ENJOY ALL OF YOUR SWEET MOMENTS NATURALLY

Transcription

1 ENJOY ALL OF YOUR SWEET MOMENTS NATURALLY 1

2 Stevia In The Raw Rocks Sugar Substitute Category Doubling Overall Sales Growth in 2011 BROOKLYN, NY (March 8, 2012)---Stevia In The Raw, the all-natural, zero calorie sweetener, made by Cumberland Packing Corp., continues to grow in popularity with consumers, showing a dramatic surge from , with a 57% increase in overall U.S. sales, placing it firmly as the second best-selling stevia brand on the market. In 2011, Stevia In The Raw was up 48% in units sold. In addition, of the top-five nationally branded sugar substitutes, Stevia In The Raw had the fastest growing volume sales with a 77% increase for the year. (IRI Data, Latest 52 Weeks Ending Dec 25, 2011) Stevia In The Raw s growth in market share was led by its Bakers Bag, which saw an astounding 122% increase in sales in 2011 over the previous year. With the understanding that a growing number of consumers are searching for natural ways to reduce sugar and calories in their foods, not just their drinks, the Bakers Bag responds as the only stevia brand on the market that measures cup for cup like sugar and is best suited for cooking and baking. We re thrilled that Stevia In The Raw is the choice brand for so many consumers who are looking for an allnatural, zero-calorie sweetener, said Steven Eisenstadt, CEO of Cumberland Packing Corp. More than ever, people are looking for products that are health-conscious, versatile and easy to use. We re happy to provide this as well as an everyday lower price versus its primary competitor, delivering more sweetness, dollar for dollar. Cumberland s In The Raw TM products, which includes Sugar In The Raw and the newest member, organic Agave In The Raw, is commanding a presence in the market, answering the growing demand for natural, better for you ingredients. The strategy for the brand is to continue to build the In The Raw family of products, to provide healthy options for consumers looking for better ways to eat right and to enjoy the sweet life naturally. About Stevia In The Raw Stevia In The Raw is a 100% natural zero calorie sweetener. Its sweetness is derived from an extract from the Stevia leaf. Stevia In The Raw is packed by Cumberland Packing Corp., which produces Sugar In The Raw natural cane turbinado sugar and Agave In The Raw, a 100% organic agave nectar harvested from the Mexican blue agave plant. For more information and recipes, visit About Cumberland Packing Corp. Headquartered in Brooklyn, New York, Cumberland Packing Corp. is a family owned and operated business, serving the public for more than 50 years. Their product lines underscore the important roles diet and exercise play in maintaining good health, making products such as Sweet N Low, helping millions of people manage their weight by sweetening food and beverages without added sugars and unnecessary calories and the In The Raw selection of 100% natural premium sweeteners enabling consumers to have versatility, naturally. ### CONTACT: Kristen Swan Kurtz Kellen Communications kkurtz@kellenpr.com

