ALL NATURAL. NATURALLY...

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1 ALL NATURAL. NATURALLY / 18

2 ONLY THE BEST NATURE HAS TO OFFER TAKE A PEAK INSIDE THE FW17 / SS18 COLLECTION We re named Simply Chocolate, so it s just not that complicated. We create chocolate that tastes good. We believe in making a product that not only your mouth but also your body would love and therefore we are very picky when it comes to our ingredients. We don t use laquer, artificial colourings or additives. Life is too short for that. On the other hand, we don t want to make boring, plain chocolate. With that in mind and in order to become the most modern, cool and tasty chocolate brand in the world we are continuously working to develop and discover any opportunity for great taste within the headline of only natural ingredients. And how do we do it? We use quite a lot of time learning about our ingredients and how they were born and grown. We believe you can taste the love and care we put into the products. Chocolate is for many a guilty pleasure but with no artificials we think Simply Chocolate is a little-less-guilty pleasure. Why does natural product packaging always have to be brown? The world is full of individuals who are educated in understanding and navigating the jungle of foods on the basis of words. We want to talk to the consumers who like to be challenged and know what they are looking for. We want the unnaturally natural. There is something magical about the unnaturally natural. Take a look at the pages you re reading from. First impressions are pretty colours in all shades of purple and blue which impossibly could have been born by nature itself. But it is. Simply Chocolate is not brown packaging. It is colour, fashion and art and therefore we found a place in nature where the natural has nothing to do with the standard meaning of a natural look. The Taklimakan Desert in China and the Yukon River Delta in Alaska make the visual backgrounds for our boxes this season. These paper sheets are certified sustainable and our chocolate has no artificial additives. And nothing is brown. Well, except the chocolates. The FW17/SS18 collection is about delicious and all natural chocolate wrapped in boxes, glass jars, bags and foil so pretty that you want to keep looking at it even when the chocolate is gone.

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4 VACUUM PACKED GRAINY SUE Spelt, oat, peanut, caramel and dark chocolate 60% BARS TO-GO DARK MARCI Marzipan and a double layer of dark chocolate 60% SALTY FRED Dark chocolate 60% and salted almonds WE CHANGED THE MARKET ON HIGH QUALITY CHOCOLATE BARS YEARS AGO. WE WANTED TO MAKE TASTY QUALITY BARS OF CHOCOLATE. AFTER YEARS OF HANDMADE PRODUCTION WE HAVE GOT A CLASSIC RANGE OF 10 CHOCOLATE BARS. VACUUM PACKED WITH AMAZING TASTE. FRESH FREDDIE Coconut, spelt, mint and dark chocolate 60%

5 ONLY THE BEST FROM NATURE Handmade chocolate bars with 100% natural ingredients. We want only the best for our bar family and therefore we do not add any artificial colouring, artificial sweeteners or any other artificial additives. All the bars have lovely personalities. The Grainy bars are filled with deliciousness in forms of spelt, peanuts, caramel, mint and super fruits. The solid bars will surprise you with salted almonds, Persian liquorice, crunchy coconut and more tasty stuff.

6 Dark Marci Grainy Billy Salty Fred Grainy Gus Persian Perry Dark Coco

7 CRUNCHY COCO Milk chocolate with crunchy coconut PERSIAN PERRY White chocolate with Persian liquorice BLACK BETTY Dark chocolate 66% from Mexico DARK COCO Dark chocolate 60% with crunchy coconut GRAINY BILLY Coconut, cranberries and dark chocolate 60% GRAINY GUS Coconut, muesli, berries and dark chocolate 60%

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10 FOR THE HEALTHY DAY SPEEDY TOM Passion fruit, protein, antioxidants and dark chocolate 60% FIT FIONA Red berries, protein, antioxidants and dark chocolate 60% TRY OUR TASTY PROTEIN BARS. LESS CALORIES AND SUGAR THAN OUR CHOCOLATE BARS. TWO OF THEM ARE EVEN GLUTEN FREE. RICH ARNOLD Peanut, caramel, protein, antioxidants and dark chocolate 60%

