Mike Harris A Copywriter and Art Director in one.

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1 Mike Harris A Copywriter and Art Director in one.

2 , or to partner I am a senior Copywriter and Art Director in one, so I can work by myself and save you the cost of a team. I am also available as a team or to partner an art director or copywriter. Available freelance or full time. AMV BBDO I was hired by David Abbott at AMV to work on Sainsburys, I was at the agency for ten years also working on The Economist, Homebase, Halfords, Volvo, Bayer, BT and other clients. AWARDS WON AT AMV BBDO AMERICAN ONE SHOW FOR THE ECONOMIST CANNES GOLD LION FOR THE ECONOMIST D&AD FOR THE ECONOMIST CAMPAIGN PRESS FOR THE ECONOMIST CAMPAIGN PRESS FOR SAINSBURY S CAMPAIGN PRESS FOR IKEA I have also worked at JWT, Lowe, McCann and many other good London agencies. I have freelanced for M&C Saatchi, Adam & Eve, Leo Burnett, ARC, Ogilvy, Ogilvy One, CHI, KROW, Euro and Saatchi Masius. Also for agencies outside London. Clients I have worked on. The Economist BT Bayer British Airways Fidelity Ford Halfords Homebase IKEA ILVA Norwich Union NatWest Renault Sainsbury s Tesco Thomson Holidays Travelodge Volkswagen Volvo Vauxhall W.H.Smith Yellow Pages

3 My ads for The Economist Copywriting including long copy Sainsbury s Digital Experiential Direct mail Financial B2B Recent work

4 Recommendation from David Abbott.

5 Work I have written and art directed.

For hire. A copywriter and art director in one. I have worked in many London agencies but working on The Economist posters for David Abbott at AMV was a time I shall never forget.

6 For hire. A copywriter and art director in one. I have worked in many London agencies but working on The Economist posters for David Abbott at AMV was a time I shall never forget. (Particularly as I was hired to do Sainsbury s price ads). I worked at the agency for ten years. Some really great work had been done on this highly acclaimed, award-winning campaign by some very clever people, including of course one of the best creative directors in the world. One day I found myself in the unusual situation of not being head down on the Sainsbury s work which David had hired me to look after, so I wandered into his office and offered my services. He said we needed a new idea for The Economist London taxis. After numerous trips to David s office the verdict on my taxi ideas so far was As you can see I am not jumping up and down. His favourite saying when discussing creative work that wasn t quite there. I began to worry. Getting this brief all to myself was a gift and I just had to make it work. One quiet afternoon I was probably looking out of the window the word pedestrian came into my mind...pedestrian... ordinary... (my mind was racing now)... read The Economist and avoid the ordinary... no... taxi... pedestrians crossing busy London roads... avoid the pedestrian... blimey this was it! Back into David s office. He didn t jump up and down (he never did). But he did point one finger high in the air and exclaim That s the one! And it was.

7 He also managed to fit in some very good ads for our other clients, notably The Economist. David Abbott

9 Created when working as a team with Gideon Todes at AMV.

10 Poster on the London Eurostar concourse.

12 Sainsbury s

13 Not some knock it out quick, it doesn t really matter kind of chap but someone who would use all his craft to make the ads as good in their way as the Sainsbury s brand ads were. David Abbott

14 Grapes pressed in Reims. Price squeezed at Sainsbury s. Not only did Mike bring order and quality to the account, he ended up writing most of the copy too. David Abbott

15 Digital

16 to BA customers advising them of low price offers on Golf holiday flights.

Email to BA customers, advising them of Christmas wine offers and

17 to BA customers, advising them of Christmas wine offers and the air miles they can earn when they buy wine from the BA Wine Club.