3 SWEET WAYS TO CUT 300 CALORIES A DAY Naturally With Stevia In The Raw NEW YORK, NY (March, 2012) Summertime drinks can add a shocking number of hidden calories, wreaking havoc on our waistlines. Following a few easy tips and replacing sugar with Stevia In The Raw in favorite summer beverages, can cut hundreds of calories a day. The simple substitutions detailed below can help shave a total of 300 calories a day, which over a month s time can equal up to 2.5 pounds of weight loss! As versatile as sugar, Stevia In The Raw is a delicious, zero calorie sweetener derived directly from the leafy green foliage of the Stevia plant, providing a natural alternative to sugar. Stevia-based sweeteners are a great, natural solution for anyone looking to satisfy their sweet-tooth without the guilt, says Sarah Wally, registered dietitian and spokesperson for Stevia In The Raw. Swapping out the added sugar in your favorite drinks with calorie-free Stevia In The Raw is a simple step that can have a big impact when multiplied throughout your day. Whether at work, on the beach or on the go, the following are some easy tips to enjoy the sweet moments of summer while dramatically cutting calories: Morning coffee: Many popular coffee chains put up to 2 tablespoons of sugar in that seemingly innocuous glass of iced coffee, adding over 90 additional calories. A simple substitution of a few packets of zero-calorie Stevia In The Raw keeps morning java naturally sweet, without the added calories. Afternoon thirst-quencher: The mid-day heat can be brutal in the dog days of summer. While the first instinct may be to grab an ice cold soda, those extra calories won t do a beach-ready body any favors. Homemade lemonade or refreshing ice tea made with all-natural Stevia In The Raw are thirst-quenching alternatives to soda and save roughly 100 calories per cup. Post-workout refresher: Sports drinks replenish electrolytes but add calories - about 50 calories per cup. Unless one is doing intense exercise for a prolonged period of time, water is the best choice to keep hydrated. This summer, add a sweet twist to work out the taste buds as well, by adding a packet of Stevia In The Raw and a slice of lemon or orange to a regular bottle of water. Calorie-cutting cocktails: Nothing beats a glass of sangria on a balmy summer evening. Make this traditional Spanish punch even sweeter by saving calories without sacrificing taste. Choose Stevia In The Raw instead of sugar when mixing a pitcher of sangria and cut about 60 calories per serving. Bonus time: For additional calorie savings in favorite recipes, Stevia In The Raw can also be used for cooking and baking with the new, convenient Baker s Bag that measures cup for cup when substituting for sugar. Stevia In The Raw is the first brand to offer a Stevia bulk product that is best suited for cooking and baking, in response to the growing demands for a natural substitute to sugar. Visit for naturally delicious recipes and tips. About Stevia In The Raw Stevia In The Raw is a 100% natural zero calorie sweetener. Its sweetness is derived from Rebiana (aka Reb- A) an extract from the Stevia plant. Stevia In The Raw is manufactured by Cumberland Packing Corp., the company that produces Sugar In The Raw natural cane turbinado sugar. For more information and steviasweetened recipes, visit ### CONTACT: Kristen Swan Kurtz Kellen Communications kkurtz@kellenpr.com

4 As a health professional, you are a critical link in the chain of information and resources that your patients and clients need to get and stay healthy. With conflicting nutrition guidance around every corner, consumers are looking to you for science-based advice they can trust. That s why Stevia In The Raw is proud to introduce steviaintherawprofessional.com a new online resource center where health professionals can: w Educate themselves on the latest research related to low calorie sweeteners and stevia specifically w Browse credible information regarding weight management, diabetes management and reducing added sugars w Download customizable patient education resources steviaintherawprofessional.com 4

5 FREQUENTLY ASKED QUESTIONS Stevia In The Raw is the versatile, 100% natural, zero-calorie premium sweetener. Without added sugars and extra calories, Stevia In The Raw naturally sweetens food and drinks and is an excellent choice for baking and cooking. Stevia In The Raw is packaged and distributed by Cumberland Packing Corp., makers of Sugar In The Raw. The In The Raw brands allow flexibility in your choice of sweetener, without sacrificing natural goodness and taste. About Stevia In The Raw What is Stevia In The Raw? Stevia In The Raw is a zero calorie, granulated sweetener made directly from the leafy green foliage of the stevia plant, a crop native to South America. Stevia In The Raw derives its sweetness from an extract (Rebiana or Reb-A) that is isolated and purified from the stevia plant leaves. The natural stevia extract is 300 to 400 times sweeter than sugar, which allows a small amount of Stevia In The Raw to provide a large sweetening effect. How does Stevia In The Raw compare to sugar? One packet of Stevia In The Raw is as sweet as two teaspoons of sugar. But unlike sugar, which has 16 calories and 4 grams carbohydrate per teaspoon, Stevia In The Raw has 0 calories and less than 1 gram carbohydrate per packet. 5