11 MINI BARS The tasty Simply Chocolate bars are available in a size fitted for the pocket. It is a perfect pillow chocolate for hotels and a wonderful treat for your guests at the office or in your store. We have 7 different bars at the moment - 4 of our regular grainy bars and 3 of our protein bars. FRESH FREDDIE Coconut, spelt, mint and dark chocolate 60% GRAINY SUE Spelt, oat, peanut, caramel and dark chocolate 60% GRAINY BILLY Coconut, cranberries and dark chocolate 60% DARK MARCI Marzipan and dark chocolate 60% SPEEDY TOM Passion fruit, protein, antioxidants and dark chocolate 60% RICH ARNOLD Peanuts, caramel, protein, antioxidants and dark chocolate 60% FIT FIONA Red berries, protein, antioxidants and dark chocolate 60%

12 SMALL ONES Did you ever just want one piece of chocolate? Our Small Ones come as flow packed single pieces which will fit perfectly into any hotel or office, big or small, as the office snack to grab during a meeting. You will find 7 different kinds with individual names, taste and chocolate personality. They are packed in cool see-through foil which gives the taker a chance to pick the kind he finds more attractive. LIGHT LEO Milk chocolate 33% with a hint of Persian liquorice MISTY MARTHA Chocolate with grinded hazelnut PINK POLLY White chocolate with raspberry and Persian liquorice PERSIAN PERRY White chocolate with Persian liquorice ALMOND ALEX Dark chocolate 70% with almonds BLACK BEtTY Dark chocolate 66% from Mexico CRUNCHY COCO Milk chocolate with coconut grains

13 TO GO BAGS To go bags with undercover almonds and liquorice is the perfect treat to bring anywhere. The chocolates are packed in convenient foil bags with zippers to keep the chocolates from jumping in to your pocket when not eating. As the rest of Simply Chocolate products it is handmade in Copenhagen with only natural ingredients and no artificial additives. LOVABLE LIQUORICE Icelandic liquorice with milk chocolate covered in liquorice powder. 100 g. NEWS! AWESOME ALMONDS Almonds covered in white chocolate and blackcurrant. 100 g. AWESOME ALMONDS Almonds with milk chocolate covered in cocoa and liquorice. 100 g. NEWS! SALTY FRED ALMONDS Salted, roasted almonds covered in dark chocolate 60%. 100 g. LOVABLE LIQUORICE Icelandic liquorice with white chocolate covered in raspberry and acai powder. 100 g. NEWS! PERSIAN PERRY ALMONDS Almonds with white chocolate and Persian liquorice. 100 g.

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15 BASIS BOXES - AVAILABLE IN 2 COLORS & 2 SIZES BASIS BOXES AVAILABLE IN 2 COLORS & 2 SIZES 12 PCS. 120 G. Black Betty, Persian Perry, Crunchy Coco, Light Leo 24 PCS. 240 G. Black Betty, Persian Perry, Crunchy Coco, Light Leo, Almond Alex, Pink Polly, Mocca Molly, Misty Martha 12 PCS. 120 G. Black Betty, Persian Perry, Crunchy Coco, Light Leo 24 PCS. 240 G. Black Betty, Persian Perry, Crunchy Coco, Light Leo, Almond Alex, Pink Polly, Mocca Molly, Misty Martha

16 SEASON BOXES AVAILABLE IN 2 VISUALS & 2 SIZES NEWS! NEWS! 12 PCS. 120 G. Black Betty, Persian Perry, Crunchy Coco, Light Leo 24 PCS. 240 G. Black Betty, Persian Perry, Crunchy Coco, Light Leo, Almond Alex, Pink Polly, Mocca Molly, Misty Martha 12 PCS. 120 G. Black Betty, Persian Perry, Crunchy Coco, Light Leo 24 PCS. 240 G. Black Betty, Persian Perry, Crunchy Coco, Light Leo, Almond Alex, Pink Polly, Mocca Molly, Misty Martha

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18 BAR JARS NEWS! We care so much for our chocolate bar family and now they are available in a new packaging, glass jars - the perfect gift item. We have 2 small jars with 8 mini chocolate bars and two large jars with 6 chocolate bars inside. YOU. ME. COFFEE. NOW 8 small chocolate bars in a glass jar. 160 g. YES, YOU CAN BUY LOVE 8 small chocolate bars in a glass jar. 160 g. INSTEAD OF FLOWERS 6 chocolate bars in a glass jar. 240 g. HAPPINESS IS TEMPORARY 6 chocolate bars in a glass jar. 240 g.

