Kirkland Uncorked Washington s Summer Food & Wine Festival SPONSORSHIP INFORMATION & FESTIVAL DEMOGRAPHICS July 15-17, Kirkland, WA
BENEFITS OF EVENT SPONSORSHIP WHAT MAKES EVENT SPONSORSHIP UNIQUE? REACH an active and social audience SHOWCASE products to increase purchasing INCREASE and solidify your cool factor BOLSTER your brand by partnering with an exemplary property SUPPORT your consumer s community DIRECTLY connect with an engaged audience ACTIVATE marketing initiatives HOST private parties, vip functions, or company activities SPONSORSHIP OPPORTUNITIES NAMING RIGHTS to the property and venue ADVERTISING INCLUSION for your logo on print ads and radio mentions ON-SITE PRESENCE for promotional displays, sales, and sampling MARKETING COLLATERAL printed with your logo on coaster & program SOCIAL MEDIA RECOGNITION for your brand to engage the audience WEBSITE PRESENCE with links connection back to your brand & website PRIVATE CORPORTATE PARTIES could be held in a reserved area for you
ABOUT KIRKLAND UNCORKED ABOUT THE FESTIVAL is Washington s largest summer food and wine festival, located on the picturesque shores of Lake Washington in Kirkland, WA taking place July 15-17, at Marina Park. features wine tasting, cooking classes, Burger Brawl, live music in the Tasting Garden (21+) and welcomes 40,000+ guests inside the all-ages craft fair with the Uncorked Market, a boat show, and dog modeling contest. FOOD With a beachfront grilling stage and a showcase of Kirkland s best restaurants, s Tasting Garden is full of food. Watch professional chefs perform cooking classes on the grill, sample bite-sized feasts from Kirkland s top restaurants, pick your favorites in the Friday night Burger Brawl and Saturday Grill-Off Competition, and on Sunday, indulge in the area s best food trucks during our Food Truck Feast! WINE The Tasting Garden welcomes more than 20 Washington wineries throughout the three-day weekend. Guests use their commemorative wine glass to taste wines in 1 oz. samples and as they find the varietals they love, they can purchase them in the wine shop. ART The Market hosts over 40 artist showrooms showcasing their pop-up boutiques. From jewerly makers to painters to woodworkers, guests have the opportunity to meet the designers and purchase handcrafted goods or take the time to make their own masterpiece.
ABOUT THE KIRKLAND UNCORKED GUEST TASTING GARDEN ATTENDANCE UNCORKED MARKET AT TE N DANCE RESIDENCE 8,000 7,000 6,000 5,000 4,000 40,000 35,000 30,000 25,000 Local- 81% Day Tripper- 16% 3,000 2,000 1,000 0 2011 2012 2013 2014 2015 20,000 15,000 10,000 0 2010 2011 2012 2013 2014 2015 Traveler- 3% AGE GENDER 21-35: 53% 36-50: 28% 51+: 19% Female (56%) Male (44%) All demographic information was gathered from 2014 event participants and represents 8% of 2015 Tasting Garden guests
KIRKLAND UNCORKED MARKETING STATISTICS WEBSITE 36,737 VISITORS 115,370 PAGE VIEWS 2:03 AVG TIME ON SITE EMAIL 5,000 OPT-IN SUBSCRIBERS 26% AVG OPEN RATE 10% AVG CTR 8 E-BLASTS SENT SOCIAL 3,520+ FACEBOOK FANS 168,904 FACEBOOK REACH 1,000+ TWITTER FOLLOWERS 120+ INSTAGRAM FOLLOWERS COLLATERAL 1,000 POSTERS PRINTED 8,000 PROGRAMS PRINTED 100,000 COASTERS PRINTED 6,000 COMMEMORATIVE GLASSES ADVERTISING
SUGGESTED VENUE SPONSORSHIPS PRESENTING SPONSOR Value: $65,200 Cost: $45,000 attracts a broad demographic of guests with a wine tasting garden, free festival promenade, a main stage, over 20 participating wineries, boat show, grilling competition, art venue and all for a significant cause, Homeward Pet. MAIN STAGE SPONSOR Value: $18,600 Cost: $10,000 The Main Stage is fully programmed with lively entertainment and great music creating thousands of impressions during the festival. The main stage line-up is published in all of the major media music print and online outlets. GRILLING STAGE SPONSOR Value: $13,900 Cost: $10,000 The Outdoor Kitchen holds continuous grilling demonstrations throughout the festival. The seminars and demonstrations are performed by an array of acclaimed chefs culminating with a spectacular grilling competition. BOAT SHOW SPONSOR Value: $19,000 Cost: $13,000 The Boat Show showcases some of the hottest boats and yachts on the market. Boats will be located at the marina and are open for public tours creating thousands of lasting impressions. GLASSWARE SPONSOR Value: $11,900 Cost: $10,000 commemorates the festival experience for each guest with a commemorative glass for the tasting of over twenty Washington wineries. WINE SHOP SPONSOR Value: $14,400 Cost: $9,000 Festival guests have the opportunity to taste over 60 wines from Washington wineries during the festival. At the Kirkland Uncorked Wine Shop guests have the option to continue that tasting experience at home. VOLUNTEER SPONSOR Value: $13,200 Cost: $4,500 relies on dedicated volunteers to carry out the festival. The Volunteer Sponsor is positioned on all recruitment efforts and your brand is positioned exclusively on the volunteer T-shirt. FOOD PAVILION SPONSOR Value: $7,000 Cost: $5,000 In addition to wine tasting, festival guests interact with local restaurants with the opportunity to sample their gourmet dishes, mingle with their chefs and learn about their venues. DOG DAY SPONSOR Value: $6,000 Cost: $4,000 celebrates dogs and their owners on Sunday of the festival; dog day features a dog modeling contest, prize packages, canine-focused exhibitors and much more. EXHIBIT SPONSOR Value: $2,100 Cost: $1,800 Activate your brand with an on-site exhibit space. FOR MORE INFORMATION CONTACT US For more information and tailored packages, contact: Jillian Briggs Sponsorship Manager jillian@boldhatproductions.com 206-633-0422