6 How long have people been using stevia sweeteners? The stevia plant is native to South America and has been used indigenously as a sweetener for over 400 years. Stevia is now grown and harvested in many countries around the world, predominantly in China and Brazil. Stevia is used as a food additive in many countries and is added to foods including ice cream, bread and soft drinks. It also has a long history of use as an approved dietary supplement. Why is the product called In The Raw? Stevia In The Raw is a 100% natural sweetener and the newest member of our all-natural In The Raw line of products. It does not use additional ingredients to change the naturally delicious flavor of the stevia extract and it has the highest Reb-A content of the branded stevia sweeteners available today. Stevia In The Raw s purity and wholesomeness make it the perfect zero-calorie complement to Sugar In The Raw. What makes Stevia In The Raw different from other stevia sweeteners? Unlike some of our competitors, Stevia In The Raw derives all its sweetness from the stevia extract. Other stevia brands (Truvia ) include ingredients like erythritol, which contribute additional sweetness to their products. The high purity level of our product (Stevia In The Raw has the highest Reb-A content of the branded stevia sweeteners available today) eliminates the need to mask any unappealing aftertaste that may be present in less pure stevia products. Dextrose is listed as an ingredient on the Stevia In The Raw single serving packet and maltodextrin is listed on the bulk Baker s Bag. What are these? Both dextrose and maltodextrin are natural carbohydrates derived from corn. Described as bulking agents, they are used to dilute the very potent stevia sweetener to make it measurable for consumers. Who manufactures Stevia In The Raw? Stevia In The Raw is made by Cumberland Packing Corp., a family owned business based in Brooklyn, New York. The third generation company also manufactures Sugar In The Raw Natural Cane Turbinado Sugar. Does Stevia In The Raw conduct animal testing? No. Cumberland Packing Corp., the manufacturer and distributor of Stevia In The Raw, does not participate in any animal testing. 6

7 health and Safety Is Stevia In The Raw safe? Yes. Stevia In The Raw is 100% natural and safe. Stevia products currently on the market are Generally Recognized As Safe (GRAS). According to the U.S. Food and Drug Administration (FDA), to be GRAS there must be a reasonable certainty in the minds of competent scientists that the substance is not harmful under its intended conditions of use. Stevia is recognized to be safe for the general population including pregnant and breastfeeding women and could not have been allowed in foods and beverages if a rigorous and thorough safety evaluation had not been demonstrated. In addition, stevia has a long history of use as an approved dietary supplement that proceeds its GRAS status as a food ingredient. Is Stevia In The Raw recommended for people with diabetes? Stevia In The Raw can help people with diabetes meet their dietary goals by reducing carbohydrate intake without sacrificing taste. Stevia In The Raw contains 1 gram of carbohydrate per serving and can be used in conjunction with food exchange programs. Please note that using Stevia In The Raw is not a substitute for a medically approved meal plan for people with diabetes and a health care professional should always be consulted before making any dietary changes. Can Stevia In The Raw help me lose weight? Stevia In The Raw is a simple substitution that reduces calories from added sugars in foods and beverages. Stevia In The Raw is a simple tool to help reduce calories and, when combined with a proper diet and regular physical activity, can result in weight loss. Substituting just 3 teaspoons of sugar a day with Stevia In The Raw cuts more than 300 calories per week, which can result in roughly a 4-pound weight loss over a year s time. Is Stevia In The Raw truly zero-calories? Stevia In The Raw contains fewer than 2 calories per packet. According to labeling regulations established by the U.S. Food and Drug Administration, products containing fewer than 5 calories per serving must be labeled zero. Stevia In The Raw Cup For Cup Baker s Bag product also contains less than 2 calories per 1 teaspoon-sized serving; there are 84 calories per cup. 7