18 Long copy

19 Ogilvy Copy for BA Wine Club to customers. An early Christmas present from The BA Wine Club. The season of goodwill is fast approaching and who do you think deserves some the most? Exactly. So why don t you get some Christmas presents and treat yourself at the same time, by taking advantage of the superb choice of wines from across the world, and the attractive prices, available from The BA Wine Club? As an Executive Club member you will receive 1,000 BA Miles when you order your first case of wine and, if you have not orderd wine from us before, wait for it, a free corkscrew! You will also recieve 250 BA Miles for every further case of wine you order and, if you have purchased from The Wine Club before, or shopped with any of our other everyday partners, you can take advantage of our Christmas Accumulator offer. While you friends savour your much apprecited gift of a fine Louis Jadot Bugundy, or a crisp, cool Marlborough New Zealand Sauvignon, you will be equally content in the knowledge that they are helping you build up your BA Miles towards your next reward flight. Cheers everybody!

Homebase gardening website copy. Slugs and snails. How to deal with slugs and snails No sooner do the fruits (or vegetables) of your labour appear, so too do the slugs and snails.

20 Homebase gardening website copy. Slugs and snails. How to deal with slugs and snails No sooner do the fruits (or vegetables) of your labour appear, so too do the slugs and snails. You can tell if you ve got a problem when you notice irregularly shaped holes in leaves, and the sparkly slime trails they leave across your planted beds. But how do you deal with these hungry pests? Well, thankfully there are plenty of solutions, but first you need to find out which one is causing all the damage. Slugs or snails? You can tell whether you ve got slugs or snails by the type of damage and where it occurs, and by the slime trails they leave everywhere. Slugs tend to stay around ground level and eat everything and anything. Keeled slugs are particularly annoying because they live underground and eat the roots. Common in damp soils, they ll ruin crops of potatoes by tunnelling into them and eating out large holes. Snails are the ones who are really good at scaling vertical surfaces, so if you notice plants being demolished in a hanging basket, for example, it s probably a snail. Snails are also quite fussy eaters. They tend to feast on the softer bits between the ribs of a leaf, leaving you with just a plant skeleton. Key steps on how to get rid of slugs and snails responsibly and safely. Step 1. Go on nocturnal patrols: Slugs and snails feed at night, so you can go out with a torch and pick them off the plants that are under attack. Step 2. Build a rough barrier: A common remedy is to create a barrier around your plants of sharp grit or egg-shells, slugs and snails will find this uncomfortable to cross. Make sure the barrier is at least 5cm wide and has no gaps. But when they find a really tasty plant even a rough barrier won t stop them. Step 3. Set up a salt barricade: You can protect plants in pots by greasing the rim with Vaseline mixed with salt. As they slither up the side of the pot they take up the salt which dehydrates and stops them. Step 4. Lure them with food and drink: Put jars of beer in the ground making sure the top is level with the soil, these are irresistible to slugs and snails. They usually leave plants well alone and head for the beer, falling in and drowning. Slugs also love to eat bran and will happily gorge themselves on it, the bran then swells in their stomach and that s the end of them. It s less effective on snails. Step 5.Use biological controls: You can buy microscopic creatures called nematodes which aggressively search out and attack slugs. They re a natural, non-toxic control method that s safe for both users and wildlife. The nematodes stay active for about six weeks, so a single dose will protect plants when they are emerging in the spring and are at their most vulnerable. Can only be used in spring and summer when the soil is warm, they re the best method of controlling underground keel slugs which rarely come to the surface. Avoid using slug pellets, they can lead to hedgehog and song thrush death and we must protect wildlife. Top tip: Check your problem isn t caterpillars. They damage leaves in a similar way but need to be dealt with differently. If you spot tiny black balls of poo on leaves, you ve got caterpillars. To get rid of them, try either picking them off or spraying them with a jet of water. Copywriting for one of twenty websites written for Homebase Gardening. Mike was the one who would take on the retail ads,the trade campaigns and similarly messy jobs which every agency has, yet which many creative teams consider rather beneath them. He approached these jobs with enthusiasm and intelligence. Chris O Shea

22 Experiential

24 Direct mail

26 Financial

28 B2B

31 Latest work

33 Self promotion. If you do your own advertising don t worry, no one will notice. See how much better your advertising could be.

34 Recommendation from Chris O Shea.

35 Mike Harris e: t: m: folio:

Strawberry Planter Update

Strawberry Planter Update I was three things at the beginning of this gardening season. Like many of you, I was full of energy, full of big plans and full of big-time denial. I do this every spring, by the way. It s kind of my