solution for offices where quality coffee, reliability and contemporary design are paramount. Its excellent, full-bodied espresso at the optimum extraction temperature and exquisite mixed beverages, including a wonderful cappuccino with a longlasting, creamy top, will satisfy even the most demanding palate. CONSUMABLES Fresh Beans Ground Coffee Gourmet Chocolate Powder Gourmet Milk Powder Gourmet Cardamom Tea Powder DRINK SELECTION Americano Espresso Cappuccino Moccaccino Café Latte Decaf Americano Decaf Espresso Cardamom Tea Hot Chocolate Hot Water KEY FEATURES Patented Z4000 coffee brewer and new Freemix technology 10 direct selection buttons LED lit interface and cup station area Compact espresso boiler with 600 cc capacity for high throughput Chromium plated push buttons with well readable LED lit selection area Top quality drinks and optimized delivery times Size: 41cm x 75cm x 56.4cm (WxHxD) Weight: 41kg IDEAL FOR: Banqueting, cafés and offices Necta equipment is distributed in the GCC by Coffee Planet Foodservice. 12

Coffee Solutions Machines: Nio The Nio from de Jong DUKE confirms what you expect; a surprising coffee experience from a professional and distinguished looking machine. With its compact dimensions, CoEx -brewer and a 10.4 high resolution full colour touch screen and comprehensive versatility, the Nio is easy to set up for both self serve and full serve mode. CONSUMABLES Fresh Beans Ground Coffee Gourmet Chocolate Powder Gourmet Milk Powder Gourmet Cardamom Tea Powder DRINK SELECTION Americano Espresso Cappuccino Moccaccino Café Latte Decaf Americano Decaf Espresso Cardamom Tea Hot Chocolate Hot Water KEY FEATURES Illuminated ingredient canisters Fresh beans + powder options Wide selection of drinks Adjustable dispense head Touchscreen interface Cup detection sensor Easily accessible waste bin Fresh milk model available Dimensions: 54 x 46 x 59.9cm (W x D x H) Weight: 35kg IDEAL FOR: Banqueting, cafés and offices DeJong Duke equipment is exclusively distributed in the GCC by Coffee Planet Foodservice. 13

Coffee Solutions Machines: Primadonna The PrimaDonna is a coffee machine designed to give any user the ability to make restaurant and coffee bar standard coffee in the comfort of their own home or a small office. It grinds fresh beans internally and has an integrated carafe for frothing fresh milk, delivering all your favourite coffee drinks - espresso, lungo, latte, and cappuccino - at the touch of a button. The PrimaDonna is sleekly styled with a premium stainless steel finish. KEY FEATURES Stainless Steel Bean-to-cup espresso/cappuccino/latte maker with patented single touch milk carafe and frothing system For use with coffee beans or ground coffee Memory function stores your favourite coffee settings while adjustable coffee dispenser allows for varying cup sizes Adjustable burr grinder, removable stainless steel drip tray, electronic temperature control and cup warmer. One-touch operation with easy-to-use digital mirrored screen display IDEAL FOR: Banqueting, cafés and offices Dimensions: 29 x 42 x 38cm (W x D x H) Weight: 13kg DeLonghi equipment is distributed in the GCC by Coffee Planet Foodservice. 14

Coffee Solutions Machines: Beko Turkish coffee machine In Turkish tradition, freshly brewed Turkish coffee is made with patience and precision, to be shared with someone special. With the Beko Turkish Coffee Machine a simple push of a button is needed, leaving you more time to relax and sip your coffee! KEY FEATURES Capacity: 1 lt removable water tank Prepares 1-4 cups of coffee simultaneously in a short time Anti-spill system Spin jet system, no need of stirring Ideal brewing Elegant design Reminding markers IDEAL FOR: Hotels, restaurants and cafés Dimensions: 10 x 15 x 124cm (W x D x H) Weight: 1kg Beko equipment is exclusively distributed in the GCC by Coffee Planet Foodservice. 15

Coffee Solutions Machines: Capsule machine Just one-touch for the perfect cup of coffee. KEY FEATURES 20-30s brew time Automatic and programmable coffee quantity Auto power OFF Energy saving mode Container for 14 used capsules Water tank: 0.9L Dimensions: 16.6 x 29.1 x 25.2 cm (W x D x H) Weight: 2.86 kg IDEAL FOR: For home and small office 16

Service & maintenance In the unlikely event of a problem, we understand that time is of the essence so we have an extensive team of service technicians in teams throughout the UAE in order to respond to call-outs as quickly as possible providing unparalleled service levels to our customers. With many years of training and experience, our service technicians are capable and equipped to solve most issues on site to get the coffee pouring again, 24 hours a day, 7 days a week. Our dedicated service line means you will be able to reach us at any time, day or night. However, in the case that a machine may have to be removed and serviced at our Service Centre in Dubai, we will always provide a replacement machine so as not to interrupt your coffee service.

Training & knowledge The final piece of the perfect espresso puzzle is knowledge and training. We spend countless man-hours searching and sourcing the beans, roasting them to perfection and packing them to lock in all the wonderful flavours and aromas. But it can all go wrong in the moment before it hits the cup if the barista has the best coffee, the right equipment but lacks the knowledge. Our Coffee Professionals take the time to impart their knowledge and experience to our customers to ensure that the journey of these special beans is complete into every cup, every time. Providing great coffee and the right equipment isn t always enough..

Own and private label We pride ourselves as the coffee experts in the region and can help you develop your own coffee blend with the right packaging that is suitable to your customer base. Our Accreditations Coffee Planet has full HACCP accreditation, we are an A-GRADE certified facility by Dubai Municipality, UTZ and a Halal certified Roastery. Coffee Experts Q-Grading is the highest certification of coffee masters and we are the only Roastery in GCC with four expert Q-Graders on-board. 19

Own and private label Why choose us? We have been distributing coffee to the Middle East region since 2005 and pride ourselves on the following: 1. We source the highest quality coffee beans without middle men 2. We are experts in roasting coffee for the MENA region palates 3. Ourstate-of-the-art roastery is oneof thebiggest in MENA 4. Ourcompetitive pricing 5. Our consistency in coffee, we roast over 1,000,000KG per year 6. Our marketing support 20

Own and private label In-room capsules solution Private label capsule option available with choice of coffee: Please refer to Private Label Build your own for MOQ on branded foils, capsule colours and packaging. Coffee Planet can facilitate hotel branded in room display trays, that include: Consumables sugars, take away cups, stirrers Keep Cups, that can be gifts or for sale to guests Capsule presentation box Branded machine 21

Our clients 22

Coffee Planet Head Office Office M08, Commercial Bank Of Dubai Building, Sheikh Zayed Road PO Box 73042 Dubai, UAE T: +971 4 3415537 F: +971 4 3415536 sales@coffeeplanet.com coffeeplanet.com 23