8 Is Stevia In The Raw gluten-free? Yes. Stevia In The Raw contains no gluten and is manufactured in a gluten-free facility. It is safe for consumption for people with Celiac Disease or gluten sensitivities. Does Stevia In The Raw contain sodium? Stevia In The Raw is sodium-free. Using Stevia In The Raw How can I use Stevia In The Raw? Stevia In The Raw is ideal for tabletop use and dissolves easily in hot and cold beverages. One packet of Stevia In The Raw is equal in sweetness to two teaspoons of regular sugar. Can Stevia In The Raw be substituted for sugar when cooking and baking? Yes! The Stevia In The Raw Cup For Cup Baker s Bag product makes it easy to substitute high-calorie sugar with zerocalorie stevia in your favorite recipes. Because you can use the same measured volume, one cup of Stevia In The Raw is as sweet as one cup of sugar. For best results, experiment by first substituting half the sugar in a recipe with the equivalent amount of Stevia In The Raw. What is the shelf life of Stevia In The Raw? Stevia In The Raw has a shelf life of approximately four years when stored under cool and dry conditions. Exposure to high humidity and/or temperatures may result in caking, but the product is still safe to consume. What sizes are available? Stevia In The Raw is currently available in a 50 and 100 count packet box or a 9.7-ounce Cup For Cup product in a resealable Bakers Bag. Where can I find Stevia In The Raw? Stevia In The Raw is available in supermarkets nationwide. It is also found at many fine restaurants, cafés and coffee bars. Use our Online Store Locator to find a source in your area, or simply buy it online. 8

9 Enjoy your SwEEt MoMEntS, naturally: recipes FEaturing StEvia in the raw 9

10 cranberry chutney This ruby condiment is so perfect with roast chicken, turkey cutlets, or pork chops that you ll be glad making it takes just minutes. ingredients 3 cups fresh or frozen cranberries 1 large Granny Smith apple, peeled, cored and chopped 1 small red onion, finely chopped 1/2 cup golden raisins 1 /2 cup distilled white vinegar 1/2 cup STEVIA IN THE RAW CUP FOR CUP 2 tablespoons brown sugar, firmly packed 1 1/2 teaspoons ground cinnamon 1 teaspoon ground ginger 1/4 teaspoon ground cloves Place all ingredients in large stainless steel or other non-reactive pot and bring to boil over medium-high heat. Reduce heat, and simmer chutney, uncovered, until cranberries and apples are soft, about 20 minutes, stirring occasionally. Spoon hot chutney into three 1/2-pint glass jars, and cover tightly. Cool chutney to room temperature, and refrigerate. Or, can jars of hot chutney in a hot water bath, if desired. Refrigerated, chutney keeps for up to 1 month. For MorE recipes, visit Note: Chutney can also be spooned into one large container and cooled before covering and refrigerating. Makes 3 cups (12 quarter-cup servings) nutrition information Per serving: 45 calories, 0 g fat (0 g saturated fat), 11 g carbohydrate, 0 g protein, 2 g dietary fiber, 0 mg sodium. 1 Carbohydrate Exchange 10