19 HALLOWEEN Chocolate, and especially quality chocolate is very addictive. These two Halloween products are even deadly addictive. The Halloween box is beautifully decorated with a shiny skull and 24 pieces of different solid chocolates. The Halloween To go bag has bright orange dragée indside which might give a little kick. TO GO BAG Icelandic liquorice covered in white chocolate with a hint of chili. 100g. BOX WITH 24 PCS. Black Betty, Persian Perry, Crunchy Coco, Light Leo, Almond Alex, Pink Polly, Mocca Molly, Misty Martha. 240g.

20 DRAGÉE JARS We believe we have a statement for every occasion and every personality. Whether you like almonds, liquorice, berries or super fruits we have a matching dragée. Just go make your pick. WINTER IS COMING Roasted almonds covered in white chocolate with Persian liquorice. 280 g. FOR A RAINY DAY Icelandic liquorice covered in milk chocolate and liquorice powder. 300 g. YES, YOU CAN BUY LOVE Roasted almonds covered in white chocolate, raspberry, liquorice and acai. 280 g. BIKINI SEASON IS OVER Salted, roasted almonds covered in dark chocolate 60% 280 g.

21 CHRISTMAS 2017

22 CALENDARS RED CALENDAR 24 DAYS. 30 PIECES OF SMALL ONES. Red is the colour of Christmas so of course we have a beautiful red calendar. As always the calendar is generous and offers 30 pieces of original handmade pieces of solid chocolate. You ll find white, dark and milk chocolate mixed with nuts, berries or liquorice. 300 g. GREEN CALENDAR 24 DAYS. 30 PIECES OF CHOCOLATE BARS. This year we have made a calendar with our beloved bars. We chose 4 of the best selling chocolate bars and made small bar pieces. It still has 30 doors to open throughout December. 390 g.

23 BOXES OH BABY, IT S COLD OUTSIDE 24 PCS. 240 G. Black Betty, Persian Perry, Crunchy Coco, Light Leo, Almond Alex, Pink Polly, Mocca Molly, Misty Martha THE MAGIC OF CHRISTMAS 36 PCS. 360 G. Black Betty, Persian Perry, Crunchy Coco, Light Leo, Almond Alex, Pink Polly, Mocca Molly, Misty Martha HAVE YOU BEEN GOOD THIS YEAR? 12 PCS. 120 G. Black Betty, Light Leo, Persian Perry, Crunchy Coco

24 CALENDAR FOR SHARING 60 PIECES OF CHOCOLATE FOR YOU AND... This luxurios, golden christmas calendar contains 60 pieces of chocolate hiding between 30 doors. Share the calendar with your brother, lover, mother best friend or enjoy all 60 pieces by yourself. 690 g.

25 BAR JARS 24 DAYS. 30 PIECES OF CHOCOLATE. Our winter wonderland Christmas Calender is back again. It is a beautiful mix of grey-toned winter landscapes plus a statement with a sparkling copper imprint. As always the calendar is generous and offers 30 pieces of original handmade Simply Chocolate and Simply Chocolate bar pieces. 320 G. LARGE BAR JAR Inside the large bar jars you ll find 6 chocolate bars in christmas colours. The statement is in gold writing. 240 g. SMALL BAR JARS Two bar jars with two differents christmassy statements in shiny gold writing. 8 mini bars. 160 g.

26 THANK GOD IT S XMAS THANK GOD IT S OVER Almonds covered in white chocolate and blackcurrant. 280 g. IT S NOT WHAT YOU GET IT S WHAT YOU GIVE Icelandic liquorice covered in white chocolate, raspberry and acai. 300 g. MISTLETOE MINTS Almonds covered in dark chocolate 60% with a hint of mint. 100 g. LET IS SNOW Almonds covered in dark chocolate 60% with a hint of mint. 280 g.

