= First Wave = Second Wave. = Third Wave. Top ten roasters = 35% of world s coffee
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1 Figure 1: Main acquisitions and brands JAB Kaffee Hag - Jacques Vabre Mondelez Coffee Grand Mere - Kenco Enstein Bros Bagels Einstein Brother Bagels Douwe Egberts Friele Friele Senseo Moccona DE Master Blenders L'Or Piazzo d'oro Cacique - Pelé Graníssimo - Tropical Cia Cacique Super - Owl - Gold Coffee - Coffeeking Supergroup Café Seleto - Pilao - Caboclo - Cafe do Ponto Café Seleto Krispy Kreme Doughnuts Kr Keurig - Green Mountain Tully's Coffee Oldtown White Coffee Ol COOP Coop CAFFE Diedrich Coffee Keurig Green Mountain Timothy's Coffee Van Houtte Intelligentsia * Stumptow own Coffee Roasters * Baresso Coffee * Caribou Caribou Coffee Peet's Coffee Peet's Coffee and Tea Bruegger's Bruegger s Bagels Balzac Coffee Balzac Coffee Oldtown Berhad Krispy Kreme Doughnuts Intelligentsia Coffee Roasters Stumptown Coffee e Roasters Espresso House Espresso House Jacobs - Tassimo - Gevalia Baresso Coffee Panera Bread Panera Bread Company 2016 ABP Au Bon Pain 2017 Orangina 2018 Canadian Drs Schweppes Dr Pepper Snapple Group 7Up Dr Peppper Pret A Manger Pret A Manger Carte Noire L'Or L'Or Carte Noire Merrild Espresso Services Merrild Kicking Horse * E. S. Proximité ffee Kicking Horse Coffee Alteco Chameleon Cold Brew * Blue Bottle Coffee * License Agreement Chameleon Cold Brew Blue Bottle Seattle's Best Torrefazione Italia Nespresso Nescafe Dolce Gusto Taster's Choice Zoega Bonka Buondi Brasilia = First Wave = Second Wave * = Third Wave JDE Keurig Smuckers Main acquisitions and brands The data for this infographic is based on media coverage of Strauss U C C Tchibo Massimo Zanetti acquisitions and mergers, companies websites and annual reports. First Wave: Brands focusing on standardisation and volume, for at-home consumption (large roasters and grocery retailers). Second Wave: Brands focusing on coffee origins and roasting styles, differentiation based on higher quality and out-of-home consumption (coffee chains). Third Wave: Independent coffee shops focusing on consumer interaction with high quality coffee and a variety of brewing techniques. Top ten roasters = 35% of world s coffee
2 Figure 3 Top ten coffee producing countries Arabica vs Robusta Total World Uganda Vietnam Indonesia India Brazil Rest Colombia Honduras Ethiopia Mexico Guatemala Top ten coffee producing countries Data on production of Arabica and Robusta: - ICO (2018). Total production by all exporting countries. Data as of April 2018 ICO. - UN Comtrade database (2018) coffee, not roasted or decaffeinated; comtrade.un.org/data
3 Figure 4: Inequality in the coffee value chain $350 Million/year Coffee Sustainability $20 Billion/year Green coffee exports value $200 Billion/year Global coffee category value Inequality in the coffee value chain Data on global coffee category value and value of coffee exports to producing countries: - Samper, L., Giovannucci, D. and Marques Vieira, L. (2017). The powerful role of intangibles in the coffee value chain. Economic research paper No.39. WIPO. Data on global investments in sustainable coffee production: - Steemers, S. (2016). Coffee sustainability catalogue A collective review of work being done to make coffee sustainable. GCP, SCA, SCC.
4 859 Figure 5: Global market share and demand VSS in 2017 CAFE AAA 4C Fairtrade 192 Organic Rainfor. All UTZ 365 global coffee production certified/verified produced certified/verified actually sold x1000mt Global market share and demand VSS in 2017 Data kindly provided by 4C CAS, Rainforest Alliance, UTZ,,. (the total volume of Nespresso AAA and C.A.F.E. Practices is our own estimate). Fairtrade is our forecast, based on FLO statistics of Organic is an estimate based on statistics in: - Lernoud, J. et al. (2017). The State of Sustainable Markets Statistics and Emerging Trends ITC, Geneva.
5 Figure 6: Top ten coffee roasters; market share and demand VSS in % 31 % 20 % 36 % 30 % 190 U C C Tchibo 180 MZ 145 KGM JDE 3,5 % 200 Strauss % 99 % 350 Smuckers 55 % 10 % Inner circle: Volume of green coffee in 2016/17 Outer circle: percentage of volume purchased as certified or verified = volume certified = volume verified x1000mt Top ten roasters; volume and VSS in 2017 Data kindly provided by the companies. The J.M. Smucker Company is an estimate. For specific information about companies and VSS, see page 22-24; summary of sustainability policies and practices
Content 1 Introduction 3 2 Market unrest Stress factors 13 4 Sustainability commitments Coffee sector collaboration 26
Coffee Barometer Content 1 Introduction 3 2 Market unrest 5 2.1 Roasters 5 2.2 Traders 8 2.3 Sustainability strategies 9 3 Stress factors 10 3.1 Production and value distribution 10 3.2 Wages and labour
1 Introduction 3 2 Market unrest Stress factors 13 4 Sustainability commitments Coffee sector collaboration Conclusion 30
Coffee Barometer Content 1 Introduction 3 2 Market unrest 5 2.1 Roasters 5 2.2 Traders 8 2.3 Sustainability strategies 9 3 Stress factors 10 3.1 Production and value distribution 10 3.2 Wages and labour
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