11 SpicED apple QuESaDillaS Tender crêpes with a filling of buttery apples warmed with cinnamon make this dessert an elegant take-off on a quesadilla. crêpes ingredients 1 1/4 cups milk, divided 2 tablespoon melted unsalted butter, plus 1 tablespoon cold butter for the pan 1 cup unbleached all-purpose flour 2 large eggs 2 tablespoons Stevia In The Raw CUP FOR CUP 1/8 teaspoon salt In food processor or blender, whirl 1 cup milk with melted butter, flour, eggs, Stevia In The Raw, and salt for 10 seconds, making smooth batter with consistency of heavy cream. Pour batter into measuring cup, cover with plastic wrap, and refrigerate 2 hours, or up to 3 days. Heat crêpe pan or 6- or 7-inch non-stick skillet over medium-high heat until water flicked into it balls up. If batter has separated, reblend, adding milk by the tablespoon if it has thickened. Using paper towel, coat hot pan lightly with butter, using about 1/2 teaspoon. Holding pan in one hand, pour in 3 tablespoons batter, tilting and rotating pan to coat bottom. Cook until crêpe looks dull on top and bottom is golden, 1-2 minutes. Flip crêpe, and cook second side for 15 seconds. Flip crêpe onto a plate and cover loosely with foil to keep warm. Wipe pan lightly with more butter, add batter, and repeat, stacking the crêpes. Keep thinning batter as needed. Makes 12 crêpes. Filling ingredients 6 dried whole apricots 3 large Golden Delicious apples or 10 halves, chopped (about 1 1/2 pounds), peeled, 1/4 cup apple cider cored, and cut in 1/4 slices 3 packets STEVIA IN THE RAW 1 tablespoon fresh lemon juice 2 tablespoons unsalted butter 1 /4 cup chopped walnuts 1 teaspoon ground cinnamon 1/8 teaspoon ground allspice Low-fat vanilla yogurt, for garnish In a small bowl, plump apricots in cider, 20 minutes. Mix in STEVIA IN THE RAW, and set aside. In medium skillet, melt butter over medium heat. Add apples and lemon juice, increase heat to medium-high, and cook until apples are limp, about 4 minutes, stirring occasionally. Add apricot mixture, and cook until apples are soft and thinnest slices are translucent, 5 minutes. Scoop apples into a bowl and set aside. Place a crêpe on a serving plate. Spoon on generous 1/2-cup filling and top with second crêpe. Stir yogurt until creamy, then use fork to drizzle in zig-zags over quesadillas. Serve immediately. Makes 6 servings nutrition information Per serving: 300 calories, 12 g fat (5 g saturated fat), 31 g carbohydrate, 7 g protein, 2 g dietary fiber, 105 mg sodium. 2 Carbohydrate Exchanges 11

12 Mini corn MuFFinS Dollop your favorite preserves on these two-bite muffins while appreciating the whole-grain benefits of stone-ground cornmeal and mild tasting white whole wheat flour. Or share them as an hors d oeuvres sandwiching tasty ham and a dab of mustard. ingredients 1 cup stone-ground yellow cornmeal 3 /4 cup white whole-wheat flour 3 /4 cup unbleached all-purpose flour 1/4 cup Stevia In The Raw CUP FOR CUP 2 teaspoons baking powder 1 /2 teaspoon baking soda 1 /2 teaspoon salt 1 1/3 cups low-fat buttermilk 1 /4 cup unsalted butter, melted and cooled 2 large eggs Preheat oven to 400 F. Coat muffin tin with 1 3/4-inch cups with cooking spray. In large bowl, whisk together cornmeal, whole-wheat and all-purpose flours, Stevia In The Raw, baking powder, baking soda, and salt. In another bowl, whisk buttermilk with butter and eggs until well combined. Add wet ingredients to the dry and mix just until they are combined. Spoon the thick batter into prepared pan, just filling the cups, with a rounded mound on top. For MorE recipes, visit Bake for minutes, until knife inserted into center comes out dry and outside of a muffin is pale gold. Immediately turn muffins out onto wire rack to cool. Serve warm or at room temperature. Makes 30 muffins variations: Add to the dry ingredients 2/3 cup dried blueberries, 2/3 cup crumbled crisp bacon, or 1/4 teaspoon red pepper flakes. nutrition information Per serving (2 muffins): 120 calories, 4.5 g fat (2 g saturated fat), 18 g carbohydrate, 4 g protein, 1 g dietary fiber, 200 mg sodium. 1 Carbohydrate Exchange 12