27 BOXES WEIGHT COLLI ARTICLE NO PROTEIN BARS WEIGHT COLLI ARTICLE NO 12 pcs. 4 DIFFERENT STATEMENTS 120 G. 12 PCS RICH ARNOLD 40 G. 30 PCS pcs 4 DIFFERENT STATEMENTS 240 G. 12 PCS FIT FIONA 40 G. 30 PCS TO GO BAGS SPEEDY TOM 40 G. 30 PCS AWESOME ALMONDS LIQUORICE 100 G. 16 PCS BAR JARS WEIGHT COLLI ARTICLE NO AWESOME ALMONDS BLACKCURRANT 100 G. 16 PCS SMALL BAR JAR 160 G. 6 PCS LOVABLE LIQUORICE RASPBERRY 100 G. 16 PCS LARGE BAR JAR 240 G. 6 PCS LOVABLE LIQUORICE 100 G. 16 PCS JARS WEIGHT COLLI ARTICLE NO FOR A RAINY DAY 300 G. 6 PCS PERSIAN PERRY ALMONDS 100 G. 16 PCS BIKINI SEASON IS OVER 280 G. 6 PCS SALTY FRED ALMONDS 100 G. 16 PCS YES YOU CAN BUY LOVE 280 G. 6 PCS CHOCOLATE BARS WINTER IS COMING 280 G. 6 PCS GRAINY BILLY 40 G. 30 PCS HALLOWEEN COLLECTION GRAINY SUE 40 G. 30 PCS DEADLY ADDICTIVE 100 G. 16 PCS PERSIAN PERRY 40 G. 30 PCS DEADLY ADDICTIVE 240 G. 12 PCS CRUNCHY COCO 40 G. 30 PCS CHRISTMAS COLLECTION SALTY FRED 40 G. 30 PCS PCS. HAVE YOU BEEN GOOD THIS YEAR? 120 G. 12 PCS GRAINY GUS 40 G. 30 PCS PCS. OH BABY IT S COLD OUTSIDE 240 G. 12 PCS DARK COCO 40 G. 30 PCS PCS. THE MAGIC OF CHRISTMAS 360 G. 12 PCS BLACK BETTY 40 G. 30 PCS CALENDAR FOR SHARING 690 G. 12 PCS DARK MARCI 40 G. 30 PCS CALENDAR WITH SMALL ONES 300 G. 12 PCS FRESH FREDDIE 40 G. 30 PCS CALENDAR WITH BAR PIECES 390 G. 12 PCS

28 WEIGHT COLLI ARTICLE NO WEIGHT COLLI ARTICLE NO CHRISTMAS JAR, THANKS GOD IT`S CHRISTMAS 280 G. 6 PCS PERSIAN PERRY 10 G. 75 PCS CHRISTMAS JAR, IT`S NOT WHAT YOU GET 300 G. 6 PCS PINK POLLY 10 G. 75 PCS CHRISTMAS JAR, LET IS SNOW 280 G. 6 PCS MISTY MARTHA 10 G. 75 PCS CHRISTMAS BAR JAR, UNWRAP ME 160 G. 6 PCS POINT OF SALES COLLI ARTICLE NO CHRISTMAS BAR JAR, SANTA S FAVORITES 160 G. 6 PCS CHRISTMAS BAR JAR, LARGE 240 G. 6 PCS SHOW ME THE CHOCOLATE SHOW ME THE CHOCOLATE Paper bag, small YES, YOU CAN BUY LOVE 25 PCS Paper bag, large PLEASE DO NOT LEAVE GOODIES UNATTENDED 25 PCS MISTLETOE MINTS 100 G. 16 PCS MINI BARS DARK MARCI 20 G. 70 PCS FRESH FREDDIE 20 G. 70 PCS GRAINY SUE 20 G. 70 PCS GRAINY BILLY 20 G. 70 PCS FIT FIONA 20 G. 70 PCS SPEEDY TOM 20 G. 70 PCS RICH ARNOLD 20 G. 70 PCS SMALL ONES - individually flowpacked chocolates LIGHT LEO 10 G. 75 PCS ALMOND ALEX 10 G. 75 PCS BLACK BETTY 10 G. 75 PCS CHRUNCHY CHOCO 10 G. 75 PCS

29 SIMPLY CHOCOLATE COPENHAGEN CHOCOLATE FACTORY A/S AMAGER LANDEVEJ 123, 2770 KASTRUP, DENMARK