CELEBRATE NATIONAL SALMON DAY

CELEBRATE NATIONAL SALMON DAY A wellness & retail promotional toolkit for healthcare foodservice Visit www.chickenofthesea.com/foodservice for product offerings, recipes, nutrition facts, and tools for healthcare foodservice operators! www.chickenofthesea.com/salmon /ChickenoftheSeaFoodservice

CELEBRATE NATIONAL SALMON DAY National Salmon Day is an official national holiday dedicated to celebrating the health, taste, convenience, and diverse recipe benefits of the world s most popular pink fish. It is observed every October 8 in honor of wild and packaged salmon. Chicken of the Sea is pleased to offer you this kit to help you: Demonstrate your foodservice operation s commitment to wellness Promote healthy seafood-based menu items Educate and inspire your guests about the role of salmon in a healthful menu Please print as many copies as you d like of the pages of this kit: Promotional poster (page 3) to engage your guests Healthy seafood recipes (pages 4-6): Spinach Strawberry,, and Print and use Today s Catch [now serving] cards (pages 7 9) to merchandise these appealing options. Just tape them up in your serving areas. Ride the Wellness Wave! High in marine omega-3s, vitamins, and protein, salmon is a healthy food. Why not feature salmon entrees all month? Learn More with Free CE! Chicken of the Sea is pleased to offer free continuing education online. Visit www.chickenoftheseace.com to take these courses, each approved for 1 hr CE for RDNs; DTRs; CDM, CFPPs; and certified chefs: Seafood=Brain Food presents extensive research behind cognitive functioning and healthy aging, the benefits of marine omega-3s, and details of the MIND Diet. Sustainable Seafood for Healthcare Foodservice introduces you to a wide range of practices that provide healthful food and support the well-being of individuals, communities, and the ecosystem as you build your own sustainable seafood plan. Table tents to display in your serving areas National Salmon Day 2-page handout to give to your guests or place on your website or intranet. Sample social media posts to engage with your clients and customers on your social channels. For patient tray service or room service: You can feature the same recipes and place a Today s Catch card on every tray. Share handouts with your patients too! Foodservice Recipes & More Visit chickenofthesea.com/foodservice Connect with us on Facebook: /ChickenoftheSeaFoodservice National Salmon Day website: www.chickenofthesea.com/salmon See our salmon celebration photos on Facebook for tips and inspiration! 2

WE RE CELEBRATING NATIONAL SALMON DAY! Learn about the role of salmon in healthy eating. Join us for special salmon menu features and ride the wellness wave! www.chickenofthesea.com/salmon OCTOBER 8 3

Portion size: 1 salad 12 servings Featured Chicken of the Sea Recipe for Healthcare Foodservice Ingredients ½ c White vinegar ¼ c Sugar ½ tsp Salt ½ tsp Ground black pepper 2 Tbsp Poppy seeds ½ c Salad oil 6 c Fresh strawberries 2¼ lb Fresh baby spinach ½ c Pumpkin seeds 40 oz Chicken of the Sea Premium Wild-Caught Pink Salmon Notes Preparation 1. Combine white vinegar, sugar, salt, black pepper, poppy seeds, and salad oil to make the dressing. 2. Wash, trim, and quarter strawberries. 3. Toss spinach and strawberries with dressing. 4. To fi nish each salad on demand: Sprinkle ¼ cup of strawberries and pumpkin seeds and 2.5-oz (drained weight) salmon over salad. Serving ideas Add pumpernickel croutons; replace pumpkin seeds with toasted pecans. Try this recipe for: Room Service Buffet Traditional Tray Service Retail/Cafe Grab n Go Catering Please compare recipes against your own diet manual. For on-demand cooking, one 2.5-oz pouch is perfectly portioned for one serving. Use Chicken of the Sea Genova Yellowfi n Tuna, Premium White Albacore Tuna Pouch, or any Flavored Salmon Pouch as desired. 4 Visit www.chickenofthesea.com/foodservice for product offerings, recipes, nutrition facts, diet criteria, and tools for healthcare foodservice operators!