13 ambrosia waldorf SalaD Combining the crunchy apples, celery, and nuts of a Waldorf salad with mandarin orange sections and the shredded coconut of ambrosia makes this a festive salad to serve anytime. ingredients 1 Gala apple, cored and dice 1 tablespoon orange juice, plus 1 teaspoon 1 celery rib, thinly sliced 1/4 cup chopped toasted pecans 3 tablespoons reduced fat sour cream 2 tablespoons low fat mayonnaise 1 packet STEVIA IN THE RAW Freshly ground pepper 1/2 cup (1/2 11-ounce can), mandarin orange sections, drained 2 tablespoons unsweetened shredded coconut In mixing bowl, toss apple with one teaspoon of the orange juice. Add celery and pecans. In small bowl, whisk together sour cream, mayonnaise, Stevia In The Raw, and remaining orange juice until smooth. Mix in 3 or 4 grinds of the pepper. Add dressing to apple mixture and use fork to toss 3 or 4 times. Spread orange sections on a paper towel and blot dry, then add to salad. Toss until salad is well coated with dressing. Transfer salad to serving platter or divide it among 4 salad plates. Sprinkle on coconut. Serve immediately. Makes 4 servings nutrition information Per serving: 140 calories, 9 g fat (2 g saturated fat), 13 g carbohydrate, 1 g protein, 2 g dietary fiber, 75 mg sodium. 1 Carbohydrate Exchange 13

14 Preheat oven to 425 F. Line baking pan, 15 x 11 or larger, with foil. Coat 2 (10 x 10 ) wire racks with cooking spray and set in the pan, overlapping them. Cut off first joint of chicken wings and discard. Arrange wings in prepared baking pan in one layer, smooth side up. Bake wings for 10 minutes. teriyaki chicken wings with hot Mango Dipping SaucE Brushing several times with an all-natural sauce gives these baked wings intense flavor and crunchy skin. The chile-spiked fruit dipping sauce makes the perfect partner. SaucE ingredients 1/2 cup reduced sodium soy sauce 1/2 cup reduced sodium chicken broth 1/4 cup mirin (Japanese rice wine) 1/3 cup Stevia In The Raw CUP FOR CUP 2 tablespoons defrosted orange juice concentrate 2 garlic cloves, sliced lengthwise 3/4-inch fresh ginger, in 3 slices 16 chicken wings, about 3 1/4 pounds In small saucepan, combine all the sauce ingredients. Boil sauce over mediumhigh heat for 10 minutes. Cool sauce to room temperature. If desired, remove garlic and ginger, transfer sauce to tightly covered container, and refrigerate for up to 24 hours. For MorE recipes, visit Brush wings on both sides with sauce and bake, smooth side up, for 5 minutes. Brush with sauce again and bake, underside up, for 5 minutes. Brush wings a third time and bake, smooth side up, for 5 minutes. Brush wings again, and bake, underside up, for 10 minutes. Reduce oven to 400 F. Brush tops of wings with sauce and bake, topside up, for 10 minutes. Arrange wings on serving plate. Discard any remaining sauce. Serve accompanied by Hot Mango Dipping Sauce Dipping SaucE ingredients 1 cup diced fresh mango 2 tablespoons brown mustard 2 tablespoons orange marmalade fruit spread 2 packets STEVIA IN THE RAW 1 tablespoon fresh lime juice 1 /8 teaspoon cayenne pepper 1 /2 teaspoon salt 1 /8 freshly ground pepper 2 tablespoons chopped scallions In mini-food processor, whirl all sauce ingredients except scallions together until smooth. Transfer sauce to bowl and garnish with scallions. Makes 8 (2 tablespoon) servings nutrition information Per serving (2 wings plus 2 tablespoons dipping sauce): 127 calories, 2 g fat (<1 g saturated fat), 14 g carbohydrate, 14 g protein, 0 g dietary fiber, 645 mg sodium. 1 Carbohydrate Exchange 14

