SAVOR BUILT-IN COFFEE MACHINE. Product Sales Training 2008

Transcription

1 SAVOR BUILT-IN COFFEE MACHINE Product Sales Training 2008 March 18, 2008

2 Key Selling Points

3 SAVOR Built-In Coffee Machine Easy to use Fully integrated design High end interior design Quietness Super-automatic operation SavorSwirl System Single portion cleaning

4 Key Selling Features

5 Thermador Design Single portion cleaning SavorSwirl system Stainless Steel Burr Grinder Programmable, fully automatic Steaming and Frothing Milk like a professional Very easy to use, extremely quiet operation Superior design Brushed Steel Front Perfect gourmet coffee, your size, your strength at a push of a button.

6 The SavorSwirl System The coffee grind-water mixture is swirled around All coffee granules are covered with water Higher release of the coffee aroma Compared to standard, fixed brewing chambers. Perfect extraction of the aroma and nutrients Full flavor and fine, gold brown cream Ground coffee bypass chamber Use your favorite flavored ground coffee Perfect for decaffeinated coffee

7 Ground Coffee Chamber Optional Feature Use pre-ground coffee instead of whole beans Open the extra container and fill it with coffee powder (max. 2 measuring spoons) Simply add the coffee grounds and close the lid After closing the lid press Cafe button within 90 seconds Perfect for guests that drink decaffeinated coffee For special flavored coffee grounds

8 Adjustable Ground Coarseness (= stronger coffee) Adjustable coffee strength From very mild to extra strong 12-level quantity of water for one or two cups From smooth to super strong Adjustable powder quantity Adjustable brewing chamber Grinding degree adjustable in six stages Tailor your individual taste Choose your perfect grind

9 Single Portion Cleaning Rinses all the pipes out after each brewing process Flushes the pipes every time the machine is turned on or off 100% hygienically brewed, no unhealthy mold or germs Each cup of coffee or espresso is brewed 100% hygienic Full fresh coffee flavor due to 100% fresh and clean water Brewing chamber and pipes are made of stainless steel (not copper!) to prevent metallic flavoring of the water

10 Built-In Water Filter Extracts these substances: Carbon hardness (lime) Chlorine, lead, copper, aluminum Filter change is indicated on LCD display Filters approx. 13 gallons For a better coffee aroma every time Reduces calcification Protects and prolongs the life of the appliance

11 Ease of Use Fully automatic coffee machine Easy to read display Adjustable fill dispenser Two spouts for brewing up to 2 cups at a time

12 LCD Digital Display Easy to understand symbol-display Choose from 8 languages 2 timer functions: programmable setting time, programmable offtimer: off after 1-12 hrs. Illuminated control buttons MENU options: Water hardness Water temperature Current time Programming switch-on/off time Counter of total brewing cycles

13 Froth System Dispense hot water for soup, tea or hot chocolate Make the perfect cappuccino Steam milk like a real barista.

14 Automatic Cleaning Cleaning tablets have been specially developed for this appliance Cleaning program takes approx. 15 minutes progress status and instructions are indicated on display Easy to follow step-by-step menu in LCD display Prolongs the life of the appliances

15 Descaling Program Procedure: 1. Symbol indication in display: message to start descaling 2. Fill water tank with max. 500ml. Attention! Remove water filter cartridge 3. Dissolve both descaling tabs in the water tank. 4. Activation via Calc button (press 3 sec.) Descaling time is approximately 35 minutes

16 Included Accessories 2 cleaning tabs Measuring spoon/water filter tool Water filter for water tank Test strips to test water hardness

17 Savor Built-In Coffee Machine Feature Summary SavorSwirl Brewing System Single Portion Cleaning Fully Integrated Coffee Ground Bypass Accessories for Maintenance Super-Automatic Intuitive Operation Fully Programmable Make one or two cups at a time Full Brushed Stainless Steel Front 12 Adjustable Sizes 12 Adjustable Strengths Separate Chamber for Coffee Beans Separate Chamber for Ground Coffee Your Coffee Your Style Your Strength

18 Thank you for your participation!

19 Competitive Analysis

20 Brand Miele Nespresso Miele Dacor Küppersbusch Thermador Item Item No. CVA 2650/CVA 2660 CVA 615 CM24P/CM24T EKV M Savor Structure Price US $ $ / $ $ 2,799/ 2,599 $ $2, Dimension 18 1/2" - 24" 24" 24" 22 1/2" 24" Housing Design dark dark dark Material Design elemente / Front Black/stainless steel Stainless steel stainless steel Stainless steel stainless steel Features Heating sytem 2 stainless steel boiler 2 2 Boiler 2 Boiler 1 grinding mill in harden steel no yes 1 yes yes Bean container no 500g / 17.5 oz 14 oz (400 g)? 14 oz / 400 g 2 sorts of coffee no not possible yes not possible possible Water tank 1.3 quarts (1.5 l) 2.2 quarts (2.5 l) plumbed/ 1.75 gallons 2.2 quarts (2.5 l) 1.6 quarts (1.8 l) Cups preparation 1 1 or 2 1 or 2 1 or 2 1 or 2 Immediate steam and hot water - immediately immediately? Height adjustable coffee sprout let yes yes (up to 5 1/2" tall mug) yes yes Grinding grade setting no yes; multi-level yes; multi-level yes; multi-level 6 levels Grinding portion adjustable integrated capsule carousel for 20 individual capsules; 5 different blends 6-9 gr. yes? oz (7-14 g) Coffee / water portion adjustable four portions (espresso, coffee, double espresso, double coffee) yes yes yes 12 settings Steam / frothing function yes yes yes yes yes Hot water function yes yes yes yes yes Water filter? no retrofitted / Everpure recommended? retrofitted Water line (permanent) no no Yes/No no no storage capability no yes no AUTO-Cappuccino no no Yes / internal Cappuccino-Fkt. no Progr.able setting: Language (Ger,engl., es,i,nl,f,po) yes (15 languages) yes no yes (inkl. SW) yes (8 languages) Coffee temperature? yes yes yes yes (3 settings) Water hardness (hardness setting 1,2,3,4) yes 4-level 4-level yes Standby timer? 15 min. steps? yes (1-12 hours

21 How to Sell Against Dacor cmp24p/t & Kueppersbusch Is not Self - Cleaning Not programmable No strength selector Poor quality coffee More expensive No standby timer Risk of contamination from not rinse able pipes Plumbed unit Not very popular design Note: Dacor has auto-cappuccino feature.

22 How to sell against Miele Miele cva2650/2660 nespresso: Needs coffee pads, making the consumer dependent on certain suppliers of coffee (no real gourmet coffee possible) No strength/size selector Needs 2 boilers for comparable brewing/frothing time Lower water temperature Miele cva615 Coffee strength not individually adjustable per cup of coffee / need to open machine for each individual adjustment No water filter available Standby timer less accurate, only in 15 min steps No stainless steel front