Total yield: 1 quiche 1 Portion size: 8 quiche 8 servings Featured Chicken of the Sea Recipe for Healthcare Foodservice Ingredients 1 9 prepared deep pie crust 10 oz Chicken of the Sea Pink Salmon, Skinless & Boneless 1 Tbsp Dried bread crumbs, finely ground 1 Tbsp Parmesan cheese, grated 2 tsp Olive oil 2/3 c Fresh red pepper, diced 1 3 c ½ tsp ¼ tsp Fresh green onion, thin-sliced Old Bay Seasoning Hot sauce 2 Tbsp Reserved salmon liquid 6 Fresh eggs ¾ c 2% milk 1 c Sharp cheddar cheese, shredded 1 Tbsp Fresh parsley, minced Preparation 1. Prick pie crust with fork and bake at 425 F for 7 minutes or until lightly browned. 2. Drain salmon and reserve liquid. Chop salmon, toss with bread crumbs and Parmesan. 3. Heat olive oil in a sauté pan, medium heat. Add peppers and onions. Cook until onions are translucent. Add Old Bay Seasoning and hot sauce; toss with reserved salmon liquid. Simmer until liquid is reduced by 90%. 4. Blend eggs and milk. Add cheese and parsley to the egg mixture. Blend in cooked vegetables and salmon/bread crumb mixture. 5. Pour into pie crust and place in 350 F oven for 35 minutes or until done. Try this recipe for: Room Service Buffet Traditional Tray Service Retail/Cafe Catering Suitable for: Mechanical Soft Diet Please compare recipes against your own diet manual. 5 Visit www.chickenofthesea.com/company/foodservice/healthcare for product offerings, recipes, nutrition facts, diet criteria, and tools for healthcare foodservice operators!

Total yield: 1 gallon Portion size: 1 cup 16 servings Makes 1 gallon Ingredients 30 oz Canned Chicken of the Sea Pink Salmon, Skinless & Boneless ½ gal 2% milk 1 lb Fresh Idaho potatoes, peeled and medium diced 1 Tbsp Minor s Lobster Base ¼ c Tomato paste 2 oz Butter ½ c Diced shallots 2 c Celery 2 c Red pepper, seeded and diced 2 tsp Paprika ½ tsp Chili powder tsp Cayenne pepper 1 c Dry sherry ½ c Flour 1 8 8 oz Chicken of the Sea Pink Salmon, drained 1 c Sour cream 3 Tbsp Minced fresh chives Preparation 1. Combine 30 oz salmon, milk, potatoes, lobster base, and tomato paste. Simmer until potatoes are close to tender to make the stock. 2. Separately, melt the butter with the next 6 ingredients and cook on medium heat until the shallots are translucent. Add sherry to deglaze the pot and reduce by 50%. Add the fl our and cook on low heat for 3 minutes, stirring frequently to prevent browning. 3. Once the potatoes are nearly cooked through, add hot stock in small batches, stirring constantly until smooth, bringing to a simmer after each addition. Allow the soup to simmer for 3 minutes, or until the potatoes are cooked through, stirring frequently. Puree in a blender. 4. Portion 1 c bisque into each bowl. Place ½ oz of fl aked salmon in the center of the bowl. Top with 1 Tbsp sour cream, then dust w/ minced chives. Try this recipe for: Room Service Buffet Traditional Tray Service Retail/Cafe Catering Suitable for: Mechanical Soft Diet Please compare recipes against your own diet manual. 6 Visit www.chickenofthesea.com/foodservice for product offerings, recipes, nutrition facts, diet criteria, and tools for healthcare foodservice operators!

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TABLE TENT CUT, FOLD, AND INSERT TAB TABLE TENT CUT, FOLD, AND INSERT TAB FOLD WE RE CELEBRATING NATIONAL SALMON DAY! celebrating the health, taste, convenience, and recipe benefits of salmon WE RE CELEBRATING NATIONAL SALMON DAY! celebrating the health, taste, convenience, and recipe benefits of salmon OCTOBER 8 OCTOBER 8 2016 CHICKEN OF THE SEA INTERNATIONAL 2016 CHICKEN OF THE SEA INTERNATIONAL WE RE CELEBRATING NATIONAL SALMON DAY! celebrating the health, taste, convenience, and recipe benefits of salmon WE RE CELEBRATING NATIONAL SALMON DAY! celebrating the health, taste, convenience, and recipe benefits of salmon OCTOBER 8 OCTOBER 8 2016 CHICKEN OF THE SEA INTERNATIONAL 2016 CHICKEN OF THE SEA INTERNATIONAL 10

CELEBRATING NATIONAL SALMON DAY! Discover the health, taste, convenience, and recipe benefits of salmon! October 8 Did you know? #2 Pink Up Your Lunch! The convenience of salmon pouches is perfect for lunches. Just pack a pouch with your favorite flavor and Add it to your green salad for healthy protein Add it to your pasta salad Stir in your favorite mix-ins and make a salmon wrap Salmon is America s #2 seafood behind tuna. It s one of the fastest-growing seafood varieties. In 2014, Chicken of the Sea was the first to offer a complete line of flavored salmon pouches. Mix salmon, pesto, and mayo with hard boiled eggs for a unique salmon salad Mix salmon, walnuts, apples, and your favorite salad base for a healthy Waldorf salad The 2015 Dietary Guidelines for Americans recommend eating at least two servings of seafood per week. WONDERING ABOUT MERCURY? NUTRITION + Salmon is a great source of: The 2015 Advisory Report for the Dietary Guidelines for Americans says, Neither the risks of mercury nor organic pollutants outweigh the benefits of seafood consumption. They cite protection from cardiovascular disease risks and improved infant development. omega-3 fatty acids protein niacin vitamin B12 vitamin D selenium Among seafood, salmon has one of the highest levels of omega-3s (EPA and DHA). Seafood=Brain Food Research shows that the omega-3s present in seafood may help prevent, delay, or moderate Alzheimer s disease. 11

BONES -OR- NO BONES? In canned salmon, the soft bones are easy to mash or blend into your favorite recipes. Canned salmon with bones gives you almost 5X as much calcium as boneless salmon. Chicken of the Sea offers salmon in a skinless and boneless pack for those consumers who prefer it without the skin and bones. Both are nutrition-packed choices for your healthy diet. Pink or Red? Everyone has a favorite pink or red salmon. They come from different fish. Red salmon (also known as sockeye) is prized for its firm texture, deep color, and deliciously rich flavor. Compared with pink salmon, red salmon provides slightly higher levels of vitamin D and omega-3s. NATURALLY GLUTEN FREE Canned Chicken of the Sea salmon pouches are gluten free. www.chickenofthesea.com/salmon (For details on specific products that incorporate other ingredients, visit http://chickenofthesea.com/ company/faqs). Try this recipe for: Room Service Traditional Tray Service Retail/Cafe Grab n Go Smoked Salmon Wrap TOTAL TIME: 10 MINS SERVINGS: 6 INGREDIENTS 1 3 c Cream cheese, softened 1 4 c Slaw dressing 1 4 c Mayonnaise 6 10" Whole grain flour tortillas 6 pouches Chicken of the Sea Smoked Salmon 24 1/16" slices ripe tomato 3 c Mixed salad greens, chopped DIRECTIONS 1. Combine cream cheese, slaw dressing, and mayonnaise to make sandwich spread. 2. Warm tortillas, then spread sandwich spread on each. 3. Evenly distribute and gently press smoked salmon into spread. 4. Evenly distribute chopped salad greens over salmon. Place 4 slices of tomato on the salad greens. 5. Roll each wrap pinwheel style in sandwich paper. ADD A LITTLE TWIST! Use any type of tortilla (spinach, chili, tomato, etc.) and any Chicken of the Sea tuna or salmon product. 12

SOCIAL MEDIA Here are some sample social media posts you can use on your social media channels. Click on each to download. SALMON is a great source of: omega-3 fatty acids protein niacin vitamin B12 vitamin D selenium Among seafood, salmon has one of the highest levels of omega-3s (EPA and DHA). Click to download image Salmon is America s #2 seafood behind tuna. Come celebrate with us on National Salmon Day! 2+ SERVINGS The 2015 Dietary Guidelines for Americans recommend eating at least two servings of seafood per week. Click to download image Click to download image 13