15 SwEEt and Sour ShriMp Stir-Fry An abundance of sweet peppers, plus cauliflower, make this dish as healthy as it is colorful, easy and delicious. ingredients 1 cup cauliflower florets, in 3/4-inch pieces 2 tablespoons peanut oil, divided 3 /4 pound shelled large shrimp (31-25 count), or 1 pound unshelled 2 garlic cloves, chopped 1 green bell pepper, seeded and diced 1 red bell pepper, seeded and diced 1 medium onion, diced SEaSoning SaucE ingredients 1/2 cup reduced sodium chicken broth 1 tablespoon reduced sodium soy sauce 1/4 cup tomato sauce 2 tablespoons rice vinegar 2 packets STEVIA IN THE RAW 1/2 teaspoon salt 1/8 teaspoon freshly ground pepper Pinch red pepper flakes 1 tablespoon cornstarch In pot of boiling water, cook cauliflower for 1 minute. Drain cauliflower in colander. Immediately transfer it to bowl of ice water until cooled, then drain cauliflower well and pat dry with paper towels. Set cauliflower aside. For seasoning sauce, in bowl, combine broth, tomato sauce, vinegar, Stevia In The Raw, soy sauce, salt, pepper, and pepper flakes. Stir in cornstarch. Set sauce aside, leaving spoon in the bowl. In a wok set over high heat, drizzle in 1 tablespoon of the oil. Add shrimp and stir-fry until they look pink, 1 minute. Transfer shrimp to a plate. Add remaining oil to wok. Toss in garlic and stir-fry until fragrant, 15 seconds. Add red and green peppers, onion, and cauliflower, and stir-fry for 1 minute. Restir seasoning sauce and add to the wok. Add shrimp and stir-fry until it is white in the center, 1-2 minutes. Serve immediately. Makes 4 servings nutrition information Per serving: 200 calories, 9 g fat (2 g saturated fat), 11 g carbohydrate, 19 g protein, 2 g dietary fiber, 580 mg sodium. 1 Carbohydrate Exchange 15

16 unstuffed cabbage Assembled like a casserole, this deconstructed, tangy-sweet stuffed cabbage includes everything you love except the tedious work. ingredients 2 1/2 pound Savoy cabbage 1 tablespoon canola oil 3/4 pound 93 percent lean ground beef 1 celery rib, finely chopped 1 medium onion, finely chopped 1 cubanelle pepper, seeded and finely chopped 1 garlic clove, finely chopped 3 cups cooked brown rice 1/4 cup tomato paste 3 cups tomato sauce 1/4 cup chopped flat-leaf parsley 1/4 cup Stevia In The Raw CUP FOR CUP 2 tablespoons fresh lemon juice 2 tablespoons distilled white vinegar Salt and freshly ground pepper Remove 6-8 large leaves from cabbage, cut out tough center vein and halve leaves lengthwise. Quarter remaining cabbage and thinly slice crosswise to make 10 cups. Save rest of cabbage for another use. Heat oil in large Dutch oven over medium-high heat. Add meat and cook, breaking it up, until it loses its pink color. Using slotted spoon, transfer meat to large bowl. Pour off all but 1 tablespoon fat and add celery, onion, pepper, and garlic to pot. Cook until vegetables are soft, 6 minutes, stirring often, then add them to meat. Set pot aside. Mix rice and tomato paste into meat. Season to taste with salt and pepper. For MorE recipes, visit Using 2 or 3 halved leaves, cover bottom of pot. Spread 2 cups shredded cabbage over leaves. Add half the meat filling, and top with 4 cups shredded cabbage. Cover with cabbage leaf halves. Add remaining meat filling, and remaining 4 cups shredded cabbage, then remaining cabbage leaves. Add 1 cup water, tomato sauce and parsley. Bring to boil over medium-high heat, cover, and simmer cabbage over reduced heat for 30 minutes. In bowl, combine Stevia In The Raw, lemon juice, and vinegar. Pour over cabbage, cover, and simmer 10 minutes longer, or until cabbage is very tender. Cool, uncovered, at least 20 minutes before serving. Preferably, cool completely, refrigerate overnight, and reheat, covered, in 350 F. oven until heated through, minutes. Cut into wedges and use wide spatula to transfer cabbage to plates. Spoon on additional sauce, and serve. Makes 8 servings nutrition information Per serving: 310 calories, 11 g fat (2 g saturated fat), 37 g carbohydrate, 15 g protein, 9 g dietary fiber, 520 mg sodium. 2.5 Carbohydrate Exchange 16

17 For Media Inquiries, Please Contact: Liz Castoro Kellen Communications P: E: